Ep 374: How To Market When You're Shy: A Real Talk and 5 Tips for Introverted & Neurodivergent Microschool Founders

I used to freeze at the thought of “marketing my school.” I’m not naturally outgoing. I’ve always been more of a behind-the-scenes, let-me-do-the-work-in-peace kind of woman. And for a long time, I thought that meant I wasn’t cut out to grow a successful microschool. All I kept hearing was: “You need to network more,” “You need to post every day,” “You have to sell yourself,” and honestly... I just wanted to crawl into a hole.

If you’ve ever felt like that—if you’re introverted, neurodivergent, shy, or just burned out by the pressure to show up all the time—I made this episode just for you. You don’t need to change who you are to lead a thriving microschool. You don’t need to fake confidence or become someone else to market well. You just need aligned systems and support that work with your personality, not against it.

In this episode, I’ll walk you through how I market my school quietly but powerfully, how I connect with families in a way that feels authentic, and how you can protect your peace while still building a sustainable school. You’ll learn that you’re not broken—you’re built for this. And you can lead from a place of calm, clarity, and conviction.

Need support mapping it all out?

Grab the Microschool Marketing Blueprint: bit.ly/tlyls-blueprint Join our community inside Microschool Masterminds: bit.ly/mmasterminds Or work with me 1-on-1 through Clarity Coaching: bit.ly/tlyls-clarity You don’t have to shout to be seen. You just have to shine—in your way.

Teacher Let Your Light Shine Microschool, Learning Pod, Tutoring and Homeschool Business Coaching

We also invite you to join your new FAVORITE online community full of resources, templates, videos, LIVE Q and A, Group Coaching and New Monthy Content Centered around your Educational Entrepreneurship Needs! Microschool Masterminds, designed to help you start or grow your micro school by maximizing your time, optimizing your finances, and mastering your marketing. Whether you are a seasoned microschool owner or a teacher with a dream, Microschool Masterminds provides a dedicated space to share resources, collaborate with fellow educators, and access expert guidance.

Join us as we embark on this journey together. Your dreams are about to take flight. No more fears, no more hesitations. Microschool Masterminds is here to fuel your journey. It's your time. Your destiny awaits. Let's soar together into a future of limitless possibilities.

VELA Organization:

VELA Education Fund

Join our Mastermind Program!

Teacher Let Your Light Shine Microschool, Learning Pod, Tutoring and Homeschool Business Coaching

Launch and Scale Your Microschool or Homeschool Hybrid by Maximizing Your Time, Optimizing Your Finances and Mastering Your Marketing! With our program, you'll confidently navigate the journey of starting or growing your educational venture, equipped with the tools and support needed to achieve lasting success!

Teacher Let Your Light Shine Microschool, Learning Pod, Tutoring and Homeschool Business Coaching

Join Our Facebook Group for a supportive community and the “best place on the corner of the internet”

Teacher, Let Your Light Shine's Microschool Community | Facebook

Book a Clarity Coaching Session:

Teacher Let Your Light Shine Microschool, Learning Pod, Tutoring and Homeschool Business Coaching

Get started on your dream school right now! Get all the documents you need to jumpstart, market and enroll students!

Teacher Let Your Light Shine Microschool, Learning Pod, Tutoring and Homeschool Business Coaching

We have step-by-step instructions to help you write powerful marketing brochures, enrollment forms, introductory packets, and so much more! You’ll also find easy-to-use templates made to simplify your creation process, as well as beautiful real-life examples used by my micro-school, Lighthouse Learning, to give you creative inspiration when des