Jamie Yuenger: Why Rich Families Need Their Stories More Than Ever - Legacy as Emotional Infrastructure for Wealth

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Jamie Yuenger is the founder and CEO of StoryKeep, a pioneering company that helps affluent families preserve their legacies through documentary filmmaking and storytelling, transforming how multi-generational wealthy families connect with their heritage and values.

EPISODE NOTES

3:00 - Jamie's childhood revelation: Learning at age 9 that her father wasn't her biological dad, creating a lifelong fascination with family identity and secrets

6:00 - The basement moment: Meeting her biological grandmother at 18 and seeing ancestral artifacts from Scandinavia, sparking her understanding of generational connection

9:00 - Career pivot: From WNYC producer to family storytelling after being hired to interview a friend's father-in-law, discovering her life's calling

12:00 - Wealthy family education: Reading "Strangers in Paradise" and attending conferences to understand multi-generational family dynamics

15:00 - The real work: Stories as emotional infrastructure for family resilience, not just nostalgia or keepsakes

18:00 - Japanese internment example: How families initially resist difficult stories but ultimately embrace them as cornerstones of resilience

21:00 - Immigration's universal impact: Personal experience moving to Netherlands illuminating the hero's journey embedded in client stories

24:00 - Beyond founder stories: Importance of documenting multiple generations, especially women's contributions often left out

27:00 - Discovery process: 4-6 week phase determining real goals before production begins

30:00 - The screening moment: 80+ family members in a real theater experiencing their story together

35:00 - 100-year perspective: How one family dinner can contain living memory spanning centuries

38:00 - Personal prejudice confrontation: Overcoming working-class assumptions about wealthy people through actual relationships

45:00 - Trust building: The power of listening well and holding space rather than talking

50:00 - Global families: Using media to connect dispersed families across continents

55:00 - Legacy as ambassador: Etymology reveals legacy originally meant envoy to the future

59:00 - Success redefined: Focusing on a good life rather than traditional success metrics

Podcast Program – Disclosure Statement

Blue Infinitas Capital, LLC is a registered investment adviser and the opinions expressed by the Firm’s employees and podcast guests on this show are their own and do not reflect the opinions of Blue Infinitas Capital, LLC. All statements and opinions expressed are based upon information considered reliable although it should not be relied upon as such. Any statements or opinions are subject to change without notice.

Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and unless otherwise stated, are not guaranteed.

Information expressed does not take into account your specific situation or objectives, and is not intended as recommendations appropriate for any individual. Listeners are encouraged to seek advice from a qualified tax, legal, or investment adviser to determine whether any information presented may be su