5. You Don't Need A Sales Funnel

Do you remember when you first got into your own business and the excitement that came along with it? Mine started with custom crafts on Etsy.  Then, I stumbled on Dotcom Secrets by Russel Brunson and I felt like with the right funnel, anything was possible.

Now that I've had some experience with funnels as a service provider, the "standard" funnel isn't as simple as seems.  Collecting leads with a free or low cost offer then moving them through to the highest cost offer isn't the way it really works with service providers.

I've found that it works much better for me to send every lead through my Clearbrand process before they can purchase an Actionbrand service.  That seems pretty linear, but they don't always behave that way.  People can be unpredictable, and your service offerings don't have to build on each other the way funnels do.

You don't need the complicated funnels. There's no silver bullet.

Clearbrand Interview Information https://jenniferanastasi.com/services/#clearbrand

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