S3Ep127: Rebranding Nuclear Energy with Isabelle Boemeke, Founder of Isodope

Isabelle Boemeke walked away from modeling and into the belly of one of the most misunderstood industries on the planet: nuclear energy. Not because it was trendy, but because it mattered. Now, she’s rewriting the narrative around clean energy, using her platform to cut through fear, misinformation, and bad branding.

Because the truth is, women are tired of being talked down to, especially when it comes to science, technology, and the future of our planet. We don’t need dumbing down. We need clarity, courage, and creators like Isabelle who aren’t afraid to challenge the status quo.

Key Takeaways:

• The cultural baggage nuclear energy carries, and how Isabelle is unraveling it with education and edge
• Why nuclear is actually the safest and cleanest form of energy
• How Isabelle turned curiosity into a movement — and a character
• Why storytelling, branding, and bold visuals in science matter more than ever 
• The worst advice Isabelle ever got and why being “cringe” is the key to building anything worthwhile

Learn More About Isabelle:

Website: isodope.com

Instagram: @isabelleboemeke

X: @isabelleboemeke

Book: Rad Future

About Our Guest

Isabelle Boemeke is the Founder and Executive Director of Save Clean Energy and the creator of the online persona Isodope. Through Isodope, Isabelle has taken a uniquely subversive approach to harness the power and scale of social media to inform the next generation of leaders and builders about the massive potential of nuclear electricity to help solve global climate crises. Her education and advocacy efforts have expanded beyond the digital sphere into the real world, where she led a successful grassroots campaign to delay the closure of the Diablo Canyon Nuclear Power Plant in California. In 2021, she delivered a TED Talk that has since been viewed nearly 2 million times, explaining why nuclear electricity is our best chance to replace fossil fuels. In recognition of her influence on the global energy conversation, the following year she was named a TIME Magazine Next Generation Leader. Arriving in late summer 2025, RAD FUTURE is Isabelle’s provocative debut: a scientific and unconventional manifesto positioning nuclear electricity as a key solution to the climate emergency.

About Our Company, The Justice Dept.

A female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰.

Website:  https://www.thejusticedept.com/

YouTube: www.youtube.com/@jenniferjustice6653

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