What TA Must Change to Stay Relevant with Pernille Weitemeyer Larsen

In this episode, Denise sits down with Pernille Weitemeyer Larsen, Head of Global Talent Acquisition for Creative Force and co founder of Denmark’s largest TA network. Pernille shares an inside look at how TA is evolving and what needs to change for recruiters to become strategic partners instead of support staff. The conversation explores the outdated nature of traditional recruitment processes, why job posts should function more like dating profiles, and how culture fits within modern organizations. Denise and Pernille dig into AI misconceptions, the myth of resume screening, and why the human connection will matter even more as technology accelerates. They also highlight the growing shift toward flexibility, wellness, and employee centered culture. This episode delivers a powerful and practical roadmap for TA and HR teams preparing for the future of hiring.

Key Episode Segments:

• TA must shift from support function to strategic partner:

Businesses rely on people, and recruiters should be empowered to shape long term workforce strategy.

• ATS tools are still mostly glorified spreadsheets:

Most resume screening is still done by humans. Candidates should not alter resumes for mythical AI filters.

• Culture lives in people, not office walls:

Remote and hybrid work do not weaken culture when communication, trust, and support are prioritized.

• Recruitment needs a redesign:

Job posts should act like dating profiles and show the personality, expectations, and culture of the team.

• AI will raise the value of human skills:

As AI automates technical tasks, collaboration, communication, and creativity become the true differentiators.