The Evolution of Retail Media

Episode 5 of Tap Into An Expert explores the dynamic evolution of retail media networks and their increasing importance in the commerce landscape. Host Eric Sheinkop speaks with Lauren Livak Gilbert, a commerce strategist and Executive Director of The Digital Shelf Institute, who brings more than a decade of experience consulting with omnichannel businesses, from Fortune 100 giants to emerging startups. Lauren shares her insights on how retail media has transformed from simple banner ads to complex, integrated campaigns that span multiple platforms. This episode dives into the unique advantages retail media offers to both brands and retailers, and the strategies they can use to maximize their effectiveness.

Episode Highlights:

• The (R)Evolution of Retail Media: Lauren walks us through the 30-year journey of retail media, highlighting its transformation from a siloed effort to an integral part of broader commerce strategies.
• Retail Media Networks for Brands: Discover the unique advantages of retail media, including enhanced targeting capabilities, access to valuable first-party data, and higher conversion rates compared to traditional digital advertising.
• Retail Media for Retailers: Explore how retailers are becoming media owners, opening up new revenue streams and allowing them to maintain control over their advertising environments. Learn how smaller retailers can leverage retail media to compete with larger competitors.
• Expert's Corner: Lauren answers rapid-fire questions about controversial opinions and bold predictions about the future of retail media.

This episode delivers actionable insights for brands and retailers looking to navigate the complexities of retail media networks and stay ahead in today's competitive market. Tune in to learn how to create consistent brand experiences, measure campaign success, and build strong partnerships within the retail media ecosystem.

Credits

• Host: Eric Sheinkop
• Presented by The Desire Company
• Production services by Multitude

About The Show

Tap Into An Expert is your go-to podcast for unlocking the secrets of the retail media network space. Each episode features in-depth conversations with industry experts, tackling the pressing questions you want answered. Whether you're a marketer, retailer, or business leader, our show is designed to provide you with actionable insights and strategies that can elevate your understanding and effectiveness in this rapidly evolving sector. Tune in and empower yourself with the expertise needed to thrive in today's competitive market.