Did you know most intimacy products are made with toxic, unregulated materials—by men, for women? Neither did I, until I spoke with Rebecca Alvarez Story, founder and CEO of Bloomi. She saw an industry where women were the consumers but not the decision-makers, so she set out to change that. She’s not just creating better, safer products—she’s building a movement. And like most women founders, she’s had to fight harder, push further, and work ten times as hard to get the funding and recognition that male-led companies get handed. But she’s proving that when women lead, we don’t just participate—we revolutionize.
Key Takeaways:
- The fight to bring female-led innovation to a male-dominated industry.
- How Bloomi became the first sex toy brand in Target—and why it caused controversy.
- The massive gap in funding for women and Latina founders.
- Why intimacy should not be taboo but prioritized as self-care.
Learn More About Rebecca Alvarez Story & Bloomi:
Website: https://thebloomi.com/
Use the code BLOOMI25 at checkout on Bloomi.com for 25% off your order.
LinkedIn: @rebeccastory
Instagram: @rebeccaalvarezstory
Follow Bloomi: https://linkin.bio/bloomi/
About Our Guest
Rebecca Alvarez Story is the Founder and CEO of Bloomi, a sexologist-led intimacy company.
As an award-winning sexologist, entrepreneur, and speaker, she is now helping to normalize sexual wellness in the US and Mexico by creating clean intimacy essentials for all bodies with Bloomi. Rebecca is one of the few Latinas in the US to raise over a million in venture capital and in 2022, led the first Latina-founded brand to launch nationwide in the sexual wellness aisle in Target.
Rebecca has been featured and contributes to publications including Forbes, Well+Good, Parents Latina, Byrdie, Refinery29, Elite Daily, BeLatina, mitú, and more. She has been named a Changemaker by Well+Good, Next 1000 by Forbes, and Top 24 Changing Culture in 2024 by PureWow. As a proud daughter of Latine immigrants, Rebecca also focuses on diversity initiatives that elevate other BIPOC entrepreneurs.
Prior to Bloomi, Rebecca led a variety of women's health and intimacy-focused clinical studies and product development. She has a proven track record of bringing products to market with the successful management and execution of clinical studies. Rebecca earned her BA in Women’s Health & Sexuality, a major she created, from UC Berkeley and earned an MA in Sexology.
About Our Company, The Justice Dept.
A female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰.
Website: https://www.thejusticedept.com/
YouTube: www.youtube.com/@jenniferjustice6653
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This is a Lady Business LLC & SMC Production
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