Episode 2 of the Tap Into An Expert podcast delves into the critical topic of the Federal Trade Commission's new rules on fake reviews and endorsements, exploring their impact on brands, retailers, and the overall eCommerce landscape. Recorded live during The Desire Company's event "Fake Reviews, Real Penalties: How to Keep Your Brand FTC Compliant," which took place one week before the new FTC rules came into effect in October.
Moderated by Eric Sheinkop, the panel discussion brings together Industry experts Ash McMullen - Head of eCommerce for Advantice Health, Retail Media executive Ryan Diehl, and FTC legal expert Jim Dudukovich, to share invaluable insights on how these new regulations are reshaping the industry.
The panelists explore the complexities of FTC compliance in the evolving retail media environment, addressing key questions such as:
- The responsibilities of retailers and brands to ensure compliance.
- Strategies for evaluating and monitoring online platforms to avoid infractions
- How to retain creativity while remaining compliant
This episode provides expert perspectives and actionable insights for brands, retailers, and eCommerce professionals seeking to understand and adapt to the new regulatory landscape, offering practical advice on maintaining compliance and preserving brand integrity in the face of enhanced FTC oversight.
Credits
- Host: Eric Sheinkop
- Presented by The Desire Company
- Production services by Multitude
About The Show
Tap Into An Expert is your go-to podcast for unlocking the secrets of the retail media network space. Each episode features in-depth conversations with industry experts, tackling the pressing questions you want answered. Whether you're a marketer, retailer, or business leader, our show is designed to provide you with actionable insights and strategies that can elevate your understanding and effectiveness in this rapidly evolving sector. Tune in and empower yourself with the expertise needed to thrive in today's competitive market.
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