Reimagining Retail: The Intersection of Marketing and Media

This episode of Tap Into An Expert explores the transformative intersection of marketing and media within the evolving retail landscape. Host Eric Sheinkop speaks with Kevin Weiss, Vice President of Retail Media at Skai, to delve into the strategies and innovations shaping the future of eCommerce. Kevin shares his expertise on how retail media networks are expanding beyond traditional formats, the growing importance of video, and the power of audience intelligence in driving personalized experiences. The discussion covers key trends, including the rise of in-store digital screens, the convergence of online and offline retail, and the emerging opportunities in Connected TV (CTV).

Episode Highlights:

• The Evolution of Retail Media: Trace the expansion of retail media networks beyond traditional display ads and the integration of digital technology in brick-and-mortar stores.
• The Role of Video in Retail Media: Explore how video content is driving higher conversions and the importance of adapting video content for mobile viewing and sound-off scenarios.
• Audience Intelligence and Personalization: Discover how first-party data and data clean rooms are revolutionizing retail advertising, enabling behavior-based targeting and enhancing consumer privacy.
• The Future of E-commerce and Retail Media: Gain insights into emerging technologies like CTV and shoppable content and how brands can prepare for these changes to stay ahead of the curve.

This episode delivers actionable strategies for brands and retailers looking to excel in the rapidly evolving world of eCommerce and retail media. Kevin's expert perspectives provide a roadmap for creating personalized experiences, leveraging video content, and navigating the complexities of audience intelligence and data privacy.

Credits

• Host: Eric Sheinkop
• Guest: Kevin Weiss
• Presented by The Desire Company
• Production services by Multitude

About The Show

Tap Into An Expert is your go-to podcast for unlocking the secrets of the retail media network space. Each episode features in-depth conversations with industry experts, tackling the pressing questions you want answered. Whether you're a marketer, retailer, or business leader, our show is designed to provide you with actionable insights and strategies that can elevate your understanding and effectiveness in this rapidly evolving sector. Tune in and empower yourself with the expertise needed to thrive in today's competitive market.