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March 18, 2025 21 mins

What’s your archetype? Knowing your archetype can help you control your narrative, provide you with focus, and boost your confidence. Take the Archetypes Quiz at www.talkabouttalk.com/archetypesquiz. Archetypes are shared, universal patterns that help us understand characters, stories, and even ourselves.  

 

12 PROFESSIONAL IDENTITY ARCHETYPES

 

  1. CAREGIVER – maternal, comforting, trusted, generous 
  2. CREATOR – artist, designer, maker, vibrant 
  3. CITIZEN – girl/guy next door, hardworking, friendly, down-to-earth, loyal 
  4. EXPLORER – adventurous, innovative, pioneer, investigator, trailblazer
  5. HERO – disciplined, inspiring, strong/brave, warrior, champion 
  6. OPTIMIST – kind, simple, innocent, pure 
  7. JESTERhumorous, comedic, entertainer, playful, light-hearted 
  8. IMPASSIONED – focused on senses, relationships, inclusive, passionate, devoted 
  9. MAGICIAN – transformer, dreamer, visionary, spiritual guide. 
  10. REVOLUTIONARY– radically distinct, bold, rebel, unapologetic 
  11. RULER– authoritative, influential, political, sophisticated, ambitious
  12. SAGE – learner, teacher, academic, analytical, wise. 

 

TRANSCRIPT

 

This might be one of the shortest and most impactful podcast episodes you’ve heard in a long time.  I hope so!

 

Of all the topics I coach people on and that I speak about, I’d say Personal Branding, and helping people articulate or narrate their unique brand makes the biggest impact. Typically I run my coaching clients through several exercises to help them identify their unique brand, including but not limited to: seeking input from others, taking personality tests, creating your personal Venn diagram, running through mental exercises, reviewing formal work feedback and evaluations, completing worksheets that I assign, and lots more. 

 

And of all these personal branding exercises, identifying their archetype is the one that they often tell me is the most helpful.

 

So I thought I’d spend an episode coaching YOU on how to identify your unique professional identity archetype, and what to do with it to help you be your happiest and most successful self. Sound good?

 

Welcome to talk about talk podcast episode 183: what’s my archetype. In case we haven’t met my name is Dr. Andrea Wojnicki. Please just call me Andrea. I’m an executive communication coach at talk about talk where I coach ambitious executives like you to communicate with confi

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