Tea Time With Tech Marketing Leaders
Your go-to digital marketing toolkit: Tea Time with Tech Marketing Leaders Podcast. In-depth discussions with leading voices in tech marketing, uncovering the challenges they face and the innovative solutions they're implementing. Our goal is to provide you with sincere value, perspectives, learnings, and transparent advice you can apply directly to your digital marketing strategy. This podcast is a proud production of MKG Marketing (https://mkgmarketinginc.com). Our tailored digital marketing strategies for B2B SaaS organizations are transparent and measured: making every impression count. Follow the action, updates, and learning snippets so you don't miss out on a future episode: https://www.linkedin.com/company/ttwtml/about/?viewAsMember=true Want to grow faster on LinkedIn with 70 percent less effort? Check out Aware (affiliate link): https://www.useaware.co/?via=mkg
Episodes
What does it take to launch a cybersecurity startup from stealth, cut through market noise, and bring security and engineering into true alignment? Valerie Zargarpur, VP of Marketing at Hopper Security, joins Kerry Guard to share how she’s helping redefine open-source risk management with clarity, humility, and bold storytelling.
In this conversation, Valerie opens up about the balancing act of building brand momentum in st...
Unpack honesty, transparent growth, and lessons learned while being human.
Kerry Guard, our CEO and co-founder at MKG takes the guest seat in a safe space for transparent sharing about her leadership, dreams, and vision for MKG.
We're diving into what makes our digital agency tick, from cybersecurity to B2B growth. Kerry's got some real insights on building a people-first culture and mastering SEO and digital ads.
Whether y...
What happens when a front-end dev falls in love with SEO?
Nathan Stenberg shares his journey from coding to building MKG’s repeatable growth engine.
While HR's on PTO, Nathan spills some secrets about how MKG’s people-first culture and packaged, scalable service model help deliver consistent results for high-growth cybersecurity, SaaS, and B2B clients. He didn't sign an NDA, right? No? We good!
We dig into the way he leads...
Ken Marshall, Chief Growth Officer & Managing Partner at Revenue Zen, reveals how he’s using AI not as a replacement for human strategy, but as an accelerator for it.
From building his own custom GPT “Kenbot” to automating complex workflows with Cursor, n8n, and brand visibility monitoring software, Ken shares how to leverage AI for meaningful, measurable B2B growth without losing your brand’s human edge.
We dive i...
From debits to dinner parties, Stephen Hedlund proves you can scale finance, keep your sanity, and still crack LinkedIn jokes that drive pipeline.
Finance doesn’t have to be dry (and neither does this conversation with Stephen Hedlund, Head of Finance at Rillet, the AI-native ERP built to close the books in hours, not weeks.
Stephen spills the secret sauce, if you will, on scaling a Series-A startup’s finance stack, the “ze...
Forget random acts of marketing. Jeff Schaffzin reveals how intentional storytelling and cross-functional empathy drive double-digit growth in cybersecurity, SaaS, and AI.
Messaging feeling flat? Tired of tech buzzwords? Jeff Schaffzin is here to help you cut through the hype and craft Go-To-Market strategies that stick.
Jeff, a seasoned product marketing leader with deep roots in AI, cybersecurity, and SaaS, reveals how to ...
When the old GTM playbooks stopped working, she built her own.
. This episode breaks down how she builds trust, drives pipeline, and dodges fear-mongering like a pro. Laura Kenner shares a grounded, no-BS approach to content that drives real growth in technical markets.
Did you know that Laura Kenner didn’t start in tech? She didn’t even start in marketing! As she says, "this kind of happened like accident like many things ...
“You can't wait until you’re ready to launch. The PR game is not the same anymore, and if you're not feeding the LLMs now, you’re invisible later.”
Messaging that earns impressions and revenue? Carmen Harris has the blueprint. In this episode, she joins Kerry Guard to talk RSA ROI, founder pitfalls, comms vs. marketing, and how to train LLMs to ensure your brand gets seen online.
This one’s for marketers who care about impa...
Unlock the secret sauce behind B2B tech growth.
In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with brand strategist Margie Agin to understand why “lead gen” often hides a deeper messaging problem.
She shares three simple questions to uncover your ICP’s real pain. You’ll get quick-fire tactics to unite marketing and sales under one clear story. Plus, walk away with a one-sentence rewrite that...
Ready to borrow B2C secrets to supercharge your B2B funnel in under 30 days?
Kerry Guard, host of Tea Time with Tech Marketing Leaders as we sit down with Krissy Camacho who is the founder and principal at Tricrest Growth Advisors LLC.
With two decades of B2B and B2C experience under her belt, Krissy shares the moment she realized that early-stage startups don’t need another hero campaign. They need scrappy, data-driven exp...
What if your greatest marketing strength had nothing to do with tools, tactics, or timelines? Instead, everything to do with empathy?
In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Alexandra Mattiesen, a marketing executive with a passion for brand storytelling, deep technical understanding, and most importantly, emotional intelligence. Alexandra shares her non-traditional path into mark...
What if sales, marketing, and product actually worked as one?
Matt Kanaskie is proving it’s possible (and, yes, even fun). In this episode of Tea Time with Tech Marketing Leaders, we explore how alignment, experimentation, and just the right guardrails are helping Cyber Advisors move at the speed of sales.
Tea Time with Tech Marketing Leaders is powered by MKG Marketing; the digital marketing agency that helps cybersecurit...
Champions aren’t who they used to be.
Andrew Morton breaks down how the role of a "champion" in the sales process has shifted (and why your team might need to rethink what that actually means).
He gets into the real talk around:
- What a CRO is actually responsible for now
- Why modern buying committees are so complex (and how to map them)
- How to spot, support, and activate your true internal champions
The convo dig...
Kerry Guard welcomes Bill Macaitis, a seasoned marketing leader with experience at some of the fastest-growing SaaS companies, to explore the evolution of go-to-market strategies. They break down the misconceptions surrounding GTM, the importance of integrating sales, marketing, and product teams, and how AI reshapes the landscape. Bill emphasizes the role of customer-centric metrics, such as Net Promoter Score (NPS) and t...
Host Kerry Guard interviews Arpine, VP of Global Demand Gen at ThreatConnect, about waterfall metrics, data-driven marketing, and sober networking at conventions.
Learn how clear marketing goals and tracking KPIs measure meaningful success. Arpine also discusses when adjusting marketing strategies and goals is actually effective throughout the year (versus changing goals to boost leaders' egos).
On this episode of Tea Time with Tech Marketing Leaders, guest host Elijah Drown fills in for Kerry Guard (temporarily voiceless but still producing from the sidelines) and chats with Mark Bliss, VP of Marketing at Sutra AI. The topic? All things go-to-market: aligning sales and marketing, building smarter ABM campaigns, and using AI without losing your mind—or your budget.
Mark shares hard-won lessons from his journey as a...
Kerry Guard, host of Tea Time with Tech Marketing Leaders, is joined by Alina Timofeeva who's a strategic advisor in technology and data.
Story of what immigrating to the UK and becoming a recognized expert in her field.
We dive into challenges of building a personal brand, the importance of public speaking, and how organizations can support their employees in developing their own brands. Alina emphasizes the need for di...
How do you stand out in a world where AI writes the first draft (and sometimes the final say)?
Kerry Guard, Tea Time with Tech Marketing Leaders host, dives into marketing with machines. Product marketing expert and RevGenAI founder Mike Moreno shares a smarter way to approach SEO, messaging, and visibility in the age of ChatGPT. We dig into Generative Engine Optimization (GEO), the power of fractional teams, and why human...
"How do you speak to your audience?"
Exploring the intersection of creativity, marketing, and the challenges of authenticity in content creation.
Kerry Guard, host of Tea Time with Tech Marketing Leaders, is joined by Alex Boyd, co-founder of Aware, to discuss the influence of feedback on creative expression, the journey through various career transitions, and the importance of understanding human behaviour in marketing....
"I call what I do message therapy."
Joel shares his unique approach to messaging, which he refers to as 'message therapy,' emphasizing the importance of clarity, focus, and emotional connection in communication. Part of digital marketing is what, friends? Great messaging.
Kerry Guard, host of Tea Time with Tech Marketing Leaders, joins Joel to dive into common pitfalls in marketing, the significance of storytelling, and t...
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