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February 19, 2025 56 mins

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 Welcome to "Talk Sex with Annette." Today, we're exploring a topic that's both vital and invigorating: the profound connection between your erections and your overall health. Erectile function isn't just about intimacy; it's a key indicator of your cardiovascular well-being. We'll discuss how monitoring your erections can provide early warnings for conditions like heart disease and diabetes. Plus, we'll share practical methods to assess and enhance your performance, leading to more satisfying experiences in the bedroom and a healthier life overall. If you're eager to understand what your body is telling you and take control of your health and pleasure, this episode is a must-listen. 

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:23):
Do the sex Think fun, honest and feminist as fuck,
and always with the goal offighting the patriarchy.
One female orgasm at a time.
Welcome to the locker room.
Today's topic is harder,healthier, longer.

(00:46):
What your erections say aboutyour heart.
With Dr Elliot Justin.
Erections aren't just aboutpleasure although that is what I
have primarily focused on, forsure but they are also a
powerful indicator ofcardiovascular health, and in
this episode, me and my guestare going to dive into the

(01:08):
health indicator side of what'sgoing on in your pants, but also
we're going to tie it all intopleasure and performance.
This is the power trilogy.
We're talking about all theimportant things that have to do
with the erection.
So you're going to want to staytuned for this podcast because
it's going to change how youlook at your dick and take care

(01:31):
of your health.
But before we dive in, I wantto remind you guys that I have
recently launched an OF pagewhere you can find my intimacy,
how to, to's demonstrations andguided meditations.
You can also find some of thatcontent over on my sub stack.
Now you can find me in bothplaces with the handle at
TalkSexWithAnette, and of course, I will be putting all of those

(01:54):
links in the description ofthis episode.
Now, the good news is for thoseof you who aren't into spicy
sites, I've also launched anonline store where you can
download this content.
You're going to go toTalkSexWithAnette and you're
going to find all of that therefor you to download and have,
because you deserve content thatimproves your intimate life.

(02:18):
Now let's get into it.
My guest today is Dr ElliotJustin.
He is a physician, entrepreneurand the founder of FirmTech, a
pioneering company at theintersection of sexual wellness
and cardiovascular health.
With a background in emergencymedicine, he has seen firsthand
how erectile dysfunction can bean early warning sign of heart

(02:40):
disease and other seriousconditions.
Through FirmTech, he'sleveraging innovative sex tech
to help men track theirperformance, optimize pleasure
and gain critical healthinsights, all while enhancing
their sex lives.
Welcome.
I would love for you to tell mylisteners a little bit more

(03:01):
about you before we embark onthis incredible conversation
that I'm very excited about.

Speaker 2 (03:06):
Thanks for the opportunity to be here.
Yeah well, unlike most doctors,I've always been to sex and
from an early age it got me intotrouble.
I think I'm probably the onlydoctor I know whose mother took
them to a urologist when theywere a teenager, not once but
twice, because she was worriedthat their masturbation habit
would mean they would not getinto college.
Anyway, here I am, mom.

(03:28):
So that's deep background.
I live in Montana and I ownhorses and I sometimes have the
illusion that I'm a centaur,that I'm one with my horse,
which can be a dangerousillusion.
And several years ago it led tomy crashing into a tree and
breaking six ribs and sixvertebrae.
And that got me interested inwhat's been done to rehabilitate

(03:49):
men or women who havespondylitis injuries,
rehabilitate the sexual functionspecifically.
And that led to my having aurology professor at the
University of California, sanFrancisco, implant an electrode
by my pudendal nerve, mycavernous nerve, everyone's two
favorite nerves that most peoplehaven't heard about.
But the nerves are responsiblein men and women for arousal and

(04:09):
orgasms.
What I want to do is see if Icould neuromodulate human
sexuality like a cardiacpacemaker only sex pacing, it
didn't work.
But a urology professor at theUniversity of Utah heard about
this experiment, which I callProject O for obvious reasons,
and he said he wanted to countthe number of nocturnal
erections that men have becausethey're a leading indicator of

(04:32):
man's cardiovascular health.
And I said, really I never heardthat and we all know about
morning wood and none of us wantdead wood, but I was unaware
that the average man at thattime I think he was four, four
to five erections, actuallythree plus erections, and three
to plus erections per night.
And if that number goes downsignificantly, if I man goes

(04:53):
from three to one or two to zero, that man has a 50 chance of
having heart attack in the nexttwo years.
So this is truly a vital sign.
We and so this this reallyexcited me and this doctor, like
most doctors, unfortunately, iswhat I call a cock ring version
.
He had no experience with cockrings.
So my thought was let's notjust count nocturnal erections,

(05:14):
let's embed sensors into a cockring and measure not just
nocturnal erections for theirsignificance about
cardiovascular health, but let'smeasure erections while guys
are fucking, which is what theyreally care about.

Speaker 1 (05:24):
Right, right, that gives a lot of information.
So that, my friends, is whatwe're going to be talking about,
all of that, what that means.
We're going to talk about thehealth aspect.
We're going to talk about theindicator aspect and the
performance aspect and how youcan track it, how you can

(05:44):
improve your health, improveyour performance.
So there's your reason to stayto the end.
Plus, I've got a littlesurprise for you at the end.
So you're going to want tolisten to this all the way
through.
It's going to be packed withinformation that's vital to your
health, if you're a man orsomeone with a penis, or you
love someone with a penis, right.

(06:05):
So tune in, and I want to justdive in.
Let's get ready to talk aboutdicks.
Can we do that?

Speaker 2 (06:13):
Let's do it, I'm ready.

Speaker 1 (06:14):
Yes, cheers, cheers.
All right, I want to kick offwith a big question how exactly
are erectile function andcardiovascular health connected?

Speaker 2 (06:28):
Well, you can't get an erection without blood flow.
So the incidence of erectiledysfunction goes up 10% per
decade after age 40.
And as men get older they getdiabetes, hypertension.
And as men get older, they getdiabetes, hypertension,
atherosclerosis and otherconditions that have an impact
on both the pump, the heart andthe arteries that come out of

(06:52):
the heart.
And now, with our device, we'velearned that it's not just
those two things that areimportant, it's also the other
side of circulation, the venousreturn, and also all three of
these three.
If someone has erectiledysfunction, all three of these
areas need to be looked at.
Is the heart pumping enoughblood?

(07:13):
Are the arteries putting enoughblood into the penis?
And are the veins, specificallythe smooth muscles around the
veins, holding the blood in thepenis?
Or are they weakening Mm-hmmaround the veins holding the?

Speaker 1 (07:22):
blood in the penis or are they weakening?
So what are some of theconditions that might be at play
if a man starts to haveerectile dysfunction?
Like most of the time, when menstart to have erectile
dysfunction, their first concern, of course, is intimacy, but it
can be an indicator of so manythings, correct?

(07:43):
One of them is obviously yourheart health.
But what else?

Speaker 2 (07:48):
Well, it's also medications we doctors prescribe
I call them the cock and clickkillers and they are
antiphypertensives and necessaryantidepressants For women.
There's also birth hormones aswell too, and these medications,
often in combination, have asignificant impact on a man's
ability to get an erection,sustain an erection or or have

(08:09):
an orgasm.
And we doctors don't ask we,you know, we doctors in general
uh, delicate, you know.
Sex is the least important,least important body system.
We don't, we don't ask peoplewhat's what's going on.
So then there's obviously otherthings as well too.
There's alcohol, drug use,performance, anxiety.
All these things can interactwith each other.

(08:31):
But I like to break thedoctor's group.
A man who can't sustaindirection can't excuse me.
I'd like to say that a man whocan't, uh, stay hard enough to
penetrate, that's, that's thisdysfunction.
I'd like to break it down alittle bit more than that for
your viewers especially.
There are men who can't attainan erection.
That's the minority of men witherectile dysfunction.

(08:52):
A man who can't attain anerection is not getting enough
blood into his penis or isneurologically dysfunctional.
Those men need a cardiologistand need a urologist.
They need to work up.
But that's not most men'sproblems.
The 85 percent of men who areclassified as having rectal
dysfunction.
Most of them actually haverectal disappointments.
Their issue is they get anerection and then they lose it.

(09:15):
Now how do you figure out whyyou're losing it?
Now?
We you know, so you can.
Is it psychogenic orperformance anxiety?
Is it alcohol?
Is it medication?
Is it a disease like diabetesor hypertension?
And this is where our device isa game changer for medical care
and for research, because youcan't hack it unless you can

(09:36):
track it.
So without data, we're lost.
And we live in this incredibleage of healthcare wearables,
smart watches, smart rings,smart bands, smart scales and
this gap which is sex.
And that's the gap that we fill, and I think it's the area of
probably most interest to menand women.
What do men care more about?
How many steps they tookyesterday or what's going on

(09:57):
while they're trying to have sex?
So we need to deliver data tomen, just the way we do in other
areas of health.
You and I are both of differentgenders, different ages.
If we went to a doctor with acomplaint that hey, my pulse
feels irregular when I work out,and the doctor said, oh,

(10:18):
annette or Elliot take this pill, it would be the same pill for
both of us, because that's howdumb we are on medicine.
Take this pill and come back inthree months.
We would think what the fuck isthis?
Uh 1900?
You got electrocardiogram inthe office.
You got a blood pressure cuff.
You're going to take some bloodtests?
Have my little proteins.
We would expect that the health, their decision making, to be
data driven.
When it comes to men andwomen's sexual health, the

(10:40):
decisions made by doctors, therecommendations made by doctors,
are based upon conjecture, notupon data.
And when there is data, it'sgeneralized data, it's one size
fits all.
Hey man, you have ED, you needViagra or Cialis, as opposed to
hey Elliot, what is really goingon?
What is your data showing aboutyou?
And, by the way, if we can giveyou something, you now can

(11:01):
monitor it with a device, justthe way we do with blood
pressure or weight reduction,etc.

Speaker 1 (11:06):
Right, right, you want to actually get specific
data about an individual personwhich is going to help you
figure out what exactly likemore than generally, is
happening in their body,especially if it could be
life-threatening, correct.
And I think that it's hard forpeople to equate what's going on
with a dick with overall health, which blows my mind.

(11:29):
I'm like, well, I've beenbeating this drum.
I'm like your sexual what'sgoing on with you sexually
indicates what's going on withyou physically and in your
mental health, all of it.
It's like a thermometer for allof that.
So what does a healthy erectionlook like from a medical
standpoint?

(11:49):
What is like when a guy getsthis hard on?
He's like I'm in good health,look at my cock.

Speaker 2 (12:00):
Well, there are several parameters.
One is the number of nocturnalerections that a man has.
A healthy man has three plusnocturnal erections per night.
Well, without the device youwouldn't know that, and you just
alluded to something earlierthat's really important for your
listeners, which is you candetect heart disease or
deterioration in your diabetesor hypertension with your dick

(12:22):
because the number of erectionsgoes down.
That's significant that we'reaware of the cardiac
catheterizations because of thedevice, because they are the
they.
They got the device and theyhad one.
Guy had no nocturnal erectionsand the guy went from three down
to one and then he went to adoctor and got a cardiac
catheterization.

(12:43):
So what's going on with yourdick?
And the urologist called thepenis the canary in the coal
mine of cardiovascular disease,and so people need to pay
attention to it.

Speaker 1 (12:50):
Your dick can save your life.
Your dick can save your life.

Speaker 2 (12:55):
Listen to your dick, especially on the night shift.
So the number of nocturnalerections is important and also
how hard they are is important.
So if a man has three-plusnocturnal erections per night
and we rank nocturnal erectionson a one-tenth scale in terms of
firmness, we rank nocturnalerections on a one-tenth scale
in terms of firmness.
And if his average firmness ofhis nocturnal erections is over

(13:16):
7 or 7.5, and that man is havingdifficulties in bed, the issues
are likely to be psychologicalor situational.
Psychological in the sense thathe has performance anxiety, or
situational in that, okay, atnight you're fine, but when
you're drinking too much orsmoking too much pot or doing
something when you're having sex, that's interfering with your
performance and that's reallyimportant for people and for the

(13:38):
partners to understand, becausethere's a lot of shame and
guilt and embarrassment thatgoes on between couples and data
can really shed light on whatthe issue is.

Speaker 1 (13:50):
That's fascinating.
I want to re-summarize thatbecause if you and we're going
to get to the device that canhelp you track what's going on
with a penis at night in aminute, but and I know so many
people that are wearing thewatches I did for a while, or
the rings that track the qualityof sleep, their steps during
the day, so they can see what'sgoing on so this isn't a device

(14:12):
that can be worn at nighttime.
But here's what's interesting Inever thought of it Because you
get hard-ons at night.
That sort of takes out thewhole performance anxiety side
of it.
So that's just the physicalfunction of it.
Now, during the day, if you'rehaving problems with an erection
, but at night you're gettinghard, like hard as can be, it is

(14:34):
a great indicator that, hey,you're healthy, but something's
going on as far as anxiety or,like you said, drinking before
sex, which can really ruin it.
And that's a great way to ruleout, because I know a lot of men
, the minute they start to havedick problems, they're like I'm
worried about you, know what'swrong with me, what's wrong with

(14:55):
me physically, and they can'ttell if it's anxiety or
something physical.
And this is a great way to likeknow, like get that answer
right that's right.

Speaker 2 (15:06):
By the way, annette, how many wrecks did you have
last night?
I have no idea there's no idea,because women women have them
as well too, and we can talkabout that later on, but we're
assuming that they're just assignificant women as they are
men, right?
So we've made two reallyimportant discoveries.

(15:28):
The thought among doctors andthe treatment protocols for ED
were based upon research done inthe 90s that involved just a
couple hundred subjects.
We documented 57,000 erections,so we have this enormous
database.
So the thinking was this Dick,database.

Speaker 1 (15:46):
Call it what it is it's a dick database.

Speaker 2 (15:48):
Dick database and doctors should be minding this
and I'm minding this forinformation.
And doctors should be mindingthis and I'm minding this for
information.
So the thought was theincidence of erectile
dysfunction goes up 10% perdecade after age 40.
And therefore the doctors arethinking the number of nocturnal
erections should go downbecause, as more men get
diabetes, hypertension,atherosclerosis, have problems,

(16:11):
the number of nocturnalerections should go down and the
firmness, hardness of sexerections should go down and the
firmness, hardness of sexerections should go down as well
too.
Well, that's not what the datashows, why?
So what's really going on?
Why is the function going upbut men are staying just as hard
?
No, I don't want to derogateheart disease.
I want to exclude from thesetwo findings.

(16:33):
If a guy's had a heart attack,if he's had a stroke, if he has
congestive heart failure, theseare men with significant
problems and these are men whoutilize my technology will
quickly realize.
I don't have three plusnocturnal directions per night,
I only have one.
But for the vast majority ofmen, ed goes up and hardness
remains pretty much the same.
Well, that means that thedoctors are approaching this the

(16:55):
wrong way.
The doctors are thinking it'sthe pump or it's the arteries
that are coming out of the heart.
So we try to make the heartpump stronger.
Or we give men the PD-5medications, which are Viagra
and Cialis, the two big cellsand they put more blood into the
penis but they're not good atkeeping there.
And a man who can attain anerection which is the vast

(17:17):
majority of men but loses it.
They're getting blood intotheir penis and putting a little
more blood in their penis isnice, but it's not solving the
problem.
The problem is on the otherside of the circulation.
So as we get older, ourmicrovascular, our small veins
and muscles around the smallveins, gets weaker.
So you're quite young.
You might not have experiencedthis yet, but you might have.

(17:38):
But I'm 70, I'm going to be 72next week.
If I sit on a plane for five orsix hours, my socks get a
little bit tight, my rings get alittle bit tight.
Didn't happen to me when I was30 years old, 20 years old.
Why?
Because as we get older, thevenules, the little veins get
stiff and the muscles aroundthem get weak.

(17:58):
Now every erection ends inblood leaving the penis.
Every erection ends in aleakage, of a venous leak.
The solution is not a pill,because the pills put blood in.
They're not keeping the bloodthere.
The solution is a mechanicalsolution.
That's a cock ring, and I didn't.
When I got involved in this Igot.
When I was challenged by aurology professor to do this, I

(18:20):
was thinking about data, and thedata is really important to
figure out what could be causingdysfunction.
But the solution became obviousas we looked at the data and
spoke with our customers and ourpatients, which is that men
benefit from a ring.
Now, guys don't get this so,and when a man is worried about
losing his erection, he getsanxious.

(18:42):
Even you met my wife a littlewhile ago.
We've been married 37 years.
We have a lot of sex, but I canhave performance anxiety.
Oh, I've had a little bit toomuch to drink or I'm preoccupied
by something going on with work.
Maybe we should make lovetonight, but I really could make
love if I were more confident.
Well, the ring is a profoundconfidence builder because it is

(19:02):
putting the right amount of ourrings designed for comfort.
It's putting the right amountof pressure on the veins coming
out of the penis to hold theblood in the penis, to hold the
blood in the penis.
We've even discovered that thering a cock ring, for most men
is as effective, if not moreeffective, than 10 milligrams of
Cialis to Delafil.
Well, that's a game changer forthe way in which doctors are
approaching erectile dysfunction, and I don't want to call it

(19:24):
dysfunction anymore, I want tocall it disappointment.
The guys who can't attainerection, can't get an erection.
That's dysfunction.
Can't get an erection, that'sdysfunction, their organ is not
working.
But guys who can attain anerection and lose it is that
dysfunction or is it justsomething that's easily
correctable is going on, and Iwant to change the male mindset
too, because, look, you're quiteyoung, but I'm old, I'm.

(19:47):
You know, when I practice ourpracticing medicine late 70s and
80s, women were described asfrigid, anorgasmic, hysteric,
and the feminists said fuckthose things.
We're not going to talk aboutwomen that way.
We're going to talk about themmore, possibly.
But we talk about men reallynegatively and this makes guys
embarrassed to talk about itLimp dick, impotent, can't get

(20:09):
it up, but ED, these are, so weneed.
I want to talk about thingsmore positively.
If you're having erectiledisappointments, you can
probably fix it.
If you get an erection orlosing it, you can fix it.
I'm going to give you an exampleof a patient I had, if you
don't mind, like about a weekago two weeks ago got called up
by a really wealthy guy inMissouri who just spent $16,000

(20:34):
trying to fix his erectiledysfunction, both on the
conventional medical side andthen the alternative medical
side.
He'd been red light therapy,laser therapy, prp injections,
pd5 medications, testosterone.
His dick wasn't working.
I asked him and he told me nodoctor ever asked this question.
I asked him no doctor everasked this question.

(20:54):
I asked him what happens whenyou're having sex with your wife
?
Well, I, uh, I I get hard, thenI go down on her and I lose my
erection, and then she wants meto penetrate her um, he spoke
more graphically than that word.
But then he's like I want topenetrate her and then I get it
hard again and then I lose it.
Okay, so what do you feel whenyou penetrate?
Nothing?
Okay.
What about when you masturbate?
Oh, that's different.
Well, what do you feel when youpenetrate?
Nothing?
Okay.
What about when you masturbate?
Oh, it's different.

(21:15):
Well, why do you feel nothing?
I think the reason how many?
How many children did your wifehave?
She had five kids and she's inher 60s.
Well, of course he feelsnothing.
He's not getting the frictionthat he needs.
He doesn't have erectiledysfunction, he just he needs
support on the venus side.
He he bought our maximumperformance ring and was able to

(21:35):
have sex with his wife pantryof sex three nights in a row.
And so he did.
If the doctors had asked himthe right question, he wouldn't
have had to spend $16,000.

Speaker 1 (21:44):
Right.

Speaker 2 (21:45):
He needed to spend.
He needed the doctors to helphim figure it out, right?
He also bought our tech ringfirst, and he had nocturnal
erections, so he realized thathis penis was capable of
functioning well.
He had a psychological problem.

Speaker 1 (21:59):
Right and a friction problem.
So it was an easy, like a muchquicker way to figure out
exactly what was going on.
Also, I would like to point outto my listeners my guest is 75.
I would not have guessed that72.
72.
I was like Jesus.
What vitamin are you taking,sir?
And still has an aggressive, afulfilling full sex life

(22:26):
Aggressive?
I was just imagining how thatmight look, but yeah right.

Speaker 2 (22:32):
Sure.
Well, I think it's important toplan for pleasure, so I want to
have sex every day, just theway I'd like to eat a good meal
every day.
So I think, once you get intothe habit, it's relatively easy.
You can't work out your smoothmuscles, which are necessary for
sex, in the gym.
You got to work them out in thebedroom, either with yourself

(22:54):
or with a partner.
I do take testosterone after twoyears and that's interesting
too, because I don't really needit, but I was curious what
would happen.
Like many men, so several of myscientific advisors, who are
urologists and prescribetestosterone regularly, they

(23:14):
thought, because they don't haveany data, they're guessing.
Their conjecture was that Iwill have more nocturnal
erections and they'll lastlonger and maybe they're harder.
Well, that didn't happen,because I don't have any trouble
getting blood to my penis.
I don't have heart disease.
What did happen, though andthis is subjective and for men
and your listeners who areconsidering TRT, they should
think about this my upper bodystrength increased by 8% to 10%,

(23:39):
and if a man is going to starton TRT one, I think you should
get a tech ring because you wantto see what's going on in your
dick, but two, just put a tapemeasure on your biceps and your
pecs and see what happens.
Women should do the same thingtoo if they're taking TRT.

Speaker 1 (23:51):
Well, I was going to say, because I know women are
now taking testosterone.
I take estrogen, which I thinksaved my life.

Speaker 2 (24:01):
Why don't you?

Speaker 1 (24:01):
take testosterone.
I don't think I under well,probably because I don't
understand what.
I haven't looked into it enoughto understand why I would.

Speaker 2 (24:09):
For almost all of my medical career.
Until recently, there wasskepticism and fear of HRT
estrogen replacement therapy forpostmenopausal women, and
finally they realized, no, it'sbeneficial, but they're
forgetting about one importanthormone, which is testosterone.
And postmenopausal womendoesn't produce any testosterone

(24:32):
.
And in my prescribingtestosterone to women and women
who use it injection, not thecream, because the cream's
absorption is irregular.
But women who take injections,they get the libido of a
35-year-old back.
That's a game changer, dude.

(24:52):
I don't.
I don't think I need morelibido.

Speaker 1 (24:56):
I don't know what's going on with my libido, but she
is in overdrive all the time,like it's hard for me to get
through a workday sometimes.
So I'm like but, but I do havethat in my you know.
Obviously I think it's soimportant.
All of this information is newbecause in our culture we have
shamed sex so much that in themedical world they haven't

(25:18):
attended to sexual health from apleasure perspective.
And again, as we're talkinghere, the pleasure part of sex
also is vital to your health,not only as an indicator but
also as upkeeping your health,like especially well and I say
especially women, because I'm ina woman's body, but I know how

(25:41):
important for me that, likecortisone, bringing down the
cortisol even for me penetrative, like masturbation or sex, it
keeps my skin healthy down there.
You know all of that stuff.
I'm sure that it's similar formen, but of course I'm focused
on keeping my stuff together.

Speaker 2 (25:58):
Let's talk about pleasure, then, because I got
into this for the data andthat's this device, the Tech
Ring that has Sensor, and it'salso a really good cock ring and
it can be adjusted and madetighter for guys' pleasure.

Speaker 1 (26:12):
Can we talk about that tech ring, because we've
been mentioning it a little bit.
Here are my listeners,listeners.
I need you to tune in Becauseobviously we clearly are talking
about a device that can clockyour erections at night.
And this really caught myattention when I heard about
this product, because I haven'theard of anything really like it

(26:36):
before and it's like a combo.
Right, it is a cock ring, yes,but it's also like kind of the
Oura ring or the watches thatyou use to track your health.
This tracks your sexual health,which tracks the rest of your
health.
So can you talk a little bitabout this device?

Speaker 2 (26:55):
Sure.
So when this professor ofurology said he wanted to count
the nocturnal erections but hehadn't figured out how to do it
overnight, he was thinking aboutusing conventional silicone.
And I felt silicone, you knowthese here I have on my desk
here, you know these O-rings,they're, they're, they're made

(27:16):
the same way for a hundred less150 years.
And silicone is anuncomfortable material, it, it,
it.
It chokes off the penis, andwho wants to put a noose upon
their penis?
You know it.
It cuts off the blood, thearterial flow.
A guy has to have an erectionfor it to be effective, would be
effective.

(27:36):
So we moved away from siliconeinto a soft, stretchy elastomer,
and I have to thank my wife forthat.
She had a stress ball on herdesk and I thought, oh fuck,
let's make a cock ring out ofelastomer.

Speaker 1 (27:49):
Then we'll embed sensors in it.
So there's a pressure gaugehere, yeah, so if you are not on
my YouTube channel, you're notgoing to be able to see this.
But he's holding up this devicewhich has sort of the ring
shape to it, but then it alsohas another part at the top of
it where there are sensors,right, and it doesn't go on the
penis the way most cock rings do.

Speaker 2 (28:11):
It wraps around.
I'll show you in just a moment.
But the idea for the closurecame from my wife's bra.
I kind of joke, and I think itmight be true that probably half
the heterosexual sex in acommitted relationship starts
when a guy is scratching hiswife or girlfriend's back when
she takes a bra off at night,Because silicone is an
irritating material.
It's irritating to the skin.

(28:32):
I saw a bra on the ground.
I thought duh, A bra is a ringthat opens and closes.
Women don't put on bras overtheir head.

Speaker 1 (28:41):
They have a closure.

Speaker 2 (28:43):
So this is I mean I'm this is he's the only cocker in
the clothes with a hook.
A lot of guys.
I'm 72.
I can look down and I can seemy cock.
I'm wearing pants right now, bythe way, but most men my age
look down and they see belly andthese kind of rings, the old
rings.
They're hard for them to put on.
This one goes on differently.
I'll show you how.
So.

(29:04):
And man drops his balls intothe loop.
It then wraps around the loopand it's not tight, it's that
tight, it's stretchy.

Speaker 1 (29:16):
Okay, so now, listeners, if you want to see
this demonstration, you can goto my YouTube channel, hopefully
, and you will see how it is puton.
But it basically goes over thebase of the cock, under the
balls, and then it wraps up andaround to the top.
So, and it has a, it has alittle sensor on it.

(29:37):
My question is this becausewith a typical cock ring, you're
only supposed to wear them fora short period of time, right?
And I always think, of course,I grew up on a sheep farm.
I don't know if y'all know thatI grew up on a sheep farm and we
would cut off.
People don't realize this.
It's weird, weird, fun factabout me we would.
You know, one of the things youdo to the baby sheep is you

(30:00):
dock their tails, you take theirtails off with something that
looks like a cock ring, you justput it on there and it
eventually squeezes it right offuntil it drops off.
Gross, I know, but I thinkabout that all too often when I
see cock rings.
It's something I'll just neverget out of my head.

Speaker 2 (30:15):
You can do that to young bulls too, but let's talk
about humans, right?
So this is the only cock ring.
Because it's not made ofsilicone, because it doesn't
block the arterial flow in andit only constrains the venous
return.
It can be worn for hours andhours and hours.
What I do when I'm because Itry to have sex every night is I

(30:36):
tighten, I pull the loopthrough the hook to tighten up
around the shaft when I'm havingsex and I put it the other
direction overnight, so it's abit more comfortable.
It's also designed to putpressure over the urethra and to
put a little more blood intothe balls.
Why?
Because the balls are sensitiveand the more if they hold a
little more blood, they becomemore of a better secondary

(30:57):
erogenous zone.
My wife calls it a broth ofballs.
So we're in the google andapple stores.
It's bluetooth enabled.
The bluetooth is off when it'son the body to allay concerns
about radiation.

Speaker 1 (31:08):
All the data is anonymous and I can show you, if
you like, what the app, what itlooks like and the information
people get.
So the information, just kindof like your Oura Ring would, it
goes to an app that you canhave on your phone.

Speaker 2 (31:23):
You can find FirmTech in the Google or Apple stores.

Speaker 1 (31:27):
Yeah, and I will be getting you guys information,
but go ahead.
Yeah, all right.

Speaker 2 (31:31):
We provide people with overall erectile fitness
score because we want people tothink about fitness, not
dysfunction.
We tell them about how hardtheir nocturnals are, how long
they last, how hard their sexerections are, how long they
last.
I'll show you what a recordinglooks like.

Speaker 1 (31:46):
Oh, this is fascinating.
I like the idea of erectilefitness.
So now, if you go over to myYouTube channel, you're going to
be able to see sort of how itshows where, yeah, the erections
have happened throughout theday.

Speaker 2 (31:57):
These are two nocturnals over here, yeah, and
then on this side is my wife andI having sex.

Speaker 1 (32:02):
Oh, oh, look at that.
That was like a little pornclip, yeah, no.
So it looks like sort of whatyou would see on a heart monitor
, basically that kind of graph.
For my listeners it's like thatkind of graph where you see the
little lines that go up anddown and you can see where they
get higher and lower.
So I like the idea of theerection fitness, like that's

(32:25):
pretty, that's a pretty cooltake on it, because it does tell
you a bit about your fitness.
So it's going to trackovernight.
One thing I want to dive intoreal quick too it also tracks
performance correct, so you canwear this ring during sex,
obviously.

Speaker 2 (32:41):
Exactly, yeah, and actually most of our 57,000
erections we've recorded, thevast majority are during sex,
and with that information mencan assess the impact of
diseases, medications,supplements, partners upon their
performance.
We are all, men and women, onthe road from fitness to

(33:04):
dysfunction.
Right, we all would like toknow where are we on that road,
and we all, ideally.
If we have a problem, we'd liketo reverse course.
If we don't have a problem,we'd like to be able to stop
going down that road.
But we can't do it without data.
Imagine driving a car without adashboard.
We're driving our sex liveswithout a dashboard.
But now men can get vitalinformation about their most

(33:26):
vital organ and we give peoplenotifications.
In some cases, actually, wegive a couple of wives
notifications as well too, as inAnnette, way to go, your
husband or boyfriend, hiserections are 20% harder than
last month.
Or you guys have had twice asmuch sex last month.
You are amazing, or it could be.
Hey, elliot, your erections are20% less hard.

(33:46):
Has there been any recentchanges in your medications?

Speaker 1 (33:50):
Right.

Speaker 2 (33:53):
So the information is really important If we can
switch to pleasure.

Speaker 1 (33:57):
Yes, I like that.

Speaker 2 (33:59):
Once I came up with this and I realized that there
was something special about thepressure over the urethra.
Women have vibrators and menhave shit.
They have these strokers littlesomething you can beat someone
to death with, but in terms ofenhancing man's pleasure there
isn't very much.
So my thought was well, I thinkif we can put the right amount

(34:22):
of pressure over the urethra toincrease the ejaculatory phase,
we can produce a more intenseorgasm.
So that's actually a topselling product, which is the
Maximum Performance Ring.
So this ring was designed toincrease the average man's
ejaculatory phase by 50%.
My ejaculatory phase goes fromfour seconds to seven seconds.
That's an incredible orgasm.

(34:45):
My wife and I don't have sexwithout cock rings.
Before cock rings were anovelty.
Yeah, you go to a sex toy store.
A couple of times my wife feelsguilty because she just bought
herself another vibrator, soshe'll buy something for me.
And these rings.
You know she comes home withthese rings and you use them
once or twice.
Because they pinch and they'reuncomfortable, you throw them
out.
You know we men startmasturbating when we're like 12

(35:07):
years old.
We think we're connoisseurs ofour own orgasms and ideally, of
course, we get involved withsomeone who's better than us?
I would say that my wife is,has better hands even than me,
but saying but beyond, beyond,rock hard, there's cock ring
hard.
Nothing will get a man harderthan a cock ring.
No oral, manual, vaginal rectalstimulation will do that.

(35:28):
Guys don't get.
Guys need to understand this.
You, you know, with this maximumperformance ring on, I
accomplish several things.
One I increase my girth bythree to five millimeters.
Well, that ain't a lot.
No one's gonna walk by and say,oh, porn star, but that's more
blood than I can get into mypenis otherwise why wouldn't I
want that?
If I'd be like telling a woman,hey, don't use a vibrator.
So the ring increases my girthwill hold.

(35:50):
More blood in the penisincreases more blood, more
sensitivity.
The ring also is designed toincrease the ejaculatory phase.
Well, if my orgasm is going togo from the ejaculatory phase is
going to go four to seven, fourto seven seconds, my sensation
of orgasm is going to go.
It's going to double.
So my sensation, orgasm.
Again, men are inferior to womenthis way.
If my orgasm, sensation orgasm,is going to last 90 seconds, to

(36:14):
you know, two minutes, and nowit's going to last three plus
minutes, that's incredible andand guys need to get over their
inhibitions about this.
Because men are so straight menassociate cock rings with
fetish sex or gays, and they'reembarrassed to take a cock ring
at the bedroom lest the womanthink less of them or whatever.
Whatever pride issues areinvolved in this, uh, and

(36:36):
they're making a mistake, andone of the jokes we have when we
go to medical shows is how youtell the difference between a
gay doctor and straight doc withone question do you use a cock
ring, gay doctor?
Yeah, last night got a betterone.
And the straight doctor's oh, Idon't need that.
They go right to male pride.
It's not about need, it's aboutwant.
If men want to rock harder,last longer, have more intense

(37:01):
orgasm, be more confident, havetheir partner be more confident
because that's important as welltoo Put a fucking ring on it
Ours, of course.
Put a fucking ring on it, ours,of course.
Put a ring on it.
My wife and I make.
We make love about 50% morelonger now because we're I'm
confident and she's confident.
So she knows if I'm going tohave the ring on that, I'm going

(37:23):
to last 30, 40, 50 minutes.
Well, that allows her to relaxand focus on her own pleasure.
She doesn't have to worry aboutme losing my erection.
I'm not worried about losing myerection, and if my wife wants
me to do something previously, Imight have lost my erection
Because, look, she's 71.
She's not as tight as she waswhen she was 22, when we first

(37:45):
met the first time.
And also, a lot of couples don'twant to talk about this.
We've made love in somepositions thousands of times.
It can be boring, and those canbe confidence kills as well too
.
But with the ring on, hey, ifyou want to make love in the
missionary position again before, I would have been irritated

(38:05):
with her.
I would have said, oh, I'mgoing to lose my erection.
You know this.
Why are you making me do thisfor more than a few minutes?
And now I don't care.
I got a hard one, a guy with ahard on, as you know.

Speaker 1 (38:17):
Annette, the guy with a hard on thinks differently
than the guy who's worried aboutlosing his erection Absolutely,
and I will say that's true too.
As a woman, I have definitelybeen in partnership with men who
it's like they's going to golimp.
Then I need to work on gettinghim hard again and it's like in
my own mind I'm like is it worthit, or should I just get to
business?
You know, because I don't wantto.
You know, because then I'mtrying to get him hard again and

(38:39):
then I lose my likes, you know,all that juice I worked up so
and not that I wanted toverbalize it.
I know I didn't you so, and notthat I wanted to verbalize it.
I know you know you don't wantto verbalize it, you don't want
to be like, but you will.
Men, if you pay close attentionand I have had men ask me this

(39:05):
they'll be like I go down on mygirlfriend and like after two
seconds she's like saying let'sjust have sex.
I'm telling you this is one ofthe reasons, because we're like
fuck, if he does it too long,then we're back to square one,
and that's just true.
I've never admitted that before.
I've never spoken thatexperience before.

Speaker 2 (39:20):
And no man wants to tell his wife or his girlfriend
or in one case it's a gay couplethat I thought of the last.
Hey, you're a pussy, I don'tfeel anything anymore.
And no man wants to tell hispartner I'm bored.
No man wants to tell hispartner I'm worried about losing
my erection.
Yeah, and in a ring?
It's just a profound confidencechange.

(39:40):
I mean, we laugh about it.
My wife's like how come youdidn't invent this 20 years ago?
Well, I just wasn't thinkingabout it.

Speaker 1 (39:49):
Didn't know, didn't know.
So yeah, the devices guys andI'm I'm going to share links and
and stuff like that with youare interested, like really
caught my interest because youknow, obviously, if you've been
around on my channel for anytime or reading my content, you
know I've, I've definitely hadsome cock rings I I've loved,

(40:11):
but again, this is like a wholedifferent level of of of what a
cock ring offers.
And because I do have so manymen who listened to my podcast
reach out to me asking aboutdifferent ED issues and and how
do you know this from this andhow do I?

(40:31):
This gives you the ability tofigure out some stuff yourself.
It's hard when you go to yourdoctor and you say I'm having
this problem and, like you'resaying here, you get this sort
of box answer but they don'treally know, they're not like
with you when you're sleeping orwhen you're having sex.
You literally have a way tomeasure what's really going on

(40:54):
when you're sleeping, whenyou're having sex, whenever you
want to, and you can take thatinformation too then to your
doctor and give them data.
It's frustrating to have sexualproblems but no way to really
measure it and no solidinformation.
And this is going to give you alot of no way to really measure
it and no solid information.
And this is going to give you alot of information so you can

(41:14):
figure out for yourself andadvocate for yourself.

Speaker 2 (41:18):
And you get the information under real life
circumstances, either whenyou're sleeping or when you're
having sex, because if you go toa doctor, they can do an
ultrasound on you in the office.
But if you're like most men,when a technician snaps on their
rubber gloves, approaches me,puts me some cold jelly on my
dick, approaches me with a coldmetal probe, that's not what's

(41:39):
reproducing a real lifesituation and it's only one data
point.
It's not multiple data points.

Speaker 1 (41:46):
Right, you do get a lot of data.
I love the idea of this, likebeing in line with sort of the
aura, ring the watch and youknow we are all.
I think it's very common now towant to be able to track what
our health is and have controlof that in our own hands, and
this is this is like a whole newtool for you, and then on top

(42:07):
of it, it's going to improvethings during sex and give you
pleasure during sex.
There is a new add-on for it,for some of us.

Speaker 2 (42:17):
Yeah, the add-on's cool.
The add-on was my wife's idea,because once you take a ring and
and you open it up, you canslide things on and off the ring
.
So we call it the ring mate,for obvious reasons.
It sits like that.
The vibrator is right overwhere the average clearance is,
which is 3.5 centimeters awayfrom the base of the dorsal
penis.
So the vibrator is not in thering itself, because that's in a

(42:39):
bad position.
It only comes with three speeds, because that's what women want
, and it's also designed to betaken off the device and used
with the fingers.

Speaker 1 (42:51):
Right, what do I?

Speaker 2 (42:52):
like.

Speaker 1 (42:53):
So to make sure my listeners are keeping up with
this, there is an add-on to thering that is a vibrator that can
be clicked on to this ring forduring sex.
That then provides vibration tothe woman's clitoris.
If you go to my YouTube channel, you can see how that all comes
together, how it all comestogether, and so now it, even

(43:18):
like this device, goes beyondthe measurement, the keeping you
hard, providing him pleasure.
It now can also provide herpleasure, so that's pretty cool
as well.

Speaker 2 (43:30):
Yeah, it makes.
It makes I want to our femaleusers it makes climaxing.
Climaxing especially on top,women on top, you know very,
very easy.
But also can be taken off andused with fingers.
So this is I'll get graphicwith you If you're having sex
with a woman from behind, thiscan get very fatiguing to a man,

(43:54):
or to a woman for that matter.

Speaker 1 (43:55):
You're missing the hand movement if you're a
listener, but you know the reacharound the good old reach
around.

Speaker 2 (44:01):
This turns you into a sex robot.

Speaker 1 (44:04):
Right, so you add it onto your hands and now you've
got, your hand becomes thevibrator.
That's yeah, that's great.

Speaker 2 (44:10):
And a lot, of, a lot of my wife demonstrated this for
me a lot, you know.
Like the wand vibrators, womencomplain about them too, because
this is not.
This is not a comfortableposition for the wrist, and
whereas if it's just being, youknow, held in the fingers, it's
really easy to use.
It also can go inside thevagina itself, which we
discovered, and then thevibrations are at the tip of the

(44:32):
penis.
It's intense for the guy,intense for me at least.
So it's a multifunctionaldevice.
But this is what we're workingon.
This year we're going to comeout with some Q4.
This is the world's firstmonitor of the health of the
clitoris.

Speaker 1 (44:46):
Oh, so you.

Speaker 2 (44:48):
This is the world's first monitor of the health of
the clitoris.
Oh, so you're coming up withsomething, so women will be able
to get the same health benefits.
They'll have a vibrator.
But the vibrator is not new.
But there's no way right nowfor women to utilize to assess
the health of the clitoris andthe impact of diabetes,
hypertension, atherosclerosismedications, antihypertensis,
antidepressants, hormones uponthe health of the clitoris.

Speaker 1 (45:07):
Right.
So for my listeners, he isholding up a device that he's
working on right now that willbe doing the same for vulva
owners and people withclitorises.

Speaker 2 (45:19):
You know, the vagina is being addressed by other
companies.
I mean, the Linus Vibrator canmeasure PCG muscle contractions,
and we'll do that as well too,and the vaginal biome is
fascinating.
But I'm interested in thehealth of the clitoris because
no one has looked at that organand it's the key organ to
women's sexual health.

Speaker 1 (45:39):
Well, we will plan that out for a future episode to
talk about that.
I'm curious.
It's something I don't have alot of knowledge about, but for
my listeners, so you know we'vegone over this episode to talk
about that.
I'm curious.
It's something I don't have alot of knowledge about, but for
my listeners, so you know we'vegone over this.
This device that has beencreated has allowed him to have
the biggest dick database outthere, which covers hard-ons,

(46:00):
what they look like, what'snormal, what they indicate.
We've gone over that in thisepisode so far.
And this is importantinformation for you Because
obviously you want to take careof your health.
You also want to have a healthysex life.
You want to have solutions.
I'm always asked aboutsolutions.

(46:20):
We've got some solutions here,so it's an option for you.
It's an option for you.
It's an option for you to checkthis device out.
I was so excited when I saw itand researched it that I wanted
to partner with them to help mylisteners out.

(46:41):
So, whether you are someonewith a penis, a man, a woman who
loves someone with a penis, I'mhoping that you will take the
time to check out theinformation that I'll be sending
you, but also, if you decideyou want to give this device a
try, I have a special code.
It's Annette15, and it will getyou 15% off the device.
So you can take that code tothe site.

(47:02):
If you decide you want to tryit out and start monitoring your
dick health and your wholehealth, you can do that with my
code.
And kind of to sum this up, canyou list off the different
conditions that getting thisinformation could expose to the

(47:25):
user, could expose to the userwhat are kind of a list of
conditions that users of thisdevice will start to get
information about, whether ornot they may have the condition?

Speaker 2 (47:37):
Well, the big ones are psychogenic ED and
performance anxiety, which areprobably the leading causes of
erectile disappointments ordysfunction in men, but also
atherosclerosis, diabetes,hypertension, alcoholism,
medication side effects, withthe antihypertensives and SRI
presence being the leading ones.

(47:59):
So it's important Men now havethe opportunity to harness data
to stay healthy and hard for thelifetime of lovemaking that
almost everyone aspires to.

Speaker 1 (48:11):
Right, because you can have sex for your whole life
, right, you just have to takecare of your sexual health, your
whole health, and this is goingto be key to knowing where you
are in that journey, and I thinkit's really exciting and
important information for peopleto get, and I'm excited to
share that with you.

(48:31):
Also, it's going to make sexbetter for you, for the person
you're having sex with.
Like, I don't see the lose here.
It's a win-win situation.
I am going to be sending youguys lots of information on this
.
I'm really excited that there'sa new tool.
I'm always excited when thereare new tools to enhance

(48:53):
people's pleasure and theirhealth and sex life, and this
one really caught my attention.
Tips, information you wouldlike my listeners people who are
listening right now to knowabout their dicks, erections and
their whole health that youthink at the end of this podcast

(49:15):
, is most important for them totake away.

Speaker 2 (49:19):
I think it's important for men to put a ring
on it, to recognize that.
Rings will enhance theirpleasure, can give them vital
information about their mostvital organ, and also all men
get fading erections as they getolder.
There's now an answer for that.
You now can be confident, rockharder, last longer, have more
intense pleasure, so I love thatfor them and I love that for

(49:43):
the people who are having sexwith them.

Speaker 1 (49:45):
Right, that's wonderful.
Can you tell my listeners wherethey can find you?
All of the products, also theinformation.

Speaker 2 (50:02):
This product is exciting, but also the
information that we are gettingfrom it.
Yeah, our website ismyfirmtechcom.
If you click on the sciencesection, you'll see that we have
seven published papers and alot of other studies underway.
We are looking at testosteronereplacement therapy, shockwave
therapy it's not we, otherresearchers are utilizing our

(50:25):
tools to look at these things.
You'll see exciting researchabout how our device is as
effective, if not more effective, than than 10 milligrams of
tadalafil.
The research is.
We're really proud of theresearch.
Uh, so go to go to my firm techm-y-f-i-r-m-c-c-hcom.
Look, click on the sciencesection.
You can also reach mepersonally at elliot, at my firm
tech.

Speaker 1 (50:46):
Perfect.
Thank you so much.
This is important informationand I love that you're also kind
of giving a preview of what'sto come.
There's a lot of informationcoming down the line and this
device is going to allow peopleto make huge leaps forward in
sexual health, in erectionhealth and, apparently, clitoral

(51:07):
health.
I'm excited about that.
I want to take care of my girl,that's for sure.
So thank you so much.
And for my listeners, of course, as you know, if you want a
cheerleader, a sidekick in yourintimacy and pleasure journey, I
am coaching right now, so mybooks are open.
You can always find out moreabout that at

(51:28):
TalkSexWithAnnettecom.
All the links are going to bebelow.
Subscribe to my e-newsletter,because I will be sending out
all of this information and moredirectly to your inbox, so you
can start having better sex andmore pleasure tonight, until
next time.
Thank you so much for joiningme and listeners.
I will see you in the lockerroom.

(51:48):
Cheers.
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On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

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