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January 16, 2025 54 mins

In this episode of Tasting Tequila with Brad, I sit down with Todd Bottorff, co-founder of TC Craft Tequila, to dive into the craft tequila movement and the journey of building a tequila brand from the ground up. Coming from a background in publishing, Todd shares how his passion for tequila led to a collaboration with master distiller Mellie Barajas, resulting in a brand that emphasizes quality, authenticity, and craftsmanship.

What You'll Learn in This Episode:

✅ How TC Craft Tequila started as a passion project

✅ The importance of collaboration with a master distiller

✅ What makes craft tequila different from mass-produced brands

✅ How agave sourcing and terroir influence tequila’s flavor profile

✅ The growing role of women in the tequila industry

✅ The significance of aging, barrel selection, and blending

✅ How TC Craft Tequila educates consumers on traditional tequila

✅ A sneak peek at their future product lineup

Chapters: 00:00 ➡️ Introduction to TC Craft Tequila 05:16 ➡️ Craft vs. Industrial Tequila 09:44 ➡️ The Role of Women in Tequila Production 16:58 ➡️ Sourcing Agave and Distillation Process 24:22 ➡️ Aging and Flavor Profiles of TC Craft Tequila 30:03 ➡️ Crafting Unique Tequila Blends 33:48 ➡️ The Art of Margarita Mix 39:52 ➡️ Future Products and Market Strategy

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