Episode Transcript
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Ashley Mejia (00:08):
Hello, and welcome
everyone to another episode of
the talk freelance to mepodcast, the show dedicated to
empowering women, freelancerseverywhere. I'm your host,
Ashley stand with me here. Andtoday, it's just me, we're
having a special solo episode todo our end of the year review,
we're going to reflect a littlebit on the incredible journey
(00:30):
that we've shared so far sincelaunching this podcast in March
2023, discuss some keyreflections and share exciting
plans for the future. First, Ijust want to say thank you, from
the bottom of my heart, toeveryone who's listened to a
single episode of this podcast,to anyone who's engaged with our
social media, giving usfeedback, suggestions for the
(00:53):
podcast, all of our incredibleguests. Thank you. Thank you.
Thank you so much for makingthis podcast possible. If you
haven't already done so pleasejoin us on social media, where
everywhere you love to hang out,including Instagram and Facebook
threads, even acts, don'thesitate to email me if you have
(01:14):
ideas for the show questions. Ifthere's a topic that you would
love for me to dig into in thenew season, let me know you can
reach me at Ashley, at talkfreelance to me.com. I'd love to
hear from you. So I want tofirst start with two truths that
I've learned from creating thispodcast. And I gotta say, there
(01:38):
are two things that you probablyhave heard before. I know I've
heard of them. I know I'verepeated them to other people.
But after coming, you know, Ithink we have 20 episodes after
months and months of doing thisshow. I've just realized how
true they are. And I just wantedto remind you of these two
truths as you make your plansfor 2024. So the very first
(01:59):
thing is that clarity comes fromtaking action. This podcast has
taught me so much fulfillmentthat comes from producing
something from creatingsomething and putting it out
into the world. Instead of justconsuming the content that other
people have curated for you. Weare creatives. If you're
(02:19):
listening to this, you'reprobably a creative professional
in some capacity, you might be awriter, a designer, a
programmer, a content creator,it's really important that while
we're doing our research, whilewe're keeping up with trends and
learning new things, weprioritize rather creating our
own content over consumingcontent, at least, let's try to
(02:42):
make it more balanced. For yearsand years and years, I consumed
way too much content, I wouldresearch things to death before
taking a step. I've listened toso many podcasts and watch
documentaries and shows and readbooks. And all of it's
wonderful. I have a lot ofknowledge, but there's no value
being traded. If this knowledgestays in my mind, and I'm not
(03:04):
creating anything to share withthe world, you're never going to
feel fully ready to startwhatever it is, you want to
start. It could be a business, apodcast, a book, but clarity and
even motivation to continue. Itcomes from taking action, not
just staying in the planning andresearching phase. So I
challenge you, whatever it isthat you want to create, it
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could be your podcast, yourbook, just start, just start the
first episode, take your phoneinto your closet and create your
first recording, jot down yourfirst ideas from your book. It's
okay if you don't show it toanybody, but take action because
by doing that, you're gonna havethings that you learn, you're
gonna get clarity on what youwant to do, and you're gonna get
(03:49):
a better vision on what it isyou want to create. Don't wait
for that perfect moment. Don'tDrown yourself in the endless
research, grab that phone, turnoff those distractions and
create. The second thing I wantto share with you. The second
truth is to stop comparingyourself, you've probably heard
that comparison is the thief ofjoy. And I think that's so true.
(04:11):
Stop worrying about what thisperson is doing or what that
person is doing. You know, inbusiness, we're taught to do our
competitor analysis and ourmarket research before we get
started. And I'm not sayingthat's not good advice. I think
that there's a place for that.
But you don't want it toparalyze you to the point where
you don't even take action,because you're so convinced that
everybody else is doing itbetter. There's multiple sodas,
(04:33):
there's Coca Cola, there'sSprite, there's Fanta, you know,
there's multiple types of anyproduct imaginable. There's room
for you to and just because aperson is already talking about
whatever you want to talk about,doesn't mean there's not also
room for your perspectivebecause no one has your
(04:53):
experience except you. So alsobe realistic and what you can do
for a long On time I, in thepast several years, I was
focusing on being a mother to mythree little kids and dealing
with a pandemic and fallout fromthe pandemic. And I would get
frustrated because I knew what Iwanted to do, I would see other
people doing it. And I wouldfeel frustrated that I couldn't
(05:15):
do more, because I had otherresponsibilities. We can't
compare our beginnings tosomeone else's middle or their
peak, our journeys with our ownsets of challenges and
limitations are uniquely ours.
And when I think about thispodcast, I wish I would have
started sooner, I wish Iwouldn't have worried about what
(05:37):
other people were doing. And Iwish I would have been more
realistic with myself. Andwhat's a realistic expectation
for what I could achieve with myresponsibilities. When I was in
my 20s. And I had no spouse andno kids, I could just work and
work and work and eat a bowl ofcereal, and that was my dinner.
And that was the end of it. Now,obviously, that's different.
It's okay to do your own yourown cadence, your own rhythm,
(06:01):
your own speed. It's not a race,to stop worrying about what
other people are doing. The nextthing I want to share is just a
tool are really a revolutionthis year, you could not go to
any writer conference writerevent, and not hear about shad
GPT. And a lot of theinformation around it at that
point was fear base, there was alot of concern about what it
(06:24):
meant for our industry. And Ithink there is of course
litigation right now happeningwhere creators are standing up
for themselves as they should bebecause their works have been
used without their permission totrain these AI tools. That's not
really what I'm talking aboutright now. What I want to
encourage you is there's a lotof AI tools available and
(06:45):
they're getting better andbetter and better. And AI tools
have really helped me remainconsistent with this podcast,
and have really changed myworkflow in a great way. So I
was a print journalist. That'swhat I was trained as writing
words, right? So this transitionto creating an audio product,
(07:06):
there was a learning curve. It'sa whole new vehicle for me, but
tools like otter.ai fortranscriptions, and chat GBT for
generating show notes have beenreally critical for me, they've
made it possible for me to worksmarter and efficiently in the
time that I do have to work onthis podcast. I use a tool
(07:27):
called Opus dot Pro to createvideo clips for my YouTube
interviews. And they've reallyallowed me to maintain some
consistency and delivering thispodcast every two weeks. It's
something looking back. It'smade a huge difference in my
ability to get things done. Andso if you haven't experimented,
I would definitely look into AItools not just chat GBT,
(07:49):
although that's you know, themost well known one, but there's
many, and you might find ways touse these tools to help you get
more done and 2024. Next, I wantto talk about some takeaways
from a couple of our firstguests. I'm not going to mention
everyone in this episode onlybecause of time, and we're going
to have a special anniversaryepisode coming up in March. But
(08:11):
when I was first starting thispodcast, of course, I reached
out to my close friends andpeople that I knew in the
creative space, because youknow, this was a new podcast. So
I'm really thankful to all of myguests. Those ones who really
took time out for me in thebeginning when this was just a
vision, I owe them at a specialthank you. So the very first
(08:33):
episode was done with my deardear friend Laura Figueroa at
Amanda's. She's a White Housecorrespondent. And I loved that
she really encouraged allwriters and content creators,
not just journalists to reallydo some fact checking and take
an extra moment to verifysources to corroborate
information that we're sharing.
(08:54):
There's so much noise in theworld. There's so much
information. There's whole ticktock channels where people are
basically repackagingjournalistic reporting and
sharing content in that way.
There's podcasts that what theydo is basically repackage and
retell, reporting thejournalists have put together,
there's so much information. Butbecause of that, you know,
(09:15):
there's an opportunity for a lotof misinformation. There's a lot
of distrust, and there should bethere should be more scrutiny.
Everything that we read, weshould question it. as content
creators, it's important for usto think about our own
responsibility. That's a wayalso that we can set ourselves
apart from other contentcreators is really taking the
extra time to think about thefacts and our sources when we're
(09:39):
putting things together andputting it out into the world.
Another standout moment was mychat with Lola Bovell. She is
also a good friend, a serialentrepreneur, a former attorney,
and she's now a real estateinvestor, and I love what she
shared about focusing on yourone big thing. Gary Keller from
Keller will Williams is creditedwith that idea. But it's
(10:01):
basically looking at the onesignificant task that you can do
every day, that's going to makethe most impact on your
business. And on your project.
When you look at your to dolist, don't just start from the
top and work your way down.
Don't just open your inbox andjust start responding. When you
do that you get you're workingfrom a reactionary place where
you're responding to the needsof others. And there's a place
(10:25):
for that. But when you're reallytrying to achieve something,
identifying that one task thatyou can do every day, that will
get you closer to youroverarching goals, that's going
to make a profound impact onyour productivity, and your on
your ability to achieve yourgoals. Lindsay Devon, she is
another person that Iinterviewed early on, she's an
(10:48):
AEC marketer AEC again,architecture, engineering and
construction, she shared somecool insights on what she's
looking for as a person whohires freelancers. And it was
another reminder of theimportance of thinking about how
we can make our clients liveseasier. Remember, when
somebody's hiring a freelancer,it's because they don't have
(11:10):
time to do something, they don'thave capacity to do something,
they don't have the skills,maybe they're trying to get
something done at a specificturnaround time. And so they're
coming to us because they have aproblem and a pain point. If we
can deliver whatever it is thatthey need, but make the
experience enjoyable, pleasant,seamless and easy. You more than
(11:32):
likely are going to have arepeat client. If you can do
that. Lindsay was sharing thatshe really pays attention to the
questions that freelancers havefor her. She looks to see if
they have an established processfor whatever that they do that
they can guide her. And so she'salready busy, she needs someone
who can not just be a busy beeand crank out whatever it is
(11:55):
that she needs. She wants aconsultant to guide her through
the process, make her jobeasier, anticipate what she
might need and be a realpartner. I think those are great
reminders to all of us as wethink about our business in
2024. The episode that I hadwith Mary Lou Mandel early on
was also really memorable. Sheis an influencer and a content
(12:17):
creator out of Los Angeles. I'veknown her since I was a kid. And
I loved what she was sharingabout removing obstacles and
streamlining your workflow. Soshe if you look at her YouTube
interview on our channel, sheactually shared a view a tour of
her work station. And she wassharing that over time, she's
(12:38):
changed it to remove obstacles.
So she was saying that beforeshe had, you know, a place where
she would do her hair andmakeup, she had a place where
she would record and then aplace where she would edit. And
over time, she was able toconsolidate all of that and
toward one workstation. So shehas her makeup kit and her hair
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tools right next to hercomputer. And she's got her
background for recording and hermic and her lights, everything
is set up. And her cameras areconnected directly to her
computer. So she can sit downand record content, get camera
ready, record the content, editit and release it out into the
wild very quickly. And she'sbeen able to really increase
(13:21):
productivity by taking acritical eye at her workflow and
removing things to make iteasier. And even if you're not a
content creator, I think you canstill apply the same principles.
I challenge you to take someposted and map out what your
current workflow looks like fromstart to finish, and identify
(13:41):
where do things get slow? Wheredo you where do you stumble?
Where can we make thingssmoother, or remove obstacles so
that you can get more done andnot just so you can work on work
forever. But so you can get yourwork done and have more free
time to exercise to rest tospend time with loved ones
pursue a hobby, life isn't justwork. Part of the reason we do
(14:03):
freelance is because we want todo work our way. So I love those
reminders from Mary Lou. So I'lldive into more takeaways in our
upcoming episodes. Right now Ijust want to tell you how happy
I am to announce that we'regearing up for a new season.
We're going to be interviewingeven more incredible leaders in
(14:25):
the freelance writing space, andalso interviewing more freelance
professionals. So folks that arenot just writers, and we're
going to be welcoming our veryfirst intern. We're going to be
introducing some new offeringsto support freelance business
owners across the world. And I'msuper excited for this. As we
wrap up this year. I'm justfilled with so much gratitude.
(14:47):
Thank you for being part of thisincredible journey. Let's
continue to grow and learntogether. Remember, you're not
alone in this freelanceadventure. Talk freelance to me,
is here to support you andinspire Are you and empower you.
Here's to a fantastic yearahead, and an even more exciting
future. And with that, we'vecome to the end of another
(15:10):
episode. Please make sure youhit subscribe if you haven't
already done so, and give me afive star review on Apple. This
will help out a lot and reachingmore listeners with our podcast.
I invite you to check out theshow notes and grab my free
niches get Rich's freelancewriting worksheet. You can use
it to brainstorm the best nichesfor your writing business. And
(15:34):
if you're not a writer, you canstill use it to get business
ideas. And until next time, thisis Ashley snows mahiya. At talk
freelance to me, don't forget,we all get this one precious
life. Don't constrain yourselfto a box that you were never
meant to fit in. It is yourright to profit from your own
(15:55):
creative gifts. This podcast wascreated by Ashley Cisneros.
mahiya our intro music wascomposed by the one and only
Donna Raphael of worldinstrumentals. Top freelance to
me is a product of Phoenixcreative studio