Tattoos Not Brands

Tattoos Not Brands

When thoughtful consumers have a genuine, authentic passion for your product, it leads them to share their excitement with family, friends and tertiary connections in their social network, both in person and online. These are the things that people dream about, feel deeply, and ultimately live for. The Tattoos not Brands podcast follows our journey to becoming a unique marketer, who has learned the back-to-basics approach, understanding fundamental psychological concepts, and applying them in an entrepreneurial way is always best practice.

Episodes

April 12, 2024 39 mins

Today, we're excited to welcome Xtina Parks, the Founder of ROAM: A Xtina Parks Gallery and CEO of Xtina Studios. Xtina is a passionate African wildlife photographer, filmmaker, and conservationist expedition leader dedicated to preserving habitats and protecting wildlife across Africa.   In this episode, we explore how Xtina blends her passions for art, conservation, and adventure into a unique business model, the importance of pa...

Mark as Played

In this episode, we welcome Lucman, CEO and Founder of Frankly, a mental wellness platform that combines mental health treatment and wellness coaching. Our conversation will delve into the importance of mental health, a topic gaining attention as celebrities and leaders share their experiences. We'll explore how Frankly's approach, led by certified professionals, helps individuals grow and heal. 

   
Mark as Played
January 5, 2024 33 mins

The term' sustainability' has taken center stage. It's truly inspiring to see entrepreneurs stepping up, not just in word but in action, in order to prioritize our planet. But let's unpack this a bit: what does 'sustainability' signify, particularly in fashion? And when we talk about 'Sustainable Fashion,' what are we referring to?"

Together with our guest, Stefan Mathys of VYN, a Europen men's shoe company, we will explore a fashi...

Mark as Played

Nova Lorraine and Clint White delve into expressive individuality in the crowded clothing industry, discussing how emerging brands like Psycho Bunny can capture consumer attention by offering unique value beyond just recognizable logos, together with Matthew (Hatch) Morein, former Vice President of Brand and Marketing for Psycho Bunny, who shares insights on the impact of charting a unique branding path in contrast to established b...

Mark as Played

In this episode, we welcome our guests, Jackie Galea, Area Director of Sales & Marketing, and Cheryl Gilliam, Senior Vice President of Brand & Marketing from Archer Hotels. We discuss how to navigate the evolving landscape of the hotel and hospitality industry amid competition from platforms like Airbnb and VRBO, and delve into how distinctive branding strategies, termed "tattoos" versus traditional "brands," set companies ...

Mark as Played
December 19, 2022 42 mins

This is Tattoos Not Brands, a podcast that explores marketing outside the lines, and how we can give meaning to our products and services - without conforming ourselves to a rigid set of rules or copying the status quo. 

Every episode, your hosts Clint White and Nova Lorraine talk to a marketing expert to understand the choice of a tattoo or the imposition of a brand and their perspective on that.

In this week’s episode, Clint and ...

Mark as Played
December 12, 2022 37 mins

This is Tattoos Not Brands, a podcast that explores marketing outside the lines, and how we can give meaning to our products and services - without conforming ourselves to a rigid set of rules or copying the status quo. 

Every episode your hosts Clint White and Nova Lorraine talk to a marketing expert to understand the choice of a tattoo or the imposition of a brand and their perspective on that.

In this week’s episode, Clint and N...

Mark as Played
December 5, 2022 22 mins

This is Tattoos Not Brands, a podcast that explores marketing outside the lines, and how we can give meaning to our products and services - without conforming ourselves to a rigid set of rules or copying the status quo.

Every episode, your hosts Clint White and Nova Lorraine talk to a marketing expert to understand the choice of a tattoo or the imposition of a brand and their perspective on that.

In this week’s episode, Clint and N...

Mark as Played
December 5, 2022 29 mins

This is Tattoos Not Brands, a podcast that explores marketing outside the lines, and how we can give meaning to our products and services - without conforming ourselves to a rigid set of rules or copying the status quo. 

Every episode, your hosts Clint White and Nova Lorraine talk to a marketing expert to understand the choice of a tattoo or the imposition of a brand and their perspective on that.

In this week’s episode, Clint and ...

Mark as Played
December 5, 2022 40 mins

This is Tattoos Not Brands, a podcast that explores marketing outside the lines, and how we can give meaning to our products and services - without conforming ourselves to a rigid set of rules or copying the status quo. 

Every episode, your hosts Clint White and Nova Lorraine talk to a marketing expert to understand the choice of a tattoo or the imposition of a brand and their perspective on that.

In this week’s episode, Clint and ...

Mark as Played
July 13, 2022 1 min

Join us as we explore how tattoos versus brands impacts marketing - and what that means to products and services.

Mark as Played

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