Season 1- Ep. 10: The Key of C with Britiney Murphy

Summary:

In this episode, Nick Crutchfield interviews Britiney Murphy, a food and beverage professional in Atlanta, about the hospitality industry and the sober-ish movement. They discuss the culinary scene in Atlanta, the success of the hospitality industry, and the integration of non-alcoholic beverages in bars and restaurants. They also explore the challenges and opportunities in shaping the nightlife sector to be more inclusive and accommodating to those who choose not to drink alcohol. Britiney shares her perspective on sobriety and how she identifies as sober-ish. In this conversation, Britiney discusses her personal journey with alcohol and how she has embraced a soberish lifestyle. Britiney also talks about the importance of creating handcrafted non-alcoholic cocktails in the entertainment industry and how it enhances the overall experience for customers. Nick and Britiney discuss the different alcohol content in various beverages and the need for consumers to be aware of what they are ingesting. They also explore the concept of bespoke non-alcoholic cocktails and how they cater to different consumer preferences. In the final segment, Britiney creates a bespoke non-alcoholic cocktail inspired by Andre 3000's flute-based album.

Takeaways

• The culinary scene in Atlanta is known for its fusion of Southern traditional foods and diverse cuisines, making it a hotbed for good hospitality.
• There is room for growth in the integration of non-alcoholic beverages in the hospitality industry, especially in the nightlife sector.
• Creating inclusive and comprehensive food and beverage programs can attract a wider range of customers and improve the volume metrics of businesses.
• The sober-ish movement is gaining traction, with more people choosing not to drink alcohol, and it is important for the hospitality industry to adapt to this trend.
• Sobriety affects individuals differently, and some may identify as sober-ish, finding a balance between enjoying non-alcoholic beverages and occasional alcohol consumption. Embracing a soberish lifestyle can involve indulging in non-alcoholic cocktails and spritzers instead of hard alcohol.
• Handcrafted non-alcoholic cocktails enhance the overall experience in the entertainment industry.
• Consumers should be aware of the alcohol content in different beverages.
• Bespoke non-alcoholic cocktails cater to different consumer preferences.
• Non-alcoholic cocktails can be inspired by various sources, such as music albums.