All Episodes

December 20, 2024 26 mins

In this episode of TBR Talks, SoftwareOne Global Head of Industry Analyst Relations Dr. Jochen Wolf joins TBR for a discussion on developing a successful career in analyst relations and building an effective analyst relations team. Jochen shares his perspective on how to support executives, sales, partners and the broader market for today’s AR professionals and provides realistic insights into an often overlooked, yet critical role within the technology ecosystem.

Additionally, Jochen speaks with TBR Principal Analyst Allan Krans on the roles, responsibilities and challenges in creating a new analyst relations team for a well-established, rapidly growing cloud and SaaS services & software firm.

Listen and learn with TBR Talks!

Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠

Learn more about TBR at ⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠ ⁠Connect with Allan on LinkedIn⁠: ⁠⁠⁠https://www.linkedin.com/in/allan-krans/⁠⁠

Connect with Jochen on LinkedIn: https://www.linkedin.com/in/jochenwolf/


TBR Talks is produced by Technology Business Research, Inc.

Edited by Haley Demers

Music by Burty Sounds via Pixabay

Art by Amanda Hamilton Sy

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.