2. Service Providers are not Coaches

When I started my business, I had absolutely no idea what went into running a small service-based business.  I started off hiring coaches, a business coach, a sales coach, and a messaging coach. I even hired two sales coaches.

For many of these coaches, I read all of their content, watched every video, and enrolled in every course. I even hired people for a team because I needed more time to learn.

I learned bits and pieces along the way and was able to eventually gain a full understanding of what my next steps were.

Finally, I joined a program, about six months ago, that ended up seriously changing my business and stopped the endless cycle I found myself in.

The thing about all those courses I bought, books I purchased, and coaches I hired is that when I initially found them, they were geared towards coaches, service providers, and consultants. This tends to be a group that gets lumped together.

What I’ve learned indirectly through this new program is that I'm primarily a service provider and I provide a “done for you” service to each of my clients. I am not a coach.

The coaches I hired were great, but because the goals of these two niches are so different, I was applying the wrong advice and going down the wrong path for a while.

I got to where I needed to go eventually, but the point of hiring someone is to take a shortcut, not the long way around.

Coaches and service providers are not the same. They need very different things in their businesses and I wish I’d known that at the start so that I could’ve hired appropriately for my own business.

If you need help figuring out what you are, a coach or a service provider, take the quiz here!

I work with service providers to help get clarity in their branding so they can easily communicate what they do to attract their ideal clients. If that's something you need help with, check out the Clearbrand Interview.

Resources

• No BS Agency Program: https://www.piasilva.com/
• What You Need to Know About Done-For-You vs. Coaching-Based Business Models https://smallbusinessboss.co/business-models/
• Are you a Strategist, Coach, or Consultant Quiz https://jenniferanastasi.com/quizzes/strategist-quiz

Clearbrand Interview Information https://jenniferanastasi.com/services/#clearbrand

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