Talking Purpose: The Purpose and Profit Business Podcast

Talking Purpose: The Purpose and Profit Business Podcast

Welcome to Talking Purpose, the podcast. I'm your host, Katie Boothby-Kung, a sustainability expert who has worked with thousands of brands to help them find sustainable and profitable solutions for their company. Talking Purpose is a podcast for small and medium sized businesses looking to build sustainable brands that make an impact. But branding isn't just about some key messages and a flashy logo. Brand runs deep and if you are creating a sustainable business, these values should be ingrained in every part of your company. From operations, culture and hiring through to how you communicate and tell your story. In some of the teasers, you heard from from experts who join me to share their tips, tricks and hot takes on sustainable brand building so you can create a business that’s good for people, the planet and your profits too! Check it out!

Episodes

July 11, 2025 49 mins

In this captivating episode I sit down with the inspirational Adila Cokar, joining us all the way from Dubai. Adila, the founder of the innovative brand The Good Tee and the author of "Source My Garment," takes us through her incredible journey in the sustainable fashion industry. Her story is one of relentless learning and adapting, as she passionately advocates for responsible fashion practices.

Throughout this engaging ...

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Welcome! I am so pumped today to have Luke Tengstrom. He is the author of the growing e-commerce newsletter, the Sellout Newsletter and he he is an expert in e commerce growth.

We had a lot to talk about as we had a lot in common. Hailing from Australia, but now making waves in America, Luke brings his unique perspective and wealth of experience to this episode, shedding light on the essential strategies that can drive e commerce br...

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Welcome to an intriguing episode of Talking Purpose, where we dive into the dynamic intersection of technology and brand development with our insightful guest, Janey Park. Janey, the visionary creator of The Digital Runway, is at the forefront of where fashion innovation meets groundbreaking tech.

In this episode, Janey shares her fascinating journey through the realms of luxury fashion and marketing, leading to her pivotal explorat...

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In this captivating episode of Talking Purpose, I welcome Phil Winters, the visionary and co-founder of GoodLot Brewing in Caledon Ontario, for an in-depth discussion about the intersection of craft beer and sustainability. 

Phil takes listeners on a journey back when he and his partner Gail decided to transform a 30-acre farm into a sustainable brewing enterprise. With sustainability as a core principle from the start, Phil and Gai...

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Welcome to "Talking Purpose," where stories of passion, innovation, and impact take center stage. In this episode, titled "Rootless," host Katie Kung engages in a captivating conversation with Sachi Singh, founder and CEO of Rootless. Her passion for environmental impact led her to discover the wonders of seaweed—an ingredient she envisions as a transformative force in food, health, and regeneration.

Sachi shares...

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Welcome back to another enlightening episode of "Talking Purpose," where we delve into the heart of influencer marketing and its immense potential for purpose-driven brands. Joining us today is Bella Kuscu, a seasoned expert in the PR and influencer marketing sphere. Throughout this episode, Bella shares her rich experiences from working with notable brands like Flat Tummy Tea to offering her expertise in the influencer e...

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Welcome to another enlightening episode of "Talking Purpose." I am your host, Katie Kung, thrilled to embark on this journey with Donna Bungard, the director of accessibility at Indeed, the #1 job site in the world1 and a global job matching and hiring platform

As we kick off 2025, Donna shares her compelling origin story, growing up within the larger disability community, and how it naturally led her to a career in access...

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Welcome everyone to Talking Purpose, This week, I sit down with Zina Grossman, the Chief Growth Officer at WANNA Fashion, to explore the transformative world of augmented reality (AR) in the realms of fashion and e-commerce.

Zina takes us through her intriguing progression into the AR space, starting from her first brush with this technology through the popular game, Pokemon Go, to her pivotal role at WANNA Fashion and her mission t...

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Welcome to Talking Purpose, where today we have an inspiring conversation with Norbert Elnar, the founder of Masterpiece Kingdom Brands. Norbert shares his remarkable journey of leaving a promising career in advertising in the Philippines to seek purpose and meaning in South Africa, where a chance encounter on a beach in Cape Town, led to a meaningful friendship and collaboration. 

Norbert candidly shares his transformative experien...

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Hello, everyone, and welcome to another insightful episode of Talking Purpose, the podcast where we delve into stories of purposeful innovation and impact. I'm your host, Katie Kung, and today I'm thrilled to bring you an inspiring conversation with Akhil Sivanandan, the CEO and co-founder of Green Story. Akhil and I have known each other through the Shopify ecosystem, and it's a pleasure to finally have him on the s...

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In this episode, I sit down with Mike McNeil, an entrepreneur in residence, to explore the innovative model of regenerative capital and its role in developing economic longevity. Alongside Regenerative Capital Group, Mike is on a mission to acquire a business in Canada, with a strong emphasis on building relationships and effective succession planning and impact mapping.

We'll dive deep into the concept of regenerative business...

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Welcome back to another episode of "Talking Purpose"! Today, we're diving into the transformative world of freelancing and social impact with our special guest, Michelle Baltrusitis, senior manager of social impact and community at Fiverr. Michelle joins us to share her inspiring career journey and to unpack how Fiverr, the global marketplace connecting freelancers with businesses in over 700 categories, supports ent...

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Welcome to Talking Purpose, the podcast where we explore the journey of entrepreneurs and their pursuit of purpose. In this episode, we have an aweseom conversation with Chase Barmore, a tech SaaS sales executive and as he calls himself, a recovering entrepreneur. 

Chase shares his incredible journey of transitioning from running a valet parking business to co-founding a smoothie bar and diving into the world of e-commerce...

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Welcome to another episode of "Talking Purpose," the podcast where we dive into the stories and strategies behind purpose-driven businesses and impactful entrepreneurship. In today's episode, I have the please of sits down with Toju, the founder and CEO of Goodszilla. Toju shares his journey into sustainability and social entrepreneurship, which began with his involvement in various charities like the Rotary Club.

We ...

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Welcome to another enlightening episode of "Talking Purpose," where I speak with Vicki Saunders, the Founder and CEO of Coralus where we dive deep into transformative entrepreneurship and community building. With a rich background as an entrepreneur since her early twenties, Vicki is passionate about empowering people to realize their potential through the power of supportive communities.

Join us as we explore the importan...

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Welcome back to another insightful episode of *Talking Purpose*, where we delve into the stories of change-makers and the innovative ideas shaping our future.

Montana now leads marketing and communications for Veritree, an environmental company based in British Columbia. Tune in as she shares her transition from working with legacy brands and political campaigns to navigating the dynamic world of a startup focused on integrating sus...

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Welcome back to "Talking Purpose"! In today's episode, we are thrilled to bring you a powerful conversation with Hilary Kilgour, the visionary Managing Director of Audaxa. Audaxa is an investment fund dedicated to supporting women and non-binary founders in the climate and health sectors through equitable distribution of capital. 

Hilary shares her decade-long journey in the investor space, highlighting the significan...

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Today's episode is coming to you from the beautiful city of Riga, Latvia. Joining me is Alise Zindiga, the CSR Project Manager at Printful, who will share her journey into the realm of sustainability and her experience working with a forward-thinking company like Printful.

In this episode, we will explore how Printful's on-demand printing and drop shipping model not only caters to global online store owners but also emphas...

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Welcome to another episode of Talking Purpose! In today's episode, we are thrilled to have Christal Earle, the founder of BraveSoles, joining us. Christal's journey began with a realization about the environmental impact of tires in landfills and the mosquito-borne illnesses caused by standing water in tires. Fueled by this awareness, she embarked on a mission to find a solution, ultimately leading her to venture into the...

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In this thought-provoking session, we're joined by the remarkable Kristen Vanderhoek, founder of Cursor and Ink, a branding and strategy consultancy. With 15 years of experience under her belt, Kristen brings us an enlightening comparison between brand building and constructing a house, where the allure isn't simply in the façade, but in the warm, inviting spaces created for customers to cherish.

In our chat, Kristen lays ...

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