S3Ep119: You Can Make Luxury with Purpose: How Georgia Dant Built Marfa Stance

What if the thing holding you back isn’t a lack of resources, but the belief you need to have it all figured out first? My conversation with Georgia Dant, founder and CEO of Marfa Stance, was a masterclass in trusting your vision before anyone else can see it. She didn’t wait for a perfect plan or external validation—she launched Marfa Stance mid-air, literally. What she built isn’t just a brand; it is a movement rooted in authenticity, adaptability, and fearless creativity. If you’re hesitating, take this as your permission slip: start before you’re ready. The magic is in the momentum.

Key Takeaways:

• When you build with community, you build something that lasts.

• The most powerful thing you can bring to the table is your conviction.

• Real impact happens when creativity meets responsibility.

• If it hasn’t been done before, that’s your cue to do it.

• Why trusting your gut is a business strategy—and a damn good one.

  
  

Learn More About Georgia Dant & MARFA STANCE:

Websites: https://www.marfastance.com/

LinkedIn: @georgia-dant

Instagram, TikTok, YouTube: @marfastance

About Our Guest 

Georgia Dant, the Founder and British designer behind Marfa Stance, established the brand in 2019 following a successful career in leading men’s and women’s design teams at Burberry and rag&bone. Renowned for designing utilitarian, functional, ageless, and seasonless outerwear, Georgia envisioned a wardrobe solution that could meet the needs of the global traveller across different climates, seasons, and occasions for longevity, through an intelligent and creative system of reversible garments and modular accessories.

Inspired by the furniture design of celebrated minimalist artist Donald Judd, following a trip to Marfa, Texas, the concept (and name) of Marfa Stance was born mid-flight during Georgia’s time as a transatlantic commuter. She envisioned a reversible, modular garment —starting with the original Signature Quilt— that could effortlessly adapt and renew to the wearer’s lifestyle over time for both style and function, whoever you are and wherever you go.

Each Marfa Stance piece is made in Italy and crafted for life, reflecting the brand’s commitment to the growing movement toward buying less but buying better. Its modular and reversible design allows wearers to renew and evolve their Marfa Stance items endlessly, whether for style or function. At the core of the brand is Georgia’s dedication to fostering an inclusive, multigenerational community, empowering customers to design their own unique Marfa Stance pieces.

About Our Company, The Justice Dept.

A female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰.

Website:  https://www.thejusticedept.com/

YouTube: www.youtube.com/@jenniferjustice6653

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