Ever wonder how some people manage to stay consistent despite juggling multiple businesses, podcast episodes, fitness regimes, and personal commitments? Kristen from Turmeric and Tequila joins Paula to reveal the secrets behind her remarkable consistency across 205+ podcast episodes and beyond.
The conversation dives deep into what true consistency means—not rigid perfection, but the ability to find joy in the process while giving yourself grace when needed. Kristen shares her approach to balancing priorities by identifying one non-negotiable activity and building everything else around it. "If you're having fun and enjoying it, all the other stuff doesn't seem as overwhelming," she explains, offering a refreshing perspective on maintaining momentum without burnout.
One of the most practical segments explores budget-friendly branding strategies that don't compromise on impact. From purchasing a $150 print press to create custom merchandise to leveraging affordable promotional items like bottle openers and stickers, Kristen demonstrates how authentic branding doesn't require significant financial investment—just creativity and passion. Her mantra "be your number one ambassador" serves as a powerful reminder that your energy and belief in your brand matter more than any material investment.
The episode concludes with Kristen's recent accomplishment—completing a 48.6-mile Disney marathon challenge over four days—and her most valuable advice: "Community saves lives." Finding at least one accountability partner transforms consistency from a solitary struggle into a shared journey. Whether you're building a brand, creating content, or pursuing personal goals, this conversation offers actionable strategies to maintain consistency while still finding joy in the process. Subscribe, share, and join our community where we acknowledge that no matter who you are, shit happens—and that's perfectly okay.
To get connected to Kristen M. Olson, https://turmericandtequila.com/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
I was like, huh yeah, am I drunk?
Am I not doing this right?
Did I have to get drunk?
You know, I would have been onstage Exactly, but you know,
because it was so that I canlike that's hilarious.
Speaker 2 (00:16):
How did you tear it?
The jacket itself.
I mean, it's like thick denim.
You had to.
You must have been tearing itup.
Do you want to see how it lookslike?
Yeah, let's see.
Let's see what's up.
(00:37):
I was like what did I?
Speaker 1 (00:38):
do like, especially the first night.
You have like three or fournights after that where you got
to maintain right like uh, as Isaid, you hang out with the more
part boys, shit happens.
So you see, I have that the bigone came off.
Speaker 2 (00:51):
Oh, the little ones.
Yeah, they were coming off.
Oh, I can't see it.
Oh my god.
Yeah, what were you guys doing?
That's remarkable.
That looks like um.
Were you getting like drug onthe floor?
Oh my gosh it's like.
Speaker 1 (01:09):
It's like there are holes everywhere.
I'm like what the fuck was I upto?
I do not know, I do not know.
I cannot explain it.
Speaker 2 (01:16):
I just know that okay , we'll get you you need.
That's not a big deal, but theholes, dude, I don't know if we
could do anything about theholes.
Maybe just let it be character,I don't.
Oh my god, how did?
Speaker 1 (01:28):
this happen, I'm gonna leave it as character.
Speaker 2 (01:31):
When it now has more character, like I gave it more I
was gonna say I'm not gonna lie, I kind of like the holes.
But well, the next iterationwe'll send you some to test.
So if it survives you, I knowit will survive any.
Like our research and design,like product development team
but that's the thing.
Speaker 1 (01:50):
That's only happened.
Shit happens to you and me.
It doesn't matter if you're awizard, a king or a queen, even
if you are magic you got whoagree is worth it to talk shit
out, no matter how messy shithappens.
(02:10):
Shit happens.
Speaker 3 (02:26):
Shit happens.
Fyi, this episode was recordedFebruary of 2024, and it is now
April of 2025.
From the latest episode, whichis episode 13 with Essay, who's
(02:48):
also my mentor, to episode 14,which is now, it just felt like
these aligned perfectly together.
You gotta listen to understand.
Also, she still didn't come toPodfest, but she was very much
missed.
I got upgraded to unofficial.
(03:11):
You should have listened toknow by now.
And if you don't, go listen toknow, and Christine finally
received her one-of-a-kindTurkish YWP match.
Only three people have thatmatch Me, one other person and
(03:33):
Christine and it really isone-of-a-kind Turkish YWP jacket
.
Just a little bit of heads up,updated news for the episode
before you go check it out.
Enjoy, we are back at Shit Outthere.
Speaker 1 (03:58):
So today I've been streaming on my phone because
for some reason my Wi-Fi isacting up and all my technology
is acting up and if you're apodcaster, you know we always
have technical difficulties.
Speaker 3 (04:10):
I don't know why.
Speaker 1 (04:11):
I don't know why it's a thing, but then again,
technology right, it's always athing.
And my guest is already here.
She's on the background, I'mabout to bring her, but I'm so
happy that she, she, she's ableto make an appearance.
That shit happens.
I love this incredible humanbeing.
(04:31):
We couldn't record last timefor uh talk she will be.
Uh, but I'll still have, I'llstill get on talk.
She will be, because right nowit's an I.
I hate, I had.
I can never say this word Ihate us us.
I hate us.
I hate us.
Whatever man it's on the brakes, it's been a long day.
By the way, I just made you seethat shelf.
(04:54):
I was just building that shelfin between.
If you watched my story, Ishare that.
But for all those new people inShit Happens, shit Happens is
where we have a deepconversation on one question and
we work around that questionand every question is customized
for the guest depending ontheir brand, their personality,
what they're doing, how they'redoing it or something like that.
(05:17):
And we also give people theirflowers, because I'm all about
shedding light on the incredibleshit that people I'm surrounded
with are doing.
Even if I'm not surrounded withyou and you're doing amazing
shit, I want to share some lightwith you, and if shit happens,
shit happens.
So I'm going to bring myincredible guest on the stage
right now.
Shout out to Christine Welcometo Shit Happens.
(05:40):
Let's go.
It's good to see you.
Speaker 2 (05:43):
You too, baby, I missed you so much at podfest I
know, um, first of all, you'rethe mayor of podfest number one.
Let's put that in printsomewhere.
Uh, I gotta live vicariously.
Thank you for getting so muchcontent because I gotta like
experience it through yoursocials.
But yes, I miss the crew.
It's been a lot of years Ididn't get to see you guys this
year.
Speaker 1 (06:02):
Yes, and it's funny because a lot of the OGs not a
lot, but some of the OGs weremissing, even though, you know,
podfest is always like theenergy, regardless.
But we also felt the absence ofthose individuals who were like
, oh my God, liz not here, oh myGod, christian's not here.
(06:23):
Oh my God, you know, becausethey bring something.
So, however huge it is andhowever incredible people are
there, you still also feel that,and that's how much the
community means, right, likethey've created this space where
you are literally missable.
And, um, shout out to adamshybly, who say who?
Who called me the mayor ofportfest?
(06:46):
And we ran with it.
I even told Chris next yearthey should make me a mayor of
Portfest, normal ambassador ofPortfest, like ambassador, it's
real, it's so real.
But one of the best things wasbecause my plan was to bring out
whoever sent me their merchthat I didn't buy, like the
(07:06):
people who actually sent metheir merch.
The plan was I'm going to taketheir merch with me to Port
Press and rock them so thatpeople can see them.
So when I wore your jacket,shout out to the varsity jacket
which I kind of ruined too muchpadding but shout out to the
first little jacket which I tookwith me and I wore it to
(07:27):
karaoke night and, oh my God,everybody was like oh my God.
And some people, because theysaw the jacket the next day,
they started calling me JomicaNtukia.
I'm like that's not my podcast,but that's my girl's.
So go check it out, becausepeople are shitting their walls
because everybody's alwayswearing their brands at potfords
, right?
Speaker 2 (07:47):
so I love it.
I love it, you can be the mayorof turmeric and tequila as well
.
Speaker 1 (07:51):
Opens open seat for you, no sweat I loved it when
some of the you know christian,this big girl, this big girl.
I was like hell, yeah, take apicture and let her know we are,
we are, we are rocking our shit, we are representing her even
though she's not here.
So you were representing.
Speaker 2 (08:09):
That makes my heart so full.
I love seeing the worlds mergeand different people come
together.
That was so awesome and you'resuch a good human.
I so appreciate you repping thecause when I wasn't there, but
I'm just proud to have someonelike you rocking the brand, so
it's all good from this end.
That's an honor for me.
Speaker 1 (08:24):
Hell yeah, you know love right and I've been in love
with you much.
I've been in love with yourbrand, I've been in love with
you, so it was an honor for youto be like.
I sent you one and I was like,oh my God, for real, like for
real, for real, for real.
And this is that has been mygo-to jacket ever since.
But I ended up my jacket likenow I have like things came out
(08:50):
and I don't know what I wasdoing.
I don't know what more pot boysmade me do, because I ended up
tearing the jacket and stuff.
But the good thing is they didnot get lost.
Like literally I have theentire bag I have.
So I'm about to put them in mywall so that I can like.
Speaker 2 (09:10):
That's hilarious.
How did you tear it?
The jacket itself?
I mean, it's like thick denim.
You must have been tearing itup.
Do you want to see how it lookslike?
Yeah, let's see.
Let's see what's up.
Speaker 1 (09:25):
I was like what did I do?
Speaker 2 (09:28):
like, especially the first night.
You have like three or fournights after that where you got
to maintain right like uh, as Isaid, you hang out with the more
part boys, shit happens.
Speaker 1 (09:42):
So you see, I have the big one came off.
Speaker 2 (09:48):
Oh the little ones.
Yeah, they were coming off.
Oh, I can't see it.
Oh my god.
Yeah, what were you guys doing?
That's remarkable.
That looks like um.
Were you getting like drug onthe floor?
Speaker 1 (10:03):
oh my gosh, it's like .
It's like there are holeseverywhere.
I'm like what the fuck was I upto?
I do not know.
I do not know.
I cannot explain it.
I just know that, okay, we'llget you you need.
Speaker 2 (10:17):
If you were closer, I'd come get it and you just sew
the patches back on.
That's not a big deal, but theholes, dude.
I don't know if we can doanything about the holes, maybe
just let it be character.
I don't.
Oh my god, how did this happen?
Speaker 1 (10:29):
i'ma leave it as character when it's not so cold
but like windy, like it canstill work, like you know, and
and i'ma, i'ma definitely find away to do, but like it now has,
it now has more character, likeI gave it more I was going to
say I'm to lie, I kind of likethe holes.
Speaker 2 (10:47):
But well, the next iteration we'll send you some to
test.
So if it survives you, I knowit will survive any customer.
It will be like our researchand design, like product
development team.
Speaker 1 (10:58):
But that's the thing that only happened at Podfest.
So I don't know, like you know,because I was rocking it fine
when I was in Atlanta, and onlyuntil I hanged out with the
Mopad boys, you know.
So I don't know what Joe andMike got me doing, you know.
Speaker 2 (11:15):
Oh my gosh.
Yeah, that's another level.
I really do like the worn look.
We got to fix the patches, butthe holes I kind of dig.
Speaker 1 (11:24):
I know right, it brought a character because
because I mean, they're allthese shredded jackets.
So it does still work.
I still love it, I like, but Iwas just shocked at what the
fuck right?
Speaker 2 (11:37):
I don't even like dancing or like.
I feel like you got drugged by,like a, like a four-wheeler or
something.
Speaker 1 (11:48):
So my roommate told me that.
But this was on.
Yeah, my roommate was like youtexted us to come get you and
you almost fell out of the car,or did I fall out of the car, so
I don't know.
I was just like I don't want tohear it.
Today's another day.
Let's keep it moving.
We survived.
I'm alive.
Exactly I it.
Speaker 2 (12:05):
Today's another day.
Let's keep it moving.
We survived, I'm alive.
I'm alive.
More turmeric than less tequilamaybe on day two.
Speaker 1 (12:11):
But again, you see, you have tequila in there.
So I think, whether I drinktequila or not, the tequila just
came in me.
It's real.
It's just simply slow, but youknow what you're here like you
said, forward, all right.
Speaker 2 (12:29):
So, um, how have you been?
By the way, I've been good.
Uh, as we were kind of talkingabout, we ran um a marathon.
It was actually a marathon plus.
It was like 48.6 miles in fourdays, so that was a cool kind of
out of the box challenge.
We're pushing the podcast hard.
We just broke the top 200 inmental health, so that's awesome
.
Uh, we're just like you.
We're out here just just doingas much as we can, as fast as we
can, but also like be in theflow of things so we don't get
(12:52):
too caught up in like theeveryday hustle.
Uh, but it's been good.
We got big plans for 2024, asI'm sure I want to hear on your
side of things.
I see I mean this way you'rethe mayor pod fest, but you're
on the socials, you're doing themerch, like you've got it all
going on as well.
Speaker 1 (13:06):
Well, first, shout out to you for 200 episodes and
every amazing thing you're doing, like you literally inspire me
and because of you, I keeppushing, especially when it
comes to my brand awareness,like I watch and I share and I
just take it in and I learn.
(13:27):
So thank you.
And, and again, it all comesout to surrounding yourself with
people you want to be like orlearn from, and and I see you're
doing it.
And it's not even about becauseI know people use finances as
an excuse, because I can also dothat.
I live paycheck to paycheck andshit.
But if you really want to makeit happen, you got to just be
(13:49):
disciplined and figure it out.
And you know this one month youdon't have to go out or you
don't have to Uber Eats and putit in ordering your merch or
paying for that ad or whateverit is.
So, um, I love that I have, I'maround people like you and who
(14:12):
show me, who are willing to helpme, who are willing to share,
who are willing to, and just byobserving, like I say, just like
you, 2024 I'm, I'm about to, tobreak it into the game and and
the way january started, likewhen I was a portfair, and I
think that's why I also likebeing a portfair, being around
creators, right, and everybody'ssharing and and preaching and
(14:34):
people seeing you, because a lotof people who saw me last year
and who saw me this year, theykept on telling me about my
growth and how much they they'rewatching and seeing.
So that assurance when you comeback, you're like yo, people
are really watching.
I gotta go harder and harder.
People are seeing, people arenoticing, so I think that's a
blood rush and since, um,actually you just done you.
(14:58):
You it was in December, right,200 episodes, if I'm not
mistaken yeah, yeah, we hit itUm shoot.
Speaker 2 (15:06):
I can't remember right before, no, right in
October, cause it was rightaround my birthday.
So right at the end of Octoberwe hit 200 and I'll have 205
coming out tomorrow.
Yeah, yes.
Speaker 1 (15:17):
So, um, I want to talk to you about consistency
only because, um, shit happens,right, shit happens is is a is a
new thing under the toxic withthe umbrella.
So I'm trying to make it likeI've studied to 45 minutes where
we pick something and talkaround it, depending on the
(15:37):
person who comes, and, uh, it'snot an interview of constantly
questions and asking.
And the reason why I pickedconsistency with you is because
205 episodes in you do a lot ofother shit.
If anybody's on your socialfollows you watches, you will
say I feel like maybe God givesyou extra hours on the day than
(15:59):
anybody, because the way you bemoving is like damn, and that's
what you, you lucky, like myaccountability buddy, because
I'm like, if she can put in allthat, who am I to be crying
about this?
And I just have to.
You are, you are creative, youhave a company core alliance.
You, you, you are big in thehealth awareness, like you're a
(16:25):
competitor.
You just say you came back fromrunning.
You, you know your brandawareness, your mental health
advocate, your podcaster, youare, and still, with all that
going on, again, you're also asister, a friend, uh, and all
that, a daughter and all that,and you still gotta live life,
but you still stay consistentwith your podcast, with
(16:48):
everything that you put yourmind to.
So I feel like we need to diginto that.
How the fuck do you stayconsistent?
Speaker 2 (16:55):
Well, thank you for all of that.
That really means a lot,especially coming from someone
like you, because I feel likeyou're the same way, like we're
in it, we're on it, we're doingall the things.
Truthfully, the short answer islike I don't, like I know it
looks a certain way, but part oflike the funny piece of how
turmeric and tequila cametogether and I've really had to
work with like the language andthe explanation of it because
it's like you know, an antiinflammatory and inflammatory
(17:16):
like two opposing things canexist in harmony that's it.
And it's just like aboutbalance.
And that's funny because I waslike I'm not good at balance.
I go all in on fitness and allin on business and then like I'm
burned out because it's toomuch.
But I don't think that everreally changes.
I've learned that about myself.
We're just getting a little bitbetter at balancing it ish.
So you know you get better.
(17:36):
Like you were saying, you kindof just stay sacri, stay
consistent in your disciplineand then sacrifice what you have
to do for other things and youjust kind of figure out your
priorities and a lot of it'slike cost benefit analysis, like
if I'm going to do this and Iknow I can't do this, or really
a better analogy is opportunitycosts.
Like you know, if you'respending time and energy on one
thing, you're not going to beable to do something else.
(17:57):
So getting really clear on whatyou're investing in is a big
piece of it, especially as I getolder.
With you know, personal life,relationships, free time, time
with my dogs, all that stuffoutside of work, things that I
truly love.
It's a constant balance.
But the biggest secret to me isjust finding out what really
does bring you joy and you canhave fun doing it, even if it's
(18:19):
work or whatever, and thenprioritize that, then fit
everything else around thosethings, because I think if
you're having fun and you'reenjoying it, all the other stuff
doesn't seem as overwhelming asa process, not such a dredge in
like hard work in the process.
You can work hard, but it's notlike it's got to do this.
You have to dredge through thesituation.
So really try and maintain thefun in all of it wherever you
(18:40):
can.
I think that on the busy, long,hard days that's what pulls you
through and it's funny.
Speaker 1 (18:46):
You said, um, fun, right, because shout out to
justin, I can never pronouncehis last name shank, shank,
shank, justin growth movement.
And he says this thing, right,he's like, as soon as it stops
being fun, I stop doing it,which is so true because, uh, I
(19:11):
feel like, uh and it all.
I, I love content creating,right.
But, um, and the more I enjoyit is because, also, I know my
purpose around it, right.
So I feel like, even when I getdepressed and stuff, and then I
start watching a show and itgives me an idea of content and
I'm like, oh, my god, I gottaget up, like I'll literally be
(19:31):
in bed in my darkness andwatching and trying to distract
myself, to get out of, andsomething shows up and the next
thing is I'm jumping out of mybed, going into my closet,
trying to find an outfit to goout and create content.
And yes, and because the contentcreating part of it, it's, it's
fun for me, the posting part ofit, it's really annoying.
(19:53):
I need a social media.
But you're so right, once youknow, once you make it fun,
whatever you're doing, whetherit is fun this way, I feel like
that also helps with your mentalhealth, yeah, yeah absolutely
Absolutely.
Speaker 2 (20:09):
It's in.
Parts of it aren't always goingto be fun, like running the
marathon I don't really like thetraining but it's really
awesome when it's completed.
So there's pieces of thingsthat are hard and that's always
part of it.
But I do think, if you can havethe mindset cause I'm like you,
like I like pieces of thepuzzle.
I don't love doing all of it,Like I don't love the backend of
editing and all this Like Ilike the interview and the
humans and the community andlike the other stuff isn't my
(20:30):
flow.
So at some point the goal is toget to where you can outsource
those things.
So I always say, like the partthat isn't fun, just keep
working to get to where you cando the fun part and then
outsource the things that don'tserve you.
So that's that's where I'mrunning towards right now is
eliminating that piece.
That isn't my vibe.
Speaker 1 (20:46):
That's so true and that's why I started doing
broadcasting, because I loveconnecting to people, I love
talking to people, I lovehearing their stories and hoping
that they reach somebody outthere who inspires them, and I
keep that consistent.
But when I am going throughthat okay, now the season is up
and I have to post every weekthat starts draining me and
(21:10):
annoying me, and then so I'mlike, okay, let's do a live
where, once it's out there, it'sout there.
I don't have to do that, thatmini little part that I would
normally do when I pre-record.
So if you can't outshores,figure, figure it out, find ways
around it, right.
Speaker 2 (21:29):
Absolutely, and I think that's great because, like
, not a lot of people do go live.
So I think that's anothercompetitive advantage and I
completely agree with you.
Find a way that really doesserve what you're doing.
And also, if you aren'tenjoying something or you feel
like your consistency is off,like even the past three weeks,
two weeks, I have not released apodcast, I think in two and a
half weeks, and I just been busyand a lot of stuff you know
(21:49):
kicking off, which is good, butI wasn't consistent.
So I think it's important toyou to give yourself some grace.
Like, if you slip off a littlebit, that's okay.
Like nothing's, you know goingto end, it's not.
You know, we're not surgeonssaving people's lives on.
You know need to take a breakor it's an off day, like give
yourself some grace in that andthen get back on it and then
again it's.
(22:10):
And then the process, not sorigid, but also lean into it.
Speaker 1 (22:13):
if you don't like something, listen to that and
like what you did, find a way tomaneuver around it in a
different fashion you said youhaven't released an episode for
two weeks because, um, thefriday I was at Podfest and last
Friday my newsletter used to goout on Thursdays because of my
(22:33):
episode will come out onWednesday.
But when I took a hiatus I waslike, let me do it on Friday,
that way it goes towards theweekend.
So I switched that.
But then for the past two weeksI didn't release a newsletter
and because it's like to behonest, I was wearing so many
hats and portals I was going tobed at 3, 4 am and having to be
(22:56):
up by7 to start volunteering.
So the thought about finding aplace and I'm a person who, with
my newsletter, I don't schedule, even my post I don't schedule.
I want in the moment what I'mfeeling there to go, because
sometimes I schedule and I'mlike, but that's not the post I
want to go out, oh, I need toadd new stuff.
(23:17):
So I do it.
I wake up at 4, 5 am to writethe newsletter and send it out.
But I wasn't going to do thatat Port First, and last week I
was moving.
I wasn't going to do that atport first and last week I was
moving, I wasn't.
So I literally sent a message tomy broadcast, my broadcasting
people on on Instagram, and Iwas like, I know I haven't sent
a newsletter in two weeks, butit's okay, nobody's dying from
(23:39):
the news that I have to give,like it's my personal news to
share, it's okay.
Uh, as long as I remember,because it's so easy to to let
go and slack, right, right,right, it ends up two weeks.
Oh, if I miss two weeks, I canmiss one more week.
I can miss one more week.
Oh, then you know it's a month,then two months.
So as long as you remember toget back in it before it it
(24:01):
drifts away, that's perfectlyfine.
Grace is is very important ingiving.
Giving yourself grace in thisrace of consistency is very
important, because shit's goingto happen, right Shit happens
Exactly and people understand,like they're in it too.
Speaker 2 (24:15):
Like you said, you can go out, take a water break,
take a minute and then get backin it when you're ready.
You just don't take too muchtime off.
But people understand thathuman condition's real.
We're all kind of in it andlive in it and it, and so you
know if you're consistentlydoing the best you can and
things slide off and you getback on, that's okay, that's
everybody and and and.
Speaker 1 (24:32):
If people don't understand or they're not human
enough to get it, then they'renot your people, because I feel
like you know everybodyunderstands, because they also
have shit in their world goingon.
They probably didn't evennotice because of what also they
are going through.
No offense like yes, I wanteverybody to notice when my
newsletter is not out, but theymight be dealing with shit that
(24:56):
it didn't even link to them.
That is friday, especiallyemails.
Like people get so many emailsand they probably they got a
thousand and your email gotpushed down that they didn't
even notice it.
Speaker 2 (25:07):
So be kind to yourself it's, it's real, yeah,
and then and then, if you knowyou have that space, it doesn't
feel rigid, you're likely to bemore consistent knowing that now
I'm curiosity, right.
Speaker 1 (25:21):
Um, how do you balance?
Because as you balance isimportant for you to find and to
stay consistent, and we alreadynoticed how much shit you do
Like God damn it girl, If youall watch her stories and the
shit she does in the gym.
Like people call me because I'msmall, People think I am strong
(25:44):
, but damn when I watch herstories when I watch.
Let me pick something up how doyou manage your balance to
balance shit out.
Speaker 2 (26:01):
Yeah Well, my big thing.
So I'm a long time athlete, youknow, and then was a D one
athlete and then competed inCrossFit after college.
So like that's always been aconsistent in my life, not so
much for physical health butmental health.
Like that's my release, that'smy happy place, that's a lot of
my community because I'm anentrepreneur, so I work a lot
alone.
So that part of the gym rightnow, crossfit is a huge piece of
(26:29):
my world.
So I go every morning to thenine 30 class so I can avoid
traffic, and this year I'mactually working to wake up
earlier to get a little bit morework done before that um class,
cause then I don't get home at11.
And so it's.
It's a good chunk of the day,however, and I'll end up working
later.
It's really important to me.
So I literally Monday, tuesday,wednesday and Friday nine 30 to
like 11 is CrossFit time and Iwork everything around that and
you know I get some content outof it and some business stuff,
but really that's like my happyplace, my people, it's where I
(26:52):
go.
So everything kind of worksaround that.
I schedule my podcast in theafternoon around that.
So I think if you have onething in your world that's your
priority, that you want to workaround that like it's one thing
you can't do without work stuffaround that, and so if it's a
standing place on your scheduleyou can maneuver a lot of things
around.
You know that one priority andit might be you know you're
bringing your kids to school orpicking them up, or you know
(27:14):
doing a meditation for an hourin the morning.
Whatever your thing is, I tryand pick like one thing and then
work everything around that onething and that's true.
Speaker 1 (27:22):
I feel like once you you find one of your happy
places again, be it waking up alittle bit earlier than your
kids and having coffee insilence, or meditating, or
journaling, finding that time, Ifeel like once you have your
happy place and you start withthat in the morning, it sets
your entire day right.
Or am I wrong?
Because I feel like that that'swhat works for me, like, and
(27:44):
anytime I end up missing thathappy thing of mine to do which
I normally do in the morning, itkind of ends up missing my all
day and it just kills it.
Speaker 2 (27:54):
Absolutely, and yet it doesn't need to be over
complicated thing Cause then youwake up thinking I got to do
all this stuff, like flow intoit, enjoy it and know that
everything else will get doneand if it doesn't, again you
can't like make it this reallyhardcore process.
You got to do the best you canand stay disciplined in your
time management and whatever.
But also you know days of ourlives are moving fast.
(28:16):
I think it's really importantto slow down and embrace and
enjoy some things versus geteverything done, and that took
me a long time to get to thatspace and I'm still working to
get there.
But you know, when we wake up,you know on a Sunday and the
whole week's flown by and it'slike shit, what did I do where I
was like fully present thisweek or I really enjoyed, and
it's like you're just constantlyrunning from one thing to the
next.
That's not really the point.
So you got to find that balanceof getting stuff done and
whatever, but also, again, justhaving that grace.
(28:38):
We're like let it go.
I gotta just I gotta be able topause at points in life and
find that that joy.
Speaker 1 (28:43):
otherwise I'm not doing any of this right so true,
there's that thing where don'tforget to stop and smell the
roses or something.
Yeah, there you go because,especially when it becomes a
repetition, right?
Next thing you know, februaryis over.
When you look back, you're likewhat did I actually do?
Yes, you have produced yourpodcast, you have done this, but
(29:06):
what have you actually done foryou?
And I always tell peoplesometimes, you know, because I
used to be this person whothought I needed to be busy,
right, because being busy meansI'm doing something, right,
that's what my mindset at thatpoint was.
But then I came to realize,okay, I'm busy, but what exactly
(29:26):
am I doing?
Like?
And so, for me, I switched mymindset from I rather not be
busy, but be productive, right?
So even if in that day, even ifin that day I was just able to
accomplish one thing, that'sfine, because you can be so busy
and when you look, you haven'tdone shit.
You have just been busy runningaround 100.
Speaker 2 (29:49):
that's a waste of energy, like that burns you out
too and you're not even like yousaid, you're not being
productive.
But sometimes in our mind, ifyou get one productive hour and
you have time off, you thinklike I didn't do that much,
versus like five hours of justeffing around.
You're like but I worked atfive hours.
It's like, well, not really.
But you know, the narrative wekind of grew up with is like
just do more to stay busy andit's like you're doing a lot and
it's like you're not actually.
Speaker 1 (30:10):
You know I love that, so out of curiosity right in
your life right now.
Speaker 2 (30:22):
What's the hardest shift that you're having?
With staying consistent withthe hardest thing?
Well, it's funny because themarathon was so CrossFitter, not
a runner.
That's why I chose to do thisrun.
It was really hard because Iwanted to do a marathon once in
my life but I wanted to do anextra hard one just to check the
box.
Blah, blah, blah.
So after, the podcast coming outtomorrow is about that
experience and training andwhatever, and none of my lessons
were really about the physical.
It was really great because itmakes you consistent Like you
(30:43):
have to do the training,otherwise you won't I mean you
won't complete the race Likeyou've got to show up and do the
training.
So the consistency is there'sno gray area there like grace or
not, like you got to do it oryou're going to die on that day,
which I was fine in that.
But the lessons I got out oftaking that chunk of time and
being with yourself, you reallygot to see okay, what do I
really want to be doing?
You know, I just turned 43 thispast October and I'm getting to
(31:06):
a point where I'm like, really,I really want to get clear on
what do we want to do, like,what do I want to do with this
podcast?
What do I want to do with, like,my personal life, with my dogs,
with my fan natural stuff likewhat are the end games?
So stuff like what are the endgames?
So my big focus now for 2024has been getting deeply, deeply
clear on what I want and thenconsistently uh go after and
pursue those.
I hate to say goals, but theyreally were goals.
(31:28):
I'm not a new year's resolutiontype person, but you know I've
got, you know, excellent amountof downloads.
I want to hit with tumorcantila and bring on sponsors.
I want to make more time for mylet's go to for milestones
instead of goals.
Speaker 1 (31:39):
Milestones, how about ?
Speaker 2 (31:40):
that Milestone, yeah, yeah, milestone, we'll go with
that.
So we've got milestones set inplace and um, it's just getting
clear on what you want.
So to me it kind of sounds likea simple thing, like I think if
you would have told me 10 yearsago, like you know, at 43,
you're going to be figuring out,you know we're going to work in
on clarity, I'd be like what?
The like at 40, I don't have itfigured out, like what?
But life changes so much and youknow, every decade, every year
(32:04):
really, and the world around uschanges.
So I think consistentlyfiguring out and and um, seeking
clarity is more important thanlike consistency in business.
So if you're working towardsyour authentic issue I don't
know where you lost me, but Iwas saying I think the
consistency piece is importantin knowing your goals, desires,
milestones, even more than justlike your consistency in your
(32:26):
day, like your morning routine,your training, what have you.
I would say hardest part for meand what I would suggest is get
consistently clear on what youwant and what you're working
towards you want and what you'reworking towards.
Speaker 1 (32:38):
And it's funny you say that because I believe you
know, when we were growing up,we thought that in our 20s we
should at least have an idea.
That's why I think most of myfriends started getting married
in their 20s, because that waswhat we grew up Like.
You go to school, you come home, you get married, you start a
(32:59):
family, you, you, you, you dothat job, you got and life goes
on.
And then, um, when I got intomy 30s, that's when I really
started doing work on myself andand and getting more clear,
like, no, I want more for mylife, I want this, like the
clear, instead of coming to mebecause I started doing work on
me.
(33:20):
And then, when I hear now, whenI walk around and I hear this
20-year-old kid who was such ina rush to grow up, I'm, like you
know, enjoy this moment, livein this moment, because you
think you got to figure it out.
There's going to be a newversion of you in your 30s, a
new version of you in your 50s,like it's going to shift,
(33:42):
because the more we keep going,the more we grow.
We grow and we unlearn.
We are constantly unlearningthe shit that we were.
We were put in our mindsbecause, you know, in the
beginning, when we come to life,our parents are the ones who
are telling us shit.
And then you come to realizethat even our parents didn't
know shit 100%.
Now me and my dad are learninga different kind of life and
(34:09):
he's like, well, that's what Iknew back then.
And it's true, everybodythought they knew what they knew
until they realized they don'tknow shit 100%, and the variable
is culturally, generationally,the world around us, nurture
nature.
Speaker 2 (34:25):
Everything's changing at a rapid pace and I always
laugh when kids are like I knowwhat I'm going to do and I'm
like, well, that's cool, whatyou're actually passionate about
might not even exist yet.
When we were young, podcastingwasn't even invented yet, it
wasn't even a thing.
So it's like stuff's moving.
You might.
What you're going to do mightnot even be a thing yet.
So you've got to just chill and, like you said, just absorb the
phases.
Speaker 1 (34:46):
And accept them.
And I think most of ussometimes feel like it's a
failure when, when we have tolet go of the life we thought we
knew or wanted and come into adifferent life or choose a
different lifestyle.
But that's not a failure,that's actually growth.
Speaker 2 (35:02):
Yeah, yeah, well, and something I've really and, like
you, have done a lot ofpersonal work and been around
really great leaders andintuitives and coaches and all
the things, though I think thatone of the bigger takeaways that
I would say, especially toyoung people, is knowing that as
great or as great of a plan asyou think you had, or as
beautiful as you thought itcould be, just open up your mind
, not so that it might not workout the way you want, but it
(35:23):
could be better.
Like the plan that's out thereGod, universe, madonna, whatever
you believe in, it mightactually be better than what you
planned.
So, even if you're disagreeing,you don't like it, just be
slightly open-minded to the ideathat whatever larger order
could be better than what youhad in mind.
Speaker 1 (35:38):
So true, and I feel like sometimes that's when we,
we miss our blessings, you know,because we, we, we tend to
stick to what we know and don'twant to allow all these other
beautiful things to come intoour life and show us like, oh my
God, yes, that, that is good,that's cute.
You know, I like that, you wantthat for yourself, but you know
(35:59):
that it can even be bigger andbetter for you, so I I I love
that.
Now, um, before we end this, Iwant to, I want to talk a little
bit about something with youwhich is branding, because to me
, you are the queen of branding,like, I mean, look like right
there, like right there.
(36:20):
So for people, right, you know,because branding takes a lot of
time, energy, also money,because you can't just create it
.
So, for those people who arereally thinking about branding
themselves because, oh my god,I've never seen, I feel like you
and essay are the people who Iknow who are constantly on their
(36:45):
brand, like and you have somuch shit, because I've watched
your stories, I've seen like yougo hard on your branding.
So what's the a way for peoplewho either live paycheck to
paycheck or they're not veryhigh on the finances to get into
branding their shit and stayingconsistent with their branding.
Speaker 2 (37:07):
Yes, my number one piece of advice is be your
number one ambassador.
So, before the physical, beforethe money, investment for
anything, get your mindset rightin your heart space that you
believe in this.
You bleed mindset right in yourheart space that you believe in
this, you bleed it and it'sauthentically you.
If any of those things are nottrue, the brand's not going to
work, it's not going to stem.
So it's got to be who youauthentically are, something you
(37:28):
authentically bleed.
Everything else from there willhappen and especially in our
young people, we'll see throughany sort of bullshit back in the
day.
You know there's all kinds ofcompanies that can come up with
cool slogans and kitschy detailsand, like you know tons of
dollars to market it and justwear us down until we're fans.
That's not the case anymore.
Instagram, social media, theyou know people are watching tv
less.
Everything's really irl in reallife, like everything's got to
(37:49):
be authentic, which is a burnedout word, but as is influencer.
But I always say you got to beyour number one brand ambassador
.
Be the one that ble, bleeds it.
So that's why I'm always in ashirt, I'm always rocking it,
because Tumor Against Tequilaespecially like you and I as
podcasters like this is us.
We're not hiding behind aproduct, we're not, you know,
selling something, a service orwhatever, like, like, we are the
brand.
So it's even more important forus to be authentic in it and
(38:13):
let it be real, let it be flawed, Let it be all the things.
Financially, I think the next,the first step you can take
that's really easy and cheap is,you know, get your logo done,
and even that I wouldn'toverthink, because lots of big
companies redo them down theroad and there's different
iterations.
But get something done and thenget stickers.
That's the easiest, quickestthing you can do.
You can put on a water bottle,a computer, whatever, and and
(38:36):
make sure you're takingadvantage of the social.
So all things, social media,that's all free.
Just get on there and if youcan afford one shirt, you can go
on Printful or any of thosesituations and order one shirt.
So if you have one shirt that'sbranded, wear it Every time
you're on your socials, wear itout, like, do whatever you can.
The bottom can be, you know,really, really simple and you
don't need to invest in all thisstuff.
(38:57):
My next steps from there,outside of stickers and like one
shirt, and just using all thesocial media channels would be
to buy a print press, and I didthis.
You can buy a print press offAmazon I think mine was like 150
bucks and then you can sourcethe vinyl.
So I took my one logo and I canbuy this in black and white.
I kept my stuff simple andit'll come to you in sheets.
(39:18):
So I actually had a printer atone time that printed the vinyl
and that was.
It was just too complicated andit was just a pain in the ass.
You have to do the artwork.
To me it was worth it to buy.
I think I can get a 10 largeand these are large logos.
You can do them smaller.
You can put probably hundredson one sheet, but overall I
spend about 200 bucks on logos.
So then whenever I get stuffthat I want to wear you know, a
cropped pink shirt or whatever,maybe that not a lot of people
(39:40):
want to wear I can print itBecause when you go to print
stuff and order big orders ofthings, usually it's more.
The less you order at one time,the more expensive each piece is
.
So most times you'll order like10 to 25 shirts of the same
thing and you got to commit tothat inventory and then sell it,
blah, blah, blah.
I didn't want to do that and Iknew I wanted to be in this all
the time, so and I was going tobe printing random stuff A lot
of people wouldn't want to wear,so then I can go to like
(40:00):
forever 21 and buy likediscounted items and then print
them myself.
So I think people far overlookhow important it is um to rock
it on your shirt, cause peopleare reading shirts all the time.
Like you, you are your ownwalking billboard, so if you're
in it and you're walking in andyou can pick pieces that are
different, that you like, youcan print yourself.
I mean, I loved it.
And this is why I really wantto go into apparel, cause this
(40:21):
is like a you know a thing forme.
But um, find a way to just,yeah, there you go, get your
stuff, print it and you can doyour own thing and it's.
And now there's stuff likeprintful where you can go on and
you can order all kinds ofstuff pretty cost in time,
effective, like I've gotblankets and pillows where you
don't have to order a hundredpillows back in the day.
Stanley cups like dude, that'svarsity, that's awesome.
(40:42):
Um, there's, yeah, see.
I mean you already know thegame like that's what it is, and
when you're excited about itand you want to rock it.
People want to rock, they wantto be part of your community.
So, like, the energy and themindset is way more important
than any of the print materials.
Speaker 1 (40:55):
And sometimes there's great content around there and
share it.
Like every time there's a deal,I'm like I don't know when I'm
going to use this, but right nowit's in a price that I can
afford it.
I'm a buy it like legit.
I have let me show yousomething, and this is people
think I'm crazy, becausesometimes, again, especially for
those of us who are, you know,paycheck to paycheck, you never
(41:19):
know when you're going to havemoney.
So when you have it, you invest.
You see, I ordered this bag.
I wasn't sure what I'm going touse.
Then the mailing, I was like,but they will come in handy one
day, and they did it.
First, when I was puttingpeople's stuff to give out, to
give them and create content, Iput them in here.
(41:39):
So from from the package, whenthey got it, it had talk she
would be to.
When they opened it, it hadtalk she would be.
I have these ones, these littleporches, you know the standard
porches.
I was like I don't know what I'mgonna do in there, but the
price was right, I ordered them.
I'm like they will eventuallywhen I have something and I
(42:01):
might not have the money, but Iwill have them Now.
This was the winner at PortFestthis year, right?
So I wasn't sure what I wasgoing to take with me, because
it was last minute, my budgetwasn't there, and then I went to
Amazon because they do quickercompared to ordering it in shop.
So I was like, let me see whatthey can have in a price I can
afford to get me to.
(42:23):
And they were the wine openers,right?
Oh, okay, yes, it has stock.
She will be.
That's the logo and it's akitchen.
And these were $40.
You get a hundred of them.
You can get them in differentcolors or purple.
My color, my brand color, ispurple.
Of course I got them and then Iadded five dollars to get this.
(42:47):
So I was putting them in thisand I gave them out to the
ambassador on the first night wehad.
On Wednesday night, we had theambassadors meet up and I gave.
They were the first people toget them.
So the next day, jen comes to meand she's like oh, my god,
guess what I was like?
What he's like you can'tbelieve.
Katie was looking for meyesterday wondering if I had
your opener, because they reallyneeded an opener.
(43:07):
She had left hers at the youknow how at port.
First it can be literallyyou're talking, because I put
them on the table the other, soshe was talking to people.
And then she got called out.
She forgot to to pick it up andshe walked away.
So then at night the fatherwanted a beer and nobody had an
opener and she was like oh myGod.
So she texted Jen do you havePaula's opener by any chance?
(43:29):
And Jen had it.
She used it to begin becausewhen Katie went to her door she
was like I'm not going to giveit to you until you remember
that bonus I was talking abouthow bad did you want the opener?
But then it also became into astory and even when Mopad had
their booth they had like abeach thing, like they had beach
(43:52):
chairs, they bought a furry ruglike sand and they had beers,
but they forgot they didn't havean opener.
So I gave them because thiscame when I got this.
Um, they only brought like 50of the bags.
So I had 50 which didn't havebags.
So I took a few of them and Iput them in their booth and I
was like whoever gets a beer,give them my key, my kitchen as
(44:14):
well.
So that's awesome, I love it,that's perfect.
And all it took was 50 bucks.
So I know sometimes it seemslike it's a lot and it's a thing
that somebody's gonna put it ontheir kitchen, because who that
?
Anybody who like?
If you like to drink beer oranything, you're gonna want our
opener with you all the time.
(44:35):
So it's there and I always makestickers.
These were big and different.
I have other kitchen, otherstuff, and whenever I'm in
Atlanta and I go to events and Ijust talk to people because
people forget the name of yourpodcast, especially if they're
talking to a lot of people andyou're drinking they'll wake up
the next day and they'll be likeoh my God, was it talking shit
(44:56):
or talk shit?
So I always end up giving thema sticker or a key chain or
something I just give them outin anywhere I go.
I'm like that way they willwake up, they'll look at that
sticker and they'll be like wait, what is this?
Let's go Google it, let's gocheck it.
Speaker 2 (45:12):
I love it and it can be that simple and we're in such
a great day and age where youcan get it affordably, Like back
in the day there were so manygatekeepers to a lot of things.
Speaker 1 (45:24):
Now you can get creative and make a lot work
with even 10, 15 bucks Exactly.
Don't sleep on Amazon.
I literally go to Amazon and Iwrite personalized much and it
just gives me all thesedifferent things for affordable
prices.
So, even if you feel like youcan't order them elsewhere,
check them on Amazon and do that.
And because of you and Essay, Ialso started rocking my own
(45:45):
brand.
When I went to Apple's andAudios I had my shoes with my
logo, my bag with my logo, myjacket and everybody's like we
need to give Paula an award forbrand awareness.
Because look at us, even atPortfors my shoes, those Nikes,
everybody's like I.
I have socks.
I went on the stage when I waspresenting I had my socks of
talk shit with people with myface and shit and my nikes and
(46:07):
everybody was like wait, what?
Even socks?
I'm like, yes, even socks.
Speaker 2 (46:11):
That's what's up yeah , people, it's hard to stand out
in a crowd of like voices,extroverts, whatever.
But like, if you are brandedout and like, again you've got
the energy because you are thatfucking excited about it, like
it's real, so it's like I mean,it's all the shine behind the
logo that really makes it run.
But if you do it, you'rewalking in it and you bleed it.
People love it.
I don't think you can have toomuch.
Speaker 1 (46:32):
I really don't so now I'm, and when I saw those
glasses I was like man, I alsowant, like I'm gonna make all my
glasses with my logo.
But it also gave me an ideathat, okay, now for everybody
who I really fucks with, whoreally pours into me, like it's
it's not gonna be foreverybody's birthday, but those
specific individuals, this yearI will be making those and
(46:55):
shipping them for them becausethey were affordable and they're
so good and the fact that theyhave that message like my, my
text sent me two days ago andwas like yo, I'm never drinking
whiskey in anything else anymore.
Like, this is my favorite newand just to hear that like and
he will be sipping it withpeople and people will be like
(47:15):
what stock she will see, yeah,well it's.
Speaker 2 (47:19):
It's cool too, because if you've ever created
or done branding or bought stuff, you know how much it is,
especially on a budget.
And it's not just the money,it's the time and energy and
packing it yourself like you doall of it.
So when someone's had somepieces that may understand like
the process you went through todo that, it's like damn, I
really appreciate you, like Ireally appreciate that human
exchange, so true all right, weare almost coming to an end, but
(47:41):
before we go, all right, you doamazing shit.
Speaker 1 (47:44):
I am, so this is the time where I let you brag about
yourself.
By the way, um, I did not wantto talk so much about your
experience with disney because Iknow your episode comes
tomorrow and you have sharedthat.
So I want people to actually golisten to your episode and get
it, so you can get thosedownloads, because if we're
giving it out for here for free,like what's the point, right,
(48:06):
but I do want people to know howmany miles did you run?
Speaker 2 (48:12):
We completed 48.6 miles in four days.
It was a 5k day one, a 10k daytwo, a half marathon day three
and then a full marathon dayfour.
So it was a whole vibe.
I am so proud of you that'sfucking incredible.
Speaker 1 (48:30):
I was watching your stories but I was more jealous
about you being in disney andall those like I was like I
don't care about the running, Ijust want to be in Disney it was
cool.
Speaker 2 (48:40):
It's honestly, it was like I said it's worth
listening to the podcast.
I break down like how I trainfor it because, again, I'm not a
runner, so I was out of mycomfort zone.
But I talk about the gear, thefueling, the experience,
disneyland, like the wholeeverything around it was super
weird, like if you've ever hadthat moment in your life and
you're like where in the fuck amI and how did I get here?
That was it like.
It was truly like because I'mnot a Disney person and it's
(49:00):
like 4 am a guy in full JackSparrow, like movie theater
costumes running by me, like abetter runner than I am in full
cost, like everything about.
It was like what, what is goingon?
But it was like a goodexperience for life in general.
Um, so it was cool.
I certainly was absolutely notthe best runner there, like that
was beyond clear, but we showedup and we hung with it and it
(49:21):
was an experience for life forsure.
Speaker 1 (49:23):
I think it's about being the best runner.
I think it's about justenjoying the experience and
being being a part of it andsaying I fucking did that.
You know you should be damnproud of yourself and I'm
looking forward to that's why Ialso didn't want to like talk
about it here, because I reallywant to take in the episode and
really get into the moment,because you know, when you, when
(49:45):
you experience something andrecord about it, it's a deep
listening to it.
It's a different feel than youknow like.
It's like you hear somebody'sexcitement, somebody's joy, like
they take you through theprocess.
So that's what I want to getfrom that, that's what I'm
saving it for tomorrow and Ihope you all go listen to it and
just take it all in.
(50:05):
But let the people know all thefucking amazing things you do,
because you do a lot.
You also have a company thatdoes incredible things for the
community and for the branding,so that and where people can
reach out to you to connect withyou yeah, so ko alliance is my
company.
Speaker 2 (50:23):
We are a consulting firm, so we help companies
primarily activate in health,wellness and lifestyle.
So if you've got like aconsumer package, good, or you
work, we do a lot withinfluencers, aligning key voices
, strategic partnership sponsors.
We do a lot with getting health, wellness and lifestyles into
niche communities or working tobuild brands.
So, um, you know, if you fallin any one of those categories,
(50:44):
you're looking to build yourbrand or attract key voices,
influencers or strategicpartnership sponsors, that kind
of stuff, relationship-based.
Give us a call.
Uh, turmeric and tequila is thepodcast.
It's the official podcast, theK-O Alliance.
We do it a lot to disrupt thesmoke and mirrors in marketing
and branding.
Obviously, we're living it onone side and then we're telling
the truth always on all things.
We work specifically withmission driven companies, but
(51:05):
we're in that space really todisrupt it and the podcast is
the voice of that.
And then I try and pretend tobe a professional athlete when I
can and we cross it, do runsmostly just do hard things to
keep the edges sharp and bearound.
Like you were talking aboutgood people doing good things,
people that are certainly betterthan I am.
So I you know that when thewater level rises, all boats
rise.
(51:25):
We try and stay amongst thosepeople with deep waters so we
can hang and like, like Paulaherself, that are out here doing
it, chasing the dream.
Um, that's it, I w.
We're out here really justtrying to have a good time, be
useful where I can.
I'm good at marketing andbranding.
I like to think we're good atthe podcast.
Yeah, yeah, you and I both.
I think we're both good at likegetting good people together,
(51:46):
so I don't know where the next.
I think that's what's importantin our world and I really do
think that's where we contributealmost probably more than the
business and maybe even morethan the podcast, but which is a
good thing.
Speaker 1 (51:58):
Yes, I definitely need to be like giving you a
call on, not on the on the onthe friend side, but more on the
on the business side, like youknow, like a proper call Cause I
say 2024 is the year that I, I,I really am putting in the work
and getting shit done.
And now that I'm finallysettling in my new and the
(52:21):
highness that I came with fromPodfest and being able to be
seen and be recognized, whenhere I'm thinking like you know,
who am I?
Like nobody knows me, likenobody's paying attention to me,
and you go there and people arejust validating you, like my
head went a little bit biggerand I'm like yo, I'm really
sleeping on myself, I need toget shit done because I'm
(52:44):
already there, and I thinkthat's what ends up slowing most
of us down, because we get itinto our head that who am I, who
is listening to me, nobodyknows me, nobody is watching,
but literally people arewatching, people are seeing you.
Speaker 2 (52:57):
Meanwhile you're the mayor.
Yeah, like, let's go.
Like, let's call it what it is.
Well, I will suggest this toyou my friend and I she's also
an entrepreneur we just wroteletters to ourselves in six
months.
So we wrote down I will bemaking X amount of dollars a
month.
I will be having these fitnessgoals.
We wrote like desires and goalsand milestones for six months
from now.
So I would suggest that, foranyone listening, go write a
(53:18):
letter to yourself for sixmonths from now to where you
start to manifest what you wantand dream big Like I wanted you
know a hundred grand a monththis and that like things that
are huge.
But put it down on paper, seeit and then, when in doubt, go
read that letter to yourself.
She, we, we got to put oursaway and then read it in six
months.
But if you need to mark thosemilestones or whatever somewhere
, or just read it, but then insix months, check in with that
(53:40):
mindset from now for six monthsnow and see what comes true and
what happens.
Speaker 1 (53:45):
I'm going to do that because you're my last call for
the day and I'm definitely goingto.
I'm going to do that and and Ithink that would be a nice
episode in six months I'll letyou read the letter on my
episode and share with peoplewhat has come from it.
Thank you so much for hangingout with me and thank you for
being a vassal in the community,because you do bring your
(54:05):
community.
Sometimes I'm like I hate thecall but maybe I should move to
Denver because I need to bearound.
It's too much call for me overthere.
If it wasn't for the call, I'dhave been like, yeah, it's too
much cold for me over there, itis cold.
But if it wasn't for the cold,I would have been like, yeah,
I'm going to Denver becausethere's something Kristen is
doing over there and I want tobe a part of it, like literally,
(54:26):
but in any way I can be a partof it virtually.
You know, I'm all in.
I'm an official, officially aturmeric and tequila brand
ambassador there.
Speaker 2 (54:46):
You're one of like eight people that has that
jacket.
I have, like I think it's youand um one other podcaster and
then like four of my bestfriends and that's it.
Speaker 1 (54:50):
You see, that's why it meant so much to me and it's
from the day I got it.
I literally was wearing itevery time.
But sometimes I get overwhelmedwhen I have too much content
and as I was going throughcontent I realized I made a nice
video I just never posted it ofme in my full black true make
tequila.
Like they got it at the backbefore the badge was gone.
So maybe now I'll post it,since my badge came out.
(55:12):
So now I can reminisce.
Speaker 2 (55:16):
We'll figure it out as a top ambassador.
We'll get you outfitted, Don'tworry.
I promise you.
Speaker 1 (55:21):
But thank you so much for coming in and thank you for
hanging out with us and thankyou for sharing all that
incredible jam For people whoare having a hard time staying
consistent.
What's the last word you havefor them?
Speaker 2 (55:33):
Find somebody, get your group around you.
Community is everything.
So I think community saveslives.
So get your good people aroundyou, even if it's one person,
one friend, your mom, yourbrother, whatever and tell them
what your goals are or whatyou're doing, and then they can
help you keep consistent,because none of us can do any of
this alone Like you need yourcommunity.
So be honest with at least oneperson and just say here's what
(55:54):
I'm doing, can you check in withme?
Can you do this?
And I've never experiencedsomething when I've done that
where someone's like no.
So if someone does say no, Imean FM, that wasn't your
community.
To go on.
But I've literally never hearda story where someone like you
knew you asked to help.
You know, keep thataccountability alive and to help
keep that consistency moving.
That's that's never not wantedto help out a friend.
Speaker 1 (56:16):
All right.
Well, thank you so much.
And that's a true communitysupport system, accountability
body.
All those are important whenyou are just living life,
whether it's building a brand,whether it's being in a creative
side or just living life.
All those are important.
So thank you all for tuning in.
Speaker 2 (56:35):
I got it.
Speaker 1 (56:35):
All right, all right, I'm going to end this.
Shit, shit happens, shit, shithappens, shit, shit, shit, shit
(56:56):
happens, shit happens, shithappens, shit happens, shit
happens, shit happens.
Tidavis.
I was like, huh yeah, am I drunk?
Am I not doing this right?
Did I have to get drunk?
You know, I would have been onstage Exactly, but you know,
because it was so that I canlike that's hilarious.
Speaker 2 (00:16):
How did you tear it?
The jacket itself.
I mean, it's like thick denim.
You had to.
You must have been tearing itup.
Do you want to see how it lookslike?
Yeah, let's see.
Let's see what's up.
(00:37):
I was like what did I?
Speaker 1 (00:38):
do like, especially the first night.
You have like three or fournights after that where you got
to maintain right like uh, as Isaid, you hang out with the more
part boys, shit happens.
So you see, I have that the bigone came off.
Speaker 2 (00:51):
Oh, the little ones.
Yeah, they were coming off.
Oh, I can't see it.
Oh my god.
Yeah, what were you guys doing?
That's remarkable.
That looks like um.
Were you getting like drug onthe floor?
Oh my gosh it's like.
Speaker 1 (01:09):
It's like there are holes everywhere.
I'm like what the fuck was I upto?
I do not know, I do not know.
I cannot explain it.
Speaker 2 (01:16):
I just know that okay , we'll get you you need.
That's not a big deal, but theholes, dude, I don't know if we
could do anything about theholes.
Maybe just let it be character,I don't.
Oh my god, how did?
Speaker 1 (01:28):
this happen, I'm gonna leave it as character.
Speaker 2 (01:31):
When it now has more character, like I gave it more I
was gonna say I'm not gonna lie, I kind of like the holes.
But well, the next iterationwe'll send you some to test.
So if it survives you, I knowit will survive any.
Like our research and design,like product development team
but that's the thing.
Speaker 1 (01:50):
That's only happened.
Shit happens to you and me.
It doesn't matter if you're awizard, a king or a queen, even
if you are magic you got whoagree is worth it to talk shit
out, no matter how messy shithappens.
(02:10):
Shit happens.
Speaker 3 (02:26):
Shit happens.
Fyi, this episode was recordedFebruary of 2024, and it is now
April of 2025.
From the latest episode, whichis episode 13 with Essay, who's
(02:48):
also my mentor, to episode 14,which is now, it just felt like
these aligned perfectly together.
You gotta listen to understand.
Also, she still didn't come toPodfest, but she was very much
missed.
I got upgraded to unofficial.
(03:11):
You should have listened toknow by now.
And if you don't, go listen toknow, and Christine finally
received her one-of-a-kindTurkish YWP match.
Only three people have thatmatch Me, one other person and
(03:33):
Christine and it really isone-of-a-kind Turkish YWP jacket
.
Just a little bit of heads up,updated news for the episode
before you go check it out.
Enjoy, we are back at Shit Outthere.
Speaker 1 (03:58):
So today I've been streaming on my phone because
for some reason my Wi-Fi isacting up and all my technology
is acting up and if you're apodcaster, you know we always
have technical difficulties.
Speaker 3 (04:10):
I don't know why.
Speaker 1 (04:11):
I don't know why it's a thing, but then again,
technology right, it's always athing.
And my guest is already here.
She's on the background, I'mabout to bring her, but I'm so
happy that she, she, she's ableto make an appearance.
That shit happens.
I love this incredible humanbeing.
(04:31):
We couldn't record last timefor uh talk she will be.
Uh, but I'll still have, I'llstill get on talk.
She will be, because right nowit's an I.
I hate, I had.
I can never say this word Ihate us us.
I hate us.
I hate us.
Whatever man it's on the brakes, it's been a long day.
By the way, I just made you seethat shelf.
(04:54):
I was just building that shelfin between.
If you watched my story, Ishare that.
But for all those new people inShit Happens, shit Happens is
where we have a deepconversation on one question and
we work around that questionand every question is customized
for the guest depending ontheir brand, their personality,
what they're doing, how they'redoing it or something like that.
(05:17):
And we also give people theirflowers, because I'm all about
shedding light on the incredibleshit that people I'm surrounded
with are doing.
Even if I'm not surrounded withyou and you're doing amazing
shit, I want to share some lightwith you, and if shit happens,
shit happens.
So I'm going to bring myincredible guest on the stage
right now.
Shout out to Christine Welcometo Shit Happens.
(05:40):
Let's go.
It's good to see you.
Speaker 2 (05:43):
You too, baby, I missed you so much at podfest I
know, um, first of all, you'rethe mayor of podfest number one.
Let's put that in printsomewhere.
Uh, I gotta live vicariously.
Thank you for getting so muchcontent because I gotta like
experience it through yoursocials.
But yes, I miss the crew.
It's been a lot of years Ididn't get to see you guys this
year.
Speaker 1 (06:02):
Yes, and it's funny because a lot of the OGs not a
lot, but some of the OGs weremissing, even though, you know,
podfest is always like theenergy, regardless.
But we also felt the absence ofthose individuals who were like
, oh my God, liz not here, oh myGod, christian's not here.
(06:23):
Oh my God, you know, becausethey bring something.
So, however huge it is andhowever incredible people are
there, you still also feel that,and that's how much the
community means, right, likethey've created this space where
you are literally missable.
And, um, shout out to adamshybly, who say who?
Who called me the mayor ofportfest?
(06:46):
And we ran with it.
I even told Chris next yearthey should make me a mayor of
Portfest, normal ambassador ofPortfest, like ambassador, it's
real, it's so real.
But one of the best things wasbecause my plan was to bring out
whoever sent me their merchthat I didn't buy, like the
(07:06):
people who actually sent metheir merch.
The plan was I'm going to taketheir merch with me to Port
Press and rock them so thatpeople can see them.
So when I wore your jacket,shout out to the varsity jacket
which I kind of ruined too muchpadding but shout out to the
first little jacket which I tookwith me and I wore it to
(07:27):
karaoke night and, oh my God,everybody was like oh my God.
And some people, because theysaw the jacket the next day,
they started calling me JomicaNtukia.
I'm like that's not my podcast,but that's my girl's.
So go check it out, becausepeople are shitting their walls
because everybody's alwayswearing their brands at potfords
, right?
Speaker 2 (07:47):
so I love it.
I love it, you can be the mayorof turmeric and tequila as well
.
Speaker 1 (07:51):
Opens open seat for you, no sweat I loved it when
some of the you know christian,this big girl, this big girl.
I was like hell, yeah, take apicture and let her know we are,
we are, we are rocking our shit, we are representing her even
though she's not here.
So you were representing.
Speaker 2 (08:09):
That makes my heart so full.
I love seeing the worlds mergeand different people come
together.
That was so awesome and you'resuch a good human.
I so appreciate you repping thecause when I wasn't there, but
I'm just proud to have someonelike you rocking the brand, so
it's all good from this end.
That's an honor for me.
Speaker 1 (08:24):
Hell yeah, you know love right and I've been in love
with you much.
I've been in love with yourbrand, I've been in love with
you, so it was an honor for youto be like.
I sent you one and I was like,oh my God, for real, like for
real, for real, for real.
And this is that has been mygo-to jacket ever since.
But I ended up my jacket likenow I have like things came out
(08:50):
and I don't know what I wasdoing.
I don't know what more pot boysmade me do, because I ended up
tearing the jacket and stuff.
But the good thing is they didnot get lost.
Like literally I have theentire bag I have.
So I'm about to put them in mywall so that I can like.
Speaker 2 (09:10):
That's hilarious.
How did you tear it?
The jacket itself?
I mean, it's like thick denim.
You must have been tearing itup.
Do you want to see how it lookslike?
Yeah, let's see.
Let's see what's up.
Speaker 1 (09:25):
I was like what did I do?
Speaker 2 (09:28):
like, especially the first night.
You have like three or fournights after that where you got
to maintain right like uh, as Isaid, you hang out with the more
part boys, shit happens.
Speaker 1 (09:42):
So you see, I have the big one came off.
Speaker 2 (09:48):
Oh the little ones.
Yeah, they were coming off.
Oh, I can't see it.
Oh my god.
Yeah, what were you guys doing?
That's remarkable.
That looks like um.
Were you getting like drug onthe floor?
Speaker 1 (10:03):
oh my gosh, it's like .
It's like there are holeseverywhere.
I'm like what the fuck was I upto?
I do not know.
I do not know.
I cannot explain it.
I just know that, okay, we'llget you you need.
Speaker 2 (10:17):
If you were closer, I'd come get it and you just sew
the patches back on.
That's not a big deal, but theholes, dude.
I don't know if we can doanything about the holes, maybe
just let it be character.
I don't.
Oh my god, how did this happen?
Speaker 1 (10:29):
i'ma leave it as character when it's not so cold
but like windy, like it canstill work, like you know, and
and i'ma, i'ma definitely find away to do, but like it now has,
it now has more character, likeI gave it more I was going to
say I'm to lie, I kind of likethe holes.
Speaker 2 (10:47):
But well, the next iteration we'll send you some to
test.
So if it survives you, I knowit will survive any customer.
It will be like our researchand design, like product
development team.
Speaker 1 (10:58):
But that's the thing that only happened at Podfest.
So I don't know, like you know,because I was rocking it fine
when I was in Atlanta, and onlyuntil I hanged out with the
Mopad boys, you know.
So I don't know what Joe andMike got me doing, you know.
Speaker 2 (11:15):
Oh my gosh.
Yeah, that's another level.
I really do like the worn look.
We got to fix the patches, butthe holes I kind of dig.
Speaker 1 (11:24):
I know right, it brought a character because
because I mean, they're allthese shredded jackets.
So it does still work.
I still love it, I like, but Iwas just shocked at what the
fuck right?
Speaker 2 (11:37):
I don't even like dancing or like.
I feel like you got drugged by,like a, like a four-wheeler or
something.
Speaker 1 (11:48):
So my roommate told me that.
But this was on.
Yeah, my roommate was like youtexted us to come get you and
you almost fell out of the car,or did I fall out of the car, so
I don't know.
I was just like I don't want tohear it.
Today's another day.
Let's keep it moving.
We survived.
I'm alive.
Exactly I it.
Speaker 2 (12:05):
Today's another day.
Let's keep it moving.
We survived, I'm alive.
I'm alive.
More turmeric than less tequilamaybe on day two.
Speaker 1 (12:11):
But again, you see, you have tequila in there.
So I think, whether I drinktequila or not, the tequila just
came in me.
It's real.
It's just simply slow, but youknow what you're here like you
said, forward, all right.
Speaker 2 (12:29):
So, um, how have you been?
By the way, I've been good.
Uh, as we were kind of talkingabout, we ran um a marathon.
It was actually a marathon plus.
It was like 48.6 miles in fourdays, so that was a cool kind of
out of the box challenge.
We're pushing the podcast hard.
We just broke the top 200 inmental health, so that's awesome
.
Uh, we're just like you.
We're out here just just doingas much as we can, as fast as we
can, but also like be in theflow of things so we don't get
(12:52):
too caught up in like theeveryday hustle.
Uh, but it's been good.
We got big plans for 2024, asI'm sure I want to hear on your
side of things.
I see I mean this way you'rethe mayor pod fest, but you're
on the socials, you're doing themerch, like you've got it all
going on as well.
Speaker 1 (13:06):
Well, first, shout out to you for 200 episodes and
every amazing thing you're doing, like you literally inspire me
and because of you, I keeppushing, especially when it
comes to my brand awareness,like I watch and I share and I
just take it in and I learn.
(13:27):
So thank you.
And, and again, it all comesout to surrounding yourself with
people you want to be like orlearn from, and and I see you're
doing it.
And it's not even about becauseI know people use finances as
an excuse, because I can also dothat.
I live paycheck to paycheck andshit.
But if you really want to makeit happen, you got to just be
(13:49):
disciplined and figure it out.
And you know this one month youdon't have to go out or you
don't have to Uber Eats and putit in ordering your merch or
paying for that ad or whateverit is.
So, um, I love that I have, I'maround people like you and who
(14:12):
show me, who are willing to helpme, who are willing to share,
who are willing to, and just byobserving, like I say, just like
you, 2024 I'm, I'm about to, tobreak it into the game and and
the way january started, likewhen I was a portfair, and I
think that's why I also likebeing a portfair, being around
creators, right, and everybody'ssharing and and preaching and
(14:34):
people seeing you, because a lotof people who saw me last year
and who saw me this year, theykept on telling me about my
growth and how much they they'rewatching and seeing.
So that assurance when you comeback, you're like yo, people
are really watching.
I gotta go harder and harder.
People are seeing, people arenoticing, so I think that's a
blood rush and since, um,actually you just done you.
(14:58):
You it was in December, right,200 episodes, if I'm not
mistaken yeah, yeah, we hit itUm shoot.
Speaker 2 (15:06):
I can't remember right before, no, right in
October, cause it was rightaround my birthday.
So right at the end of Octoberwe hit 200 and I'll have 205
coming out tomorrow.
Yeah, yes.
Speaker 1 (15:17):
So, um, I want to talk to you about consistency
only because, um, shit happens,right, shit happens is is a is a
new thing under the toxic withthe umbrella.
So I'm trying to make it likeI've studied to 45 minutes where
we pick something and talkaround it, depending on the
(15:37):
person who comes, and, uh, it'snot an interview of constantly
questions and asking.
And the reason why I pickedconsistency with you is because
205 episodes in you do a lot ofother shit.
If anybody's on your socialfollows you watches, you will
say I feel like maybe God givesyou extra hours on the day than
(15:59):
anybody, because the way you bemoving is like damn, and that's
what you, you lucky, like myaccountability buddy, because
I'm like, if she can put in allthat, who am I to be crying
about this?
And I just have to.
You are, you are creative, youhave a company core alliance.
You, you, you are big in thehealth awareness, like you're a
(16:25):
competitor.
You just say you came back fromrunning.
You, you know your brandawareness, your mental health
advocate, your podcaster, youare, and still, with all that
going on, again, you're also asister, a friend, uh, and all
that, a daughter and all that,and you still gotta live life,
but you still stay consistentwith your podcast, with
(16:48):
everything that you put yourmind to.
So I feel like we need to diginto that.
How the fuck do you stayconsistent?
Speaker 2 (16:55):
Well, thank you for all of that.
That really means a lot,especially coming from someone
like you, because I feel likeyou're the same way, like we're
in it, we're on it, we're doingall the things.
Truthfully, the short answer islike I don't, like I know it
looks a certain way, but part oflike the funny piece of how
turmeric and tequila cametogether and I've really had to
work with like the language andthe explanation of it because
it's like you know, an antiinflammatory and inflammatory
(17:16):
like two opposing things canexist in harmony that's it.
And it's just like aboutbalance.
And that's funny because I waslike I'm not good at balance.
I go all in on fitness and allin on business and then like I'm
burned out because it's toomuch.
But I don't think that everreally changes.
I've learned that about myself.
We're just getting a little bitbetter at balancing it ish.
So you know you get better.
(17:36):
Like you were saying, you kindof just stay sacri, stay
consistent in your disciplineand then sacrifice what you have
to do for other things and youjust kind of figure out your
priorities and a lot of it'slike cost benefit analysis, like
if I'm going to do this and Iknow I can't do this, or really
a better analogy is opportunitycosts.
Like you know, if you'respending time and energy on one
thing, you're not going to beable to do something else.
(17:57):
So getting really clear on whatyou're investing in is a big
piece of it, especially as I getolder.
With you know, personal life,relationships, free time, time
with my dogs, all that stuffoutside of work, things that I
truly love.
It's a constant balance.
But the biggest secret to me isjust finding out what really
does bring you joy and you canhave fun doing it, even if it's
(18:19):
work or whatever, and thenprioritize that, then fit
everything else around thosethings, because I think if
you're having fun and you'reenjoying it, all the other stuff
doesn't seem as overwhelming asa process, not such a dredge in
like hard work in the process.
You can work hard, but it's notlike it's got to do this.
You have to dredge through thesituation.
So really try and maintain thefun in all of it wherever you
(18:40):
can.
I think that on the busy, long,hard days that's what pulls you
through and it's funny.
Speaker 1 (18:46):
You said, um, fun, right, because shout out to
justin, I can never pronouncehis last name shank, shank,
shank, justin growth movement.
And he says this thing, right,he's like, as soon as it stops
being fun, I stop doing it,which is so true because, uh, I
(19:11):
feel like, uh and it all.
I, I love content creating,right.
But, um, and the more I enjoyit is because, also, I know my
purpose around it, right.
So I feel like, even when I getdepressed and stuff, and then I
start watching a show and itgives me an idea of content and
I'm like, oh, my god, I gottaget up, like I'll literally be
(19:31):
in bed in my darkness andwatching and trying to distract
myself, to get out of, andsomething shows up and the next
thing is I'm jumping out of mybed, going into my closet,
trying to find an outfit to goout and create content.
And yes, and because the contentcreating part of it, it's, it's
fun for me, the posting part ofit, it's really annoying.
(19:53):
I need a social media.
But you're so right, once youknow, once you make it fun,
whatever you're doing, whetherit is fun this way, I feel like
that also helps with your mentalhealth, yeah, yeah absolutely
Absolutely.
Speaker 2 (20:09):
It's in.
Parts of it aren't always goingto be fun, like running the
marathon I don't really like thetraining but it's really
awesome when it's completed.
So there's pieces of thingsthat are hard and that's always
part of it.
But I do think, if you can havethe mindset cause I'm like you,
like I like pieces of thepuzzle.
I don't love doing all of it,Like I don't love the backend of
editing and all this Like Ilike the interview and the
humans and the community andlike the other stuff isn't my
(20:30):
flow.
So at some point the goal is toget to where you can outsource
those things.
So I always say, like the partthat isn't fun, just keep
working to get to where you cando the fun part and then
outsource the things that don'tserve you.
So that's that's where I'mrunning towards right now is
eliminating that piece.
That isn't my vibe.
Speaker 1 (20:46):
That's so true and that's why I started doing
broadcasting, because I loveconnecting to people, I love
talking to people, I lovehearing their stories and hoping
that they reach somebody outthere who inspires them, and I
keep that consistent.
But when I am going throughthat okay, now the season is up
and I have to post every weekthat starts draining me and
(21:10):
annoying me, and then so I'mlike, okay, let's do a live
where, once it's out there, it'sout there.
I don't have to do that, thatmini little part that I would
normally do when I pre-record.
So if you can't outshores,figure, figure it out, find ways
around it, right.
Speaker 2 (21:29):
Absolutely, and I think that's great because, like
, not a lot of people do go live.
So I think that's anothercompetitive advantage and I
completely agree with you.
Find a way that really doesserve what you're doing.
And also, if you aren'tenjoying something or you feel
like your consistency is off,like even the past three weeks,
two weeks, I have not released apodcast, I think in two and a
half weeks, and I just been busyand a lot of stuff you know
(21:49):
kicking off, which is good, butI wasn't consistent.
So I think it's important toyou to give yourself some grace.
Like, if you slip off a littlebit, that's okay.
Like nothing's, you know goingto end, it's not.
You know, we're not surgeonssaving people's lives on.
You know need to take a breakor it's an off day, like give
yourself some grace in that andthen get back on it and then
again it's.
(22:10):
And then the process, not sorigid, but also lean into it.
Speaker 1 (22:13):
if you don't like something, listen to that and
like what you did, find a way tomaneuver around it in a
different fashion you said youhaven't released an episode for
two weeks because, um, thefriday I was at Podfest and last
Friday my newsletter used to goout on Thursdays because of my
(22:33):
episode will come out onWednesday.
But when I took a hiatus I waslike, let me do it on Friday,
that way it goes towards theweekend.
So I switched that.
But then for the past two weeksI didn't release a newsletter
and because it's like to behonest, I was wearing so many
hats and portals I was going tobed at 3, 4 am and having to be
(22:56):
up by7 to start volunteering.
So the thought about finding aplace and I'm a person who, with
my newsletter, I don't schedule, even my post I don't schedule.
I want in the moment what I'mfeeling there to go, because
sometimes I schedule and I'mlike, but that's not the post I
want to go out, oh, I need toadd new stuff.
(23:17):
So I do it.
I wake up at 4, 5 am to writethe newsletter and send it out.
But I wasn't going to do thatat Port First, and last week I
was moving.
I wasn't going to do that atport first and last week I was
moving, I wasn't.
So I literally sent a message tomy broadcast, my broadcasting
people on on Instagram, and Iwas like, I know I haven't sent
a newsletter in two weeks, butit's okay, nobody's dying from
(23:39):
the news that I have to give,like it's my personal news to
share, it's okay.
Uh, as long as I remember,because it's so easy to to let
go and slack, right, right,right, it ends up two weeks.
Oh, if I miss two weeks, I canmiss one more week.
I can miss one more week.
Oh, then you know it's a month,then two months.
So as long as you remember toget back in it before it it
(24:01):
drifts away, that's perfectlyfine.
Grace is is very important ingiving.
Giving yourself grace in thisrace of consistency is very
important, because shit's goingto happen, right Shit happens
Exactly and people understand,like they're in it too.
Speaker 2 (24:15):
Like you said, you can go out, take a water break,
take a minute and then get backin it when you're ready.
You just don't take too muchtime off.
But people understand thathuman condition's real.
We're all kind of in it andlive in it and it, and so you
know if you're consistentlydoing the best you can and
things slide off and you getback on, that's okay, that's
everybody and and and.
Speaker 1 (24:32):
If people don't understand or they're not human
enough to get it, then they'renot your people, because I feel
like you know everybodyunderstands, because they also
have shit in their world goingon.
They probably didn't evennotice because of what also they
are going through.
No offense like yes, I wanteverybody to notice when my
newsletter is not out, but theymight be dealing with shit that
(24:56):
it didn't even link to them.
That is friday, especiallyemails.
Like people get so many emailsand they probably they got a
thousand and your email gotpushed down that they didn't
even notice it.
Speaker 2 (25:07):
So be kind to yourself it's, it's real, yeah,
and then and then, if you knowyou have that space, it doesn't
feel rigid, you're likely to bemore consistent knowing that now
I'm curiosity, right.
Speaker 1 (25:21):
Um, how do you balance?
Because as you balance isimportant for you to find and to
stay consistent, and we alreadynoticed how much shit you do
Like God damn it girl, If youall watch her stories and the
shit she does in the gym.
Like people call me because I'msmall, People think I am strong
(25:44):
, but damn when I watch herstories when I watch.
Let me pick something up how doyou manage your balance to
balance shit out.
Speaker 2 (26:01):
Yeah Well, my big thing.
So I'm a long time athlete, youknow, and then was a D one
athlete and then competed inCrossFit after college.
So like that's always been aconsistent in my life, not so
much for physical health butmental health.
Like that's my release, that'smy happy place, that's a lot of
my community because I'm anentrepreneur, so I work a lot
alone.
So that part of the gym rightnow, crossfit is a huge piece of
(26:29):
my world.
So I go every morning to thenine 30 class so I can avoid
traffic, and this year I'mactually working to wake up
earlier to get a little bit morework done before that um class,
cause then I don't get home at11.
And so it's.
It's a good chunk of the day,however, and I'll end up working
later.
It's really important to me.
So I literally Monday, tuesday,wednesday and Friday nine 30 to
like 11 is CrossFit time and Iwork everything around that and
you know I get some content outof it and some business stuff,
but really that's like my happyplace, my people, it's where I
(26:52):
go.
So everything kind of worksaround that.
I schedule my podcast in theafternoon around that.
So I think if you have onething in your world that's your
priority, that you want to workaround that like it's one thing
you can't do without work stuffaround that, and so if it's a
standing place on your scheduleyou can maneuver a lot of things
around.
You know that one priority andit might be you know you're
bringing your kids to school orpicking them up, or you know
(27:14):
doing a meditation for an hourin the morning.
Whatever your thing is, I tryand pick like one thing and then
work everything around that onething and that's true.
Speaker 1 (27:22):
I feel like once you you find one of your happy
places again, be it waking up alittle bit earlier than your
kids and having coffee insilence, or meditating, or
journaling, finding that time, Ifeel like once you have your
happy place and you start withthat in the morning, it sets
your entire day right.
Or am I wrong?
Because I feel like that that'swhat works for me, like, and
(27:44):
anytime I end up missing thathappy thing of mine to do which
I normally do in the morning, itkind of ends up missing my all
day and it just kills it.
Speaker 2 (27:54):
Absolutely, and yet it doesn't need to be over
complicated thing Cause then youwake up thinking I got to do
all this stuff, like flow intoit, enjoy it and know that
everything else will get doneand if it doesn't, again you
can't like make it this reallyhardcore process.
You got to do the best you canand stay disciplined in your
time management and whatever.
But also you know days of ourlives are moving fast.
(28:16):
I think it's really importantto slow down and embrace and
enjoy some things versus geteverything done, and that took
me a long time to get to thatspace and I'm still working to
get there.
But you know, when we wake up,you know on a Sunday and the
whole week's flown by and it'slike shit, what did I do where I
was like fully present thisweek or I really enjoyed, and
it's like you're just constantlyrunning from one thing to the
next.
That's not really the point.
So you got to find that balanceof getting stuff done and
whatever, but also, again, justhaving that grace.
(28:38):
We're like let it go.
I gotta just I gotta be able topause at points in life and
find that that joy.
Speaker 1 (28:43):
otherwise I'm not doing any of this right so true,
there's that thing where don'tforget to stop and smell the
roses or something.
Yeah, there you go because,especially when it becomes a
repetition, right?
Next thing you know, februaryis over.
When you look back, you're likewhat did I actually do?
Yes, you have produced yourpodcast, you have done this, but
(29:06):
what have you actually done foryou?
And I always tell peoplesometimes, you know, because I
used to be this person whothought I needed to be busy,
right, because being busy meansI'm doing something, right,
that's what my mindset at thatpoint was.
But then I came to realize,okay, I'm busy, but what exactly
(29:26):
am I doing?
Like?
And so, for me, I switched mymindset from I rather not be
busy, but be productive, right?
So even if in that day, even ifin that day I was just able to
accomplish one thing, that'sfine, because you can be so busy
and when you look, you haven'tdone shit.
You have just been busy runningaround 100.
Speaker 2 (29:49):
that's a waste of energy, like that burns you out
too and you're not even like yousaid, you're not being
productive.
But sometimes in our mind, ifyou get one productive hour and
you have time off, you thinklike I didn't do that much,
versus like five hours of justeffing around.
You're like but I worked atfive hours.
It's like, well, not really.
But you know, the narrative wekind of grew up with is like
just do more to stay busy andit's like you're doing a lot and
it's like you're not actually.
Speaker 1 (30:10):
You know I love that, so out of curiosity right in
your life right now.
Speaker 2 (30:22):
What's the hardest shift that you're having?
With staying consistent withthe hardest thing?
Well, it's funny because themarathon was so CrossFitter, not
a runner.
That's why I chose to do thisrun.
It was really hard because Iwanted to do a marathon once in
my life but I wanted to do anextra hard one just to check the
box.
Blah, blah, blah.
So after, the podcast coming outtomorrow is about that
experience and training andwhatever, and none of my lessons
were really about the physical.
It was really great because itmakes you consistent Like you
(30:43):
have to do the training,otherwise you won't I mean you
won't complete the race Likeyou've got to show up and do the
training.
So the consistency is there'sno gray area there like grace or
not, like you got to do it oryou're going to die on that day,
which I was fine in that.
But the lessons I got out oftaking that chunk of time and
being with yourself, you reallygot to see okay, what do I
really want to be doing?
You know, I just turned 43 thispast October and I'm getting to
(31:06):
a point where I'm like, really,I really want to get clear on
what do we want to do, like,what do I want to do with this
podcast?
What do I want to do with, like,my personal life, with my dogs,
with my fan natural stuff likewhat are the end games?
So stuff like what are the endgames?
So my big focus now for 2024has been getting deeply, deeply
clear on what I want and thenconsistently uh go after and
pursue those.
I hate to say goals, but theyreally were goals.
(31:28):
I'm not a new year's resolutiontype person, but you know I've
got, you know, excellent amountof downloads.
I want to hit with tumorcantila and bring on sponsors.
I want to make more time for mylet's go to for milestones
instead of goals.
Speaker 1 (31:39):
Milestones, how about ?
Speaker 2 (31:40):
that Milestone, yeah, yeah, milestone, we'll go with
that.
So we've got milestones set inplace and um, it's just getting
clear on what you want.
So to me it kind of sounds likea simple thing, like I think if
you would have told me 10 yearsago, like you know, at 43,
you're going to be figuring out,you know we're going to work in
on clarity, I'd be like what?
The like at 40, I don't have itfigured out, like what?
But life changes so much and youknow, every decade, every year
(32:04):
really, and the world around uschanges.
So I think consistentlyfiguring out and and um, seeking
clarity is more important thanlike consistency in business.
So if you're working towardsyour authentic issue I don't
know where you lost me, but Iwas saying I think the
consistency piece is importantin knowing your goals, desires,
milestones, even more than justlike your consistency in your
(32:26):
day, like your morning routine,your training, what have you.
I would say hardest part for meand what I would suggest is get
consistently clear on what youwant and what you're working
towards you want and what you'reworking towards.
Speaker 1 (32:38):
And it's funny you say that because I believe you
know, when we were growing up,we thought that in our 20s we
should at least have an idea.
That's why I think most of myfriends started getting married
in their 20s, because that waswhat we grew up Like.
You go to school, you come home, you get married, you start a
(32:59):
family, you, you, you, you dothat job, you got and life goes
on.
And then, um, when I got intomy 30s, that's when I really
started doing work on myself andand and getting more clear,
like, no, I want more for mylife, I want this, like the
clear, instead of coming to mebecause I started doing work on
me.
(33:20):
And then, when I hear now, whenI walk around and I hear this
20-year-old kid who was such ina rush to grow up, I'm, like you
know, enjoy this moment, livein this moment, because you
think you got to figure it out.
There's going to be a newversion of you in your 30s, a
new version of you in your 50s,like it's going to shift,
(33:42):
because the more we keep going,the more we grow.
We grow and we unlearn.
We are constantly unlearningthe shit that we were.
We were put in our mindsbecause, you know, in the
beginning, when we come to life,our parents are the ones who
are telling us shit.
And then you come to realizethat even our parents didn't
know shit 100%.
Now me and my dad are learninga different kind of life and
(34:09):
he's like, well, that's what Iknew back then.
And it's true, everybodythought they knew what they knew
until they realized they don'tknow shit 100%, and the variable
is culturally, generationally,the world around us, nurture
nature.
Speaker 2 (34:25):
Everything's changing at a rapid pace and I always
laugh when kids are like I knowwhat I'm going to do and I'm
like, well, that's cool, whatyou're actually passionate about
might not even exist yet.
When we were young, podcastingwasn't even invented yet, it
wasn't even a thing.
So it's like stuff's moving.
You might.
What you're going to do mightnot even be a thing yet.
So you've got to just chill and, like you said, just absorb the
phases.
Speaker 1 (34:46):
And accept them.
And I think most of ussometimes feel like it's a
failure when, when we have tolet go of the life we thought we
knew or wanted and come into adifferent life or choose a
different lifestyle.
But that's not a failure,that's actually growth.
Speaker 2 (35:02):
Yeah, yeah, well, and something I've really and, like
you, have done a lot ofpersonal work and been around
really great leaders andintuitives and coaches and all
the things, though I think thatone of the bigger takeaways that
I would say, especially toyoung people, is knowing that as
great or as great of a plan asyou think you had, or as
beautiful as you thought itcould be, just open up your mind
, not so that it might not workout the way you want, but it
(35:23):
could be better.
Like the plan that's out thereGod, universe, madonna, whatever
you believe in, it mightactually be better than what you
planned.
So, even if you're disagreeing,you don't like it, just be
slightly open-minded to the ideathat whatever larger order
could be better than what youhad in mind.
Speaker 1 (35:38):
So true, and I feel like sometimes that's when we,
we miss our blessings, you know,because we, we, we tend to
stick to what we know and don'twant to allow all these other
beautiful things to come intoour life and show us like, oh my
God, yes, that, that is good,that's cute.
You know, I like that, you wantthat for yourself, but you know
(35:59):
that it can even be bigger andbetter for you, so I I I love
that.
Now, um, before we end this, Iwant to, I want to talk a little
bit about something with youwhich is branding, because to me
, you are the queen of branding,like, I mean, look like right
there, like right there.
(36:20):
So for people, right, you know,because branding takes a lot of
time, energy, also money,because you can't just create it
.
So, for those people who arereally thinking about branding
themselves because, oh my god,I've never seen, I feel like you
and essay are the people who Iknow who are constantly on their
(36:45):
brand, like and you have somuch shit, because I've watched
your stories, I've seen like yougo hard on your branding.
So what's the a way for peoplewho either live paycheck to
paycheck or they're not veryhigh on the finances to get into
branding their shit and stayingconsistent with their branding.
Speaker 2 (37:07):
Yes, my number one piece of advice is be your
number one ambassador.
So, before the physical, beforethe money, investment for
anything, get your mindset rightin your heart space that you
believe in this.
You bleed mindset right in yourheart space that you believe in
this, you bleed it and it'sauthentically you.
If any of those things are nottrue, the brand's not going to
work, it's not going to stem.
So it's got to be who youauthentically are, something you
(37:28):
authentically bleed.
Everything else from there willhappen and especially in our
young people, we'll see throughany sort of bullshit back in the
day.
You know there's all kinds ofcompanies that can come up with
cool slogans and kitschy detailsand, like you know tons of
dollars to market it and justwear us down until we're fans.
That's not the case anymore.
Instagram, social media, theyou know people are watching tv
less.
Everything's really irl in reallife, like everything's got to
(37:49):
be authentic, which is a burnedout word, but as is influencer.
But I always say you got to beyour number one brand ambassador
.
Be the one that ble, bleeds it.
So that's why I'm always in ashirt, I'm always rocking it,
because Tumor Against Tequilaespecially like you and I as
podcasters like this is us.
We're not hiding behind aproduct, we're not, you know,
selling something, a service orwhatever, like, like, we are the
brand.
So it's even more important forus to be authentic in it and
(38:13):
let it be real, let it be flawed, Let it be all the things.
Financially, I think the next,the first step you can take
that's really easy and cheap is,you know, get your logo done,
and even that I wouldn'toverthink, because lots of big
companies redo them down theroad and there's different
iterations.
But get something done and thenget stickers.
That's the easiest, quickestthing you can do.
You can put on a water bottle,a computer, whatever, and and
(38:36):
make sure you're takingadvantage of the social.
So all things, social media,that's all free.
Just get on there and if youcan afford one shirt, you can go
on Printful or any of thosesituations and order one shirt.
So if you have one shirt that'sbranded, wear it Every time
you're on your socials, wear itout, like, do whatever you can.
The bottom can be, you know,really, really simple and you
don't need to invest in all thisstuff.
(38:57):
My next steps from there,outside of stickers and like one
shirt, and just using all thesocial media channels would be
to buy a print press, and I didthis.
You can buy a print press offAmazon I think mine was like 150
bucks and then you can sourcethe vinyl.
So I took my one logo and I canbuy this in black and white.
I kept my stuff simple andit'll come to you in sheets.
(39:18):
So I actually had a printer atone time that printed the vinyl
and that was.
It was just too complicated andit was just a pain in the ass.
You have to do the artwork.
To me it was worth it to buy.
I think I can get a 10 largeand these are large logos.
You can do them smaller.
You can put probably hundredson one sheet, but overall I
spend about 200 bucks on logos.
So then whenever I get stuffthat I want to wear you know, a
cropped pink shirt or whatever,maybe that not a lot of people
(39:40):
want to wear I can print itBecause when you go to print
stuff and order big orders ofthings, usually it's more.
The less you order at one time,the more expensive each piece is
.
So most times you'll order like10 to 25 shirts of the same
thing and you got to commit tothat inventory and then sell it,
blah, blah, blah.
I didn't want to do that and Iknew I wanted to be in this all
the time, so and I was going tobe printing random stuff A lot
of people wouldn't want to wear,so then I can go to like
(40:00):
forever 21 and buy likediscounted items and then print
them myself.
So I think people far overlookhow important it is um to rock
it on your shirt, cause peopleare reading shirts all the time.
Like you, you are your ownwalking billboard, so if you're
in it and you're walking in andyou can pick pieces that are
different, that you like, youcan print yourself.
I mean, I loved it.
And this is why I really wantto go into apparel, cause this
(40:21):
is like a you know a thing forme.
But um, find a way to just,yeah, there you go, get your
stuff, print it and you can doyour own thing and it's.
And now there's stuff likeprintful where you can go on and
you can order all kinds ofstuff pretty cost in time,
effective, like I've gotblankets and pillows where you
don't have to order a hundredpillows back in the day.
Stanley cups like dude, that'svarsity, that's awesome.
(40:42):
Um, there's, yeah, see.
I mean you already know thegame like that's what it is, and
when you're excited about itand you want to rock it.
People want to rock, they wantto be part of your community.
So, like, the energy and themindset is way more important
than any of the print materials.
Speaker 1 (40:55):
And sometimes there's great content around there and
share it.
Like every time there's a deal,I'm like I don't know when I'm
going to use this, but right nowit's in a price that I can
afford it.
I'm a buy it like legit.
I have let me show yousomething, and this is people
think I'm crazy, becausesometimes, again, especially for
those of us who are, you know,paycheck to paycheck, you never
(41:19):
know when you're going to havemoney.
So when you have it, you invest.
You see, I ordered this bag.
I wasn't sure what I'm going touse.
Then the mailing, I was like,but they will come in handy one
day, and they did it.
First, when I was puttingpeople's stuff to give out, to
give them and create content, Iput them in here.
(41:39):
So from from the package, whenthey got it, it had talk she
would be to.
When they opened it, it hadtalk she would be.
I have these ones, these littleporches, you know the standard
porches.
I was like I don't know what I'mgonna do in there, but the
price was right, I ordered them.
I'm like they will eventuallywhen I have something and I
(42:01):
might not have the money, but Iwill have them Now.
This was the winner at PortFestthis year, right?
So I wasn't sure what I wasgoing to take with me, because
it was last minute, my budgetwasn't there, and then I went to
Amazon because they do quickercompared to ordering it in shop.
So I was like, let me see whatthey can have in a price I can
afford to get me to.
(42:23):
And they were the wine openers,right?
Oh, okay, yes, it has stock.
She will be.
That's the logo and it's akitchen.
And these were $40.
You get a hundred of them.
You can get them in differentcolors or purple.
My color, my brand color, ispurple.
Of course I got them and then Iadded five dollars to get this.
(42:47):
So I was putting them in thisand I gave them out to the
ambassador on the first night wehad.
On Wednesday night, we had theambassadors meet up and I gave.
They were the first people toget them.
So the next day, jen comes to meand she's like oh, my god,
guess what I was like?
What he's like you can'tbelieve.
Katie was looking for meyesterday wondering if I had
your opener, because they reallyneeded an opener.
(43:07):
She had left hers at the youknow how at port.
First it can be literallyyou're talking, because I put
them on the table the other, soshe was talking to people.
And then she got called out.
She forgot to to pick it up andshe walked away.
So then at night the fatherwanted a beer and nobody had an
opener and she was like oh myGod.
So she texted Jen do you havePaula's opener by any chance?
(43:29):
And Jen had it.
She used it to begin becausewhen Katie went to her door she
was like I'm not going to giveit to you until you remember
that bonus I was talking abouthow bad did you want the opener?
But then it also became into astory and even when Mopad had
their booth they had like abeach thing, like they had beach
(43:52):
chairs, they bought a furry ruglike sand and they had beers,
but they forgot they didn't havean opener.
So I gave them because thiscame when I got this.
Um, they only brought like 50of the bags.
So I had 50 which didn't havebags.
So I took a few of them and Iput them in their booth and I
was like whoever gets a beer,give them my key, my kitchen as
(44:14):
well.
So that's awesome, I love it,that's perfect.
And all it took was 50 bucks.
So I know sometimes it seemslike it's a lot and it's a thing
that somebody's gonna put it ontheir kitchen, because who that
?
Anybody who like?
If you like to drink beer oranything, you're gonna want our
opener with you all the time.
(44:35):
So it's there and I always makestickers.
These were big and different.
I have other kitchen, otherstuff, and whenever I'm in
Atlanta and I go to events and Ijust talk to people because
people forget the name of yourpodcast, especially if they're
talking to a lot of people andyou're drinking they'll wake up
the next day and they'll be likeoh my God, was it talking shit
(44:56):
or talk shit?
So I always end up giving thema sticker or a key chain or
something I just give them outin anywhere I go.
I'm like that way they willwake up, they'll look at that
sticker and they'll be like wait, what is this?
Let's go Google it, let's gocheck it.
Speaker 2 (45:12):
I love it and it can be that simple and we're in such
a great day and age where youcan get it affordably, Like back
in the day there were so manygatekeepers to a lot of things.
Speaker 1 (45:24):
Now you can get creative and make a lot work
with even 10, 15 bucks Exactly.
Don't sleep on Amazon.
I literally go to Amazon and Iwrite personalized much and it
just gives me all thesedifferent things for affordable
prices.
So, even if you feel like youcan't order them elsewhere,
check them on Amazon and do that.
And because of you and Essay, Ialso started rocking my own
(45:45):
brand.
When I went to Apple's andAudios I had my shoes with my
logo, my bag with my logo, myjacket and everybody's like we
need to give Paula an award forbrand awareness.
Because look at us, even atPortfors my shoes, those Nikes,
everybody's like I.
I have socks.
I went on the stage when I waspresenting I had my socks of
talk shit with people with myface and shit and my nikes and
(46:07):
everybody was like wait, what?
Even socks?
I'm like, yes, even socks.
Speaker 2 (46:11):
That's what's up yeah , people, it's hard to stand out
in a crowd of like voices,extroverts, whatever.
But like, if you are brandedout and like, again you've got
the energy because you are thatfucking excited about it, like
it's real, so it's like I mean,it's all the shine behind the
logo that really makes it run.
But if you do it, you'rewalking in it and you bleed it.
People love it.
I don't think you can have toomuch.
Speaker 1 (46:32):
I really don't so now I'm, and when I saw those
glasses I was like man, I alsowant, like I'm gonna make all my
glasses with my logo.
But it also gave me an ideathat, okay, now for everybody
who I really fucks with, whoreally pours into me, like it's
it's not gonna be foreverybody's birthday, but those
specific individuals, this yearI will be making those and
(46:55):
shipping them for them becausethey were affordable and they're
so good and the fact that theyhave that message like my, my
text sent me two days ago andwas like yo, I'm never drinking
whiskey in anything else anymore.
Like, this is my favorite newand just to hear that like and
he will be sipping it withpeople and people will be like
(47:15):
what stock she will see, yeah,well it's.
Speaker 2 (47:19):
It's cool too, because if you've ever created
or done branding or bought stuff, you know how much it is,
especially on a budget.
And it's not just the money,it's the time and energy and
packing it yourself like you doall of it.
So when someone's had somepieces that may understand like
the process you went through todo that, it's like damn, I
really appreciate you, like Ireally appreciate that human
exchange, so true all right, weare almost coming to an end, but
(47:41):
before we go, all right, you doamazing shit.
Speaker 1 (47:44):
I am, so this is the time where I let you brag about
yourself.
By the way, um, I did not wantto talk so much about your
experience with disney because Iknow your episode comes
tomorrow and you have sharedthat.
So I want people to actually golisten to your episode and get
it, so you can get thosedownloads, because if we're
giving it out for here for free,like what's the point, right,
(48:06):
but I do want people to know howmany miles did you run?
Speaker 2 (48:12):
We completed 48.6 miles in four days.
It was a 5k day one, a 10k daytwo, a half marathon day three
and then a full marathon dayfour.
So it was a whole vibe.
I am so proud of you that'sfucking incredible.
Speaker 1 (48:30):
I was watching your stories but I was more jealous
about you being in disney andall those like I was like I
don't care about the running, Ijust want to be in Disney it was
cool.
Speaker 2 (48:40):
It's honestly, it was like I said it's worth
listening to the podcast.
I break down like how I trainfor it because, again, I'm not a
runner, so I was out of mycomfort zone.
But I talk about the gear, thefueling, the experience,
disneyland, like the wholeeverything around it was super
weird, like if you've ever hadthat moment in your life and
you're like where in the fuck amI and how did I get here?
That was it like.
It was truly like because I'mnot a Disney person and it's
(49:00):
like 4 am a guy in full JackSparrow, like movie theater
costumes running by me, like abetter runner than I am in full
cost, like everything about.
It was like what, what is goingon?
But it was like a goodexperience for life in general.
Um, so it was cool.
I certainly was absolutely notthe best runner there, like that
was beyond clear, but we showedup and we hung with it and it
(49:21):
was an experience for life forsure.
Speaker 1 (49:23):
I think it's about being the best runner.
I think it's about justenjoying the experience and
being being a part of it andsaying I fucking did that.
You know you should be damnproud of yourself and I'm
looking forward to that's why Ialso didn't want to like talk
about it here, because I reallywant to take in the episode and
really get into the moment,because you know, when you, when
(49:45):
you experience something andrecord about it, it's a deep
listening to it.
It's a different feel than youknow like.
It's like you hear somebody'sexcitement, somebody's joy, like
they take you through theprocess.
So that's what I want to getfrom that, that's what I'm
saving it for tomorrow and Ihope you all go listen to it and
just take it all in.
(50:05):
But let the people know all thefucking amazing things you do,
because you do a lot.
You also have a company thatdoes incredible things for the
community and for the branding,so that and where people can
reach out to you to connect withyou yeah, so ko alliance is my
company.
Speaker 2 (50:23):
We are a consulting firm, so we help companies
primarily activate in health,wellness and lifestyle.
So if you've got like aconsumer package, good, or you
work, we do a lot withinfluencers, aligning key voices
, strategic partnership sponsors.
We do a lot with getting health, wellness and lifestyles into
niche communities or working tobuild brands.
So, um, you know, if you fallin any one of those categories,
(50:44):
you're looking to build yourbrand or attract key voices,
influencers or strategicpartnership sponsors, that kind
of stuff, relationship-based.
Give us a call.
Uh, turmeric and tequila is thepodcast.
It's the official podcast, theK-O Alliance.
We do it a lot to disrupt thesmoke and mirrors in marketing
and branding.
Obviously, we're living it onone side and then we're telling
the truth always on all things.
We work specifically withmission driven companies, but
(51:05):
we're in that space really todisrupt it and the podcast is
the voice of that.
And then I try and pretend tobe a professional athlete when I
can and we cross it, do runsmostly just do hard things to
keep the edges sharp and bearound.
Like you were talking aboutgood people doing good things,
people that are certainly betterthan I am.
So I you know that when thewater level rises, all boats
rise.
(51:25):
We try and stay amongst thosepeople with deep waters so we
can hang and like, like Paulaherself, that are out here doing
it, chasing the dream.
Um, that's it, I w.
We're out here really justtrying to have a good time, be
useful where I can.
I'm good at marketing andbranding.
I like to think we're good atthe podcast.
Yeah, yeah, you and I both.
I think we're both good at likegetting good people together,
(51:46):
so I don't know where the next.
I think that's what's importantin our world and I really do
think that's where we contributealmost probably more than the
business and maybe even morethan the podcast, but which is a
good thing.
Speaker 1 (51:58):
Yes, I definitely need to be like giving you a
call on, not on the on the onthe friend side, but more on the
on the business side, like youknow, like a proper call Cause I
say 2024 is the year that I, I,I really am putting in the work
and getting shit done.
And now that I'm finallysettling in my new and the
(52:21):
highness that I came with fromPodfest and being able to be
seen and be recognized, whenhere I'm thinking like you know,
who am I?
Like nobody knows me, likenobody's paying attention to me,
and you go there and people arejust validating you, like my
head went a little bit biggerand I'm like yo, I'm really
sleeping on myself, I need toget shit done because I'm
(52:44):
already there, and I thinkthat's what ends up slowing most
of us down, because we get itinto our head that who am I, who
is listening to me, nobodyknows me, nobody is watching,
but literally people arewatching, people are seeing you.
Speaker 2 (52:57):
Meanwhile you're the mayor.
Yeah, like, let's go.
Like, let's call it what it is.
Well, I will suggest this toyou my friend and I she's also
an entrepreneur we just wroteletters to ourselves in six
months.
So we wrote down I will bemaking X amount of dollars a
month.
I will be having these fitnessgoals.
We wrote like desires and goalsand milestones for six months
from now.
So I would suggest that, foranyone listening, go write a
(53:18):
letter to yourself for sixmonths from now to where you
start to manifest what you wantand dream big Like I wanted you
know a hundred grand a monththis and that like things that
are huge.
But put it down on paper, seeit and then, when in doubt, go
read that letter to yourself.
She, we, we got to put oursaway and then read it in six
months.
But if you need to mark thosemilestones or whatever somewhere
, or just read it, but then insix months, check in with that
(53:40):
mindset from now for six monthsnow and see what comes true and
what happens.
Speaker 1 (53:45):
I'm going to do that because you're my last call for
the day and I'm definitely goingto.
I'm going to do that and and Ithink that would be a nice
episode in six months I'll letyou read the letter on my
episode and share with peoplewhat has come from it.
Thank you so much for hangingout with me and thank you for
being a vassal in the community,because you do bring your
(54:05):
community.
Sometimes I'm like I hate thecall but maybe I should move to
Denver because I need to bearound.
It's too much call for me overthere.
If it wasn't for the call, I'dhave been like, yeah, it's too
much cold for me over there, itis cold.
But if it wasn't for the cold,I would have been like, yeah,
I'm going to Denver becausethere's something Kristen is
doing over there and I want tobe a part of it, like literally,
(54:26):
but in any way I can be a partof it virtually.
You know, I'm all in.
I'm an official, officially aturmeric and tequila brand
ambassador there.
Speaker 2 (54:46):
You're one of like eight people that has that
jacket.
I have, like I think it's youand um one other podcaster and
then like four of my bestfriends and that's it.
Speaker 1 (54:50):
You see, that's why it meant so much to me and it's
from the day I got it.
I literally was wearing itevery time.
But sometimes I get overwhelmedwhen I have too much content
and as I was going throughcontent I realized I made a nice
video I just never posted it ofme in my full black true make
tequila.
Like they got it at the backbefore the badge was gone.
So maybe now I'll post it,since my badge came out.
(55:12):
So now I can reminisce.
Speaker 2 (55:16):
We'll figure it out as a top ambassador.
We'll get you outfitted, Don'tworry.
I promise you.
Speaker 1 (55:21):
But thank you so much for coming in and thank you for
hanging out with us and thankyou for sharing all that
incredible jam For people whoare having a hard time staying
consistent.
What's the last word you havefor them?
Speaker 2 (55:33):
Find somebody, get your group around you.
Community is everything.
So I think community saveslives.
So get your good people aroundyou, even if it's one person,
one friend, your mom, yourbrother, whatever and tell them
what your goals are or whatyou're doing, and then they can
help you keep consistent,because none of us can do any of
this alone Like you need yourcommunity.
So be honest with at least oneperson and just say here's what
(55:54):
I'm doing, can you check in withme?
Can you do this?
And I've never experiencedsomething when I've done that
where someone's like no.
So if someone does say no, Imean FM, that wasn't your
community.
To go on.
But I've literally never hearda story where someone like you
knew you asked to help.
You know, keep thataccountability alive and to help
keep that consistency moving.
That's that's never not wantedto help out a friend.
Speaker 1 (56:16):
All right.
Well, thank you so much.
And that's a true communitysupport system, accountability
body.
All those are important whenyou are just living life,
whether it's building a brand,whether it's being in a creative
side or just living life.
All those are important.
So thank you all for tuning in.
Speaker 2 (56:35):
I got it.
Speaker 1 (56:35):
All right, all right, I'm going to end this.
Shit, shit happens, shit, shithappens, shit, shit, shit, shit
(56:56):
happens, shit happens, shithappens, shit happens, shit
happens, shit happens.
Tidavis.
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