Tales From the Beat

Host Ed Garsten discusses how both reporters and PR people can use gathering "string" to create complete, compelling stories and story pitches.

Longtime PR pro and agency owner Don F. McLean discusses his new book on how to succeed on Linkedin with Tales From the Beat host Ed Garsten. The book is titled, ""The In Crowd for LinkedIn Mastery: Powering Your Path to Professional Success & Thought Leadership Through a PR Mindset."

In this episode, host Ed Garsten speaks with longtime auto biz pro Randall McAdory about the hot topics in the industry right now and his provocative, insightful TaaSMaster Newsletter. Ed and Randall worked together at the former DaimlerChrysler in the early 2000's.

Elliot Katz makes a return trip to the podcast to discuss his latest venture, the first collaborative AI platform mixus.ai and it's colleague-in-the-loop AI agent creation tool that incorporates humans into the process to ensure accuracy.

Quotes are like gold. You have to handle them as the valuable thing they are. But what happens when a PR person asks you to change a quote? Or an editor changes a quote and makes it wrong? All quotable subjects host Ed Garsten tackles in this episode.

To honor this week's national elections in Canada, host Ed Garsten recalls an almost disastrous episode while covering the 1997 elections in the Great White North for CNN, thanks to a snarky CBC staffer.

The import tariff story is sucking up more than all the air in the room..it's monopolizing all the time of reporters and PR people. This episode recounts how the story totally upended one automotive intelligence company's well laid-out plan, how that effected this reporter and how some PR people handled the story brilliantly.

In this episode of Tales From the Beat, host Ed Garsten interviews VerticalScope editorial director Greg Migliore, who oversees several automotive websites including The Truth About Cars, Autoguide and Motorcycle.com. The lively discussion takes on tariffs, dealing with auto industry PR people, GM's dive back into racing and more.

In episode 110 of Tales From the Beat, host Ed Garsten speaks with PR pro Brian Kramer about his new online newsletter aggregating commentaries on hot PR issues. It's called This Week in PR Takes, or TWiPRT. https://thisweekinprtakes.beehiiv.com

What happened when I decided to take February off as a "sabbatical" from writing for Forbes and not responding to story pitches? It ain't pretty. Here's what happened.

Dan Roth is a journalist, PR pro, and host of the Hooniverse podcast. He fits the profile perfectly, working on both sides of the news and PR scrimmage line. We have a spirited conversation about how he's used all three to succeed at each, the culture shock of going from a newsroom to corporate PR, the viability of auto shows as a PR tool, messaging EVs and more.

Link to Hooniverse podcast:https://www.hooniverse.com/podcasts/

In this episode of Tales From the Beat host Ed Garsten speaks with automotive journalist Craig Cole, the editor of Topspeed.com and co-founder of YouTube channel Auto Esoterica. The discussion goes everywhere from auto shows, to automotive PR, to classic cars to EVs and more.

There was a time some automakers spent millions on shows at auto shows to reveal a new car or truck. Those days are gone as budgets and technology take precedence. But in this episode I look at some of the history of those shows and consider whether or not they were really worth it in the end.

Link to video I reference: https://www.youtube.com/watch?v=2IGPPDu5x6A&t=968s

Happy New Year! As 2025 hits, I look back and ahead at stories, dealing with PR people, "empathetic" management, EV fanboys and girls, along with some resolutions. See if they match your experiences in '24 and promises for '25.

As surely as Christmas poinsettias and Hanukah menorahs, the season of C-E-S has set it and reporters are under attack...from stressed out PR people under pressure to land coverage of their clients at the big tech show in Vegas. But my sore knees are dug in, and I've got Duran Duran to help me out against those flaks who are hungry like the wolf for coverage.

Never trust info from artificial intelligence searches as 100% accurate. What if you could bring actual intelligence, from real humans into the mix. That's what new platform mixus.ai is doing. In this episode Ed Garsten speaks with mixus.ai co-founder Elliot Katz to explain the concept and how you can use it.