Growth strategy consultant S.A Grant joins the podcast to reveal the secrets behind building a personal brand empire that stands out in today's saturated media landscape. The conversation begins with a powerful challenge: why pay premium prices for someone else's brand when you could invest in your own? S.A explains the four critical types of branding—personal, business, service, and product—using Apple as the perfect example of how these elements work together to create a recognizable empire.
The discussion takes an unexpected turn when S.A shares his audacious goal of purchasing streaming platform Tubi for $200 million, explaining how his current media ventures are building toward this seemingly impossible dream. "Why not shoot for the stars?" he asks, challenging listeners to think bigger about their own ambitions rather than settling for modest goals.
Content creators will find a particular value in S.A's ingenious approach to content recycling. Rather than constantly creating new material, he explains how repurposing content strategically allows entrepreneurs to reach different segments of their audience by reposting at different times and days. This maximizes impact while reducing burnout—making 24 hours feel like 72 through smart automation.
Perhaps most compelling is the emphasis on authenticity across all platforms. S.A argues that maintaining consistency in who you are online and offline creates the trust necessary for sustainable growth. Juggling different personas across contexts creates unnecessary mental strain, while being genuinely yourself everywhere builds credibility with audiences.
Whether you're just starting your brand journey or looking to scale your existing media presence, this episode delivers actionable strategies for building a cohesive media empire where everything—from podcasts to merchandise to internet radio—works together as an interconnected ecosystem. Subscribe now and start implementing these proven growth strategies in your own business today.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
And I was just like dude, if I can get my hands on
that, what I'm doing with BostonCage and unite those two bad
boys together.
First of all, I got to fixtheir audio.
Like their audio completelysucks.
But besides, the audio like thecontent talks to the, to the,
to the demographic, butunfortunately it's not owned by
the demographic, so I think itis missing some of some things
that it can definitely grow into.
(00:20):
So I was like why not?
Why not shoot for the damnstars?
Why would I say I want to buysomething for a hundred dollars?
I want to buy something forlike $200 million?
It's a real thing that canhappen if you stay and stick to
it and aim for that goal.
And I'm building all thesedifferent media outlets to get
me to the point to where Shithappens to you and me.
Speaker 2 (00:42):
It doesn't matter if you're a wizard, a king or a
queen, even if you are magic,you've got to agree it's worth
it to talk shit out, no matterhow messy Shit happens.
Speaker 3 (01:14):
Shit happens.
Just an FYI, this episode wasrecorded live February of 2024,
and it is now April of 2025.
But what better episode tofollow last episode, which was
(01:37):
episode 12 with Holly, than onewith my very own mentor?
Enjoy.
Also, thank you to 25,000downloads which we just reached
this past Monday.
Speaker 2 (01:48):
Woohoo, hello, hello, hello.
Look at me being caught on livetrying to get myself together.
Hey everybody, welcome to ShitHappens where shit happens.
Oh shit, I'm trying to learnthis shit.
Y'all don't mind me, I'm stilllearning this shit, okay?
They say.
Chris says start ugly.
(02:09):
So we're going to start uglyand we're going to get better
together, and now I'm going togo ahead and bring this guest of
mine today.
He's my mentor.
I love this man and I loveeverything that he's doing, and
y'all need to learn some shitfrom him.
So hello, hello and say welcometo Shit Happens, what up.
Speaker 1 (02:33):
Yeah, the greatest title ever Shit Happens.
I can just picture it visually.
When I close my eyes, I wake upin the morning and I'm just
like yo, shit happens, man Bro.
Speaker 2 (02:47):
Right Like yesterday when I had to do my my six
o'clock.
So my my mom showed up, wassupposed to move yesterday,
didn't work out.
Again shit happens.
And so I was in the car hopingI'll get to the place by six
o'clock so I can do my life.
But I it didn't, so I had to doit on the uber.
We were in the uber, I had totell the uber driver turn off
the radio.
I told my mom, like shut up,you ain't gonna talk.
And I was going and I was like.
(03:08):
I was like I mean, shit happens, right, I'm like 100, facts 100
doing a say.
Speaker 1 (03:16):
It's been a minute it has been a minute, man, I'm
cracked out on coffee.
I got a lot of shit going ontoday.
You know it's friday, so fridayis my day when I kind of do
things behind the scenes.
So that's what I got going onright now.
Speaker 2 (03:27):
I know I love it.
I love thinking how to hit yourspot on Fridays, so I can't
wait to do that again.
So, essie, yes, you are fromfrom.
I remember the first when I metyou.
We were talking and you lookedat me and you're like why the
(03:49):
fuck aren't you rocking a brand?
And and that shit sat with me.
And since then I've beennothing.
But I mean, it is the Stanley,but it's still my brand.
Since then, every time I'mwearing something, unless I'm
rocking, you know, boston Cagedor somebody I'm like why aren't
(04:11):
I rocking my shit?
And it's like a light tube wentup where it was like for real.
Instead of spending that moneybuying people's shit, I should
be spending that money creatingmy own shit and wearing it,
because how else are peoplegoing to about it?
Right?
100 so what got you so big in inbranding?
Because I mean, look at if youare here live watching us.
(04:33):
Have you seen that back?
And that's nothing, because Ihave been to his studio and
that's half of the shit.
So what got you into brand likebranding sleep on branding,
especially on the match.
You are like having their ownshit.
So what got you?
Speaker 1 (04:51):
because you rock your own shit, everything is boss
and cage yeah, I mean, I think Ithink if you're going to build
a business and it's based uponthe stages of where you are,
you're starting a newcorporation.
It's always more difficult forthat corporation to get any
shine until people it becomes ahousehold name.
So part of that is brandingone-on-one, and I always teach
(05:11):
people about there's four typesof branding, right.
There's a personal brand,there's a business brand,
there's a service brand andthere's a product brand.
And then I use Apple as anexample.
Right, steve Jobs.
Everyone knows Steve Jobs.
Steve Jobs could walk into yourhouse right now.
You'd be like, holy shit, steveJobs.
If somebody gets a brand newApple computer, you're like, oh
shit, they got a brand new Applecomputer.
Somebody got an Apple phone,somebody using iTunes Again,
(05:32):
that's what branding is reallyabout.
So, stage one why would you paya premium for somebody else's
brand that doesn't know youexist, that doesn't support you,
that doesn't put food on yourdamn table, that doesn't support
you, that doesn't put food onyour damn table, that doesn't do
anything for you, just forbragging rights?
I put a middle finger up tothat and I'm just like yo.
You got to rock your brand dayin and day out until that brand
becomes somebody else's.
(05:53):
Holy shit, I gotta buy thatbrand, I gotta wear that brand.
Speaker 2 (05:56):
And you just keep doing it like that, because,
again, that's what branding isreally about I love that and, um
, that's so true becauseliterally since then, like even
my Nikes I have Nikes with Toxia, with Pete and at Port Fence.
When I was at Port Fence,everybody was like, even when I
went to Afros and Argyle, now alot of people know me because I
(06:16):
was literally walking aroundwith my brand on me everywhere.
So even before they see me,they see that logo or they see
that sign and now they know it'slike the awareness becomes even
bigger 100%, 100% and that'sthe way to do it too.
Speaker 1 (06:33):
I mean, you ever think about it from the
standpoint like pricing wise?
If you're going to go buy ahoodie or you're going to buy a
t-shirt, you're going to buyanything.
You can get that same exactthing designed for yourself for
the same cost, if not less, andthen obviously it's a write-off
as well.
So, technically speaking, youcan get a 10 times cheaper than
if you were buying someoneelse's brand.
So it only makes logical sensefor any startup, any company,
(06:57):
any podcast, any media outlet torock their brand.
And you could look at TV andyou can see that right, you can
see that commercially peoplethat are broadcasting their
brand.
It's night and day differencebetween someone that doesn't
have their brand.
You try to figure out well, whoare they, what company they are
.
Speaker 2 (07:12):
But if you're looking at a video and that brand is
right there, subconsciouslyyou're going to constantly keep
looking at that logo andeventually you're going to
memorize it Now, speaking ofthat, because you literally said
something that we're going toget into, which is so important,
and I've always wanted to askyou, but I feel like this is the
perfect time because I needother people to hear it, because
there's so many people like meover there who are financially
(07:34):
struggling, right, but we alsowant to really build our brand
and we know it's not cheap aswell, right, trying to get
everything in your brand, andsome either it's cheaper to buy
in bulk, some it's cheaper tothere are all these different
companies, so how would you, fora person who is financially
struggling, did we lose thatthing?
Speaker 1 (07:58):
That was random.
Speaker 2 (08:03):
Shit happens 100% facts but that's the beauty
about being a podcaster.
We understand technology asmuch as you want it to be
perfect.
Shit happens sometimes, so itis what it is.
But so how would you like forus who, financially struggling
(08:26):
or paycheck to paycheck, we'restill trying to make our lives
financially work without theextra needs?
What best ways would we goabout branding ourselves?
Speaker 1 (08:37):
Well, I mean you're talking about like branding,
with monetization and so manydifferent strategies to that.
I would just think aboutthinking outside the box.
Obviously, before you couldthink outside the box, you have
to see what everyone else isdoing.
So if you're talking aboutpodcasting and you're talking
about branding, by default mostpeople are trying to make money
by selling ad spots.
But there's alternative routesto make money and do the same
(08:58):
thing without necessarilyselling ad spots.
You can technically do ad spotsfor yourself.
Like I would say that's thelow-hanging fruit.
If you have merchandise, if youhave services, if you have
courses, anything that you havethat you're selling to clients
right now, why don't you thencreate that commercial for your
podcast and lead with thatbefore you even try to sell the
ad spots?
Because, again, if you havelisteners, those listeners will
(09:20):
eventually then convert intopurchasing your products the
more and more they listen.
Speaker 2 (09:24):
So that's step one yeah, I'm grateful for that, but
what I was actually trying toask, like you see your stuff in
the back, you have booksbackpacks, you have notebooks,
you have hats, shoes, like allthat cost money to create.
Speaker 1 (09:46):
Yeah, I mean money or time, right?
So I mean they're parallel toeach other.
Luckily for me, I have a designbackground, so for me to design
something like literally, it'skind of like somebody wakes up
in the morning and they meditateI wake up in the morning and
take 15 minutes and designsomething like that's just the
way I do it.
Right, but ideally, if youdon't have that design um
gumption, you could easily thentake your brand and think about
(10:08):
it from the standpoint of hiringsomeone for really cheap
through fiverr to make somedesigns for you and even upload
it directly to whatever platformyou want.
So there's different ways ofdoing it and you could learn how
to design as well and keepthings very simple, much like
what you've done.
You have your logo, you haveyour and you're just sticking
that on top of different thingsthat you like to wear, first of
all, things that you like todrink from, second of all, and
(10:30):
then, ideally, if you're usingit on your podcast, then people
will see you using it.
And then the next thing is likewhere do I get it?
Speaker 2 (10:36):
And you mentioned something also over there
because you are really the kingof design.
Like.
He's really the king of design.
Like.
Every time I see a post for ally'all who follow him on
Instagram.
I mean, facebook is very, hispresence is very.
If you are not on Facebook, youshould, but I see all the
creativity in your posts.
(10:57):
Right, it's not just a normalpost.
It makes me stop and want toread because it's like oh my God
, your presence on Facebook isso wide, like there's no day.
I go and say how do you makeyour presence happen for us who
are still learning to put ourpresence on social media?
(11:22):
How do we accumulate that?
Speaker 1 (11:25):
I think the first thing that most people that
create content forget about istheir old content.
They forget about repurposingcontent.
So if you're looking at myposts and understanding the way
the algorithm works, let's say,if I have 10,000 people
following me on Facebook and Imake a post on Monday, out of
that 10,000, maybe maybe 100people will see that post.
So think about that.
If I'm posting Monday at 9 a,maybe maybe 100 people will see
that post.
So think about that.
(11:45):
If I'm posting Monday at 9 am,100 people will see it.
What would it look like if Ipost that post three weeks later
, on a Tuesday at 10 am, andthen post it again three months
later on a Wednesday at 4 pm?
So that's what I've done.
I've created enough content towhere I recycle it on automation
and repost it, and then I keepcreating enough content to where
I recycle it on automation andrepost it, and then I keep
creating new content.
(12:06):
So by the end of the day, whenI'm said and done, I should be
posting content like every 15 to20 minutes every damn day,
forever, because I'm recycling,reposting and creating new all
the time.
Speaker 2 (12:17):
And that's so true, literally.
Me and Alex were sitting rightnext to him and we were like how
?
Speaker 1 (12:23):
are you?
How is your content?
Speaker 2 (12:24):
Like literally and he was sitting right next to him
and we were like how are you,how is your content?
Like, literally, and he wassitting right next to us.
So I all get points.
By the way, there's somecomments over here.
What's good?
Shout out to Chris Torn y'all.
Chris Torn is on here and hesays that's facts, right there.
You've got to get your audienceused to hearing you recommend
(12:46):
things for them, even if youcreated it yourself.
100, I feel like sometimes thething that we are scared is
either to brag about ourself oror like the call to action.
Right, we're always talkingabout call to action.
So instead of plugging in somepeople's shit, plugging your own
shit, right?
Speaker 1 (13:01):
100 like what I mean.
Think about it.
Everyone does it.
Like prime example, I'mlearning a new language on
Duolingo and every night whenI'm doing Duolingo I always look
at their marketing and allliterally nine out of 10 of
their commercials on Duolingo isa Duolingo commercial.
It's the most ingenious way ofthey don't have to pay for
marketing.
You're really using their appfor free and then they're
(13:21):
promoting their paid platformthrough the app.
It's ingenious, but most peopledon't think like that.
It was like I'm gonna pay forads.
I'm gonna do this in reality.
If you have a platform, whywould you not use your platform
and that target audience to putyour own personal ads in front
of?
Speaker 2 (13:33):
me.
I know we all have 24 hours,but I feel like you have maybe
extra hour from god.
Do you have a deal plan with it, because you are doing so many
things For all who doesn't know?
Actually, this is something I'mvery proud of because I haven't
(13:55):
seen a lot of people do.
I haven't seen anybody do Esawas the first person in this
industry that I saw offeringthat the intern program that you
did.
You are doing the internetradio.
You got the Boston Cage podcast.
You have the foodies, not onlythe podcast, but the group, the
event.
(14:15):
You have the book club.
You're about to take over Chumiand that's just all of it.
I's just I know.
So how do you do it all?
Speaker 1 (14:29):
I just look at the strategies, man, like my first
gift and curse was I was tryingto build an enterprise-based
company that was too stretchedout, too thin.
So, like when I had my strokeand I came back, I was, okay,
I'm gonna build something major,something big.
I'm going to do it allunderneath one core keyword and
that's media.
So anything that you see me dotoday, like it may sound
(14:50):
different, but if you look at itfrom a standpoint of media, it
all falls under that umbrella.
Like you said, books,publication, internet radio,
podcast, tv all of that issimply media.
So as long as media can go intoit, you're going to see me
eventually get into that space.
Like we was talking offlineabout, like my next thing I'm
going to do with Internet radioAll of that is 100 percent media
(15:11):
.
Like in the early days I wasjumping into insurance and
travel agent and I was just kindof like OK, I'm trying to kill
myself.
How do I redo that and usepeople for what they really want
to do at scale and then applyeverything media.
So if somebody comes to me witha new idea and the idea has
nothing to do with media,they're going to get a middle
finger and it's going to move onbecause it has nothing to do
(15:33):
with media, so I'm not going todo it.
Speaker 2 (15:35):
I mean, you are no nonsense, straight up shooter,
so what else can we say?
But it's amazing because Iwatch you a lot.
I don't know if I think I'vetold you once, but I watch and I
learn a lot from you.
Like, sometimes I have an issuewith reading online.
(15:55):
That's why I don't do.
They call that not theaudiobooks, but I have to have a
book and paper to read.
But if I'm reading like a bookonline or a long post like, my
eyes just go and then I'm justin like, so sometimes, even
though I because your posts go,but they do go into detail and
(16:17):
that's why I started readingthem, because in the beginning I
would just look at the imageand read a few lines and then
the deeper I went to reading, Istarted learning a lot.
Like most of my growth has comefrom watching you and that's
why I always say you're mymentor, because I watch, I
listen, I apply where I don't, Ialways reach out when I can,
when I have questions, and eventhe, the, the intern program.
(16:41):
It wasn't meant for me.
I still found my way insidethere.
Speaker 1 (16:47):
Yeah, yeah, and I definitely appreciate that and I
will say you know, takeadvantage of stuff like that,
because I mean, from the outsidelooking in, a regular user
would be like internet radioisn't that thing dead?
But again, I'm doing things alittle bit differently and I'm
making everything work together,so you're getting to see
underneath the hood andunderstand why I'm doing it, how
I'm doing it, and I don't leaveanything undiscovered.
(17:07):
Anything you want to know, I'mgoing to tell you.
Speaker 2 (17:10):
I mean, you made me go buy a brand new laptop just
because I was getting sofrustrated.
I've had issues with my laptophere.
The technology has not been onmy side, but that was my only
barrier into achieving what Iwanted to achieve with that.
But I I got this because I waslike yo, no, I'm not missing up
(17:32):
on that opportunities like this,and I feel like that's why some
of us don't grow.
You know, in these industries,whether you are, you don't need
like.
When I started podcasting, Ididn't know shit about it, but
right now I can literally tell,tell myself, to a certain point
I'm an expert at certain shitbecause of all the shit I've
done and because I've taken theopportunities Again, just like
(17:54):
you say the intern program.
People even came to me like youwant to be an intern, but I'm
like switch your mindset becauseyou're thinking that you're
wasting an hour to learn.
But no, you could, you could.
I'm getting it for free becauseI could spend a lot of money to
learn from somebody who doesn'teven know the shit.
Like not, they're just givingme the basic.
(18:16):
What essay is giving isdifferent.
I'm learning from a person whoI actually want to learn from,
who I wanna me like I want toget because I've already got so
much.
I think sometimes people missthe opportunities or the growth
because of that mindset like, oh, I don't want to be an intern,
I'm too old to be an intern, whyshould I give my free time?
Why should I show up?
Why should I listen?
(18:36):
You know all those, but that'swhere it is yeah, yeah.
Speaker 1 (18:41):
I think people definitely miss that mark
because, prime example, if ifElon Musk was saying he was
given an internship, theywouldn't be saying that shit.
If Steve Jobs was saying to doan internship, they wouldn't be
saying that shit.
Donald Trump, if they're aprimetime individual that
they've seen on TV and they havethat ranking that they want to
be comparable to, by defaultthey'll do anything for free.
(19:01):
A lot of people go on TV andreality TV essentially for free,
just to get the publicity Right.
So it's the same thing for you.
It's learning, it's a learningcurve to where somebody else may
not know how to do what you'relearning how to do, and then you
can take that and then applythat to what you're doing
Because, again, we're both inmedia.
So everything I'm going toteach you is media driven of it
(19:26):
and that's so true.
Speaker 2 (19:26):
I also say the same thing about when, especially
when, that when, when you arebuilding something where the
support, especially from friendsand family, is a little bit
lacking on certain level, andthen once they see you like, oh
my god, you did that, you coulddo that.
Now everybody wants to be likeI know, here, yo, can you show
me, can you do that?
When was this there?
I tell people right now y'allhave been laughing at me, but
(19:49):
now I'm winning awards, now I'mbeing recognized by certain
people.
You feel like, oh, I know thatgirl.
Don't wait until Oprah orsomebody starts recognizing me
for you to give me my flowers.
If you're not here with meright now, you're going to have
to talk to my assistant.
I'm going to have the low-levelassistant who passes you to the
(20:12):
middle one, then to the top oneby the time you get to me.
I don't care if we went to highschool together.
Speaker 1 (20:19):
Yeah, and I think people they don't understand
that.
I mean a lot of times I'll haveconversations and people were
like hey, can I call you rightnow?
And I'm just like dude, like myschedule is crazy to your point
.
There's 24 hours a day and I'malways every hour is packed with
doing something.
(20:40):
So if it's not pre-planned orscheduled, it doesn't exist and
people they still want to'tanswer my phone, my ringer is
not on and if you're not like inour household to where I need
to make sure that yourlivelihood is okay, that phone
call honestly really doesn'tmatter at that point in time
because I have other things thatwere pre-scheduled that I'm
focused on at that momentbecause I just realized I don't
(21:00):
even have your number, like, butI communicate with you almost
daily but I don't have yournumber.
Speaker 2 (21:07):
But, our communication is good.
Since I met you, like I didn'thave to be sold about yo, you
really need to get to know SA.
Like we met in Atlanta Mixer,the podcast I made, I listened
to you and I just startedfollowing.
You invited me to the foodies.
I came and ever since seeingthat, because also community is
important and to see thecommunity you keep building in
(21:30):
the foodies, in the book club,like that is something I aspire.
So I follow, not because oh, whois they say, like somebody told
me I should follow.
No, because I know where I wantto be and I know who I want to
surround myself with in order toget there.
And and I think because thereason also you give me your
time is because you see, I putin the time as well, because I
(21:52):
tell people, even when you endup asking people for their time
or taking those courses, becauseI, if I'm not gonna work on a
course, I'm not gonna even signup for the free one because I
don't want to waste the time ontaking a spot from somebody.
So anything I attend, even Adamshout out to Adam Shire with
his podcasting business too.
I attend his boot camps and Iactually do the work, because
(22:17):
I've seen Adam what he does, Iknow what his pitch is and what
he brings, so I even work, I dothe homeworks.
I and what you bring, so I evenwork, I do the homeworks, I do
everything.
Like the reason shit happens isbecause of an audit I did with
Adam and he gave me the idea tostart something like this.
So I do the work and whenpeople see like yo, she shows up
, she does the work, we see hergo, of course they're going to
(22:40):
put more time into you.
I'm not going to put time ifyou just can't.
You constantly show up, butevery time you show up you're
still on the same level.
There's nothing new information.
You're not doing anything, butyou're just showing up.
Speaker 1 (22:50):
Yeah, a hundred percent.
I mean I think that that's thefirst thing is taking action to
receive, to actually receive theresults that you're trying to
get.
And I think most people theymiss that mark.
They just think, okay, if I askfor it, that's all I need to do
.
No, you need to ask for it,then you need to show up and
then you still need to do aboveand beyond whatever that person
is delivering to you as far astheir expectations, and then
then they'll put more into you,and I think that's that's the
(23:12):
rule of thumb.
There's always another level.
If I decided to get in contactwith like Grant Cardone, grant
Cardone would want to know like,what the hell am I doing?
Can we even be on the samewavelength?
Can we speak the same language?
Because he does not want towaste his time, he wants to see
results and, at the end of theday, the results he'll get from
me.
He can use those results astestimonies to get more people
to then follow him, to then dothe same thing step and repeat
(23:36):
so true, um, we just came backfrom port first, right?
Speaker 2 (23:39):
so one of my friends shout out to sandy 90 days, 90
days, win.
He also know um.
So she was there and she cameto me.
She was like, oh my god, paula,I can't believe I did this.
I'm like what?
I just signed up for that tedxprogram.
I'm like, trust me, my financesare not there right now, but I
(23:59):
really want to sign because Iknow what that can do for you
and and I also know my mindsetright now is not there because I
don't want to do that and thenend up failing.
But it will be on me, becausemy mind right now is not on that
level yet, like with all thestuff I have going on.
But I told her something.
I was like Adam is amazing andhe will do his best, and that
(24:22):
money you spent, it's aninvestment because it will come
back.
But you also got to do yourpart, because your coach can
only do their part.
The rest is you.
How badly do you want it?
How hard are you going?
Are you doing what you're meantto do?
Are you putting in the time,the energy, the effort?
(24:43):
Because if you're not, even ifyou get Steve Jobs to train you.
It shouldn't go happen 100%,100% by the way Newcastle,
Newcastle's are also the samewith Chris.
That's his program, I believehe said, inspired by essay.
Just subscribe to Boston Cage,Yoo-hoo.
(25:03):
That's what we're talking about.
Speaker 3 (25:05):
Appreciate it.
Speaker 2 (25:06):
Inspire and motivate and just share some shit.
So Essay this is out of theblue.
Why are you trying to buy Tubi?
Speaker 1 (25:21):
It's one of those things, man, the more and more I
dive into growth strategies andI understand the hierarchy of
media and Tubi is essentiallyowned it's.
It's one of those things, man,like the more and more I dive
into like growth strategies andI understand, like the hierarchy
of media.
And you know, 2b is essentiallyowned by fox and fox is
directly owned by disney.
And then you think about thedemographic that watches 2b
essentially is majority africanamericans, and then african
americans are using thatplatform to then create movies
that hollywood would not givethem access to before.
(25:42):
And I was just like dude, if Ican get my hands on that, what
I'm doing with Boston cage andunite those two bad boys
together.
First of all, I got to fix theiraudio.
Like their audio completelysucks, but besides their audio,
like the content talks to the,to the, to the, the demographic,
but unfortunately it's notowned by the demographic, so I
think it is missing some of somethings that it can definitely
(26:02):
grow into.
So I was like, why not?
Why not shoot for the damnstars?
Why would I say I want to buysomething for a hundred dollars,
I want to buy something forlike two hundred million dollars
.
It's a real thing that canhappen if you stay and stick to
it and aim for that goal.
And I'm building all thesedifferent media outlets to get
me to the point to where Tubicould then fit underneath the
Boston Cage brand.
Speaker 2 (26:24):
I actually see that and I'm saying it here.
I see you guys actually buying.
First of all, I did not knowthat it was owned by Fox and
Disney.
With the content that's inthere.
To find out that it's owned byDisney and Fox, out of all
people, well, disney kind ofmakes sense because of their
(26:45):
children's stuff that they have.
Now it's clicking on the kids'side, but the entire picture is
still like wait what?
Speaker 1 (26:53):
Yeah, it's Showtime after dark for Disney, right?
So I mean, tubi is a little bitmore X-rated, but I think
that's why, if you look atbusiness structures, that's why
you'll have an S-C, a C Corp, anLLC.
Technically speaking, that'swhat they've done right.
There's Disney, which isessentially the major
corporation, the umbrella.
Then underneath that is Fox andunder Fox, it's this particular
platform that they own.
Speaker 2 (27:20):
So if anything happens, technically speaking,
they could just throw Tubi awayand Disney is untouched.
Structure strategy Bill Custersays yes, respect that standard
of excellence for audio.
Of course.
Have you watched Juvie movies?
It feels like you're talking tosomebody in Nigeria.
No offense to.
Speaker 3 (27:39):
Oh man.
Speaker 2 (27:42):
But I can't wait to see that.
I can't wait to see the moviesAlex is going to be directing on
their children.
Y'all going to need to turn meinto an actress because, you
know, Netflix just kicked me out.
Speaker 1 (27:54):
Yeah, I mean Netflix is such a dominant force right
now.
Hopefully they don't end uplike the people that they played
, which was Blockbuster.
So hopefully they don't end uplike Blockbuster.
They learn from Blockbuster'smistake to keep updating their
technology and moving with thetime.
So we'll see what they do herein the next five years.
Speaker 2 (28:12):
All right.
So before we end, right, youare growth strategies,
consultant, right?
All about strategy.
I'm curious.
You know just this, just for me, because, knowing you, and
knowing you personally andbusiness-wise, what's the most
(28:33):
unconventional strategy thatyou've ever implemented?
Speaker 1 (28:40):
So many different things.
I mean, if I go back, I had thislong term plan as far as
becoming a travel agent, becauseI was building insurance
agencies up and down the EastCoast and I wanted to leverage
that capital to bring thatcapital internally into the
company.
So that was one of those farfetched, wide visions that was
just too far apart for anyone toreally comprehend the
(29:02):
connections between them.
Too far apart for anyone toreally comprehend the
connections between them.
But what I'm doing right now, Iwould think with the internet
radio station, it kind of fallsunder podcasting, but I think
people really don't understandthe concept that I'm going for.
I mean, imagine, like we haveover 400 episodes, right, every
episode could be cut into likefive minute 60 second clips.
Those clips could then becomelike audio loops.
(29:22):
Those audio loops can then bemixed and mastered with music.
So think about that, right, youcould hear DJ Cali screaming
it's another one number one oryou can hear the boss in case in
your radio station where we'rehaving an interview with someone
that's a multimillionaire andthey're saying this key point of
information that's a turningpoint in their career, mixed and
mastered with music that we ownthe rights to.
So it's again.
Speaker 2 (29:42):
it's taking that entertainment and also mixing it
with education but it's 100%,boss, I love that and I must say
I've been enjoying implementingthose how you taught me that.
It's so fun once you get thehang of it and just to see how,
when you play the final part,where there's music and then
(30:03):
there's conversation, but theimportant part, like where
there's music and then there'sconversation, like but the, the
important parts that it feelslike, oh my god, that's the
right shit I needed to hear, andthen music again.
Speaker 1 (30:11):
It's just, it's just a beautiful thing and imagine if
you add the dj element to topof it, right?
So once you get enough trackslike that, imagine mixing and
matching DJ style with themotivational quotes and the, the
, the own music from the brand.
Like there's no limitations,you can kind of go live and do a
(30:32):
live DJ set and then thatcontent could then be uploaded
to your internet radio stationand then on the podcast I could
talk about hey, don't forget totune into our internet radio
station.
We just did a live mix lastSaturday.
So all of these things workwith each other and it's
cross-promotion, cross-marketingthat just makes it a seamless
media entity.
Speaker 2 (30:51):
So incredible and I love how I'm going to start
calling you the king of media,because it's amazing how you
just I know it's there Once yousay it you're like, oh my God,
how did I not think of that?
But you actually sit and thinkabout that Because it is there,
like once you tell somebody andthey're like damn, that's all
(31:12):
right, because it's all, theyall go together, they all.
So your mind is something, man.
That's why I like hanging outor just being in his presence,
because I listen to him and I'mjust like amazed by the
knowledge in that head, becausehe also drinks too much, like,
have you seen his bar?
So you know, for a person whocan hang, but then his mind, the
(31:38):
power of his mind, I think,people, we need to start what
Esther has taught me, becauseI'm such a talker.
But you have taught me toreally listen.
And if you have noticed, most ofthe time when I'm around you,
as much as I talk, I reallydon't talk as much, because I'm
always constantly like listeningand really sometimes I listen.
(32:01):
When people are talking withpeople, I really don't give a
fuck, I just listen and it goesout and it's like then the other
day you're like, oh, you saythat Sometimes I listen when
people are talking with people.
I really don't give a fuck, Ijust listen and it goes out and
it's like then the other dayyou're like, oh, you say that.
Oh, okay, she has that.
But I was literally there,no-transcript.
I start writing notes and I'mlike I gotta do this, I gotta
(32:25):
change my strategy to this, Igotta implement this.
So the power of listening whenyou're around people, so thank
you for giving me that power,because I don't listen as much
not to a lot of people.
Speaker 1 (32:38):
No, I definitely appreciate it and, believe it or
not, I didn't really hone intothat until I became a podcaster,
like my season one, when Istarted hearing how good of a
listener I was from the guests.
I started to feed into that andI started listening more and
more and more and startedrealizing I got 10 times better
by listening versus talking, bylistening versus asking
(33:00):
questions and then taking thatinformation and taking action on
it.
So the more you listen whenyou're in front of someone, the
more results you're going to getin the long run, because, again
, you want to learn.
But ideally, if you're notlistening to what they're saying
, you're completely missing thedamn point to begin with.
Speaker 2 (33:15):
And actually hearing it, because, as I said, you can
listen and then you're just likeso there are people I just
listen to and I'm like okay,cool.
And then there are people Ilisten to, really hear, like,
and then go put in the work.
So the action part is stillimportant.
So don't just go be like essaytold me to listen more and then
you just listen.
Speaker 1 (33:34):
You got to put action on it as well, one slice of the
pizza, man Listening is oneslice, with some pepperonis and
some garlic.
You want a whole pod.
You got to do more than justlisten, right?
So I mean, but listen is theprimary thing, no matter where
you are, and then after thatwould be take action, take
action, take action.
I mean things that we're doingat Boston Cage.
It's 100% me listening to themarket, seeing what's going on,
(33:55):
seeing what's old, seeing what'snew, and then saying I nothing
that's ever really new but theycould be reinvented.
Speaker 2 (34:10):
So I'm kind of reinventing these old things and
then I'm establishing itthrough listening first and then
executing second.
I love that.
I love that.
Well, let's say, I haveactually learned so much just by
here and I and I know I'm gonnaget off this call and go and
write some shit, because Ialready have some ideas of shit
I need to do just by this 30minute conversation and this is
what you always do to me.
And then you make my mind gocrazy because now I'm like, oh
my God, because, unlike you, my24 hours still feel like 12
(34:34):
hours.
Speaker 1 (34:37):
You just got to keep compiling your systems, man.
Automation, automation.
What makes 24 hours into 72hours or 96 hours?
It's automating things, man.
Speaker 2 (34:46):
I really do want to get better and that's why I keep
watching you and my presencemore on social media, like on
these mediums, because everytime I open my Facebook to just
see you and I'm like, oh my God,I need people to open their
(35:09):
Facebook and constantly just seeme in there.
Speaker 1 (35:12):
Yeah, yeah, it's a beautiful thing, but at the same
time, it's so many people thatwatch your content that may not
say they watch your content,they may not like it, they may
not share it, they may notcomment.
And then you get on a phonecall with them or you do like a
instant message with them and itwas like, yeah, I saw this and
I saw that and I'm like I'venever seen you like or say
anything on anything ever.
But you know exactly what thehell's going on.
(35:33):
So, believe it or not, youmight have stalkers that are
just not saying anything to youas of yet I really want
engagement.
Speaker 2 (35:47):
For some reason this time my Instagram the engagement
has gone up since Fortressbecause right now, as soon as I
came and I was making sure I wastaking so much content.
So since I came, my Facebook,my Instagram, has just been
Fortress content and right nowpeople are still on that high.
So everybody is commenting andtalking.
So I love engagement as much asum.
I hate it when people say, yeah, I, I saw you won an award, but
(36:10):
you didn't even writecongratulations on my post.
You didn't, so you didn't evenlike it.
Why are you telling me then,like, shut up?
Speaker 1 (36:18):
yeah, yeah, it's funny, I mean, I think, for you.
Obviously.
I think one thing that you didat podfest that was hella funny
to me was like sex sells.
That's like why spy 2b is.
One thing that you did atPodfest that was hella funny to
me was like sex sells.
That's like why Spytubi isdoing.
And you did that post with youand like three other females
that were having it and everyonewas kind of like what, the what
, what's, what's what?
And I know it was stagedbecause I understand behind the
scenes.
I know that pretty much youwere naked but you're not naked.
Speaker 2 (36:45):
And it's like the perception of like what happened
and why, and that makes it sosticky.
And then now people, it startsa conversation because that's
what I want and there's more,because this year portfess was
also kind of like sex con aswell there's more sex content
coming which I can't wait to,because I realized also and it's
funny because the post I wonand which was posted two days
ago has not as much as the onewhich we are naked.
Speaker 1 (37:05):
I'm like, damn, you're really into well, it's
funny because, like on my post,it's my internal personal life
post that have way more tractionthan any business post.
If I post something about oneof the kids, the engagement goes
through the roof.
If I post something about mywife, engagement goes through
the roof.
So I've just learned that, okay, if I if I'm going to do that
(37:26):
post, I know when I'm going todo that post and I know what
post is going to come after thatpost.
I never post two of those postsback to back.
I always post that post to getthe engagement and then I'll
post a Boston cage post or I'llpost some business post
secondary to it.
So when they're scrollingthey'll at least see family
business, family business insequence.
Speaker 2 (37:46):
And that's why you're the strategist consultant,
because, look at it, you're justgiving us some strategy of how
to work the algorithm system,Because it's really trash.
But again, people like nude andfamily and that I mean no
offense, I will share your bossand cage post, but whenever it's
(38:07):
the family stuff and I'm sayingsome things, I literally be
commenting and it's like it istrue 100% engagement and, again,
I think it's because people seeyou in a certain way, but when
they see you with your family,they expect you to be different.
Speaker 1 (38:21):
And in our household we are who we are in media and
we are the same behind thecamera, in front of camera.
So it's kind of like the beliefin the fact that it's the same
person.
You can meet me on the streetor you can meet me in the studio
and I'm going to be the samecrazy bastard in either case.
Speaker 2 (38:35):
It's the same dude I gravitated to you and your
family, like I love you and yourwife because it is you.
You give the same online andout here, because I also do that
and I love it when I meetpeople and they're like oh my
god, you're the same person onthe internet.
I'm like duh, like I talk likethat, I post like that.
Speaker 1 (38:55):
I am that it's 10 times easier than trying to
juggle personas.
It's like why would I?
I mean, obviously, everyone haspersonality disorders to a
certain extent, but trying tojuggle multiple different
personas based upon where youare in the world or what's going
on becomes so difficult.
Just be yourself.
If you be yourself, it's somuch easier to be you
collectively in all theenvironments.
You have to be mindful, butalways be yourself, primarily
(39:17):
and first losing yourself, andthat's when the mental health
aspect comes.
Speaker 2 (39:25):
You're gonna get depressed, you're gonna get
anxiety, because you get to apoint where you really don't
know who you are, because you'rethis person here, you're this
person here, you're this personthere, you're this person there.
I can't even keep up just beingpaula, just being paula.
I can't keep up with that, andI think that's what you have to
respect.
Speaker 1 (39:42):
Actors, right?
I mean actors are people thatthey do that, and to the point
like they kind of get a littlebit crazy because they they get
so consumed with that particularrole that they stayed in for 18
months filming and then theyhave to go to another role.
So to your point, like that'swhere you start to get like the
mental oh shit, it's the end ofthe world.
I'm depressed, I'm not sure whothe hell.
I am because, like thatconstant alcohol all become.
Speaker 2 (40:05):
I also.
That's what I get when actorsend up into that.
Too much drugs too much,because it becomes in your head.
You have done 50 movies, or 20,30 movies.
Every movie you've been acharacter, some, as you say.
There's some movies wherepeople say, even before shooting
, the six, eight months I stillin the five months before the
(40:26):
shooting I already had topractice and be in that role,
because some people really haveto get fired, some people really
have to cut their hair.
So imagine, for two yearsyou're a different person.
Then you have to go back tobeing you for five minutes
before you get to be a differentperson in a different movie.
That's crazy it's crazy.
Speaker 1 (40:43):
I think the only person in this show right now
that I can think of off the topof my head that's the same
person probably on camera, offcamera is Tom Cruise.
If you look at all his rolesand then you look at his real
life, that dude's really ridingmotorcycles.
That dude is really flyingstunt planes.
He's really jumping off of that.
Tom Cruise has a vendetta withdeath that keeps missing him
left and right every single day.
But that's that dude and that'swhy you have to respect them.
(41:05):
And plus, he's like 67 yearsold and he doesn't look right
Cause he's living his life thesame on camera as off camera.
Speaker 2 (41:12):
And I started giving him respect, like I always used
to be a fan, but like yeah,whatever.
But when he said he does hisown stunt, I was like what Cause
he does his own stunt?
I was like what the hell?
Because a lot of people havestunts.
He's like, no, I do my own.
I was like, okay, that'ssomething other level, Shout out
to you.
Speaker 1 (41:30):
Him and Jackie Chan.
They broke more bones thananything else, than any other
actor, but the reality is theylove what they do and they're
doing it at a scale, no matterwhere they're doing it.
Speaker 2 (41:45):
It's not a difference between on camera, off camera.
I mean, I don't consider JackieChan human.
I feel like he has becausethat's all I'm saying
Composition over there.
By the way, shout out to P-Cat,who said tons of great
information this morning.
You guys, I forgot I could dothis.
Why wasn't I doing this?
Thank you so much.
(42:07):
Let me give you your, your, letpeople see your props.
There you go.
Where was the one that they?
This one, yes, yes, that one.
I leave that one over there nowas we wrap this up.
Um, what does most Cage havefor us to look forward to?
Speaker 1 (42:26):
Um, this year we're finally rebuilding our main
website.
So when I first started BostonCage, it was kind of like a
secondary thought.
It was me testing the watersand essentially the website was
an old website that we just kindof threw the blog and the
podcast in it.
So right now, for the past fivemonths, my team has been
working on rebuilding all of ourdigital assets into one
(42:48):
platform.
So if you were to look at ourspreadsheet, I think we're up to
like a thousand pages of allour different subdomains and all
the different pages.
So imagine when March comesaround, we're going to have this
new website that has all of ouridentities internet, radio, tv,
everything in one platform.
So that's definitely coming.
And then after that it's goingto be a re-jumping and a
re-issuing of our online academywith a brand new features,
(43:11):
including audio books, e-booksand everything else under the
sun for education package.
I'm not saying we're goingafter Udemy, but we're following
the Udemy model.
Speaker 2 (43:21):
That's insane.
I'm coming after all this shit.
Give me Tubi, give me Yudane,give me.
I want to live in the SA world.
I'm cheering you on.
I'm one of your biggestcheerleaders.
I will say, yes, go for it,let's go, let's get it.
Thank you so much for hangingout with me today and dropping
some gems.
(43:42):
Definitely learned some shit.
I know I will be seeing youlater, but before we let you go,
let the people know this isyour free-for-all chance.
Let the people know what you do, where they can find you and
all the good stuff.
Speaker 1 (43:56):
Well, I mean it's easy, right.
I mean BostonCagecom is kind ofjust.
I mean, literally by March,bostoncagecom is going to have
everything that you're evergoing to want to know about me
and all what we do Right.
So, right now, if you want tohit a podcast, you can go to
podcastBostonCagecom, and Iwould say that's the starting
point.
If you really want to know who Iam, who I communicate with and
what value proposition wedeliver to everyone that's
(44:18):
listening to our podcast.
I would start there.
I'm not selling or promotinganything.
I want you to start with thepodcast.
I want you to listen and thentake action based upon what
you're hearing.
Speaker 2 (44:27):
All right.
Well, thank you very much, jose, and I hope you enjoy the rest
of your Friday.
I'll see you later.
Thank you everybody for hangingout with us.
For those who participated inthe comments shout out to Chris,
victoria and Pika, who are livewith us, listening, watching
and sharing their insights.
I hope you guys got someinspiration, motivation or shit
(44:48):
happens 100%.
All right, we're going to endthe stream.
Shit, shit happens, shit, shit,shit, shit happens, shit
(45:16):
happens, shit happens, shit,shit happens, shit happens, shit
happens.
And I was just like dude, if I can get my hands on
that, what I'm doing with BostonCage and unite those two bad
boys together.
First of all, I got to fixtheir audio.
Like their audio completelysucks.
But besides, the audio like thecontent talks to the, to the,
to the demographic, butunfortunately it's not owned by
the demographic, so I think itis missing some of some things
that it can definitely grow into.
(00:20):
So I was like why not?
Why not shoot for the damnstars?
Why would I say I want to buysomething for a hundred dollars?
I want to buy something forlike $200 million?
It's a real thing that canhappen if you stay and stick to
it and aim for that goal.
And I'm building all thesedifferent media outlets to get
me to the point to where Shithappens to you and me.
Speaker 2 (00:42):
It doesn't matter if you're a wizard, a king or a
queen, even if you are magic,you've got to agree it's worth
it to talk shit out, no matterhow messy Shit happens.
Speaker 3 (01:14):
Shit happens.
Just an FYI, this episode wasrecorded live February of 2024,
and it is now April of 2025.
But what better episode tofollow last episode, which was
(01:37):
episode 12 with Holly, than onewith my very own mentor?
Enjoy.
Also, thank you to 25,000downloads which we just reached
this past Monday.
Speaker 2 (01:48):
Woohoo, hello, hello, hello.
Look at me being caught on livetrying to get myself together.
Hey everybody, welcome to ShitHappens where shit happens.
Oh shit, I'm trying to learnthis shit.
Y'all don't mind me, I'm stilllearning this shit, okay?
They say.
Chris says start ugly.
(02:09):
So we're going to start uglyand we're going to get better
together, and now I'm going togo ahead and bring this guest of
mine today.
He's my mentor.
I love this man and I loveeverything that he's doing, and
y'all need to learn some shitfrom him.
So hello, hello and say welcometo Shit Happens, what up.
Speaker 1 (02:33):
Yeah, the greatest title ever Shit Happens.
I can just picture it visually.
When I close my eyes, I wake upin the morning and I'm just
like yo, shit happens, man Bro.
Speaker 2 (02:47):
Right Like yesterday when I had to do my my six
o'clock.
So my my mom showed up, wassupposed to move yesterday,
didn't work out.
Again shit happens.
And so I was in the car hopingI'll get to the place by six
o'clock so I can do my life.
But I it didn't, so I had to doit on the uber.
We were in the uber, I had totell the uber driver turn off
the radio.
I told my mom, like shut up,you ain't gonna talk.
And I was going and I was like.
(03:08):
I was like I mean, shit happens, right, I'm like 100, facts 100
doing a say.
Speaker 1 (03:16):
It's been a minute it has been a minute, man, I'm
cracked out on coffee.
I got a lot of shit going ontoday.
You know it's friday, so fridayis my day when I kind of do
things behind the scenes.
So that's what I got going onright now.
Speaker 2 (03:27):
I know I love it.
I love thinking how to hit yourspot on Fridays, so I can't
wait to do that again.
So, essie, yes, you are fromfrom.
I remember the first when I metyou.
We were talking and you lookedat me and you're like why the
(03:49):
fuck aren't you rocking a brand?
And and that shit sat with me.
And since then I've beennothing.
But I mean, it is the Stanley,but it's still my brand.
Since then, every time I'mwearing something, unless I'm
rocking, you know, boston Cagedor somebody I'm like why aren't
(04:11):
I rocking my shit?
And it's like a light tube wentup where it was like for real.
Instead of spending that moneybuying people's shit, I should
be spending that money creatingmy own shit and wearing it,
because how else are peoplegoing to about it?
Right?
100 so what got you so big in inbranding?
Because I mean, look at if youare here live watching us.
(04:33):
Have you seen that back?
And that's nothing, because Ihave been to his studio and
that's half of the shit.
So what got you into brand likebranding sleep on branding,
especially on the match.
You are like having their ownshit.
So what got you?
Speaker 1 (04:51):
because you rock your own shit, everything is boss
and cage yeah, I mean, I think Ithink if you're going to build
a business and it's based uponthe stages of where you are,
you're starting a newcorporation.
It's always more difficult forthat corporation to get any
shine until people it becomes ahousehold name.
So part of that is brandingone-on-one, and I always teach
(05:11):
people about there's four typesof branding, right.
There's a personal brand,there's a business brand,
there's a service brand andthere's a product brand.
And then I use Apple as anexample.
Right, steve Jobs.
Everyone knows Steve Jobs.
Steve Jobs could walk into yourhouse right now.
You'd be like, holy shit, steveJobs.
If somebody gets a brand newApple computer, you're like, oh
shit, they got a brand new Applecomputer.
Somebody got an Apple phone,somebody using iTunes Again,
(05:32):
that's what branding is reallyabout.
So, stage one why would you paya premium for somebody else's
brand that doesn't know youexist, that doesn't support you,
that doesn't put food on yourdamn table, that doesn't support
you, that doesn't put food onyour damn table, that doesn't do
anything for you, just forbragging rights?
I put a middle finger up tothat and I'm just like yo.
You got to rock your brand dayin and day out until that brand
becomes somebody else's.
(05:53):
Holy shit, I gotta buy thatbrand, I gotta wear that brand.
Speaker 2 (05:56):
And you just keep doing it like that, because,
again, that's what branding isreally about I love that and, um
, that's so true becauseliterally since then, like even
my Nikes I have Nikes with Toxia, with Pete and at Port Fence.
When I was at Port Fence,everybody was like, even when I
went to Afros and Argyle, now alot of people know me because I
(06:16):
was literally walking aroundwith my brand on me everywhere.
So even before they see me,they see that logo or they see
that sign and now they know it'slike the awareness becomes even
bigger 100%, 100% and that'sthe way to do it too.
Speaker 1 (06:33):
I mean, you ever think about it from the
standpoint like pricing wise?
If you're going to go buy ahoodie or you're going to buy a
t-shirt, you're going to buyanything.
You can get that same exactthing designed for yourself for
the same cost, if not less, andthen obviously it's a write-off
as well.
So, technically speaking, youcan get a 10 times cheaper than
if you were buying someoneelse's brand.
So it only makes logical sensefor any startup, any company,
(06:57):
any podcast, any media outlet torock their brand.
And you could look at TV andyou can see that right, you can
see that commercially peoplethat are broadcasting their
brand.
It's night and day differencebetween someone that doesn't
have their brand.
You try to figure out well, whoare they, what company they are
.
Speaker 2 (07:12):
But if you're looking at a video and that brand is
right there, subconsciouslyyou're going to constantly keep
looking at that logo andeventually you're going to
memorize it Now, speaking ofthat, because you literally said
something that we're going toget into, which is so important,
and I've always wanted to askyou, but I feel like this is the
perfect time because I needother people to hear it, because
there's so many people like meover there who are financially
(07:34):
struggling, right, but we alsowant to really build our brand
and we know it's not cheap aswell, right, trying to get
everything in your brand, andsome either it's cheaper to buy
in bulk, some it's cheaper tothere are all these different
companies, so how would you, fora person who is financially
struggling, did we lose thatthing?
Speaker 1 (07:58):
That was random.
Speaker 2 (08:03):
Shit happens 100% facts but that's the beauty
about being a podcaster.
We understand technology asmuch as you want it to be
perfect.
Shit happens sometimes, so itis what it is.
But so how would you like forus who, financially struggling
(08:26):
or paycheck to paycheck, we'restill trying to make our lives
financially work without theextra needs?
What best ways would we goabout branding ourselves?
Speaker 1 (08:37):
Well, I mean you're talking about like branding,
with monetization and so manydifferent strategies to that.
I would just think aboutthinking outside the box.
Obviously, before you couldthink outside the box, you have
to see what everyone else isdoing.
So if you're talking aboutpodcasting and you're talking
about branding, by default mostpeople are trying to make money
by selling ad spots.
But there's alternative routesto make money and do the same
(08:58):
thing without necessarilyselling ad spots.
You can technically do ad spotsfor yourself.
Like I would say that's thelow-hanging fruit.
If you have merchandise, if youhave services, if you have
courses, anything that you havethat you're selling to clients
right now, why don't you thencreate that commercial for your
podcast and lead with thatbefore you even try to sell the
ad spots?
Because, again, if you havelisteners, those listeners will
(09:20):
eventually then convert intopurchasing your products the
more and more they listen.
Speaker 2 (09:24):
So that's step one yeah, I'm grateful for that, but
what I was actually trying toask, like you see your stuff in
the back, you have booksbackpacks, you have notebooks,
you have hats, shoes, like allthat cost money to create.
Speaker 1 (09:46):
Yeah, I mean money or time, right?
So I mean they're parallel toeach other.
Luckily for me, I have a designbackground, so for me to design
something like literally, it'skind of like somebody wakes up
in the morning and they meditateI wake up in the morning and
take 15 minutes and designsomething like that's just the
way I do it.
Right, but ideally, if youdon't have that design um
gumption, you could easily thentake your brand and think about
(10:08):
it from the standpoint of hiringsomeone for really cheap
through fiverr to make somedesigns for you and even upload
it directly to whatever platformyou want.
So there's different ways ofdoing it and you could learn how
to design as well and keepthings very simple, much like
what you've done.
You have your logo, you haveyour and you're just sticking
that on top of different thingsthat you like to wear, first of
all, things that you like todrink from, second of all, and
(10:30):
then, ideally, if you're usingit on your podcast, then people
will see you using it.
And then the next thing is likewhere do I get it?
Speaker 2 (10:36):
And you mentioned something also over there
because you are really the kingof design.
Like.
He's really the king of design.
Like.
Every time I see a post for ally'all who follow him on
Instagram.
I mean, facebook is very, hispresence is very.
If you are not on Facebook, youshould, but I see all the
creativity in your posts.
(10:57):
Right, it's not just a normalpost.
It makes me stop and want toread because it's like oh my God
, your presence on Facebook isso wide, like there's no day.
I go and say how do you makeyour presence happen for us who
are still learning to put ourpresence on social media?
(11:22):
How do we accumulate that?
Speaker 1 (11:25):
I think the first thing that most people that
create content forget about istheir old content.
They forget about repurposingcontent.
So if you're looking at myposts and understanding the way
the algorithm works, let's say,if I have 10,000 people
following me on Facebook and Imake a post on Monday, out of
that 10,000, maybe maybe 100people will see that post.
So think about that.
If I'm posting Monday at 9 a,maybe maybe 100 people will see
that post.
So think about that.
(11:45):
If I'm posting Monday at 9 am,100 people will see it.
What would it look like if Ipost that post three weeks later
, on a Tuesday at 10 am, andthen post it again three months
later on a Wednesday at 4 pm?
So that's what I've done.
I've created enough content towhere I recycle it on automation
and repost it, and then I keepcreating enough content to where
I recycle it on automation andrepost it, and then I keep
creating new content.
(12:06):
So by the end of the day, whenI'm said and done, I should be
posting content like every 15 to20 minutes every damn day,
forever, because I'm recycling,reposting and creating new all
the time.
Speaker 2 (12:17):
And that's so true, literally.
Me and Alex were sitting rightnext to him and we were like how
?
Speaker 1 (12:23):
are you?
How is your content?
Speaker 2 (12:24):
Like literally and he was sitting right next to him
and we were like how are you,how is your content?
Like, literally, and he wassitting right next to us.
So I all get points.
By the way, there's somecomments over here.
What's good?
Shout out to Chris Torn y'all.
Chris Torn is on here and hesays that's facts, right there.
You've got to get your audienceused to hearing you recommend
(12:46):
things for them, even if youcreated it yourself.
100, I feel like sometimes thething that we are scared is
either to brag about ourself oror like the call to action.
Right, we're always talkingabout call to action.
So instead of plugging in somepeople's shit, plugging your own
shit, right?
Speaker 1 (13:01):
100 like what I mean.
Think about it.
Everyone does it.
Like prime example, I'mlearning a new language on
Duolingo and every night whenI'm doing Duolingo I always look
at their marketing and allliterally nine out of 10 of
their commercials on Duolingo isa Duolingo commercial.
It's the most ingenious way ofthey don't have to pay for
marketing.
You're really using their appfor free and then they're
(13:21):
promoting their paid platformthrough the app.
It's ingenious, but most peopledon't think like that.
It was like I'm gonna pay forads.
I'm gonna do this in reality.
If you have a platform, whywould you not use your platform
and that target audience to putyour own personal ads in front
of?
Speaker 2 (13:33):
me.
I know we all have 24 hours,but I feel like you have maybe
extra hour from god.
Do you have a deal plan with it, because you are doing so many
things For all who doesn't know?
Actually, this is something I'mvery proud of because I haven't
(13:55):
seen a lot of people do.
I haven't seen anybody do Esawas the first person in this
industry that I saw offeringthat the intern program that you
did.
You are doing the internetradio.
You got the Boston Cage podcast.
You have the foodies, not onlythe podcast, but the group, the
event.
(14:15):
You have the book club.
You're about to take over Chumiand that's just all of it.
I's just I know.
So how do you do it all?
Speaker 1 (14:29):
I just look at the strategies, man, like my first
gift and curse was I was tryingto build an enterprise-based
company that was too stretchedout, too thin.
So, like when I had my strokeand I came back, I was, okay,
I'm gonna build something major,something big.
I'm going to do it allunderneath one core keyword and
that's media.
So anything that you see me dotoday, like it may sound
(14:50):
different, but if you look at itfrom a standpoint of media, it
all falls under that umbrella.
Like you said, books,publication, internet radio,
podcast, tv all of that issimply media.
So as long as media can go intoit, you're going to see me
eventually get into that space.
Like we was talking offlineabout, like my next thing I'm
going to do with Internet radioAll of that is 100 percent media
(15:11):
.
Like in the early days I wasjumping into insurance and
travel agent and I was just kindof like OK, I'm trying to kill
myself.
How do I redo that and usepeople for what they really want
to do at scale and then applyeverything media.
So if somebody comes to me witha new idea and the idea has
nothing to do with media,they're going to get a middle
finger and it's going to move onbecause it has nothing to do
(15:33):
with media, so I'm not going todo it.
Speaker 2 (15:35):
I mean, you are no nonsense, straight up shooter,
so what else can we say?
But it's amazing because Iwatch you a lot.
I don't know if I think I'vetold you once, but I watch and I
learn a lot from you.
Like, sometimes I have an issuewith reading online.
(15:55):
That's why I don't do.
They call that not theaudiobooks, but I have to have a
book and paper to read.
But if I'm reading like a bookonline or a long post like, my
eyes just go and then I'm justin like, so sometimes, even
though I because your posts go,but they do go into detail and
(16:17):
that's why I started readingthem, because in the beginning I
would just look at the imageand read a few lines and then
the deeper I went to reading, Istarted learning a lot.
Like most of my growth has comefrom watching you and that's
why I always say you're mymentor, because I watch, I
listen, I apply where I don't, Ialways reach out when I can,
when I have questions, and eventhe, the, the intern program.
(16:41):
It wasn't meant for me.
I still found my way insidethere.
Speaker 1 (16:47):
Yeah, yeah, and I definitely appreciate that and I
will say you know, takeadvantage of stuff like that,
because I mean, from the outsidelooking in, a regular user
would be like internet radioisn't that thing dead?
But again, I'm doing things alittle bit differently and I'm
making everything work together,so you're getting to see
underneath the hood andunderstand why I'm doing it, how
I'm doing it, and I don't leaveanything undiscovered.
(17:07):
Anything you want to know, I'mgoing to tell you.
Speaker 2 (17:10):
I mean, you made me go buy a brand new laptop just
because I was getting sofrustrated.
I've had issues with my laptophere.
The technology has not been onmy side, but that was my only
barrier into achieving what Iwanted to achieve with that.
But I I got this because I waslike yo, no, I'm not missing up
(17:32):
on that opportunities like this,and I feel like that's why some
of us don't grow.
You know, in these industries,whether you are, you don't need
like.
When I started podcasting, Ididn't know shit about it, but
right now I can literally tell,tell myself, to a certain point
I'm an expert at certain shitbecause of all the shit I've
done and because I've taken theopportunities Again, just like
(17:54):
you say the intern program.
People even came to me like youwant to be an intern, but I'm
like switch your mindset becauseyou're thinking that you're
wasting an hour to learn.
But no, you could, you could.
I'm getting it for free becauseI could spend a lot of money to
learn from somebody who doesn'teven know the shit.
Like not, they're just givingme the basic.
(18:16):
What essay is giving isdifferent.
I'm learning from a person whoI actually want to learn from,
who I wanna me like I want toget because I've already got so
much.
I think sometimes people missthe opportunities or the growth
because of that mindset like, oh, I don't want to be an intern,
I'm too old to be an intern, whyshould I give my free time?
Why should I show up?
Why should I listen?
(18:36):
You know all those, but that'swhere it is yeah, yeah.
Speaker 1 (18:41):
I think people definitely miss that mark
because, prime example, if ifElon Musk was saying he was
given an internship, theywouldn't be saying that shit.
If Steve Jobs was saying to doan internship, they wouldn't be
saying that shit.
Donald Trump, if they're aprimetime individual that
they've seen on TV and they havethat ranking that they want to
be comparable to, by defaultthey'll do anything for free.
(19:01):
A lot of people go on TV andreality TV essentially for free,
just to get the publicity Right.
So it's the same thing for you.
It's learning, it's a learningcurve to where somebody else may
not know how to do what you'relearning how to do, and then you
can take that and then applythat to what you're doing
Because, again, we're both inmedia.
So everything I'm going toteach you is media driven of it
(19:26):
and that's so true.
Speaker 2 (19:26):
I also say the same thing about when, especially
when, that when, when you arebuilding something where the
support, especially from friendsand family, is a little bit
lacking on certain level, andthen once they see you like, oh
my god, you did that, you coulddo that.
Now everybody wants to be likeI know, here, yo, can you show
me, can you do that?
When was this there?
I tell people right now y'allhave been laughing at me, but
(19:49):
now I'm winning awards, now I'mbeing recognized by certain
people.
You feel like, oh, I know thatgirl.
Don't wait until Oprah orsomebody starts recognizing me
for you to give me my flowers.
If you're not here with meright now, you're going to have
to talk to my assistant.
I'm going to have the low-levelassistant who passes you to the
(20:12):
middle one, then to the top oneby the time you get to me.
I don't care if we went to highschool together.
Speaker 1 (20:19):
Yeah, and I think people they don't understand
that.
I mean a lot of times I'll haveconversations and people were
like hey, can I call you rightnow?
And I'm just like dude, like myschedule is crazy to your point
.
There's 24 hours a day and I'malways every hour is packed with
doing something.
(20:40):
So if it's not pre-planned orscheduled, it doesn't exist and
people they still want to'tanswer my phone, my ringer is
not on and if you're not like inour household to where I need
to make sure that yourlivelihood is okay, that phone
call honestly really doesn'tmatter at that point in time
because I have other things thatwere pre-scheduled that I'm
focused on at that momentbecause I just realized I don't
(21:00):
even have your number, like, butI communicate with you almost
daily but I don't have yournumber.
Speaker 2 (21:07):
But, our communication is good.
Since I met you, like I didn'thave to be sold about yo, you
really need to get to know SA.
Like we met in Atlanta Mixer,the podcast I made, I listened
to you and I just startedfollowing.
You invited me to the foodies.
I came and ever since seeingthat, because also community is
important and to see thecommunity you keep building in
(21:30):
the foodies, in the book club,like that is something I aspire.
So I follow, not because oh, whois they say, like somebody told
me I should follow.
No, because I know where I wantto be and I know who I want to
surround myself with in order toget there.
And and I think because thereason also you give me your
time is because you see, I putin the time as well, because I
(21:52):
tell people, even when you endup asking people for their time
or taking those courses, becauseI, if I'm not gonna work on a
course, I'm not gonna even signup for the free one because I
don't want to waste the time ontaking a spot from somebody.
So anything I attend, even Adamshout out to Adam Shire with
his podcasting business too.
I attend his boot camps and Iactually do the work, because
(22:17):
I've seen Adam what he does, Iknow what his pitch is and what
he brings, so I even work, I dothe homeworks.
I and what you bring, so I evenwork, I do the homeworks, I do
everything.
Like the reason shit happens isbecause of an audit I did with
Adam and he gave me the idea tostart something like this.
So I do the work and whenpeople see like yo, she shows up
, she does the work, we see hergo, of course they're going to
(22:40):
put more time into you.
I'm not going to put time ifyou just can't.
You constantly show up, butevery time you show up you're
still on the same level.
There's nothing new information.
You're not doing anything, butyou're just showing up.
Speaker 1 (22:50):
Yeah, a hundred percent.
I mean I think that that's thefirst thing is taking action to
receive, to actually receive theresults that you're trying to
get.
And I think most people theymiss that mark.
They just think, okay, if I askfor it, that's all I need to do
.
No, you need to ask for it,then you need to show up and
then you still need to do aboveand beyond whatever that person
is delivering to you as far astheir expectations, and then
then they'll put more into you,and I think that's that's the
(23:12):
rule of thumb.
There's always another level.
If I decided to get in contactwith like Grant Cardone, grant
Cardone would want to know like,what the hell am I doing?
Can we even be on the samewavelength?
Can we speak the same language?
Because he does not want towaste his time, he wants to see
results and, at the end of theday, the results he'll get from
me.
He can use those results astestimonies to get more people
to then follow him, to then dothe same thing step and repeat
(23:36):
so true, um, we just came backfrom port first, right?
Speaker 2 (23:39):
so one of my friends shout out to sandy 90 days, 90
days, win.
He also know um.
So she was there and she cameto me.
She was like, oh my god, paula,I can't believe I did this.
I'm like what?
I just signed up for that tedxprogram.
I'm like, trust me, my financesare not there right now, but I
(23:59):
really want to sign because Iknow what that can do for you
and and I also know my mindsetright now is not there because I
don't want to do that and thenend up failing.
But it will be on me, becausemy mind right now is not on that
level yet, like with all thestuff I have going on.
But I told her something.
I was like Adam is amazing andhe will do his best, and that
(24:22):
money you spent, it's aninvestment because it will come
back.
But you also got to do yourpart, because your coach can
only do their part.
The rest is you.
How badly do you want it?
How hard are you going?
Are you doing what you're meantto do?
Are you putting in the time,the energy, the effort?
(24:43):
Because if you're not, even ifyou get Steve Jobs to train you.
It shouldn't go happen 100%,100% by the way Newcastle,
Newcastle's are also the samewith Chris.
That's his program, I believehe said, inspired by essay.
Just subscribe to Boston Cage,Yoo-hoo.
(25:03):
That's what we're talking about.
Speaker 3 (25:05):
Appreciate it.
Speaker 2 (25:06):
Inspire and motivate and just share some shit.
So Essay this is out of theblue.
Why are you trying to buy Tubi?
Speaker 1 (25:21):
It's one of those things, man, the more and more I
dive into growth strategies andI understand the hierarchy of
media and Tubi is essentiallyowned it's.
It's one of those things, man,like the more and more I dive
into like growth strategies andI understand, like the hierarchy
of media.
And you know, 2b is essentiallyowned by fox and fox is
directly owned by disney.
And then you think about thedemographic that watches 2b
essentially is majority africanamericans, and then african
americans are using thatplatform to then create movies
that hollywood would not givethem access to before.
(25:42):
And I was just like dude, if Ican get my hands on that, what
I'm doing with Boston cage andunite those two bad boys
together.
First of all, I got to fix theiraudio.
Like their audio completelysucks, but besides their audio,
like the content talks to the,to the, to the, the demographic,
but unfortunately it's notowned by the demographic, so I
think it is missing some of somethings that it can definitely
(26:02):
grow into.
So I was like, why not?
Why not shoot for the damnstars?
Why would I say I want to buysomething for a hundred dollars,
I want to buy something forlike two hundred million dollars
.
It's a real thing that canhappen if you stay and stick to
it and aim for that goal.
And I'm building all thesedifferent media outlets to get
me to the point to where Tubicould then fit underneath the
Boston Cage brand.
Speaker 2 (26:24):
I actually see that and I'm saying it here.
I see you guys actually buying.
First of all, I did not knowthat it was owned by Fox and
Disney.
With the content that's inthere.
To find out that it's owned byDisney and Fox, out of all
people, well, disney kind ofmakes sense because of their
(26:45):
children's stuff that they have.
Now it's clicking on the kids'side, but the entire picture is
still like wait what?
Speaker 1 (26:53):
Yeah, it's Showtime after dark for Disney, right?
So I mean, tubi is a little bitmore X-rated, but I think
that's why, if you look atbusiness structures, that's why
you'll have an S-C, a C Corp, anLLC.
Technically speaking, that'swhat they've done right.
There's Disney, which isessentially the major
corporation, the umbrella.
Then underneath that is Fox andunder Fox, it's this particular
platform that they own.
Speaker 2 (27:20):
So if anything happens, technically speaking,
they could just throw Tubi awayand Disney is untouched.
Structure strategy Bill Custersays yes, respect that standard
of excellence for audio.
Of course.
Have you watched Juvie movies?
It feels like you're talking tosomebody in Nigeria.
No offense to.
Speaker 3 (27:39):
Oh man.
Speaker 2 (27:42):
But I can't wait to see that.
I can't wait to see the moviesAlex is going to be directing on
their children.
Y'all going to need to turn meinto an actress because, you
know, Netflix just kicked me out.
Speaker 1 (27:54):
Yeah, I mean Netflix is such a dominant force right
now.
Hopefully they don't end uplike the people that they played
, which was Blockbuster.
So hopefully they don't end uplike Blockbuster.
They learn from Blockbuster'smistake to keep updating their
technology and moving with thetime.
So we'll see what they do herein the next five years.
Speaker 2 (28:12):
All right.
So before we end, right, youare growth strategies,
consultant, right?
All about strategy.
I'm curious.
You know just this, just for me, because, knowing you, and
knowing you personally andbusiness-wise, what's the most
(28:33):
unconventional strategy thatyou've ever implemented?
Speaker 1 (28:40):
So many different things.
I mean, if I go back, I had thislong term plan as far as
becoming a travel agent, becauseI was building insurance
agencies up and down the EastCoast and I wanted to leverage
that capital to bring thatcapital internally into the
company.
So that was one of those farfetched, wide visions that was
just too far apart for anyone toreally comprehend the
(29:02):
connections between them.
Too far apart for anyone toreally comprehend the
connections between them.
But what I'm doing right now, Iwould think with the internet
radio station, it kind of fallsunder podcasting, but I think
people really don't understandthe concept that I'm going for.
I mean, imagine, like we haveover 400 episodes, right, every
episode could be cut into likefive minute 60 second clips.
Those clips could then becomelike audio loops.
(29:22):
Those audio loops can then bemixed and mastered with music.
So think about that, right, youcould hear DJ Cali screaming
it's another one number one oryou can hear the boss in case in
your radio station where we'rehaving an interview with someone
that's a multimillionaire andthey're saying this key point of
information that's a turningpoint in their career, mixed and
mastered with music that we ownthe rights to.
So it's again.
Speaker 2 (29:42):
it's taking that entertainment and also mixing it
with education but it's 100%,boss, I love that and I must say
I've been enjoying implementingthose how you taught me that.
It's so fun once you get thehang of it and just to see how,
when you play the final part,where there's music and then
(30:03):
there's conversation, but theimportant part, like where
there's music and then there'sconversation, like but the, the
important parts that it feelslike, oh my god, that's the
right shit I needed to hear, andthen music again.
Speaker 1 (30:11):
It's just, it's just a beautiful thing and imagine if
you add the dj element to topof it, right?
So once you get enough trackslike that, imagine mixing and
matching DJ style with themotivational quotes and the, the
, the own music from the brand.
Like there's no limitations,you can kind of go live and do a
(30:32):
live DJ set and then thatcontent could then be uploaded
to your internet radio stationand then on the podcast I could
talk about hey, don't forget totune into our internet radio
station.
We just did a live mix lastSaturday.
So all of these things workwith each other and it's
cross-promotion, cross-marketingthat just makes it a seamless
media entity.
Speaker 2 (30:51):
So incredible and I love how I'm going to start
calling you the king of media,because it's amazing how you
just I know it's there Once yousay it you're like, oh my God,
how did I not think of that?
But you actually sit and thinkabout that Because it is there,
like once you tell somebody andthey're like damn, that's all
(31:12):
right, because it's all, theyall go together, they all.
So your mind is something, man.
That's why I like hanging outor just being in his presence,
because I listen to him and I'mjust like amazed by the
knowledge in that head, becausehe also drinks too much, like,
have you seen his bar?
So you know, for a person whocan hang, but then his mind, the
(31:38):
power of his mind, I think,people, we need to start what
Esther has taught me, becauseI'm such a talker.
But you have taught me toreally listen.
And if you have noticed, most ofthe time when I'm around you,
as much as I talk, I reallydon't talk as much, because I'm
always constantly like listeningand really sometimes I listen.
(32:01):
When people are talking withpeople, I really don't give a
fuck, I just listen and it goesout and it's like then the other
day you're like, oh, you saythat Sometimes I listen when
people are talking with people.
I really don't give a fuck, Ijust listen and it goes out and
it's like then the other dayyou're like, oh, you say that.
Oh, okay, she has that.
But I was literally there,no-transcript.
I start writing notes and I'mlike I gotta do this, I gotta
(32:25):
change my strategy to this, Igotta implement this.
So the power of listening whenyou're around people, so thank
you for giving me that power,because I don't listen as much
not to a lot of people.
Speaker 1 (32:38):
No, I definitely appreciate it and, believe it or
not, I didn't really hone intothat until I became a podcaster,
like my season one, when Istarted hearing how good of a
listener I was from the guests.
I started to feed into that andI started listening more and
more and more and startedrealizing I got 10 times better
by listening versus talking, bylistening versus asking
(33:00):
questions and then taking thatinformation and taking action on
it.
So the more you listen whenyou're in front of someone, the
more results you're going to getin the long run, because, again
, you want to learn.
But ideally, if you're notlistening to what they're saying
, you're completely missing thedamn point to begin with.
Speaker 2 (33:15):
And actually hearing it, because, as I said, you can
listen and then you're just likeso there are people I just
listen to and I'm like okay,cool.
And then there are people Ilisten to, really hear, like,
and then go put in the work.
So the action part is stillimportant.
So don't just go be like essaytold me to listen more and then
you just listen.
Speaker 1 (33:34):
You got to put action on it as well, one slice of the
pizza, man Listening is oneslice, with some pepperonis and
some garlic.
You want a whole pod.
You got to do more than justlisten, right?
So I mean, but listen is theprimary thing, no matter where
you are, and then after thatwould be take action, take
action, take action.
I mean things that we're doingat Boston Cage.
It's 100% me listening to themarket, seeing what's going on,
(33:55):
seeing what's old, seeing what'snew, and then saying I nothing
that's ever really new but theycould be reinvented.
Speaker 2 (34:10):
So I'm kind of reinventing these old things and
then I'm establishing itthrough listening first and then
executing second.
I love that.
I love that.
Well, let's say, I haveactually learned so much just by
here and I and I know I'm gonnaget off this call and go and
write some shit, because Ialready have some ideas of shit
I need to do just by this 30minute conversation and this is
what you always do to me.
And then you make my mind gocrazy because now I'm like, oh
my God, because, unlike you, my24 hours still feel like 12
(34:34):
hours.
Speaker 1 (34:37):
You just got to keep compiling your systems, man.
Automation, automation.
What makes 24 hours into 72hours or 96 hours?
It's automating things, man.
Speaker 2 (34:46):
I really do want to get better and that's why I keep
watching you and my presencemore on social media, like on
these mediums, because everytime I open my Facebook to just
see you and I'm like, oh my God,I need people to open their
(35:09):
Facebook and constantly just seeme in there.
Speaker 1 (35:12):
Yeah, yeah, it's a beautiful thing, but at the same
time, it's so many people thatwatch your content that may not
say they watch your content,they may not like it, they may
not share it, they may notcomment.
And then you get on a phonecall with them or you do like a
instant message with them and itwas like, yeah, I saw this and
I saw that and I'm like I'venever seen you like or say
anything on anything ever.
But you know exactly what thehell's going on.
(35:33):
So, believe it or not, youmight have stalkers that are
just not saying anything to youas of yet I really want
engagement.
Speaker 2 (35:47):
For some reason this time my Instagram the engagement
has gone up since Fortressbecause right now, as soon as I
came and I was making sure I wastaking so much content.
So since I came, my Facebook,my Instagram, has just been
Fortress content and right nowpeople are still on that high.
So everybody is commenting andtalking.
So I love engagement as much asum.
I hate it when people say, yeah, I, I saw you won an award, but
(36:10):
you didn't even writecongratulations on my post.
You didn't, so you didn't evenlike it.
Why are you telling me then,like, shut up?
Speaker 1 (36:18):
yeah, yeah, it's funny, I mean, I think, for you.
Obviously.
I think one thing that you didat podfest that was hella funny
to me was like sex sells.
That's like why spy 2b is.
One thing that you did atPodfest that was hella funny to
me was like sex sells.
That's like why Spytubi isdoing.
And you did that post with youand like three other females
that were having it and everyonewas kind of like what, the what
, what's, what's what?
And I know it was stagedbecause I understand behind the
scenes.
I know that pretty much youwere naked but you're not naked.
Speaker 2 (36:45):
And it's like the perception of like what happened
and why, and that makes it sosticky.
And then now people, it startsa conversation because that's
what I want and there's more,because this year portfess was
also kind of like sex con aswell there's more sex content
coming which I can't wait to,because I realized also and it's
funny because the post I wonand which was posted two days
ago has not as much as the onewhich we are naked.
Speaker 1 (37:05):
I'm like, damn, you're really into well, it's
funny because, like on my post,it's my internal personal life
post that have way more tractionthan any business post.
If I post something about oneof the kids, the engagement goes
through the roof.
If I post something about mywife, engagement goes through
the roof.
So I've just learned that, okay, if I if I'm going to do that
(37:26):
post, I know when I'm going todo that post and I know what
post is going to come after thatpost.
I never post two of those postsback to back.
I always post that post to getthe engagement and then I'll
post a Boston cage post or I'llpost some business post
secondary to it.
So when they're scrollingthey'll at least see family
business, family business insequence.
Speaker 2 (37:46):
And that's why you're the strategist consultant,
because, look at it, you're justgiving us some strategy of how
to work the algorithm system,Because it's really trash.
But again, people like nude andfamily and that I mean no
offense, I will share your bossand cage post, but whenever it's
(38:07):
the family stuff and I'm sayingsome things, I literally be
commenting and it's like it istrue 100% engagement and, again,
I think it's because people seeyou in a certain way, but when
they see you with your family,they expect you to be different.
Speaker 1 (38:21):
And in our household we are who we are in media and
we are the same behind thecamera, in front of camera.
So it's kind of like the beliefin the fact that it's the same
person.
You can meet me on the streetor you can meet me in the studio
and I'm going to be the samecrazy bastard in either case.
Speaker 2 (38:35):
It's the same dude I gravitated to you and your
family, like I love you and yourwife because it is you.
You give the same online andout here, because I also do that
and I love it when I meetpeople and they're like oh my
god, you're the same person onthe internet.
I'm like duh, like I talk likethat, I post like that.
Speaker 1 (38:55):
I am that it's 10 times easier than trying to
juggle personas.
It's like why would I?
I mean, obviously, everyone haspersonality disorders to a
certain extent, but trying tojuggle multiple different
personas based upon where youare in the world or what's going
on becomes so difficult.
Just be yourself.
If you be yourself, it's somuch easier to be you
collectively in all theenvironments.
You have to be mindful, butalways be yourself, primarily
(39:17):
and first losing yourself, andthat's when the mental health
aspect comes.
Speaker 2 (39:25):
You're gonna get depressed, you're gonna get
anxiety, because you get to apoint where you really don't
know who you are, because you'rethis person here, you're this
person here, you're this personthere, you're this person there.
I can't even keep up just beingpaula, just being paula.
I can't keep up with that, andI think that's what you have to
respect.
Speaker 1 (39:42):
Actors, right?
I mean actors are people thatthey do that, and to the point
like they kind of get a littlebit crazy because they they get
so consumed with that particularrole that they stayed in for 18
months filming and then theyhave to go to another role.
So to your point, like that'swhere you start to get like the
mental oh shit, it's the end ofthe world.
I'm depressed, I'm not sure whothe hell.
I am because, like thatconstant alcohol all become.
Speaker 2 (40:05):
I also.
That's what I get when actorsend up into that.
Too much drugs too much,because it becomes in your head.
You have done 50 movies, or 20,30 movies.
Every movie you've been acharacter, some, as you say.
There's some movies wherepeople say, even before shooting
, the six, eight months I stillin the five months before the
(40:26):
shooting I already had topractice and be in that role,
because some people really haveto get fired, some people really
have to cut their hair.
So imagine, for two yearsyou're a different person.
Then you have to go back tobeing you for five minutes
before you get to be a differentperson in a different movie.
That's crazy it's crazy.
Speaker 1 (40:43):
I think the only person in this show right now
that I can think of off the topof my head that's the same
person probably on camera, offcamera is Tom Cruise.
If you look at all his rolesand then you look at his real
life, that dude's really ridingmotorcycles.
That dude is really flyingstunt planes.
He's really jumping off of that.
Tom Cruise has a vendetta withdeath that keeps missing him
left and right every single day.
But that's that dude and that'swhy you have to respect them.
(41:05):
And plus, he's like 67 yearsold and he doesn't look right
Cause he's living his life thesame on camera as off camera.
Speaker 2 (41:12):
And I started giving him respect, like I always used
to be a fan, but like yeah,whatever.
But when he said he does hisown stunt, I was like what Cause
he does his own stunt?
I was like what the hell?
Because a lot of people havestunts.
He's like, no, I do my own.
I was like, okay, that'ssomething other level, Shout out
to you.
Speaker 1 (41:30):
Him and Jackie Chan.
They broke more bones thananything else, than any other
actor, but the reality is theylove what they do and they're
doing it at a scale, no matterwhere they're doing it.
Speaker 2 (41:45):
It's not a difference between on camera, off camera.
I mean, I don't consider JackieChan human.
I feel like he has becausethat's all I'm saying
Composition over there.
By the way, shout out to P-Cat,who said tons of great
information this morning.
You guys, I forgot I could dothis.
Why wasn't I doing this?
Thank you so much.
(42:07):
Let me give you your, your, letpeople see your props.
There you go.
Where was the one that they?
This one, yes, yes, that one.
I leave that one over there nowas we wrap this up.
Um, what does most Cage havefor us to look forward to?
Speaker 1 (42:26):
Um, this year we're finally rebuilding our main
website.
So when I first started BostonCage, it was kind of like a
secondary thought.
It was me testing the watersand essentially the website was
an old website that we just kindof threw the blog and the
podcast in it.
So right now, for the past fivemonths, my team has been
working on rebuilding all of ourdigital assets into one
(42:48):
platform.
So if you were to look at ourspreadsheet, I think we're up to
like a thousand pages of allour different subdomains and all
the different pages.
So imagine when March comesaround, we're going to have this
new website that has all of ouridentities internet, radio, tv,
everything in one platform.
So that's definitely coming.
And then after that it's goingto be a re-jumping and a
re-issuing of our online academywith a brand new features,
(43:11):
including audio books, e-booksand everything else under the
sun for education package.
I'm not saying we're goingafter Udemy, but we're following
the Udemy model.
Speaker 2 (43:21):
That's insane.
I'm coming after all this shit.
Give me Tubi, give me Yudane,give me.
I want to live in the SA world.
I'm cheering you on.
I'm one of your biggestcheerleaders.
I will say, yes, go for it,let's go, let's get it.
Thank you so much for hangingout with me today and dropping
some gems.
(43:42):
Definitely learned some shit.
I know I will be seeing youlater, but before we let you go,
let the people know this isyour free-for-all chance.
Let the people know what you do, where they can find you and
all the good stuff.
Speaker 1 (43:56):
Well, I mean it's easy, right.
I mean BostonCagecom is kind ofjust.
I mean, literally by March,bostoncagecom is going to have
everything that you're evergoing to want to know about me
and all what we do Right.
So, right now, if you want tohit a podcast, you can go to
podcastBostonCagecom, and Iwould say that's the starting
point.
If you really want to know who Iam, who I communicate with and
what value proposition wedeliver to everyone that's
(44:18):
listening to our podcast.
I would start there.
I'm not selling or promotinganything.
I want you to start with thepodcast.
I want you to listen and thentake action based upon what
you're hearing.
Speaker 2 (44:27):
All right.
Well, thank you very much, jose, and I hope you enjoy the rest
of your Friday.
I'll see you later.
Thank you everybody for hangingout with us.
For those who participated inthe comments shout out to Chris,
victoria and Pika, who are livewith us, listening, watching
and sharing their insights.
I hope you guys got someinspiration, motivation or shit
(44:48):
happens 100%.
All right, we're going to endthe stream.
Shit, shit happens, shit, shit,shit, shit happens, shit
(45:16):
happens, shit happens, shit,shit happens, shit happens, shit
happens.
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