Talking Stack - Marketing Technology Podcast

As Marketers – B2B, B2C, Enterprise, SMB – we can’t help being somewhat overwhelmed by just how much is going on in MarTech! Make sense of Marketing Technology & Digital Marketing headlines with the Talking Stack experts - David Raab, Anand Thaker & handpicked Guests - and host Chitra Iyer. We promise practical connections between the Big News & your life as a marketer. It’s 20 minutes of honest, educative, thought-provoking - and often entertaining - discussion about all the latest in Digital, Omni-channel, Privacy, Customer Experience, Customer Data Management, Content Experiences, Social Media Marketing, B2B Marketing, Search, Mobile Marketing; AdTech, Performance Marketing, SalesTech, and more!

Episodes

How Marketers Can Use Second-party Data + Global Voice, Video, Social Trends| S3 EP 04

March 17, 2020 • 21 mins

Report of the week: HootSuite’s Global Digital Overview 2020 Top 3 takeaways from the report we discuss: 1.What customer engagement is going to look like in 2020 and beyond: leveraging employees as a crucial link in CX 2. Will marketers find their ‘purpose’ with video in 2020? 90% of internet users said watching videos was their number one activity online- how will marketers’ approach video content to drive business outcomes – e...

Mark as Played

Expert analysis of the latest CX news feat. Adobe, Sprinklr, Freshworks, Lytics| S3 EP 03

March 3, 2020 • 26 mins

David Raab, Anand Thaker and Chitra Iyer analyze what the latest announcements in MarTech mean to marketers. Featuring latest CX news from Adobe, Verint, Adobe, Sprinklr, Freshworks, Wipro Digital, Rational Interaction, Thunderhead and Lytics. Gartner’s recent prediction asserted that 89% of companies will compete solely on CX - the market for CX spending is growing exponentially. And today’s analysis is about that. We first set...

Mark as Played

Sensible Martech Choices, Latest Marketing Surveys, and Identity Resolution News | S3 EP 02

February 19, 2020 • 37 mins

This week we talk about making sensible martech stack decisions in the giant martech candy store; what makes the ‘D2C approach’ work, findings from 3 new marketing surveys; and David Raab’s expert commentary on 3 news items from the identity resolution space. Section1: talking martech with Pat Maigler, Sr. Manager Marketing Strategy and Operations at Williams Sonoma Inc. (All opinions expressed are Pat’s own, and not representativ...

Mark as Played

The Growth of First Party Data Tech & Campaign CDPs in 2020 |S3 EP 01

February 11, 2020 • 33 mins

Segment 1: The Growth of First Party Data Tech David Raab of the CDP Institute, growth advisor Anand Thaker, and Chitra Iyer talk about the rise of first party data tech - from personalization platforms to experience clouds, data integration to CDPs and everything in between. Highlights of the discussion include: - Factors behind the rise of ‘first party data tech’ - What’s problematic about ‘consent’ replacing cookies - Why pub...

Mark as Played

5 Big MarTech Themes for 2020 | 64

December 18, 2019 • 52 mins

Brent Leary, David Raab, Anand Thaker, and host Chitra Iyer talk about 5 significant martech themes that will – or should matter in 2020: 1. The Customer Data Management space • David explains why his biggest milestone in 2019 was Salesforce, Adobe, and Oracle coming out with seemingly legit CDP’s, and “the very specific technical change” they have made since they entered the CDP conversation • Privacy is the other big significan...

Mark as Played

Popular Podcasts

1. The Podium

The Podium: An NBC Olympic and Paralympic podcast. Join us for insider coverage during the intense competition at the 2024 Paris Olympic and Paralympic Games. In the run-up to the Opening Ceremony, we’ll bring you deep into the stories and events that have you know and those you'll be hard-pressed to forget.

2. In The Village

In The Village will take you into the most exclusive areas of the 2024 Paris Olympic Games to explore the daily life of athletes, complete with all the funny, mundane and unexpected things you learn off the field of play. Join Elizabeth Beisel as she sits down with Olympians each day in Paris.

3. iHeartOlympics: The Latest

Listen to the latest news from the 2024 Olympics.

4. Paris Summer Games

The 2024 Summer Olympics in Paris are here and have everyone talking. iHeartPodcasts is buzzing with content in honor of the 33rd Olympic Games and you can follow Paris Summer Games to stay up to date on all things Olympics. We’re bringing you episodes from a variety of iHeartPodcast shows to help you keep up with the action. Follow Paris Summer Games so you don’t miss any coverage of the 2024 Olympic Games, and if you like what you hear, be sure to follow each Podcast in the feed for more great content from iHeartPodcasts.

5. Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

Advertise With Us

Talking Stack - Marketing Technology Podcast

Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}How Marketers Can Use Second-party Data + Global Voice, Video, Social Trends| S3 EP 04

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}Expert analysis of the latest CX news feat. Adobe, Sprinklr, Freshworks, Lytics| S3 EP 03

Sensible Martech Choices, Latest Marketing Surveys, and Identity Resolution News | S3 EP 02

The Growth of First Party Data Tech & Campaign CDPs in 2020 |S3 EP 01

5 Big MarTech Themes for 2020 | 64

Popular Podcasts

How Marketers Can Use Second-party Data + Global Voice, Video, Social Trends| S3 EP 04

Expert analysis of the latest CX news feat. Adobe, Sprinklr, Freshworks, Lytics| S3 EP 03