We're digging into the current state of coffee culture in America (and how far we have to go) with a particular focus on good ol' Starbucks, which has experienced some slumping sales and unfavorable customer experiences.
With their new CEO Brian Niccol now in charge, we're dissecting some new and noteworthy changes Starbucks is making—changes that are also making some headlines as of late.
Could these shifts begin to reshape the way Americans experience their coffee? Let's talk about it!
Sources:
- https://www.cnn.com/2025/01/27/food/starbucks-changes-refills/index.html
- https://www.thestreet.com/restaurants/starbucks-announces-bittersweet-changes-coming-soon-in-stores
- https://about.starbucks.com/backtostarbucks/
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