In this episode of Talking TA, Denise Chaffin sits down with Jared Bruss, Enterprise Account Executive at Gem, to explore the transformation of the recruiting industry through the eyes of a sales leader. With over a decade of experience at ZipRecruiter and Gem, Jared shares unique insights into how technology—particularly AI, CRMs, and talent harvesting tools—is reshaping workflows, improving sourcing, and helping teams manage increasing demands. They discuss the evolution from inbound applications to proactive outreach, the importance of analytics that capture the full funnel, and the emerging challenge of AI-generated fraudulent resumes. Together, they map the industry's shift from transactional recruiting to strategic talent engagement.
Key Episode Segments:
• Inbound to Outbound: Recruiting has moved from passive application review to active sourcing and relationship building—requiring new tech and tactics.
• CRMs Are Crucial: Traditional ATS platforms are no longer enough. CRMs now serve as indispensable systems to manage long-term candidate engagement.
• Tool Fatigue Is Real: Recruiters face a dizzying number of platforms; consolidation and proper training are key to adoption and success.
• AI’s Double Edge: While AI helps streamline sourcing and analytics, it also introduces the risk of resume fraud and demands new safeguards.
• The Knowledge Economy Requires Better Hiring: Success in today’s world depends on hiring smarter, not just faster—highlighting the value of full-funnel analytics and strategic outreach.
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