September 10, 2019 • 48 mins
Many business owners make one critical mistake in creating their marketing campaigns. They jump right into the technology and tools trying to build automation, yet they typically see dismal results. In this episode, our guest Gregory Jenkins, CEO of Monkeypod Marketing, will discuss the keys to marketing automation success and why creating a customer journey is the fundamental building block to start with before you touch your technology suite. You’ll walk away with simple, easy-to-implement steps that will help you create your own blueprint to drive your marketing automation strategies.
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