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April 4, 2025 17 mins

What challenges will IT decision makers face in the current macroeconomic environment and amid the need to manage enterprise data, workload migration and ongoing services? In this episode of TBR Talks, TBR Principal Cloud Analyst Allan Krans shares his analysis of and predictions for cloud market share in 2025, including expectations for generative AI (GenAI) spend and the impact the technology will have on the market. Patrick and Allan also dig deeper into anticipated ROI for recent GenAI investments, compared to more common digital transformation engagements for cloud players such as Microsoft’s Azure, Amazon Web Services and Google Cloud Platforms.

Listen and learn with TBR Talks!

Download TBR's 2025 Cloud Predictions: https://tinyurl.com/5fy3nhmp

Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠

Learn more about TBR at ⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠

Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠

Connect with Allan on LinkedIn⁠: ⁠⁠⁠https://www.linkedin.com/in/allan-krans/⁠⁠


TBR Talks is produced by Technology Business Research, Inc.

Edited by Haley Demers

Music by Burty Sounds via Pixabay

Art by Amanda Hamilton Sy

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