September 17, 2024 • 40 mins
Feeling the weight of managing your Teachers Pay Teachers (TPT) store? You're not alone. This episode kicks off with an inspiring session from the Teacher Seller Summit, where we dive into how to turn pressure into profit. We discuss the necessity of diversifying your income streams and the importance of resilience, even when times are tough. Plus, there’s an invaluable opportunity to join a free masterclass with Amy Porterfield on digital course creation, equipping you with the tools to convert your business ideas into successful ventures.
Journey with me as I open up about my personal and professional hurdles from 2012 to 2024, highlighting the grit required to thrive amid adversity. From paying off student loans and enduring a trying divorce to grappling with financial instability and the demands of single parenthood, my story is a testament to perseverance. Moments of incorporating my business and creating online products provided glimmers of hope, but setbacks like returning to a lower-paying job and legal battles kept me grounded. By sharing these experiences, I aim to illuminate the resilience needed to navigate life's challenges, no matter how daunting.
In this episode, we also delve into actionable strategies for building both resilience and success. Prioritize your physical health with clean eating, regular workouts, and yoga for mental clarity. Set small, achievable goals to keep your motivation high and confidence intact. Surround yourself with a supportive network, including mastermind groups, to bolster your emotional and professional well-being. Learn to positively reframe obstacles as learning experiences while avoiding toxic positivity. Finally, we cover specific business strategies, from addressing traffic and conversion rates to utilizing the YDP for insightful analytics. To cap it all off, we explore embracing failure as a stepping stone to ultimate success, inspired by a heartfelt letter from my brother, who’s navigating his own challenges in the film industry. Tune in for an episode packed with inspiration, practical advice, and a reminder of your unyielding worth and resilience.
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Episode Transcript
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Speaker 1 (00:00):
Welcome to Teacherpreneurs.
Raise your Hand.
Episode 177, from Pressure toProfit.
So today I'm excited to sharewith you a session I did at the
Teacher Seller Summit and I'dlike to share it with you in
case you are feeling thepressure and you are so overcome
with the pressure and you needit to be profit.
(00:20):
I know that it can be hard.
I know that there have beenhard times.
I know there are still hardtimes for me.
I've definitely had to spreadmy wings and diversify in my
income streams because the thingthat I have counted on is I'm
having a hard time.
I'm having a hard time.
(00:41):
I know that some others are aswell, and so I'm hoping that
this session actually inspiresyou, helps you in some way.
It's very vulnerable, I willsay that, and kind of difficult,
but I think if it helps anyone,I know that that's important.
Hope you stick around.
Speaker 2 (01:04):
Welcome to Teacherpreneurs.
Raise your Hand where boldteachers rise up and transform
into successful teacherpreneurswho are destined for greatness.
What exactly is ateacherpreneur, you might ask?
Well, webster's Dictionarydefines the term as um.
Okay, it's not yet a word inthe dictionary, but hear you me,
(01:27):
it will be one day.
In a nutshell, a teacherpreneuris both a teacher and a
business person, and we're hereto help you be better at both.
So, without further ado, fromOne Tired Teacher and Trina
Debery Teaching and Learning,here's your host, trina Debery,
(01:47):
teaching and learning.
Here's your host, trina Debery.
Speaker 1 (01:52):
Hey, so today I'm going to share with you the
session that I created for theTeacher Seller Summit.
But before we do that, I wantto share something very
important Now you may havemissed.
I want to share something veryimportant Now you may have
missed from our course confidentwith Amy Porterfield, which was
a live boot camp experiencewhere you kind of got solid on
(02:14):
your course idea and yourpricing and your audience and
all those good things that areso important at the beginning of
digital course creation.
And you may be like kickingyourself.
You may think I can't believe Imissed this opportunity.
I don't know what happened, butI would actually really love to
attend a free, a freemasterclass, a free webinar, and
(02:40):
it is with my girl, amyPorterfield.
It's all about course creation.
So you know how you are always.
You know when you're cleaningout your closet or you're
cleaning out your garage that isthe worst maybe an attic, a
storage unit, any of thosethings, and you've got, you know
(03:01):
, walls of milky plastic bins.
Or you've got piles ofindistinguishable cobwebby
furniture or garbage bags withmysterious contents heaped into
precarious piles.
Or you know, maybe you're evencleaning out your teacher
supplies and you're like I'vegot a mound of sticky notes.
Or I've got all these papers orall these notes that my
(03:22):
students used to give me all thethings.
Or I've got all these papers orall these notes that my
students used to give me All thethings.
The dread is real, the sweat isbuilding, the material
arguments are loading, but acouple hours in and you have
everything organized into piles.
You've swept everything up.
You've got everything sortedThings to keep, things to get
rid of, things to pass on toanother teacher, any of those
things.
You've sorted everything outand it feels so worth it.
(03:45):
Well, we've been talking aboutdigital courses for a few weeks
now and it's probably feels likeyou've won a promising stall on
storage wars.
Storage wars there's someserious profit potential in
there.
But you're the one who has tomake heads or tails of what to
do with all this stuff.
(04:06):
Until today, because my dearfriend and partner, amy
Porterfield well, I'm a proudaffiliate partner with Amy.
She's not really my partnerpartner, although I feel like
she's part of my part.
I'm a part of her partnership.
Anyway, she's a 15 year coursecreator, a New York Times
bestselling author and mypersonal digital course teacher.
(04:28):
She is hosting a freemasterclass to break the entire
process of creating andmarketing a digital course into
five no fluff steps.
Rejoice, so you don't have tostart course creation from the
jumbled, indistinguishable,overwhelming pile of to-dos.
You get to start from the fivetidy categories and start with
(04:50):
this one first stage.
This free masterclass isespecially for you if you're a
one-person show trying to getall of this done yourself and
you don't have a ton of money toinvest up front.
But you're confident you couldrun with a five-point start to
finish roadmap that takes youfrom where you are today to a
digital course that serves aswell as it sells.
(05:10):
And my favorite thing about Amyis that she's a practical
person and she is empowering.
And she's going to tell you whyyou can do this.
With so much proof and so manypractical examples, you'll
wonder how you ever doubtedyourself.
And then she's going to tellyou how you can do this.
Amy breaks the digital courseelephant down into five easy
(05:31):
bites.
But you've got to sign up andyou've got to show up.
There are no replays.
There's no replays, so you haveto be there, be ready.
But I'm telling you it is goingto be an incredible experience.
It's live, it's incredible.
You're going to love it.
I hope that you will join me.
You can easily sign up throughTrina Devery
(05:54):
teachingandlearningcom forwardslash AP masterclass.
All one word AP masterclass.
So, trina Devery,teachingandlearningcom AP
Masterclass.
Hope to see you inside.
All right, let's get on withthe show.
(06:15):
Hi, welcome to Turning Pressureto Profit, navigating your TPT
store when there is no plan Bwith Trina Devery, welcome,
welcome, welcome.
So do you have this situation?
Are you feeling pressure andyou're trying to turn that into
(06:35):
profit?
Maybe you are feeling like,okay, I've created this business
, I have a store and you'retaking it seriously and you need
this to work, or me, and maybeyou've quit your job already.
You've quit your teaching job,or you're hoping to quit and
you're really feeling thepressure to make TPT work.
(06:58):
Maybe you have found yourselfalone with zero support, or your
husband is making less than youare.
Let me just tell you it doesn'tmatter what your circumstances
are.
You have found yourself in thisposition.
You need this to work.
You don't have a plan B.
So what do you do?
Let me just say, first of all,all are welcome here.
(07:21):
If you need it to work, or youjust really want it to work, you
are invited to this table.
Hi, I'm Trina Devery.
From Trina Devery Teaching andLearning and the podcast's One
Tired Teacher andTeacherpreneurs, raise your Hand
.
Where I wanted this to work sothat I could pay off my student
(07:47):
loan debt, to where I had tomake this work because I went
through a brutal divorce in 2014, leaving a verbally abusive
marriage after 17 years and myfriend, I felt like I had no
other option but to make thiswork.
So let me start off by tellingyou I'm not an expert.
I have found myself within thisexact same situation that you
may be in, and I found myself inthis situation many times.
(08:11):
Unfortunately, and while I haverecovered before, it is not
guaranteed that I will recoveragain and yes, in fact, I am
currently in this situation.
So I want to give you a littlebit of context.
I feel that I must share alittle bit of my own story so
that we can then forge aheadtogether, looking for solutions
(08:33):
to turning pressure into profit.
So let me start with a Facebookpost that I posted in I think
it was maybe 2000, 2022.
Yeah, I posted it in ShellyReese's focus success group and
we were we.
(08:53):
It was in response to otherpeople that had posted their
graph stories.
We were sharing graph storiesand people were giving all of
their information around theirgraph story.
It was very interesting andvery motivating and also really
scary.
So I'm going to share mine withyou so that you can kind of see
where I'm coming from and thenwe will move on from there.
So this was my graph story.
(09:14):
This is the thing that Iinitially shared.
So, starting in 2012, I startedas a way to help me pay back my
student loan for my master'sdegree.
In 2013, my ex-husband likedthe extra money that it gave me,
but he didn't really want me toput in the extra work, so that
was kind of difficult.
(09:35):
In 2014, I went through a veryhellish divorce and received
$100 a month in child support,and that was it, and I quickly
realized very quickly that I wasgoing to have to figure out how
to take care of my two childrenand myself, and TPT was an
answer to my prayers.
So this is the year that I alsoincorporated.
(09:58):
I had to make this work.
I was taking care of myself and, most importantly, I was taking
care of my children, so Ineeded to make TPT work.
In 2016, I took a job at a newschool as a media specialist
after I had been in my oldschool for 14 years, with my
(10:20):
same principal for 20 years, andthen I changed jobs in 2016 and
I was miserable and overwhelmed.
I had both kids full-time and Ihad no child support and I
wanted my children, so I didn'tcare.
I figured I would make it work.
In 2017, I quit my job.
I lost my tenure, my master'spay, I cashed in my retirement.
(10:42):
I took a huge gamble on myselfand I started two podcasts,
created a course and worked likea dog.
In 2019, I jumped at every shinyobject syndrome.
In August, I felt like amassive failure because I had to
go back to the school systemthat I left.
(11:02):
They didn't count my 20 yearsof experience that I had from
them teaching for them.
They gave me only credit.
For seven years I took a $7,000pay cut.
I could barely pay my mortgage.
I was riddled with fear anddepression and debt.
I went back to the worst job.
I was a student supportspecialist, dealing with
(11:23):
behaviors all day long, beingcalled on the walkie all day
long, sometimes multiple placesat once.
It was heartbreaking, it washard and upon hindsight, it was
only just a few months away fromsomething major that would
impact my life and others.
(11:45):
In 2020, I felt like thequarantine was a gift.
Now I did feel extremely guiltyabout this.
Obviously, I don't wantanything bad to happen to people
, but instead of chasing kids, Igot to meet with kids all day
online, basically counselingthem and helping teachers with
technology.
I helped parents.
I created over 99 onlineproducts.
(12:06):
I felt like I had a purpose.
I also collaborated with othersellers and online conferences,
and I continued podcasting and Isaw a big jump.
So in July of 2021, I quit againand I've decided that I'm not
(12:29):
giving up.
I'm making more than I wasteaching, and so now I really
just needed to gain that extrasupplement that I had been
making.
So here's my original post fromShelly's group and the rest of
the of that post, and I'm goingto share this because I want to
give you the full context ofpressure to profit, and this is
what I had to say in 2000.
(12:50):
I think this was in 2021,actually.
So this is what I wrote.
Now some of these things havechanged, so keep that in mind,
but this is how I felt and whatI wrote in 2021.
So, if I can't make it work,I'll get a part-time job until I
can.
I've learned to fail fast andfail forward.
Build a second course, thistime for my ICA.
(13:10):
Also, I paid off debt.
I paid off all my debt that I'dacquired during the 2018-19.
In 2022, my focus, thanks tocourses like Shelley's, is to
increase page views.
My conversion rate is upsignificantly, but my page views
are down.
So that means data-drivendecision Optimization first,
(13:32):
then podcasting I felt like thishad really helped.
And email I was giving upPinterest.
I was giving up Facebook groups.
I was doing Instagram becauseit felt fun, but if it didn't, I
was giving up Facebook groups.
I was doing Instagram becauseit felt fun, but if it didn't, I
was going to be done.
And I was going to.
I planned on moving my coursesto TPT.
(13:52):
I planned on continuing bothpodcasts.
Also, at that time, myex-husband was suing me after
seven years.
Seven years later, he was suingme for half of my retirement.
So that was really fun.
Um, and then I went on to saythat I can't imagine my life
without tbt.
It literally saved me from anemotionally abusive marriage,
(14:14):
and the friends and people I'vemet on this journey have
impacted my life greatly.
Thank you for inspiring me eachday.
Now what really happened?
You for inspiring me each day.
Now, what really happened?
I did get sued.
I did have to pay him $20,000,which was just a fraction of
what.
So it ended up not being as badas I thought, but it still was
not fun.
But here's how it's gone sincethat post, because things didn't
(14:37):
go quite as planned.
So, since that post, this iswhat my graph looks like today,
and actually it's even worse ifI added 2024.
So today, my graph looks likethis I'm going backwards.
It is hard, it is demoralizing,it is infuriating.
(14:58):
It is happening.
So, as I said before, it isbest to fail fast, although this
failure feels slow andtorturous.
So, if you can resonate at allwith my story, let's talk about
what we can do to turn thispressure into profit.
So what do we do?
(15:19):
What can we do?
Here are some choices.
What do we do?
What can we do?
Here are some choices.
We can give up and quit.
We can go get a totallydifferent job.
Teaching is not an option for me.
Teaching may be an option foryou.
That is a choice that we canmake.
Another option would be to keepgoing until you just can't go
any further.
(15:40):
Another option increase yourrevenue with new income streams.
Start a course, start amembership, do an affiliate
marketing.
Those are just a few.
Get a temporary job as avirtual assistant.
People need them all the time.
Get a temporary job.
I may get another job.
(16:00):
In fact, I might be at adifferent job.
I might be at a job, regularlyscheduled job, by the time this
session comes out, but I'm goingto hope for the best and I'm
going to keep my eye on theprize.
Another option is to pivot, andthis is an option where we can
use data to change our focus.
(16:21):
So we do have some choices,although we don't feel like we
do and some of the choices soundhorrible, terrible.
We are resilient, we are capable, we are determined.
We are unbelievable.
Think about it.
Think of all the things thatwe've done in the time that
(16:41):
we've done it.
Think about all the things thatyou've learned, all the things
that we've done in the time thatwe've done it.
Think about all the things thatyou've learned, all the things
that you've practiced, all thethings it's really unbelievable
to see.
So remember I'm not an expert.
I'm only a single person wholives alone with their golden
doodle, kobe, who is my loving,supportive family.
But no other desirable options,but the truth is I do have
(17:05):
options we all do and thatdoesn't have to include going
back to teaching.
It can include that.
It did include that for me forthe first time, but I don't plan
to make that an option movingforward.
All right, so let's talk aboutfive essential resilience
(17:26):
techniques Quick, impactfulmethods to build a resilient
mindset, crucial for overcomingcurrent challenges.
Yes, mindset is one of theessential resilience techniques.
Mindset work is important,believe it or not.
It's essential.
When you function in fear, youcannot make logical decisions.
(17:48):
Your brain won't physically letyou.
Your brain actually preventsyou from making decisions when
you're functioning in that fearscarcity, depression, mindset.
So things that you can do tohelp your mindset is things like
meditate, yoga, get a mindsetcoach I actually have two and I
(18:10):
love them.
Talk to a friend, read a book,listen to a podcast, take care
of yourself.
Get the I am app.
The I am app is awesome.
I talk about it a little later,but you can make it a widget on
your phone, so it's a littlebit bigger and it has positive
affirmations that you see everytime you open your phone.
It's wonderful.
It's so helpful.
(18:30):
All right, another resiliencetechnique is taking care of your
physical health.
Eat clean, work out, includingcardio, weight training, yoga.
You want to be at your bestphysically so you can logically
think clearly this actually doesmatter.
So if you think it's notimportant or you don't want to
(18:51):
do it, try little steps likewalking.
Try something, move your body.
It's so important it gets yourbrain going All right.
Another resilience technique issetting small, manageable goals
.
Break down your larger goalsinto smaller, more manageable
(19:12):
tasks.
Achieving these smaller goalswill provide a sense of
accomplishment and boost yourconfidence, which is crucial for
resilience.
This method also keeps youengaged and moving forward, even
when faced with setbacks.
Read Atomic Habits by JamesCleary.
I think it's James Cleary.
(19:32):
This is an excellent, must-readbook just to get you started on
setting small goals, all right.
The fourth strategic or fourthresilience technique is
establish a support network.
Connect with friends, family orcolleagues who encourage and
uplift you have.
(19:53):
A support network provides youwith emotional comfort and
practical advice during toughtimes.
Knowing you have people to leanon can significantly enhance
your resilience.
This is where I want to talkabout the power of a mastermind.
I actually kind of threedifferent ones.
I have one that's very businessfocused.
(20:13):
We focus on hot seats.
We focus on training each other, we focus on strategies, we
research, sometimes we do bookstudies.
We're a very focused businessmastermind and I'm so thankful
for these women.
They're smart, they're kind,they're good people, they're
(20:35):
rock stars.
And then I have another littlegroup that is also a similar
kind of thing, but we do talkabout business.
We do talk about if we're up ordown, we talk about which I've
been down lately, so it's beenvery discouraging, but they're
really great.
They're supportive emotionally.
We we're we take care of eachother kind of a mentally.
(20:58):
We check in every week.
So both of these groups meetonce a week.
Then I have another one whereit's like I was invited to a
data a little, a small littledata meet group, and that has
been so great.
These people are so smart and Iadore them and I am so thankful
to have been asked to beincluded and it has been very,
(21:21):
very helpful.
It's helping me understand SEOand tools and YDP and things
like that.
So it's been really great.
So my recommendation is to findsome people and if you can't
find them, then make oneyourself, be the leader of it
and start putting some peopletogether.
It does really make adifference, all right.
(21:42):
Another strategic or helpfultechnique is positive reframing.
When faced with challenges, tryto reframe your thoughts
positively Instead of thinking Ican't handle this.
Switch to what can I learn fromthis situation.
This shift in perspective cantransform obstacles into
(22:04):
opportunities, fostering a moreresilient and positive and
proactive mindset.
Now don't misunderstand me.
I'm not talking about positivetoxicity, which I do believe is
a real thing.
When we take terriblesituations and act like they're
supposed to be great, we canalways reframe things and think
about how can I learn from this,what, if I can?
(22:26):
I had a dear friend who satdown with me and was like we got
to work on your energy, we gotto work on your mindset.
What, like?
Start reframing it to what, ifI can.
And it had it really did make adifference.
That one sentence really hasmade a difference and I really
appreciate her.
But I'm not talking about likeI had my mom.
(22:47):
She broke her ankle and she'slike Well, now I have more time
to read or more time to likewhat.
You're allowed to be upset andmad when things don't go well.
In fact, it's important for youto feel your feelings.
I think when we push ourfeelings aside and pretend like
they're fine when they're not.
I don't think that's healthyeither.
I think we should giveourselves a little bit of time
to vent, to get it out of oursystem, and then we need to
(23:10):
reframe, then we need to moveforward.
You kind of want to giveyourself a deadline to reframe.
Then we need to move forward.
You kind of want to giveyourself a deadline.
So it because it.
I don't think we have to sayeverything is great, but I also
think if we go on too longthinking everything is terrible,
then it feels terrible and itis terrible.
So we have to do some reframing.
All right.
(23:30):
Next let's talk about sometargeted strategic insights.
These are key strategies forimmediate implementation to
enhance your store's visibilityand profitability.
All right, so the first thingyou need to do is know your
problem.
Is it traffic?
Is it conversion?
(23:50):
Is it units sold?
Is it everything?
Get to know why you are notgrowing.
So my best response to this isyour data playbook.
I'm saying this as a personwho's no longer an active
affiliate partner because Istepped back because it's so
busy, such a busy crowd.
(24:11):
There's so many differentpeople that are in favor of this
, and I still am in favor.
I highly promote it, but Ithink that if you join, you
should join through my friend,angie Kratzer.
She knows data and she offers avery good bonus, and if you
take the time to learn YDP, youcan figure out what your issue
is.
My issue is traffic and pageviews.
(24:33):
It's been my issue from day one.
So I have to focus on gettingpeople to my store.
I need to optimize my titles,my snippets, my descriptions.
I have to do all the SEO work.
I also need to focus on myemail list, getting people to my
store.
I may need to blog.
I may need to stop podcasting,I may need to who knows, do
(24:54):
something else to get people tomy store.
You may have a differentproblem and, honestly, if you do
, if you have a conversionproblem, your problem is much
easier to solve and that is thegood news.
So get YDP.
Let's talk strategic insights,key strategies for immediate
implementation to enhance yourstore's visibility and
(25:15):
profitability.
So we're gonna start with SEO.
Optimize for SEO.
Make sure your business iseasily discoverable by those
searching.
This includes incorporatingspecific keywords into your
website content and yourresources.
Encourage satisfied buyers toleave reviews, which can improve
(25:38):
your search engine ranking andattract more traffic.
People like Kristen Doyle.
She knows a lot about SEO.
She's an expert as well as YDPSEO tools.
Neil Patel is another expert.
Find someone that can help youwith SEO All right, next expert.
Find someone that can help youwith SEO all right, next tart.
(25:59):
The second targeted strategicinsight is to leverage social
media advertising.
Use targeted social mediaadvertising to reach.
Put your potential customers inyour niche.
Platforms like Facebook andInstagram offer tools to target
ads based on geographics,locations, demographics,
interests and behaviors,creating engaging content that
(26:19):
highlights special offers, newproducts or events at your store
.
You want people to see and wantpeople to come.
This not only boosts yourvisibility, but it can also
drive conversion and fostercommunity engagement.
I've been working on Facebookads.
I've been working on lead ads.
Lead ads is another veryhelpful thought.
(26:40):
Like you're building your list,where you can nurture these
people and get them to know,like and trust you, and then you
know, providing themopportunities for things that
will help them.
So I recommend Zach Spunkler.
I think Spunkler, spunkler,spunkler, I don't know how you
say it.
Anyway, he's very helpful.
He's really great.
(27:02):
He has like a $9.99 lead adbootcamp.
That's totally worth it andhe's really, really great.
I've also been trying my handat Pinterest ads, and did you
know that if you spend at least$10 a day on Pinterest, you get
a what is it called?
(27:23):
Like an account manager thathelps you analyze your ads and
helps you tweak things?
It's so great, such a helpfulthing, all right.
So great, such a helpful thing,all right.
The next strategic, targetedstrategic insight is cross
promotion.
Partner with other sellers thatcomplement your store.
(27:45):
They may even be directcompetition, but cross
promotions lead to more eyes onyour resources and the buyer
having more options.
When you collaborate on jointmarketing campaigns, combining
resources, you will enhancereach and visibility.
This strategy taps into anexisting customer base of the
partnering stores, potentiallydriving traffic and increasing
(28:07):
sales for both parties.
I also appreciate crosspromotions within my niche.
That has made such a bigdifference if I find people in
my niche.
If I'm in those bigger oneswhere it's kind of like a big,
large range, it don't do as wellas I do when it's really
focused.
Unfortunately, not everyoneplays fair and people are
(28:30):
constantly jumping intopromotions in which they weren't
invited.
And can you imagine going to aparty where you weren't invited,
just showing up?
I mean, it stinks not to beinvited.
I get that.
It absolutely does, but you cancontrol that with how you treat
others.
Barging in is not going to helpyou.
It actually hurts yousignificantly.
(28:51):
Your reputation is somethingthat you can control.
Make it what you want it to be.
All right, I'll get off mysoapbox.
All right?
So let's look at some effectivetools.
Here's a list of courses andapps and tools and experts that
I have found to be very helpful.
Now I want you to know right upfront that most of these things
(29:14):
I am not an affiliate partner,but I am for Digital Course
Academy with Amy Porterfield.
It's not currently open, sonothing that you can do about
that right now.
I do offer a very generousbonus if you join through me,
and I do weekly coaching and Ilove it, and I love to work with
(29:34):
groups of people that areinterested in creating courses
and I love to hold people's handas they go through GCA, which
can feel overwhelming.
So I did want to tell you thatup right, up front.
But join through me, don't jointhrough me.
It's just a really wonderfulexperience.
It teaches you more than justhow to launch and how to create
a digital course.
(29:55):
It's like getting a marketingdegree, so unbelievably helpful,
and I have more than made up myinvest, my initial investment,
by at least 10 or 15 percent,not percent times times that.
So it's been.
It's definitely been great.
But let's look at some of the ofthe tools.
All right, so digital courseAcademy I think that is is such
(30:18):
a is such a great one.
I also love YDP your dataplaybook with Beth and Jarrett
Boshea, not your averagemembership with Zach Spunkler.
Jumpstart has been reallyhelpful for me every year.
It's a great planning tool withErin Waters.
So these are just some of thetools.
Some other things to look at isthe I Am app.
(30:41):
Love this.
Get a mindset coach.
I have two Teresa Guthrie sounbelievably wonderful, and
Emily Draelis, who is mydaughter, who is also so good at
this, oh my goodness.
And money mindset books such ahuge help.
I definitely have mindsetissues around this.
I spoke about this at a TPTconference.
(31:03):
Two of my favorites are you Area Badass at Making Money by
Jennifer Shapiro and Rich, as Iwon't finish that, that's also a
really great one.
And then another book that Ilove is Mind Shift by Erwin
McManus.
So these are just some of thethings that I have found useful
(31:26):
and helpful.
There are so many tools.
Don't get overwhelmed, though.
Just take it one little bit ata time.
If you need to focus on SEO,then find the SEO person for you
.
If you need to focus on moneymindset, then find a few money
mindset books that will help youFind one.
Start there.
Need a mindset coach?
Pick a person.
(31:47):
Start there.
Just start somewhere, as Imyself figure out what to do
next.
I currently am doing thefollowing I'm reducing my
expenses, I'm increasing mytraffic, I'm taking on a
temporary part job if I have to.
I'm taking on additional incomestreams as I can.
I'm focusing on specificaudience.
(32:08):
I'm going to keep going.
I'm not going to give up, evenif I have to pivot for a while.
I'm not giving up.
I'm doing mindset work, I'mworking on my physical exercise
routine and I'm focused on mymastermind All right, so those
(32:31):
are just some ideas, and thatabout covers it.
So one thing more that I want toshare, and that is I found this
upon searching forinspirational quotes and around
failure and success, and I thinkit is an.
It's excellent and I think it'srelevant.
The ironic part is it's writtenby my brother, who is a
director and producer and whohas been wildly successful but
is currently on the struggle bus.
But I have no doubt that hewill rise a Phoenix once more,
(32:57):
as will you, and I'm going tosay it as well, I will too.
I think that we, I think we cando it.
So I'd like to share, to sharethat letter with you, um, and if
you are um thinking, I don'twant to listen to her read, I do
have a link to it in your notes, but I'm gonna, I'm gonna try
(33:19):
anyway.
So I often post achievements andaccomplishments, projects I've
completed personally as anartist, projects and campaigns.
My company has rocked awards,we've snagged lists, we've been
placed on honors and flatteringarticles and all kinds of good
news, accolades and wins.
I'm so grateful for all thesuccess and gifts I've been
(33:41):
blessed to receive and be a partof, and for all the people I've
had the pleasure of association, support and contribution.
However, I realize that itpaints a very one-sided picture
of things, half of the story,overlooking or ignoring the
other half, perhaps the mostimportant half of all, when the
success I've been fortunateenough to achieve there has, or,
(34:04):
with the success I've beenfortunate enough to achieve,
there has been an equal, if notgreater amount of losses and
failures along the way.
And while I share successpublicly, I don't share the
losses, the setbacks and thefailures.
In a world that works hard tocreate an image of success or at
least the most flatteringversion of self possible,
regardless of the degree ofwhole truth, I'm inspired to dig
(34:27):
deeper, open up and share aversion of myself that is closer
to the truth, in hopes it mayinspire others to know that
their truth is not alone andsuccess is likely.
One more turn around the bend,one more decision to go and, yes
, one more failure away.
So this letter is one to saythat I still lose, I still fail
(34:50):
and I still make mistakes everyday, all the time, and I'm as
grateful for that as I am, forsuccess is in fact those
failures, those losses, thosemistakes that have led to more
success, perhaps, than thesuccess itself.
What I found is that when youfail, you learn the lessons you
(35:11):
need to succeed and have theopportunity to grow stronger
than you were before the failure, as long as you remain open to
it.
If you truly settle with thefailure, let go of your wounded
ego and the jilted sense ofexpectation that marries itself
to the idea of succeeding.
There lies the greatestopportunity to learn, to grow,
(35:35):
to evolve.
If you can truly divorceyourself from the perception of
what success means, of theconcept of where succeeding and
even the smallest of tasks mightlead you or how it might make
you feel you might just becomeone with the experience the task
was meant to deliver to you inthe first place.
If you can really let go of theideal image of who the success
(35:58):
might make you become orwhatever image you feel will
outwardly project for the worldto see real growth, true
evolution and the great keys tosuccess can actually enter the
space your open heart and mindare built to allow, actually
enter the space your open heartand mind are built to allow.
(36:19):
It is in these failures thatI've come to learn that every
single thing happens exactly asit should, filled with all kinds
of profound purpose and deepreason.
I believe your losses and yourfailures are always meant to be.
If you can open up to that fact, allow it to be, trust that you
have just been guided to whereyou were meant to go, not where
you thought you should go, youcan learn the real lesson in
(36:41):
failure, and failure holds someof the greatest lessons life has
to offer.
If you can just be the loss andown it, move through it and not
around it, over it or away fromit, if you can truly accept it
with the same openness andgratitude, you'd grant your
success, you might see the truemeaning behind your journey.
You may perhaps realize thethings you are meant to work on,
(37:03):
the strengths you are meant tostill gain or refine, and the
ultimate path you're meant to beupon.
If you can open up and be withevery moment, especially the
hardest ones that comes withyour losses, you might just find
that these failures build theblocks that lead to the ultimate
success.
So I share this with anyone whothinks shit, how does one
(37:24):
succeed when I fail?
Or how does one achieve thethings I'm hoping to achieve,
and why do I lose or fail whenit seems easy, effortless or
painless for others?
The truth, at least for me, isthat I fail.
I fail small, I fail big and Ifail all the time.
And anyone who wins also fails,and likely fails often and hard
(37:48):
.
But those that truly win simplyembrace, learn and grow from
their failures.
So I share this as a reminderthat winners lose and successful
people fail.
Champions fall down on the roadto the championship.
However, I believe it is whatyou do with your losses and
failures that truly lead to yourultimate success, and how you
(38:11):
pick yourself back up.
That prepares you to be a truechampion, for whatever that's
worth.
I felt the need to share it, soI thought that was a really I
thought it was an inspiringletter and I think it's one we
need to remember.
And I have one more littlequote to share with you, and
then I'll send you on your way,and it's a little blurry, so
(38:33):
sorry about that.
When you come out of the storm,you won't be the same person
that walked in.
That's what the storm is allabout.
So I hope that you got someideas of things that you can do,
some some maybe some specificlittle strategies, maybe some
(38:53):
things that you might try.
No matter what, I hope that youat least know that you're not
alone and that you are worthyand that you are incredible and
that you are capable, and if youhave to pivot, you pivot, but
you can pick yourself back upand you keep going.
Thank you for letting me be asmall part of your experience.
(39:13):
I hope you're having a smallpart of your experience.
I hope you're having awonderful time, take care and
thank you for joining me forthis episode.
I just want to remind you if youare feeling like I need a
different track, I needsomething new, I need to add
something.
I really am thinking aboutcourses, but I didn't want to
commit to the bootcamp.
I'm not sure I want to committo DCA then check out this free
(39:36):
website by Amy Porterfield andcome join me.
Trina Debery,teachingandlearningcom.
Forward slash AP masterclass,even if you get nothing out of
it, except for the fact thatit's such an incredible
experience because she does itlive in this unbelievable way
and you can see what it mightlook like down the line.
(39:59):
Like I mean, this is shootingfor the stars, my friend.
So just come, take a peek andremember Teacherpreneurs, I am
proud to stand among you and, ifyou're feeling it, I'd love for
you to rate, review andsubscribe to the show so you
don't miss a thing.
You can also catch me onFacebook at Teacherpreneurs
Raise your Hand or on my website, trina Debery, teaching and
(40:23):
Learning.
Teacherpreneurs, raise yourHand.
I'll catch you next time.
Bye for now.
Welcome to Teacherpreneurs.
Raise your Hand.
Episode 177, from Pressure toProfit.
So today I'm excited to sharewith you a session I did at the
Teacher Seller Summit and I'dlike to share it with you in
case you are feeling thepressure and you are so overcome
with the pressure and you needit to be profit.
(00:20):
I know that it can be hard.
I know that there have beenhard times.
I know there are still hardtimes for me.
I've definitely had to spreadmy wings and diversify in my
income streams because the thingthat I have counted on is I'm
having a hard time.
I'm having a hard time.
(00:41):
I know that some others are aswell, and so I'm hoping that
this session actually inspiresyou, helps you in some way.
It's very vulnerable, I willsay that, and kind of difficult,
but I think if it helps anyone,I know that that's important.
Hope you stick around.
Speaker 2 (01:04):
Welcome to Teacherpreneurs.
Raise your Hand where boldteachers rise up and transform
into successful teacherpreneurswho are destined for greatness.
What exactly is ateacherpreneur, you might ask?
Well, webster's Dictionarydefines the term as um.
Okay, it's not yet a word inthe dictionary, but hear you me,
(01:27):
it will be one day.
In a nutshell, a teacherpreneuris both a teacher and a
business person, and we're hereto help you be better at both.
So, without further ado, fromOne Tired Teacher and Trina
Debery Teaching and Learning,here's your host, trina Debery,
(01:47):
teaching and learning.
Here's your host, trina Debery.
Speaker 1 (01:52):
Hey, so today I'm going to share with you the
session that I created for theTeacher Seller Summit.
But before we do that, I wantto share something very
important Now you may havemissed.
I want to share something veryimportant Now you may have
missed from our course confidentwith Amy Porterfield, which was
a live boot camp experiencewhere you kind of got solid on
(02:14):
your course idea and yourpricing and your audience and
all those good things that areso important at the beginning of
digital course creation.
And you may be like kickingyourself.
You may think I can't believe Imissed this opportunity.
I don't know what happened, butI would actually really love to
attend a free, a freemasterclass, a free webinar, and
(02:40):
it is with my girl, amyPorterfield.
It's all about course creation.
So you know how you are always.
You know when you're cleaningout your closet or you're
cleaning out your garage that isthe worst maybe an attic, a
storage unit, any of thosethings, and you've got, you know
(03:01):
, walls of milky plastic bins.
Or you've got piles ofindistinguishable cobwebby
furniture or garbage bags withmysterious contents heaped into
precarious piles.
Or you know, maybe you're evencleaning out your teacher
supplies and you're like I'vegot a mound of sticky notes.
Or I've got all these papers orall these notes that my
(03:22):
students used to give me all thethings.
Or I've got all these papers orall these notes that my
students used to give me All thethings.
The dread is real, the sweat isbuilding, the material
arguments are loading, but acouple hours in and you have
everything organized into piles.
You've swept everything up.
You've got everything sortedThings to keep, things to get
rid of, things to pass on toanother teacher, any of those
things.
You've sorted everything outand it feels so worth it.
(03:45):
Well, we've been talking aboutdigital courses for a few weeks
now and it's probably feels likeyou've won a promising stall on
storage wars.
Storage wars there's someserious profit potential in
there.
But you're the one who has tomake heads or tails of what to
do with all this stuff.
(04:06):
Until today, because my dearfriend and partner, amy
Porterfield well, I'm a proudaffiliate partner with Amy.
She's not really my partnerpartner, although I feel like
she's part of my part.
I'm a part of her partnership.
Anyway, she's a 15 year coursecreator, a New York Times
bestselling author and mypersonal digital course teacher.
(04:28):
She is hosting a freemasterclass to break the entire
process of creating andmarketing a digital course into
five no fluff steps.
Rejoice, so you don't have tostart course creation from the
jumbled, indistinguishable,overwhelming pile of to-dos.
You get to start from the fivetidy categories and start with
(04:50):
this one first stage.
This free masterclass isespecially for you if you're a
one-person show trying to getall of this done yourself and
you don't have a ton of money toinvest up front.
But you're confident you couldrun with a five-point start to
finish roadmap that takes youfrom where you are today to a
digital course that serves aswell as it sells.
(05:10):
And my favorite thing about Amyis that she's a practical
person and she is empowering.
And she's going to tell you whyyou can do this.
With so much proof and so manypractical examples, you'll
wonder how you ever doubtedyourself.
And then she's going to tellyou how you can do this.
Amy breaks the digital courseelephant down into five easy
(05:31):
bites.
But you've got to sign up andyou've got to show up.
There are no replays.
There's no replays, so you haveto be there, be ready.
But I'm telling you it is goingto be an incredible experience.
It's live, it's incredible.
You're going to love it.
I hope that you will join me.
You can easily sign up throughTrina Devery
(05:54):
teachingandlearningcom forwardslash AP masterclass.
All one word AP masterclass.
So, trina Devery,teachingandlearningcom AP
Masterclass.
Hope to see you inside.
All right, let's get on withthe show.
(06:15):
Hi, welcome to Turning Pressureto Profit, navigating your TPT
store when there is no plan Bwith Trina Devery, welcome,
welcome, welcome.
So do you have this situation?
Are you feeling pressure andyou're trying to turn that into
(06:35):
profit?
Maybe you are feeling like,okay, I've created this business
, I have a store and you'retaking it seriously and you need
this to work, or me, and maybeyou've quit your job already.
You've quit your teaching job,or you're hoping to quit and
you're really feeling thepressure to make TPT work.
(06:58):
Maybe you have found yourselfalone with zero support, or your
husband is making less than youare.
Let me just tell you it doesn'tmatter what your circumstances
are.
You have found yourself in thisposition.
You need this to work.
You don't have a plan B.
So what do you do?
Let me just say, first of all,all are welcome here.
(07:21):
If you need it to work, or youjust really want it to work, you
are invited to this table.
Hi, I'm Trina Devery.
From Trina Devery Teaching andLearning and the podcast's One
Tired Teacher andTeacherpreneurs, raise your Hand
.
Where I wanted this to work sothat I could pay off my student
(07:47):
loan debt, to where I had tomake this work because I went
through a brutal divorce in 2014, leaving a verbally abusive
marriage after 17 years and myfriend, I felt like I had no
other option but to make thiswork.
So let me start off by tellingyou I'm not an expert.
I have found myself within thisexact same situation that you
may be in, and I found myself inthis situation many times.
(08:11):
Unfortunately, and while I haverecovered before, it is not
guaranteed that I will recoveragain and yes, in fact, I am
currently in this situation.
So I want to give you a littlebit of context.
I feel that I must share alittle bit of my own story so
that we can then forge aheadtogether, looking for solutions
(08:33):
to turning pressure into profit.
So let me start with a Facebookpost that I posted in I think
it was maybe 2000, 2022.
Yeah, I posted it in ShellyReese's focus success group and
we were we.
(08:53):
It was in response to otherpeople that had posted their
graph stories.
We were sharing graph storiesand people were giving all of
their information around theirgraph story.
It was very interesting andvery motivating and also really
scary.
So I'm going to share mine withyou so that you can kind of see
where I'm coming from and thenwe will move on from there.
So this was my graph story.
(09:14):
This is the thing that Iinitially shared.
So, starting in 2012, I startedas a way to help me pay back my
student loan for my master'sdegree.
In 2013, my ex-husband likedthe extra money that it gave me,
but he didn't really want me toput in the extra work, so that
was kind of difficult.
(09:35):
In 2014, I went through a veryhellish divorce and received
$100 a month in child support,and that was it, and I quickly
realized very quickly that I wasgoing to have to figure out how
to take care of my two childrenand myself, and TPT was an
answer to my prayers.
So this is the year that I alsoincorporated.
(09:58):
I had to make this work.
I was taking care of myself and, most importantly, I was taking
care of my children, so Ineeded to make TPT work.
In 2016, I took a job at a newschool as a media specialist
after I had been in my oldschool for 14 years, with my
(10:20):
same principal for 20 years, andthen I changed jobs in 2016 and
I was miserable and overwhelmed.
I had both kids full-time and Ihad no child support and I
wanted my children, so I didn'tcare.
I figured I would make it work.
In 2017, I quit my job.
I lost my tenure, my master'spay, I cashed in my retirement.
(10:42):
I took a huge gamble on myselfand I started two podcasts,
created a course and worked likea dog.
In 2019, I jumped at every shinyobject syndrome.
In August, I felt like amassive failure because I had to
go back to the school systemthat I left.
(11:02):
They didn't count my 20 yearsof experience that I had from
them teaching for them.
They gave me only credit.
For seven years I took a $7,000pay cut.
I could barely pay my mortgage.
I was riddled with fear anddepression and debt.
I went back to the worst job.
I was a student supportspecialist, dealing with
(11:23):
behaviors all day long, beingcalled on the walkie all day
long, sometimes multiple placesat once.
It was heartbreaking, it washard and upon hindsight, it was
only just a few months away fromsomething major that would
impact my life and others.
(11:45):
In 2020, I felt like thequarantine was a gift.
Now I did feel extremely guiltyabout this.
Obviously, I don't wantanything bad to happen to people
, but instead of chasing kids, Igot to meet with kids all day
online, basically counselingthem and helping teachers with
technology.
I helped parents.
I created over 99 onlineproducts.
(12:06):
I felt like I had a purpose.
I also collaborated with othersellers and online conferences,
and I continued podcasting and Isaw a big jump.
So in July of 2021, I quit againand I've decided that I'm not
(12:29):
giving up.
I'm making more than I wasteaching, and so now I really
just needed to gain that extrasupplement that I had been
making.
So here's my original post fromShelly's group and the rest of
the of that post, and I'm goingto share this because I want to
give you the full context ofpressure to profit, and this is
what I had to say in 2000.
(12:50):
I think this was in 2021,actually.
So this is what I wrote.
Now some of these things havechanged, so keep that in mind,
but this is how I felt and whatI wrote in 2021.
So, if I can't make it work,I'll get a part-time job until I
can.
I've learned to fail fast andfail forward.
Build a second course, thistime for my ICA.
(13:10):
Also, I paid off debt.
I paid off all my debt that I'dacquired during the 2018-19.
In 2022, my focus, thanks tocourses like Shelley's, is to
increase page views.
My conversion rate is upsignificantly, but my page views
are down.
So that means data-drivendecision Optimization first,
(13:32):
then podcasting I felt like thishad really helped.
And email I was giving upPinterest.
I was giving up Facebook groups.
I was doing Instagram becauseit felt fun, but if it didn't, I
was giving up Facebook groups.
I was doing Instagram becauseit felt fun, but if it didn't, I
was going to be done.
And I was going to.
I planned on moving my coursesto TPT.
(13:52):
I planned on continuing bothpodcasts.
Also, at that time, myex-husband was suing me after
seven years.
Seven years later, he was suingme for half of my retirement.
So that was really fun.
Um, and then I went on to saythat I can't imagine my life
without tbt.
It literally saved me from anemotionally abusive marriage,
(14:14):
and the friends and people I'vemet on this journey have
impacted my life greatly.
Thank you for inspiring me eachday.
Now what really happened?
You for inspiring me each day.
Now, what really happened?
I did get sued.
I did have to pay him $20,000,which was just a fraction of
what.
So it ended up not being as badas I thought, but it still was
not fun.
But here's how it's gone sincethat post, because things didn't
(14:37):
go quite as planned.
So, since that post, this iswhat my graph looks like today,
and actually it's even worse ifI added 2024.
So today, my graph looks likethis I'm going backwards.
It is hard, it is demoralizing,it is infuriating.
(14:58):
It is happening.
So, as I said before, it isbest to fail fast, although this
failure feels slow andtorturous.
So, if you can resonate at allwith my story, let's talk about
what we can do to turn thispressure into profit.
So what do we do?
(15:19):
What can we do?
Here are some choices.
What do we do?
What can we do?
Here are some choices.
We can give up and quit.
We can go get a totallydifferent job.
Teaching is not an option for me.
Teaching may be an option foryou.
That is a choice that we canmake.
Another option would be to keepgoing until you just can't go
any further.
(15:40):
Another option increase yourrevenue with new income streams.
Start a course, start amembership, do an affiliate
marketing.
Those are just a few.
Get a temporary job as avirtual assistant.
People need them all the time.
Get a temporary job.
I may get another job.
(16:00):
In fact, I might be at adifferent job.
I might be at a job, regularlyscheduled job, by the time this
session comes out, but I'm goingto hope for the best and I'm
going to keep my eye on theprize.
Another option is to pivot, andthis is an option where we can
use data to change our focus.
(16:21):
So we do have some choices,although we don't feel like we
do and some of the choices soundhorrible, terrible.
We are resilient, we are capable, we are determined.
We are unbelievable.
Think about it.
Think of all the things thatwe've done in the time that
(16:41):
we've done it.
Think about all the things thatyou've learned, all the things
that we've done in the time thatwe've done it.
Think about all the things thatyou've learned, all the things
that you've practiced, all thethings it's really unbelievable
to see.
So remember I'm not an expert.
I'm only a single person wholives alone with their golden
doodle, kobe, who is my loving,supportive family.
But no other desirable options,but the truth is I do have
(17:05):
options we all do and thatdoesn't have to include going
back to teaching.
It can include that.
It did include that for me forthe first time, but I don't plan
to make that an option movingforward.
All right, so let's talk aboutfive essential resilience
(17:26):
techniques Quick, impactfulmethods to build a resilient
mindset, crucial for overcomingcurrent challenges.
Yes, mindset is one of theessential resilience techniques.
Mindset work is important,believe it or not.
It's essential.
When you function in fear, youcannot make logical decisions.
(17:48):
Your brain won't physically letyou.
Your brain actually preventsyou from making decisions when
you're functioning in that fearscarcity, depression, mindset.
So things that you can do tohelp your mindset is things like
meditate, yoga, get a mindsetcoach I actually have two and I
(18:10):
love them.
Talk to a friend, read a book,listen to a podcast, take care
of yourself.
Get the I am app.
The I am app is awesome.
I talk about it a little later,but you can make it a widget on
your phone, so it's a littlebit bigger and it has positive
affirmations that you see everytime you open your phone.
It's wonderful.
It's so helpful.
(18:30):
All right, another resiliencetechnique is taking care of your
physical health.
Eat clean, work out, includingcardio, weight training, yoga.
You want to be at your bestphysically so you can logically
think clearly this actually doesmatter.
So if you think it's notimportant or you don't want to
(18:51):
do it, try little steps likewalking.
Try something, move your body.
It's so important it gets yourbrain going All right.
Another resilience technique issetting small, manageable goals
.
Break down your larger goalsinto smaller, more manageable
(19:12):
tasks.
Achieving these smaller goalswill provide a sense of
accomplishment and boost yourconfidence, which is crucial for
resilience.
This method also keeps youengaged and moving forward, even
when faced with setbacks.
Read Atomic Habits by JamesCleary.
I think it's James Cleary.
(19:32):
This is an excellent, must-readbook just to get you started on
setting small goals, all right.
The fourth strategic or fourthresilience technique is
establish a support network.
Connect with friends, family orcolleagues who encourage and
uplift you have.
(19:53):
A support network provides youwith emotional comfort and
practical advice during toughtimes.
Knowing you have people to leanon can significantly enhance
your resilience.
This is where I want to talkabout the power of a mastermind.
I actually kind of threedifferent ones.
I have one that's very businessfocused.
(20:13):
We focus on hot seats.
We focus on training each other, we focus on strategies, we
research, sometimes we do bookstudies.
We're a very focused businessmastermind and I'm so thankful
for these women.
They're smart, they're kind,they're good people, they're
(20:35):
rock stars.
And then I have another littlegroup that is also a similar
kind of thing, but we do talkabout business.
We do talk about if we're up ordown, we talk about which I've
been down lately, so it's beenvery discouraging, but they're
really great.
They're supportive emotionally.
We we're we take care of eachother kind of a mentally.
(20:58):
We check in every week.
So both of these groups meetonce a week.
Then I have another one whereit's like I was invited to a
data a little, a small littledata meet group, and that has
been so great.
These people are so smart and Iadore them and I am so thankful
to have been asked to beincluded and it has been very,
(21:21):
very helpful.
It's helping me understand SEOand tools and YDP and things
like that.
So it's been really great.
So my recommendation is to findsome people and if you can't
find them, then make oneyourself, be the leader of it
and start putting some peopletogether.
It does really make adifference, all right.
(21:42):
Another strategic or helpfultechnique is positive reframing.
When faced with challenges, tryto reframe your thoughts
positively Instead of thinking Ican't handle this.
Switch to what can I learn fromthis situation.
This shift in perspective cantransform obstacles into
(22:04):
opportunities, fostering a moreresilient and positive and
proactive mindset.
Now don't misunderstand me.
I'm not talking about positivetoxicity, which I do believe is
a real thing.
When we take terriblesituations and act like they're
supposed to be great, we canalways reframe things and think
about how can I learn from this,what, if I can?
(22:26):
I had a dear friend who satdown with me and was like we got
to work on your energy, we gotto work on your mindset.
What, like?
Start reframing it to what, ifI can.
And it had it really did make adifference.
That one sentence really hasmade a difference and I really
appreciate her.
But I'm not talking about likeI had my mom.
(22:47):
She broke her ankle and she'slike Well, now I have more time
to read or more time to likewhat.
You're allowed to be upset andmad when things don't go well.
In fact, it's important for youto feel your feelings.
I think when we push ourfeelings aside and pretend like
they're fine when they're not.
I don't think that's healthyeither.
I think we should giveourselves a little bit of time
to vent, to get it out of oursystem, and then we need to
(23:10):
reframe, then we need to moveforward.
You kind of want to giveyourself a deadline to reframe.
Then we need to move forward.
You kind of want to giveyourself a deadline.
So it because it.
I don't think we have to sayeverything is great, but I also
think if we go on too longthinking everything is terrible,
then it feels terrible and itis terrible.
So we have to do some reframing.
All right.
(23:30):
Next let's talk about sometargeted strategic insights.
These are key strategies forimmediate implementation to
enhance your store's visibilityand profitability.
All right, so the first thingyou need to do is know your
problem.
Is it traffic?
Is it conversion?
(23:50):
Is it units sold?
Is it everything?
Get to know why you are notgrowing.
So my best response to this isyour data playbook.
I'm saying this as a personwho's no longer an active
affiliate partner because Istepped back because it's so
busy, such a busy crowd.
(24:11):
There's so many differentpeople that are in favor of this
, and I still am in favor.
I highly promote it, but Ithink that if you join, you
should join through my friend,angie Kratzer.
She knows data and she offers avery good bonus, and if you
take the time to learn YDP, youcan figure out what your issue
is.
My issue is traffic and pageviews.
(24:33):
It's been my issue from day one.
So I have to focus on gettingpeople to my store.
I need to optimize my titles,my snippets, my descriptions.
I have to do all the SEO work.
I also need to focus on myemail list, getting people to my
store.
I may need to blog.
I may need to stop podcasting,I may need to who knows, do
(24:54):
something else to get people tomy store.
You may have a differentproblem and, honestly, if you do
, if you have a conversionproblem, your problem is much
easier to solve and that is thegood news.
So get YDP.
Let's talk strategic insights,key strategies for immediate
implementation to enhance yourstore's visibility and
(25:15):
profitability.
So we're gonna start with SEO.
Optimize for SEO.
Make sure your business iseasily discoverable by those
searching.
This includes incorporatingspecific keywords into your
website content and yourresources.
Encourage satisfied buyers toleave reviews, which can improve
(25:38):
your search engine ranking andattract more traffic.
People like Kristen Doyle.
She knows a lot about SEO.
She's an expert as well as YDPSEO tools.
Neil Patel is another expert.
Find someone that can help youwith SEO All right, next expert.
Find someone that can help youwith SEO all right, next tart.
(25:59):
The second targeted strategicinsight is to leverage social
media advertising.
Use targeted social mediaadvertising to reach.
Put your potential customers inyour niche.
Platforms like Facebook andInstagram offer tools to target
ads based on geographics,locations, demographics,
interests and behaviors,creating engaging content that
(26:19):
highlights special offers, newproducts or events at your store
.
You want people to see and wantpeople to come.
This not only boosts yourvisibility, but it can also
drive conversion and fostercommunity engagement.
I've been working on Facebookads.
I've been working on lead ads.
Lead ads is another veryhelpful thought.
(26:40):
Like you're building your list,where you can nurture these
people and get them to know,like and trust you, and then you
know, providing themopportunities for things that
will help them.
So I recommend Zach Spunkler.
I think Spunkler, spunkler,spunkler, I don't know how you
say it.
Anyway, he's very helpful.
He's really great.
(27:02):
He has like a $9.99 lead adbootcamp.
That's totally worth it andhe's really, really great.
I've also been trying my handat Pinterest ads, and did you
know that if you spend at least$10 a day on Pinterest, you get
a what is it called?
(27:23):
Like an account manager thathelps you analyze your ads and
helps you tweak things?
It's so great, such a helpfulthing, all right.
So great, such a helpful thing,all right.
The next strategic, targetedstrategic insight is cross
promotion.
Partner with other sellers thatcomplement your store.
(27:45):
They may even be directcompetition, but cross
promotions lead to more eyes onyour resources and the buyer
having more options.
When you collaborate on jointmarketing campaigns, combining
resources, you will enhancereach and visibility.
This strategy taps into anexisting customer base of the
partnering stores, potentiallydriving traffic and increasing
(28:07):
sales for both parties.
I also appreciate crosspromotions within my niche.
That has made such a bigdifference if I find people in
my niche.
If I'm in those bigger oneswhere it's kind of like a big,
large range, it don't do as wellas I do when it's really
focused.
Unfortunately, not everyoneplays fair and people are
(28:30):
constantly jumping intopromotions in which they weren't
invited.
And can you imagine going to aparty where you weren't invited,
just showing up?
I mean, it stinks not to beinvited.
I get that.
It absolutely does, but you cancontrol that with how you treat
others.
Barging in is not going to helpyou.
It actually hurts yousignificantly.
(28:51):
Your reputation is somethingthat you can control.
Make it what you want it to be.
All right, I'll get off mysoapbox.
All right?
So let's look at some effectivetools.
Here's a list of courses andapps and tools and experts that
I have found to be very helpful.
Now I want you to know right upfront that most of these things
(29:14):
I am not an affiliate partner,but I am for Digital Course
Academy with Amy Porterfield.
It's not currently open, sonothing that you can do about
that right now.
I do offer a very generousbonus if you join through me,
and I do weekly coaching and Ilove it, and I love to work with
(29:34):
groups of people that areinterested in creating courses
and I love to hold people's handas they go through GCA, which
can feel overwhelming.
So I did want to tell you thatup right, up front.
But join through me, don't jointhrough me.
It's just a really wonderfulexperience.
It teaches you more than justhow to launch and how to create
a digital course.
(29:55):
It's like getting a marketingdegree, so unbelievably helpful,
and I have more than made up myinvest, my initial investment,
by at least 10 or 15 percent,not percent times times that.
So it's been.
It's definitely been great.
But let's look at some of the ofthe tools.
All right, so digital courseAcademy I think that is is such
(30:18):
a is such a great one.
I also love YDP your dataplaybook with Beth and Jarrett
Boshea, not your averagemembership with Zach Spunkler.
Jumpstart has been reallyhelpful for me every year.
It's a great planning tool withErin Waters.
So these are just some of thetools.
Some other things to look at isthe I Am app.
(30:41):
Love this.
Get a mindset coach.
I have two Teresa Guthrie sounbelievably wonderful, and
Emily Draelis, who is mydaughter, who is also so good at
this, oh my goodness.
And money mindset books such ahuge help.
I definitely have mindsetissues around this.
I spoke about this at a TPTconference.
(31:03):
Two of my favorites are you Area Badass at Making Money by
Jennifer Shapiro and Rich, as Iwon't finish that, that's also a
really great one.
And then another book that Ilove is Mind Shift by Erwin
McManus.
So these are just some of thethings that I have found useful
(31:26):
and helpful.
There are so many tools.
Don't get overwhelmed, though.
Just take it one little bit ata time.
If you need to focus on SEO,then find the SEO person for you
.
If you need to focus on moneymindset, then find a few money
mindset books that will help youFind one.
Start there.
Need a mindset coach?
Pick a person.
(31:47):
Start there.
Just start somewhere, as Imyself figure out what to do
next.
I currently am doing thefollowing I'm reducing my
expenses, I'm increasing mytraffic, I'm taking on a
temporary part job if I have to.
I'm taking on additional incomestreams as I can.
I'm focusing on specificaudience.
(32:08):
I'm going to keep going.
I'm not going to give up, evenif I have to pivot for a while.
I'm not giving up.
I'm doing mindset work, I'mworking on my physical exercise
routine and I'm focused on mymastermind All right, so those
(32:31):
are just some ideas, and thatabout covers it.
So one thing more that I want toshare, and that is I found this
upon searching forinspirational quotes and around
failure and success, and I thinkit is an.
It's excellent and I think it'srelevant.
The ironic part is it's writtenby my brother, who is a
director and producer and whohas been wildly successful but
is currently on the struggle bus.
But I have no doubt that hewill rise a Phoenix once more,
(32:57):
as will you, and I'm going tosay it as well, I will too.
I think that we, I think we cando it.
So I'd like to share, to sharethat letter with you, um, and if
you are um thinking, I don'twant to listen to her read, I do
have a link to it in your notes, but I'm gonna, I'm gonna try
(33:19):
anyway.
So I often post achievements andaccomplishments, projects I've
completed personally as anartist, projects and campaigns.
My company has rocked awards,we've snagged lists, we've been
placed on honors and flatteringarticles and all kinds of good
news, accolades and wins.
I'm so grateful for all thesuccess and gifts I've been
(33:41):
blessed to receive and be a partof, and for all the people I've
had the pleasure of association, support and contribution.
However, I realize that itpaints a very one-sided picture
of things, half of the story,overlooking or ignoring the
other half, perhaps the mostimportant half of all, when the
success I've been fortunateenough to achieve there has, or,
(34:04):
with the success I've beenfortunate enough to achieve,
there has been an equal, if notgreater amount of losses and
failures along the way.
And while I share successpublicly, I don't share the
losses, the setbacks and thefailures.
In a world that works hard tocreate an image of success or at
least the most flatteringversion of self possible,
regardless of the degree ofwhole truth, I'm inspired to dig
(34:27):
deeper, open up and share aversion of myself that is closer
to the truth, in hopes it mayinspire others to know that
their truth is not alone andsuccess is likely.
One more turn around the bend,one more decision to go and, yes
, one more failure away.
So this letter is one to saythat I still lose, I still fail
(34:50):
and I still make mistakes everyday, all the time, and I'm as
grateful for that as I am, forsuccess is in fact those
failures, those losses, thosemistakes that have led to more
success, perhaps, than thesuccess itself.
What I found is that when youfail, you learn the lessons you
(35:11):
need to succeed and have theopportunity to grow stronger
than you were before the failure, as long as you remain open to
it.
If you truly settle with thefailure, let go of your wounded
ego and the jilted sense ofexpectation that marries itself
to the idea of succeeding.
There lies the greatestopportunity to learn, to grow,
(35:35):
to evolve.
If you can truly divorceyourself from the perception of
what success means, of theconcept of where succeeding and
even the smallest of tasks mightlead you or how it might make
you feel you might just becomeone with the experience the task
was meant to deliver to you inthe first place.
If you can really let go of theideal image of who the success
(35:58):
might make you become orwhatever image you feel will
outwardly project for the worldto see real growth, true
evolution and the great keys tosuccess can actually enter the
space your open heart and mindare built to allow, actually
enter the space your open heartand mind are built to allow.
(36:19):
It is in these failures thatI've come to learn that every
single thing happens exactly asit should, filled with all kinds
of profound purpose and deepreason.
I believe your losses and yourfailures are always meant to be.
If you can open up to that fact, allow it to be, trust that you
have just been guided to whereyou were meant to go, not where
you thought you should go, youcan learn the real lesson in
(36:41):
failure, and failure holds someof the greatest lessons life has
to offer.
If you can just be the loss andown it, move through it and not
around it, over it or away fromit, if you can truly accept it
with the same openness andgratitude, you'd grant your
success, you might see the truemeaning behind your journey.
You may perhaps realize thethings you are meant to work on,
(37:03):
the strengths you are meant tostill gain or refine, and the
ultimate path you're meant to beupon.
If you can open up and be withevery moment, especially the
hardest ones that comes withyour losses, you might just find
that these failures build theblocks that lead to the ultimate
success.
So I share this with anyone whothinks shit, how does one
(37:24):
succeed when I fail?
Or how does one achieve thethings I'm hoping to achieve,
and why do I lose or fail whenit seems easy, effortless or
painless for others?
The truth, at least for me, isthat I fail.
I fail small, I fail big and Ifail all the time.
And anyone who wins also fails,and likely fails often and hard
(37:48):
.
But those that truly win simplyembrace, learn and grow from
their failures.
So I share this as a reminderthat winners lose and successful
people fail.
Champions fall down on the roadto the championship.
However, I believe it is whatyou do with your losses and
failures that truly lead to yourultimate success, and how you
(38:11):
pick yourself back up.
That prepares you to be a truechampion, for whatever that's
worth.
I felt the need to share it, soI thought that was a really I
thought it was an inspiringletter and I think it's one we
need to remember.
And I have one more littlequote to share with you, and
then I'll send you on your way,and it's a little blurry, so
(38:33):
sorry about that.
When you come out of the storm,you won't be the same person
that walked in.
That's what the storm is allabout.
So I hope that you got someideas of things that you can do,
some some maybe some specificlittle strategies, maybe some
(38:53):
things that you might try.
No matter what, I hope that youat least know that you're not
alone and that you are worthyand that you are incredible and
that you are capable, and if youhave to pivot, you pivot, but
you can pick yourself back upand you keep going.
Thank you for letting me be asmall part of your experience.
(39:13):
I hope you're having a smallpart of your experience.
I hope you're having awonderful time, take care and
thank you for joining me forthis episode.
I just want to remind you if youare feeling like I need a
different track, I needsomething new, I need to add
something.
I really am thinking aboutcourses, but I didn't want to
commit to the bootcamp.
I'm not sure I want to committo DCA then check out this free
(39:36):
website by Amy Porterfield andcome join me.
Trina Debery,teachingandlearningcom.
Forward slash AP masterclass,even if you get nothing out of
it, except for the fact thatit's such an incredible
experience because she does itlive in this unbelievable way
and you can see what it mightlook like down the line.
(39:59):
Like I mean, this is shootingfor the stars, my friend.
So just come, take a peek andremember Teacherpreneurs, I am
proud to stand among you and, ifyou're feeling it, I'd love for
you to rate, review andsubscribe to the show so you
don't miss a thing.
You can also catch me onFacebook at Teacherpreneurs
Raise your Hand or on my website, trina Debery, teaching and
(40:23):
Learning.
Teacherpreneurs, raise yourHand.
I'll catch you next time.
Bye for now.
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