For too long, women have been told to “just deal with it” when it comes to menopause. Symptoms dismissed, pain minimized, hormones ignored. Joanna Strober wasn’t willing to accept that, and she’s making sure the rest of us don’t have to either.
As the co-founder and CEO of Midi Health, Joanna is rewriting the rules for women’s healthcare. Menopause isn’t a niche issue. It’s a universal experience for women. And yet the system wasn’t built for us. Joanna’s story is about building power in an overlooked market, creating access where there was none, and showing that women’s health is not only necessary, it’s non-negotiable.
Key Takeaways:
- The best time to optimize women’s health is now
- How Joanna turned her personal health struggles into a national company
- The myths about perimenopause and menopause that are holding women back
- Women need choices, not gatekeepers, when it comes to their health
- Menopause is inevitable, but suffering through it doesn’t have to be
Learn More About Joanna:
Website: joinmidi.com
LinkedIn: Joanna Strober
Instagram: @joannastrober
About Our Guest:
Joanna Strober is a visionary healthcare leader and CEO/co-founder of Midi Health, the fastest-growing national telehealth clinic transforming how women navigate menopause and midlife. Since launching in 2021, Joanna has propelled Midi to serve tens of thousands of patients with insurance-covered, personalized care in all 50 states—filling a massive gap in women’s healthcare. Before Midi, she founded and scaled Kurbo Health, a digital platform tackling childhood obesity, which was acquired by WW in 2018.
Recognized as a CNBC 2025 Changemakers and TIME100 Most Influential People in Health 2025, Joanna is a fierce advocate for women’s health equity. Her leadership has earned national honors—including a White House award for her groundbreaking campaign protecting women’s healthcare access—and sparked viral conversations that challenge the status quo, like forcing Noom to retract an ageist ad. Backed by visionary investors such as Sheryl Sandberg, Connie Britton, and Amy Schumer, Joanna is at the forefront of redefining care for women at midlife, driving real, systemic change in a historically neglected space.
About Our Company, The Justice Dept.
A female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰.
Website: https://www.thejusticedept.com/
YouTube: www.youtube.com/@jenniferjustice6653
If you love what you are getting out of our show, please subscribe.
This is a Lady Business LLC Production.
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.
The Brothers Ortiz
The Brothers Ortiz is the story of two brothers–both successful, but in very different ways. Gabe Ortiz becomes a third-highest ranking officer in all of Texas while his younger brother Larry climbs the ranks in Puro Tango Blast, a notorious Texas Prison gang. Gabe doesn’t know all the details of his brother’s nefarious dealings, and he’s made a point not to ask, to protect their relationship. But when Larry is murdered during a home invasion in a rented beach house, Gabe has no choice but to look into what happened that night. To solve Larry’s murder, Gabe, and the whole Ortiz family, must ask each other tough questions.