Can A Brand Be Regenerative Without Knowing the Farmer?

Can a brand be authentically regenerative if it doesn’t know the farmers who grow its ingredients?

If regeneration of the land is different from one place to another……….if it really is a mindset and not a simple checklist…….then, don’t you have to know the farmers implementing it?  

If that's true, can regenerative ever really be a commodity?  But instead, isn't it something unique……something able to preserve the uniqueness of the place and way it was grown……..the flavor, the health…….all of it??

Is a trait alone….like organic or nonGMO.....even a good one……is that the same as being regenerative???

If you’d like to share your thoughts, please send an email to [e-mail] 

To help you think through these questions….our episode this week features two interviews – one from an up-and-coming food company and the other from a top chef.

–--

 First, we hear from Joni Kindwall-More - co-founder of Snacktivist Foods, a food company working to bring regenerative farmers into their supply chain to create everyday favorites like waffles, cookies and pizza.

Next, we will hear some perspectives from Chef Bastien Guillochon, a top farm-to-table chef at the Stone Barns Center in New York.  

---

This podcast is brought to you by:

The Global Food & Farm Community - a private, supportive, ad-free, global social network and soil health streaming service that provides information and connections to help you apply and communicate the science, practice, and outcomes of improving soil health.  

Rhizoterra - an international food security consulting firm owned by Dr. Jill Clapperton that provides expert guidance for creating healthy soils that yield tasty and nutrient-dense foods. Rhizoterra works together with producers and food companies to regenerate the biological and environmental integrity of the land.

AND by . . . Listeners like you who support us through Patreon at Patreon.com/TastingTerroir

Patrons receive access to our full-length interviews and selected additional materials. Patrons also have the ability to submit questions that we will answer on the podcast.

Support the show

Brought to you by the Global Food and Farm Online Community

Click here to subscribe on your favorite platform or click here to listen on our website.

Support the show through Patreon -- Patreon.com/TastingTerroir