The one, the only, Marcus Sheridan, master of content marketing and author of the groundbreaking book They Ask, You Answer, is on today’s episode and we’re just super honored to have him.
Prepare for an impactful conversation filled with Marcus’ invaluable insights into the art of asking the right questions (a sneak peek at his next project), becoming transformative communicators and pathfinders, and leading others to their "light bulb" moments. That’s not all! He’s also addressing the pricing elephant in the client meeting room - to list or not to list prices on your website and sharing his take on AI.
Nicole doesn’t let Marcus get away too quickly and plays a round of not-so-rapid lightning round of questions. Find your comfy spot and get ready to unearth a wealth of wisdom.
ABOUT MARCUS SHERIDAN
Marcus Sheridan is a highly accomplished husband, father, entrepreneur, influential speaker, and best-selling author in the realm of sales and digital marketing. Marcus gained widespread recognition for his remarkable journey as a business owner of River Pools and Spas, where he defied the odds and turned his struggling business around using a simple yet powerful methodology he developed based on Inbound Marketing.
With his groundbreaking book, They Ask, You Answer Marcus has inspired numerous businesses to harness the power of content marketing and embrace a customer-first approach. TAYA strategies have been shown time and again to drive revenue growth for companies around the world.
INSIDE THIS EPISODE
- 5:28 Discovering the power of public speaking
- 7:15 Success vs. fulfillment
- 10:27 Are you asking the right questions? Marcus’ next big project.
- 23:10 Reflecting on profound questions and crafting a framework
- 26:29 To list or not to list pricing on your website and learning to “vanguard”
- 37:18 How do you know you’re asking the right questions?
- 40:44 Vanguarding examples
- 49:24 Should marketers utilize AI and missing the TikTok train
- 1:03:43 Lightning Round
RESOURCES & LINKS
- Visit https://marcussheridan.com/ to learn more about Marcus Sheridan and his insightful book They Ask, You Answer. Don’t forget to purchase your copy!
- Get your copies of The Five Dysfunctions of a Team by Patrick Lencioni, Good to Great by Jim Collins, How to Win Friends & Influence People by Dale Carnegie, and The Lion, the Witch and the Wardrobe by C.S. Lewis at your favorite book retailer
- Discover the experience of HubSpot’s Inbound https://www.inbound.com/ and be sure to check out HubSpot https://www.hubspot.com/hp
- Connect with Nicole on LinkedIn at ww.linkedin.com/in/nicole-donnelly-dmg
- Learn more about DMG Digital at dmgdigital.io
Looking to overcome marketing blunders and find inspiration from the experts who have been there?
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