Today we’re welcoming Gemma Soley, a freelance social media marketer specializing in the UK wine industry.
From this conversation you’ll gain insights into various facets of the wine landscape, focusing on the differences between the UK and US markets, cultural perceptions of wine, the influence of Gen Z on the alc/bev industry, and the importance of sustainability and experiential wine tourism. Gemma also shares her journey into the wine industry, leveraging her background in comedy to create relatable and entertaining Instagram content.
We’re talking about how to make social media marketing as effective as possible, how important it is to actually humanize wine brands, and the necessity of creating unique selling points to engage consumers.
This episode provides such valuable insights for both wine enthusiasts and industry professionals—even those not in the wine industry!—on how to build successful marketing strategies and enhance the consumer experience.
Connect with Gemma:
Connect with us and learn more:
- Instagram: https://www.instagram.com/tastetoasttravel_
- Website: https://tastetoasttravel.com/
- Email: hello@tastetoasttravel.com
- Join our mailing list: https://tastetoasttravel.myflodesk.com/subscribe
Leave us a voice note!
Enjoy 15% off at Wine Girl with Tara's discount code! Use this link and code WINE15 when you shop.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.