Ken Marshall, Chief Growth Officer & Managing Partner at Revenue Zen, reveals how he’s using AI not as a replacement for human strategy, but as an accelerator for it.
From building his own custom GPT “Kenbot” to automating complex workflows with Cursor, n8n, and brand visibility monitoring software, Ken shares how to leverage AI for meaningful, measurable B2B growth without losing your brand’s human edge.
We dive into:
- Why being data-informed beats being data-driven
- How generative engine optimization (GEO) can put you in front of AI-powered searchers
- Practical ways to start small with AI tools to solve real problems, one use case at a time
- The tech stack Ken uses to turn big ideas into shipped solutions
Connect with Ken on LinkedIn: https://www.linkedin.com/in/kenmagma/
Learn more about his work at Revenue Zen.
This podcast is brought to you by MKG Marketing.
We manage the details. You capture the market.
- (00:00) - Introduction to Ken Marshall, CGO at RevenueZen
- (02:51) - The Importance of Experimentation in Marketing
- (05:50) - Morning Routines and Personal Insights
- (08:45) - Vulnerability in Leadership
- (11:28) - Generative Engine Optimization Explained
- (14:29) - Data-Informed vs. Data-Driven Strategies
- (17:29) - The Role of Founder Branding in Inbound Leads
- (20:31) - Engagement Metrics and Human Elements in Marketing
- (23:29) - Balancing Structure and Creativity in Content
- (26:23) - AI Tools for Marketing Efficiency
- (29:19) - Startup Content Strategy and Overcoming FOMO
- (32:18) - KPIs vs. Business Metrics in Marketing
- (35:34) - Lessons from Personal Peaks and Valleys
- (38:12) - Finding Joy and Balance in Life
Click here to view the episode transcript.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Betrayal: Weekly
Betrayal Weekly is back for a brand new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. Please join our Substack for additional exclusive content, curated book recommendations and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience and healing. Your voice matters! Be a part of our Betrayal journey on Substack. And make sure to check out Seasons 1-4 of Betrayal, along with Betrayal Weekly Season 1.