Tea Time With Tech Marketing Leaders

What if sales, marketing, and product actually worked as one?  

Matt Kanaskie is proving it’s possible (and, yes, even fun). In this episode of Tea Time with Tech Marketing Leaders, we explore how alignment, experimentation, and just the right guardrails are helping Cyber Advisors move at the speed of sales.

Tea Time with Tech Marketing Leaders is powered by MKG Marketing; the digital marketing agency that helps cybersecurit...

Champions aren’t who they used to be.

Andrew Morton breaks down how the role of a "champion" in the sales process has shifted (and why your team might need to rethink what that actually means).

He gets into the real talk around:

• What a CRO is actually responsible for now
• Why modern buying committees are so complex (and how to map them)
• How to spot, support, and activate your true internal champions

The convo dig...

Kerry Guard welcomes Bill Macaitis, a seasoned marketing leader with experience at some of the fastest-growing SaaS companies, to explore the evolution of go-to-market strategies. They break down the misconceptions surrounding GTM, the importance of integrating sales, marketing, and product teams, and how AI reshapes the landscape. Bill emphasizes the role of customer-centric metrics, such as Net Promoter Score (NPS) and t...

Host Kerry Guard interviews Arpine, VP of Global Demand Gen at ThreatConnect, about waterfall metrics, data-driven marketing, and sober networking at conventions.

Learn how clear marketing goals and tracking KPIs measure meaningful success. Arpine also discusses when adjusting marketing strategies and goals is actually effective throughout the year (versus changing goals to boost leaders' egos).

Connect with Arpine on Link...

On this episode of Tea Time with Tech Marketing Leaders, guest host Elijah Drown fills in for Kerry Guard (temporarily voiceless but still producing from the sidelines) and chats with Mark Bliss, VP of Marketing at Sutra AI. The topic? All things go-to-market: aligning sales and marketing, building smarter ABM campaigns, and using AI without losing your mind—or your budget.

Mark shares hard-won lessons from his journey as a...

Kerry Guard, host of  Tea Time with Tech Marketing Leaders, is joined by Alina Timofeeva who's a strategic advisor in technology and data. 

Story of what immigrating to the UK and becoming a recognized expert in her field. 

We dive into challenges of building a personal brand, the importance of public speaking, and how organizations can support their employees in developing their own brands.  Alina emphasizes the need for di...

How do you stand out in a world where AI writes the first draft (and sometimes the final say)?

Kerry Guard, Tea Time with Tech Marketing Leaders host, dives into marketing with machines. Product marketing expert and RevGenAI founder Mike Moreno shares a smarter way to approach SEO, messaging, and visibility in the age of ChatGPT. We dig into Generative Engine Optimization (GEO), the power of fractional teams, and why human...

"How do you speak to your audience?"

Exploring the intersection of creativity, marketing, and the challenges of authenticity in content creation.

Kerry Guard, host of Tea Time with Tech Marketing Leaders, is joined by Alex Boyd, co-founder of Aware, to discuss the influence of feedback on creative expression, the journey through various career transitions, and the importance of understanding human behaviour in marketing....

"I call what I do message therapy."

Joel shares his unique approach to messaging, which he refers to as 'message therapy,' emphasizing the importance of clarity, focus, and emotional connection in communication. Part of digital marketing is what, friends?  Great messaging.  

Kerry Guard, host of Tea Time with Tech Marketing Leaders, joins Joel to dive into common pitfalls in marketing, the significance of storytelling, and t...

What do a military coup, personal loss, and the fierce world of branding have in common? They’ve all shaped Beatrice, the visionary behind Badassery by B, into a relentless force in the world of authentic branding. 

Kerry Guard learns from Beatrice Gutknecht, founder of Badassery by B, about the importance of branding in driving business success. Beatrice shares her journey from adversity to empowerment, emphasizing tha...

"Attribution models need to evolve to account for AI and dark funnel dynamics." -- Anne Gotay, Growth VP and Co-Founder

Kerry Guard, host of Tea Time with Tech Marketing Leaders dives into show guest, Anne Gotay, from her path from a BDR in cybersecurity to a marketing leader, challenges of marketing in the cybersecurity space, and the importance of attribution in understanding the buyer journey.

Anne also shares her perspe...

Engaging with customers directly leads to better marketing outcomes. People are realizing they have problems faster.

Thereasa Roy joins Tea Time host, Kerry Guard, to explore the evolving landscape of product marketing, emphasizing the importance of customer engagement and the challenges marketers face today. Thereasa shares her journey from sales to product marketing, highlighting the significance of understanding cust...

In this episode of Tea Time with Tech Marketing Leaders, Jen VanAntwerp shares her extensive experience in marketing across various industries, including cybersecurity. 

She discusses her journey from automotive to healthcare and finally to cybersecurity, highlighting the importance of community and knowledge sharing in the industry. 

Jen also introduces her nonprofit, Sober and Cyber, which aims to create inclusive networki...

"It's a dating game for brands and influencers."

Sammy Norman, Marketing and Social Media expert, discusses the evolving landscape of influencer marketing, emphasizing the importance of authenticity and relatability in brand messaging. She shares her journey from fitness coaching to marketing, highlighting the necessity of influencer engagement in both B2B and B2C contexts. 

Best practices for selecting and managing influenc...

"SEO has done us a disservice in the way we think about content."

Kerry Guard, host of Tea Time with Tech Marketing Leaders , is joined by Sarah Hartland to discuss the evolution of demand generation, the challenges faced by startups, and the shifting landscape of content marketing in the age of generative AI. 

They explore the importance of brand awareness, the future of account-based marketing, and the need to return to fu...

Technical Content Writing is tough to navigate. 

Aurora Starita, a Technical Product Marketing Manager,  answers critical questions to help us make a difference in the technical content writing space.  How do I balance human and AI driven content? Technical Product Marketing ManagerWhere is my impact and value?  Why can't big companies ungate for the good of the community?

Earn your free marketing data audit thanks to  @im...

Kerry Guard, host of  @ttwtml , chats with John Connolly about  the importance of building equity in marketing, the skills developed through various experiences, and the significance of community and authenticity in business. He emphasizes that marketing should focus on creating genuine connections and trust with customers, rather than just transactional relationships. The discussion also highlights the need for patience i...

"You can't just show up to sell anymore."

George Kamide joins Kerry Guard, host of Tea Time with Tech Marketing Leaders to chat about memories from his journey from creative writing to the cybersecurity industry, emphasizing on the importance of understanding customer needs, and the nuances of effective marketing.

Tackling the challenges of storytelling in a saturated market, the critical role of customer success, and the n...

"Red flags matter."

Theresa Potratz joins Kerry Guard, Host of  @ttwtml   discuss the intricacies of job searching, particularly in the marketing field. They explore the importance of networking, the challenges faced during the job search process, and the significance of data-driven strategies. 

Building connections, spreading good professional karma, tracking your success, leveraging tech, and always network to create a pip...