Talking about Coaching

Talking about Coaching

Does what it says on the tin: We talk about coaching. We, that is Yannick, Siwash and Nicki. We love coaching, collectively got a tonne of experience, knowledge and charm; and we all felt it was time to give something back to our wonderful coaching community. Whether you're a life coach, work with organisations or practice any other form of coaching, you can ask us anything and we'll discuss it for and with you so you can learn, grow and develop your practice and business skills!

Episodes

June 25, 2026 63 mins

Welcome to this episode of Talking about Coaching, the podcast from coaches for coaches. 

This episode is one of Yannick's deep dives into one topic or person and we’re talking about coaching with Ruth Cooper-Dickson who shares her inspiring journey from doing corporate work to coaching classical musicians, highlighting what it takes to break into a new line of work as well as innovative approaches to wellbeing and resili...

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We’ve had several questions around how coaches use Artificial Intelligence (AI) in coaching, may that be to grow your business, as part of the coaching, or to improve your coaching skills. Building on our previous two episodes on AI, this episode offers an update with regards to how coaches can utilize AI. We’re signposting to a few custom GPTs we’re using, prompt advise, and highlight both the value and the risks...

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Experienced coaches know this: The more leadership we exhibit in coaching consultations, the easier it is to sign up clients, but the harder it is to then work with them “in partnership”, because we set up the relationship with certain expectations. But if we start with co-creating each part of the coaching relationship from the start, we lack the kind of certainty and confidence that helps clients to say yes to coachin...

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We hear this from a lot of coaches in recent times: There are too many coaches out there! It’s getting increasingly difficult to reach potential clients amidst the sheer number of coaches trying to keep their businesses afloat. In this conversation, Yannick and Siwash share their perspective on why coaching as an industry can’t be saturated due to existing demands, discuss a solution to the problem of “saturation&...

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In this episode of "Talking about Coaching" Yannick, Siawash, and Nicki delve into the intriguing intersection of coaching and therapy. They discuss the importance of understanding one's past to enhance present and future coaching outcomes. The conversation explores how coaches can navigate the delicate balance between exploring past experiences and maintaining a forward-focused approach. Tune in to discover insightful perspectives...

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In this episode, Yannick Jacob, Siwash, and Nicki dive into the evolving landscape of coaching in the digital age. They explore the benefits and challenges of recording coaching sessions, particularly with the integration of AI. The discussion covers ethical considerations, client comfort, and the potential for AI to enhance coaching practices. Tune in to discover how technology is reshaping the coaching experience and what it mean...

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A few coaches recently have brought questions about set coaching programmes into the supervision room. Marketing-wise, set programmes are an excellent way to instill certainty and trust in your coaching, by selling the idea that a “proven method” or relied upon series of exercises, assessments, or lines of inquiry are going to create a particular outcome within a certain timeframe. Now every serious coach knows that in ...

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Yannick and Nicki have been facing some significant loss in their recent past and in this episode decided to discuss their journey of getting back into coaching clients. Grief and bereavement are experienced on a spectrum and everyone is ultimately navigating their own journey, but questions such as “When is it appropriate to see clients again?”, “Do I disclose what happened to my clients?”, “How do I ...

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Most of us have been there, and if you haven’t you’ll meet them soon: The “I don’t know” client, who responds to every coaching question with “I don’t know”. Are they avoiding the question? Do they not want to be there? Do they not trust you? Are they scared of what they might find? Have they been sent to coaching against their will? Or do they simply not know anything? Whatever it ma...

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In this conversation, Yannick Jacob and Siwash Zahmat explore the intersection of coaching and artificial intelligence (AI). They discuss how AI can serve as a valuable tool for coaches, enhancing their capabilities and providing insights that can improve client interactions. The dialogue emphasizes the importance of maintaining authenticity in communication while leveraging AI for content creation and business processes. They also...

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In this conversation, Yannick Jacob and Nicki explore the metaphor of dance in coaching, discussing how different styles of dance can represent various coaching approaches. They emphasize the importance of creating safe spaces for clients, the balance between structure and freedom, and the need for coaches to be adaptable in their methods. The discussion also touches on the significance of contracting and understanding the client's...

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In this conversation, Yannick Jacob and Nicki explore the intersection of AI and coaching, discussing how AI can enhance reflective practice and supervision for coaches. They delve into the potential benefits and challenges of integrating technology into coaching, emphasizing the importance of maintaining human connection while leveraging AI's capabilities. The discussion also touches on the future of coaching, the ethical consider...

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This conversation explores the realities of full-time coaching, addressing the common misconceptions and challenges faced by coaches. The speakers discuss the importance of having a diverse skill set, including sales and marketing, to build a sustainable coaching career. They emphasize that many coaches often maintain other jobs while developing their coaching practice and that the journey to becoming a full-time coach can be long ...

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In this conversation, Yannick Jacob, Nicki, and Siwash Zahmat explore the complexities of coaching, focusing on themes of accountability, dependency, and motivation. They discuss the importance of fostering client independence and the balance between providing support and creating dependency. The conversation also delves into intrinsic versus extrinsic motivation, the nature of coaching relationships, and the significance of secure...

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February 28, 2025 19 mins

In this conversation, Nicki and Yannick explore the multifaceted importance of coaching, discussing its various forms and impacts on individuals, groups, and society. They delve into the distinctions between coaching and therapy, emphasizing the unique benefits each offers. The discussion also touches on personal experiences in coaching, the challenges faced, and the journey of rebuilding confidence in the coaching profession.

Keywo...

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In this conversation, Nicki and Yannick delve into the complexities surrounding the stigma that the job title “life coach” carries, exploring personal experiences and societal perceptions. They discuss the importance of accreditation and professional standards in the coaching industry, as well as the financial motivations that can sometimes overshadow the genuine intent of coaching. The dialogue also touches on global p...

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In this conversation, Yannick Jacob and Andrea Matuz explore the intricate relationship between coaching, supervision, marketing, and sales. They discuss the importance of authenticity in both the coaching process and marketing strategies, emphasizing the need for coaches to connect with potential clients while also navigating their own discomfort with visibility and sales. The dialogue highlights the significance of numbers in tra...

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In this conversation, Yannick Jacob and Siwash Zahmat delve into the nuances of closing consultations in coaching. They discuss the importance of leaving time for closing, ethical considerations in sales, and the transition from coaching to closing. The dialogue emphasizes the need for a structured approach while maintaining a client-centered focus, exploring how to create options for clients and the significance of creating space ...

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In this conversation, Yannick Jacob and Dylan Emerick-Brown discuss the power of narratives in coaching. They explore how narratives shape our lives and how coaches can work with narratives to help their clients. They also discuss the role of curiosity and discomfort in coaching, as well as the importance of a good editor or coach to help navigate the unknown. The conversation highlights the value of storytelling and the impact it ...

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In this conversation, Yannick Jacob and Nicki Siwash explore the multifaceted challenges of being a coach. They discuss the commitment to mastery, the stigma associated with the coaching identity, the impact of personal struggles on professional presence, and the looming influence of AI on the coaching profession. The dialogue emphasizes the importance of understanding one's own journey while supporting others and the need for coac...

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