Next-Gen Influence: PACSUN’s Strategy to Own the Future of Youth Culture

Episode Notes:

Brieane Olson has spent 18 years shaping Pacsun into a youth-focused lifestyle brand, stepping into the CEO role in 2023 after serving as President. Known for her digital-first mindset and passion for innovation, she’s deeply committed to empowering teams and promoting mental health awareness.  

Key Takeaways:

• How Pacsun builds long-term brand loyalty through purpose and authentic partnerships
• Why vulnerability and intentionality are essential tools for leaders today
• Moving beyond trends to a multi-pillar strategy rooted in California lifestyle

This episode is a must-listen for anyone curious about brand evolution and genuine leadership—reminding us all that staying real is the key to staying relevant.

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