What happens when your passion for luxury and cannabis meet, and it actually works? I sat down with Brett Heyman, founder and creative director of Edie Parker, to talk about how she transformed a cult-favorite fashion brand into a design-forward cannabis company without losing her identity, vision, or edge. Brett is proof that you can build a business that’s playful and purposeful, rooted in values but never afraid to push boundaries.
Key Takeaways:
Why cannabis needs brands just as much as it needs policy reform.
If no one’s building the space you belong in, you’ve just found your mission.
The real story behind creating THC products women actually want to buy.
Why social justice must remain front and center in this industry.
Your perspective as a woman isn’t a hurdle—it’s your edge.
Learn More About Brett Heyman & Edie Parker & Flower by Edie Parker:
Websites: https://edie-parker.com/ & https://edieparkerflower.com/
LinkedIn:@brett-heyman
Instagram: @edie_parker & @edieparkerflower
TikTok: @edieparker_
About Our Guest
Brett Heyman is the Founder of Edie Parker and Flower by Edie Parker. Before launching her own company, she was the Director of Public Relations at Gucci. Prior to Gucci, she held senior PR positions at Dolce and Gabbana and Gucci. Brett is a founding board member of the Parenting Center at Mount Sinai Hospital and started the Edie Parker Foundation, a 501(c)(3), which supports social service programs with a focus on women and children.
About Our Company, The Justice Dept.
A female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰.
Website: https://www.thejusticedept.com/
YouTube: www.youtube.com/@jenniferjustice6653
If you love what you are getting out of our show, please subscribe.
This is a Lady Business LLC & SMC Production
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.