At Delaware North, recruiting 20,000 employees annually across 200+ unique locations requires more than operational scale—it demands strategic clarity, brand cohesion, and relentless focus on candidate experience.
In this episode of Talent All-Stars, Amy Duncan-Menendez, Vice President of Talent Acquisition and Global Innovation Center, and Laura Murray, Director of Employee Branding and Strategy, reveal how they are transforming one of hospitality’s most complex talent ecosystems. From lodges near national parks to concession stands at major league stadiums, their team is building a centralized talent model that honors local nuance while driving consistency and efficiency.
They pull back the curtain on:
- The centralization strategy that made their recruiting scalable, without becoming rigid
- How they navigate employer branding when their name sits behind someone else’s logo
- Why protecting the candidate experience is non-negotiable—especially when AI and automation enter the picture
Connect with Amy and Laura on LinkedIn:
Amy Duncan-Menendez - https://www.linkedin.com/in/admenendez
Laura Murray - https://www.linkedin.com/in/laura-murray-pmp-48641943/
Connect with us:
💻 All Episodes: TalentAllStars.com
💼 LinkedIn: https://www.linkedin.com/company/ziprecruiter/
💼 Dave’s LinkedIn: https://www.linkedin.com/in/davetravers/
📸 Instagram: https://www.instagram.com/ziprecruiter
🎵TikTok: https://www.tiktok.com/@ziprecruiter
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