How do you stand out in a world where AI writes the first draft (and sometimes the final say)?
Kerry Guard, Tea Time with Tech Marketing Leaders host, dives into marketing with machines. Product marketing expert and RevGenAI founder Mike Moreno shares a smarter way to approach SEO, messaging, and visibility in the age of ChatGPT. We dig into Generative Engine Optimization (GEO), the power of fractional teams, and why human insight still beats automation.
Connect with Mike on LinkedIn.
Sponsored by MKG Marketing : SEO & digital ads for complex B2B brands.
- (00:00) - Introduction to AI in Marketing
- (02:54) - The Rise of Fractional Marketing
- (06:09) - Navigating AI's Impact on Marketing
- (09:14) - The Importance of Messaging and Positioning
- (12:08) - SEO vs. Generative Engine Optimization
- (14:58) - Building Authority in a Competitive Landscape
- (18:13) - The Role of PR and Brand Alignment
- (20:47) - Authenticity in Marketing
- (24:14) - Data-Driven Marketing Strategies
- (26:54) - Customer-Centric Marketing Approaches
- (29:52) - Emotional Engagement in Marketing
- (33:03) - Final Thoughts and Advice
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