Talk Commerce

In this episode of Talk Commerce, Elizabeth Greene, co-founder of Junglr, discusses the unique power of Amazon ads and the evolving landscape of advertising through AI tools. She shares her journey into the Amazon advertising space, the collaborative nature of the Amazon seller community, and the importance of understanding customer behavior on the platform. Elizabeth also highlights the rise of video ads and Amazon Live, ...

In this episode of Talk Commerce, Matthew Merrilees, CEO of Global-e North America, discusses the complexities of cross-border trade, focusing on the challenges and opportunities presented by tariffs. He emphasizes the importance of understanding tariffs and their impact on profitability, as well as the need for brands to adapt their pricing strategies and supply chain approaches. The conversation also highlights the role ...

In this episode of Talk Commerce, Sabir Semerkant, an e-commerce growth advisor, shares his extensive experience in the industry, discussing the importance of a data-driven approach, continuous testing, and optimization. He emphasizes the significance of understanding customer behavior and leveraging AI to enhance growth strategies. Sabir also introduces the 8D method for e-commerce optimization, providing actionable insig...

In this episode of Talk Commerce, Michael von Bodungen, the General Manager of VTEX North America, discusses the evolution and unique offerings of VTEX, including its order management and marketplace capabilities. He shares insights on the MACH Alliance, the importance of simplicity in enterprise e-commerce, and predictions for the future of commerce, particularly regarding agentic buyers and B2B transactions. The conversa...

In this episode of Talk Commerce, Brent Peterson speaks with Hikari Senju, founder and CEO of Omneky, an AI-powered advertising platform. They discuss the transformative role of agentic AI in advertising, the importance of omnichannel strategies, and the distinction between demand generation and demand capture. Hikari emphasizes the need for personalized and novel advertising experiences to enhance consumer engagement and ...

Summary

In this episode of Talk Commerce, Melissa Morris shares her journey in transforming her family's business, Sam's Caribbean Marketplace, into a modern e-commerce platform. With over three decades of history, Melissa discusses her role in revamping the business's online presence using Shopify, enhancing customer engagement through marketing strategies, and introducing innovative services like grocery delivery ...

In this episode of Talk Commerce, Adam Callinan, founder of Pentane and co-creator of Bottlekeeper, shares insights on running lean businesses, the importance of authenticity in a world increasingly dominated by AI, and how data-driven decisions can lead to profitability. He discusses the challenges and opportunities presented by AI in business operations and emphasizes the need for human touch in an automated world. Adam ...

In this episode of Talk Commerce, Drew Chambers, EVP of Marketing at Harper, discusses the critical aspects of web and application performance, emphasizing the importance of site speed, technical SEO, and the role of AI in enhancing user experience. He explores the challenges and opportunities presented by composable commerce and edge architecture, and how these elements can be leveraged to create personalized experiences ...

In this episode of Talk Commerce, Yair Adato, CEO of Bria AI, discusses the evolution and future of visual generative AI. He emphasizes the importance of responsible AI practices, the challenges faced by traditional artists, and the potential for democratization in e-commerce. Yair shares insights on music licensing in the AI space and the need for a mature technology that can deliver consistent results. The conversation h...

In this episode of Talk Commerce, Ben Sharf, CEO of Platter, discusses the innovative solutions his company offers to Shopify brands. He shares insights into the founding story of Platter, the challenges faced by e-commerce businesses, and the importance of simplifying technology to enhance customer experience. Ben emphasizes the need for brands to understand their customers and adapt to technological advancements to remai...

In our conversation, Katrena Friel discusses the importance of building a sustainable revenue model for projects. She emphasizes a dual approach where one can test the model in the background while gradually transitioning to it, ensuring that it proves effective before fully committing to it. This strategy allows for a smoother transition and minimizes risks associated with abandoning existing revenue streams.

Takeaways...

In this episode of Perspectives, digital marketing strategist Veronica Costello and tech visionary Max Headroom discuss the complexities of e-commerce platform diversity. They explore the evolution from Magento to Shopify, highlighting the strengths and limitations of each platform. The conversation emphasizes the importance of understanding individual business needs, debunking common myths about e-commerce platforms, and ...

In this conversation, Anya Cheng discusses how AI is revolutionizing the fashion industry by catering to busy men who need to look good without being fashion enthusiasts. She emphasizes the importance of accessibility in fashion, the role of technology in personal styling, and how clothing choices can impact confidence and first impressions. The discussion highlights the shift towards a more inclusive approach in fashion d...

Our conversation explores the implementation of AI agents in retail, focusing on how these technologies can enhance customer experiences by providing personalized recommendations and conversational product discovery, akin to the interaction with a skilled salesperson in a physical store.

Takeaways

• We currently have three AI agents for retailers.
• One AI product provides conversational product discovery.
• The goal is to r...

Our conversation delves into the significance of starting with a clear outcome in marketing strategies. It emphasizes the need for realistic goal-setting and the common disconnect between ambitious targets and practical execution.

Takeaways

• Starting with an outcome in marketing is crucial.
• Realistic goals lead to better marketing strategies.
• Marketing leaders often set ambitious goals without clear plans.
• Unders...

Our conversation focuses on how retailers can accelerate their innovation and technology adoption to enhance customer lifetime value. It emphasizes the importance of benchmarking as a tool for retailers to understand their position in the market and to find inspiration from peers who are successfully leveraging technology.

Takeaways

• We're trying to help retailers accelerate and innovate.
• Benchmark gives perspective on...

Our conversation explores the diverse landscape of creators on the platform, emphasizing the importance of their role in driving brand outcomes, regardless of their verticals. It highlights the agnostic approach to different creator types, focusing on efficiency and performance for brands.

Takeaways

• Many creators are lifestyle creators and chefs.
• We have many of the largest creators in the world.
• We are agnosti...

In this conversation, Ishveen Jolly, CEO of OpenSponsorship, discusses the impact of athlete marketing on driving sales and how brands can effectively utilize athlete content across various platforms to enhance their marketing strategies.

Takeaways

• Using athlete content significantly drives sales.
• The gravitas of an NFL player's image can enhance brand perception.
• Rights to athlete content can be secured for ex...

On this special Talk Commerce episode broadcasting live from Shop Talk, I had the pleasure of sitting down with Kelly Martinez, co-president of ePost Global, for an insightful discussion about international shipping solutions, cross-border commerce, and the evolving landscape of global logistics. I was particularly intrigued by the innovative approaches ePost Global is taking to solve complex shipping challenges for retail...