Discover the secrets to finding inspiration and creating meaningful work on the latest episode of The Talk Freelance To Me Podcast. Host Ashley Cisneros Mejia sits down with author and consultant Lyle Smith to discuss his new book WHY YELLOW MATTERS and how it can help you question your beliefs, understand different audiences, and produce your best creative work.
Lyle shares invaluable advice he received as a young reporter to focus your message and insights from his decades of experience helping businesses connect with customers. He also opens up about the unexpected journey that led to writing his book and the importance of collaboration. Tune in to hear Lyle's most memorable quotes and uncover practical tips for writing, publishing, and marketing your own books from a true master of the craft.
About Lyle Smith and WHY YELLOW MATTERS
Lyle Smith is the author of the new book, WHY YELLOW MATTERS, and host of “The Story Forge Podcast”. He’s been a daily newspaper reporter, editor, in-house marketing executive, agency creative director, author, and for more than the past decade, chief of his own consulting brand story agency called Nymblesmith where he helps small to mid-sized businesses get their stories straight so their customers recognize the depth of their value.
Order your copy of WHY YELLOW MATTERS here.
Full show notes here.
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