Media Meets Merchandising: The New Era of Retail

This episode of Tap Into An Expert dives into the ever-expanding world of Retail Media Networks (RMNs) with industry expert Drew Cashmore. Host Eric Sheinkop speaks with Drew, a seasoned professional with extensive experience at Walmart Connect, Firework, and Vantage, to explore the current landscape and future trajectory of RMNs. Drew shares insights on the growth, innovations, and challenges facing both retailers and brands navigating this dynamic space. The discussion covers the immense potential of retail media, projected to reach $129.93 billion in the US by 2028, accounting for nearly a quarter of total media ad spend.

Episode Highlights:

• Understanding Retail Media Networks: Discover how RMNs have evolved from a way to offset e-commerce costs into powerful growth engines for retailers.
• Innovations and Strategies: Explore how retailers can differentiate their RMN offerings in an increasingly crowded market and the role of AI in enhancing targeting and ad performance.
• The Future of Retail Media: Gain insights into emerging trends, including the potential for retailers to earn a percentage of their Gross Merchandise Value (GMV) through advertising dollars and the evolving balance between on-site and off-site retail media.
• Challenges and Opportunities: Learn how brands can navigate the pressure to advertise on RMNs while ensuring they're getting real value, and what advice Drew has for retailers looking to launch their own RMN.

This episode provides actionable insights for brands and retailers seeking to understand and leverage the power of Retail Media Networks in today's competitive market. Drew's expert perspectives, gleaned from his experience at leading organizations, offer a roadmap for success in this rapidly evolving landscape.

Credits

• Host: Eric Sheinkop
• Guest: Drew Cashmore
• Presented by The Desire Company
• Production services by Multitude

About The Show

Tap Into An Expert is your go-to podcast for unlocking the secrets of the retail media network space. Each episode features in-depth conversations with industry experts, tackling the pressing questions you want answered. Whether you're a marketer, retailer, or business leader, our show is designed to provide you with actionable insights and strategies that can elevate your understanding and effectiveness in this rapidly evolving sector. Tune in and empower yourself with the expertise needed to thrive in today's competitive market.