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August 28, 2025 70 mins

Bitcoin is for Chief Marketing Officers!

  Today we talk with Sovreign CMO John Balkam about...

  • Aligned incentives in Bitcoin
  • Ethical businesses need ethical money
  • Effects of inflation on small business
  • Bitcoin as a brand amplifier
  • Decreasing transaction costs
  • Paradigm shift of deflationary money
  • Bitcoin treasury company dynamics
  • Parallels to internet adoption
  • Necessity of Bitcoin for business survival
  • Rise of open protocols

And more!

Check out Sovreign: https://www.sovreign.io/

Follow John on X @JohnBalkam: https://x.com/JohnBalkam


X: @TCBcoin https://x.com/TCBcoin

Instagram: @TCBcoin https://www.instagram.com/tcbcoin/

www.takingcareofbitcoin.com
https://www.takingcareofbitcoin.com/


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