December 11, 2024 • 22 mins
If you’ve ever wondered what makes some courses worth $1,000 or more while others struggle to sell at $97, this episode is for you. Inside Teaching Mastery Academy, we’re breaking down the exact strategies you need to elevate your course from standard to standout.
I’m sharing how to craft a transformation promise that cuts through the noise, speaks directly to your audience’s biggest pain points, and delivers the kind of results they’ll happily pay a premium for. We’ll also dive into creating a signature framework that positions your course as uniquely yours—complete with branded names and cohesive structure that sets you apart from everyone else in your niche.
But that’s not all. We’ll talk about the game-changing impact of offering exclusive, personalized support and why it’s the secret sauce to creating an unforgettable learning experience. Plus, I’ll walk you through how to price your course strategically using pricing psychology, gather social proof that does the selling for you, and overcome the self-doubt that might be holding you back from charging what you’re really worth.
This episode is packed with actionable tips and fresh insights to help you confidently charge more, deliver an incredible experience, and create a course your students will rave about. Grab your coffee, your notebook, and let’s get to work!
Think of your course (or your course idea,) like a luxury car. People won’t pay top dollar unless it’s high quality, delivers an incredible experience, and meets their needs perfectly. Teaching Mastery Academy teaches course creators like you how to ‘build’ that luxury-level course—one that students trust, complete, and rave about, justifying premium pricing every time. Ready to take your expertise and ensure your digital course stands out from the crowd? Premium courses (and premium returns) start with the core teaching fundamentals that all the best course creators instinctively do, but now I'm showing you how! Join the VIP waitlist for Teaching Mastery Academy now! Click here to learn more.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey there and welcome back to Teaching Mastery
Academy.
If you've ever wondered howsome entrepreneurs seem to
effortlessly charge $997, $1497or even $5000 for their courses,
while you're stuck feeling like$197 is as high as you can go,
today's episode is going to blowyour mind.
(00:22):
Here's the truth.
The difference between astandard course and a premium
course isn't just the price tag.
It's the experience, theresults and the perceived value.
And spoiler alert, my friend,turning your course into a
premium offer doesn't meanworking yourself into the ground
(00:42):
or piling on hours of extracontent.
It's about being strategic.
Strategic with thetransformation you deliver,
strategic on how you positionyour course and the way you
create a mixed level experiencefor your students.
So by the end of this episode,you'll know exactly how to
elevate your course, hopefullycharge premium prices and
(01:04):
attract buyers who are eager topay what your experience is
worth.
I'm going to walk you throughthe actionable steps some unique
strategies I've never sharedbefore and a little mindset work
to help you level up.
So grab your coffee, yournotebook and get ready to take
some notes, my friend, becausethis is going to be good.
Let's start with the foundationof every premium course the
(01:28):
transformation you promise yourstudents.
Here's where a lot of coursecreators go wrong.
They try to teach everythingthey know instead of focusing on
the one big result that theirstudents are desperate for.
If you want to charge premiumprices, your transformation
promise needs to feel like agame changer.
It can't be vague or nice tohave.
(01:48):
It's got to solve a specifichigh-stakes problem.
Ask yourself what is the urgentpain point your audience is
experiencing right now, and it'sgot to be urgent.
Your audience has got to be inso much pain with this pain
point that they are desperatefor a solution.
Much pain with this pain pointthat they are desperate for a
solution.
You also need to ask yourselfwhat's the high value result
(02:09):
they're willing to pay a premiumprice for.
In other words, it's got tohave value in their eyes.
It's not good enough for you tothink it's valuable.
You have to convince youraudience that they think it's
premium.
So, for example, let's say youhave a course on social media
marketing.
A standard course might promiselearn how to grow your social
media following.
Well, that's fine, but it's notpremium.
(02:31):
A premium transformationpromise might sound something
like this by the end of thisprogram, you'll build a
profitable Instagram strategythat brings in $10,000 a month
in sales without spending a dimeon ads.
Can you hear the difference?
The premium promise is specific, it's measurable and it taps
(02:54):
into a desire for financialsuccess which your audience sees
as worth paying for.
So when you are thinking abouthow to elevate your existing
course, or you're looking foryour next course idea for your
online digital presence, thenremember that your
transformation statement needsto be super, super, super
(03:15):
specific.
Now, premium courses aren't justabout the result.
They're about how you deliverit.
If you want to charge more, youneed to position yourself as an
expert with a very uniqueapproach to your niche, and this
is where your signatureframework comes in.
Now, a signature framework isyour step-by-step process for
delivering the transformation.
(03:35):
It's what sets you apart fromevery other course out there,
and here's how to create yours.
I've got three steps that I usefor my own Teaching Mastery
Academy students and for my owncourse creation as well.
So step one is break down yourprocess.
So map out the steps that yourstudents need to follow to
achieve the transformation.
Really, really plan it out.
(03:58):
Micro plan.
Look at those steps, make surethat they are clear and they are
relevant to your transformationpromise.
Step two is to name each step,so give each part of your
framework a unique branded name.
For example, instead of stepone, set your goals.
You call it the visionalignment methods.
Can you see?
(04:18):
We're beginning to bring inlanguage that's going to be
unique to your brand.
That's going to be unique toyour brand.
That's going to be unique toyour course.
People will relate that withexpertise and confidence that
you have in your attentionability.
Now step three is to brand yourframework.
So package your process underone cohesive name, like the
Profitable Instagram Blueprintor the Confidence to Lead System
(04:42):
or the confidence to leadsystem.
Get creative with branding.
Get creative with coming upwith a title for your framework
that really stands out in acrowded marketplace.
Use language that people mightnot necessarily use all the time
, because people are gettingreally tired of the generic,
overused terms and phrases thatwe always see.
(05:02):
If you can come up with asignature framework, it will
position you as an authoritywith a proven system, and people
are willing to pay far more forsomething that feels exclusive
and tested and unique to you,unique to your brand voice.
We are in an age of AI now andpeople are getting a lot more
discerning online when it comesto purchasing digital courses,
(05:24):
as to what's just simplyinformation that's being chewed
up and spat out and what'sactual knowledge your knowledge
that you are imparting thatnobody else has that unique
approach with.
It's really important to startfine-tuning that and creating a
signature framework around that.
It's something that we teach inTeaching Mastery Academy,
(05:50):
because Teaching Mastery Academyis all about creating premium
courses and premium courseexperiences for a market,
because the more premium and themore quality your course is,
obviously then you can command ahigher price point for it,
because people appreciatequality.
And once again, in a crowdedmarketplace where the quality of
online courses is relativelyuntested and there are so many
(06:13):
people at different price pointscontributing to the digital
course creation economy, youreally need to start looking at
how you can elevate your coursesand have a premium offering.
Okay, and now we need to lookat premium level support.
So, when it comes totransforming your course into a
(06:34):
premium offer so that you cancharge more, there's a big
misconception around that.
To charge premium prices, youto add more content, but content
isn't the answer.
Better support is.
So when students invest in apremium course, they're paying
for access to you and yourexpertise.
They want to feel guided, theywant to feel supported and they
(06:56):
want to feel taken care of.
Now, that's not alwaysnecessary in a, an evergreen
course or a course where you arenot teaching it live.
So some ways you can add premiumlevel support in most scenarios
is you can look at groupcoaching calls so you can offer
Q&A sessions where students canget direct feedback from you,
but they might submit theirquestions ahead of time and then
(07:18):
you can go through and prepareso that you're only answering
the same question once.
You can look at a privatecommunity so you can create an
exclusive Facebook group or aSlack channel where students can
connect with you and they canalso connect with each other.
They can support each other.
That mentoring that goes on inprivate communities is so
valuable because people helpeach other out.
(07:41):
So you might not necessarilyhave to contribute at all to the
day-to-day running and adviceof it if you have a good network
of course creators within yourgroup that are there to inspire
and help each other.
On the community the powernever underestimate the power of
community.
And then, obviously, for trueVIP service, you can look at the
(08:04):
one-to-one access.
You could include limitedone-on-one coaching or feedback
sessions if this is a reallyhigh priced point course.
But even if you don't want tooffer live coaching, you can
create a feedback loop byincluding assignments and
inviting your students who aretaking your course to submit
(08:25):
their work for a review, forexample.
Personalized feedback can makeyour course feel more high touch
without requiring hours of yourtime, and every course platform
has that opportunity.
I use Kajabi, and Kajabi hasthat feedback loop built in, and
I know all the other main oneswill have some sort of option as
well.
(08:46):
Now, talking of premium pricing,remember that it is all about
perceived value, and one of theeasiest ways to elevate your
digital course is by upgradingthe overall experience.
So think about it like thiswhen you walk into a luxury
hotel, for example, everythingfrom the scent in the lobby to
the thread counts of the sheetsfeels intentional and they feel
(09:09):
high quality.
Now your course should feel thesame way, and here are some
ways to level up your courseexperience.
I'll give you three examples.
Look at your professionalbranding.
What is your branding like?
So invest in a polished designfor your slides, for your PDFs
and your course platform.
Keep all your colors consistent, choose two or three fonts and
(09:33):
use those same fonts throughoutyour materials.
And this is where Canva comesinto play.
Canva templates are great, butremember that premium students
expect something next level.
So do look at things likehaving a logo, having a
consistent feel across yourpages and across your
(09:54):
presentations and your coursesand your workbooks.
So everything needs to feelpolished and it needs to feel
consistent.
Also, think about high qualityvideos.
You don't need a professionalstudio, but do look at upgrading
your lighting, your audio andediting, because this can go a
long way.
And if you are relying on youriPhone which is totally fine
(10:15):
make sure you've got some goodlighting around it.
Buy a ring light or buy somesort of a light that can go with
an iPhone or can sit on atripod, and really make sure
that the editing software thatyou're using for your videos and
for your courses has got goodediting software in it, it's got
studio sound or it's got theability to transform, take out
(10:39):
all the echoes in the room, thatkind of thing.
And then, finally, think abouta welcome package.
So consider sending yourstudents a physical welcome kit
with branded materials.
It is a small gesture thatmakes a big impact and if
physical is too difficult, thenyou can look at a virtual or a
digital one.
Once again, we go through allof this in Teaching Mastery
(11:01):
Academy with lots and lots andlots of ideas and inspiration
for you to get started with yourown courses.
And don't forget to includesome surprise bonuses that
students don't know about whenthey enroll.
I love this one.
I do this all the time atTeaching Mastery Academy, so,
whether it's a bonus module or aspecial life training, these
little extras make your studentsfeel like they are getting far
(11:24):
more than what they pay for.
Now let's talk about pricingpsychology, seeing as we are on
the topic of premium pricing.
And when you position yourcourse as a premium offer, the
price itself becomes part of thevalue.
This is the magic with it.
Here's what I mean.
Becomes part of the value.
(11:45):
This is the magic with it.
Here's what I mean.
A $97 course feels like abeginner's course at that price
point.
When you're paying for that,that's what your expectations
are like.
Now a $997 course feels like aserious, results-driven
investment.
So the higher the price, themore your audience assumes
they'll get a higher qualityexperience.
But you need to be strategic,and here's how Anchor your price
(12:08):
.
Always mention the true valueof your course.
First, for example, if yourcourse is based at 997, say, you
could say, for example, thisprogram is easily worth $5,000
based on the transformationyou'll achieve.
So this sets a mental anchorfor your audience and you can
also offer tiered pricing.
(12:28):
So if you create multiple tiersfor your audience and you can
also offer tiered pricing, so ifyou create multiple tiers for
your course, such as aself-paced version for the 997
and then a VIP version withcoaching for 1497, then this
gives students options whilestill emphasizing the value of
your premium package.
And thirdly, you can also usepayment plans.
So breaking down the cost intosmaller monthly payments makes a
(12:51):
higher price point feel farmore accessible.
But remember, premium pricingisn't just about the number,
it's about communicating thevalue to your students.
It's about communicating thevalue that your students are
getting in return.
The price becomes irrelevant ifyou have defined and explained
(13:12):
and conveyed the value to yourstudents accurately.
Now, if you want to chargepremium prices, your audience
needs to believe in the resultsyour course is going to be
delivering, and this is wheresocial proof comes in.
Here's what to include or whatto think about when you are
bringing in social proof.
You can look at testimonials.
Obviously, that's the mostobvious one so you could share
(13:35):
success stories from paststudents, especially ones that
highlight the measurable results.
But you can also look at beforeand after examples so you can
show how your course transformedsomeone's life or someone's
business.
And you can also look at casestudies, so walk your audience
through a detailed example ofhow your course delivered
(13:55):
results.
Now, remember, a lot of peoplein this position of wanting to
create a premium course mightnot already have those
testimonials.
Don't worry, if you'relaunching a premium course for
the first time, consider runninga beta round at a lower price
in exchange for some detailedfeedback and testimonials,
because these testimonials willbe invaluable for your premium
(14:18):
launch.
And if you can't, if you're noteven at that stage, then I
suggest that you ask somecontacts that you might know in
the industry, or some friendsthat are willing to give you
some objective feedback abouthow they found taking your
course if it's something thatyou think that they would find
valuable and getting thosetestimonials that way, and then
you can slowly build on it fromthere.
(14:39):
Now, when it comes to premiumpricing, there's a little bit of
an elephant in the room, andit's this.
The biggest obstacle tocharging premium prices is
usually you, and I'll tell youwhy.
If you're feeling nervous aboutraising your prices, I want you
to think about this whensomeone invests more in your
(15:00):
course, they're more likely toshow up, they're more likely to
put in the work and they're morelikely to achieve the
transformation you're promising,which means more testimonials
for you.
So premium pricing isn't justabout what you're earning.
It's about the value you'recreating for your students.
We've got to flip that on itshead.
It's not about what ourturnover is as course creators
(15:20):
or how much we're making.
We really need to be looking athow we can serve our community.
So ask yourself are you holdingback from charging what you're
worth because of your own doubtsor fears?
Is that getting in the way anddo you believe in the
transformation that you'reoffering?
Because if you're strugglingwith this, remind yourself
(15:41):
you're not just selling a course.
You're selling a life-changingtransformation and that's
priceless.
And I know as, as entrepreneurs, we get this imposter syndrome
in our head.
It's a mental battle betweenwhat we want to offer and help
our community with versus.
Is it going to be good enoughor they like it?
And I think we just need to beconfident and start small, test
(16:06):
out the ideas, slowly build onit with the feedback that we get
from our community until weknow that what we're offering is
really valuable.
Okay, so we've covered quite abit quite quickly, so let's do a
quick recap.
To turn your course into apremium offer, we've covered
seven steps.
So step one was to redefineyour transformation promise to
(16:29):
focus on high value results.
Step two was to create asignature framework that
positions you, my friend, as anexpert, because you are one in
your niche.
You know you are.
You wouldn't be listening tothis podcast if you didn't have
an expertise where you weren'tgood at something, but you were
considering turning into adigital course expertise where
(16:49):
you're good at something, butyou are considering turning into
a digital course.
So we need to create aframework, a signature framework
, around you as an expert.
Step three is to add premiumlevel support to elevate the
experience.
So think about ways that we canreally start to VIP this course
idea of yours.
Step four is to level up thedesign and delivery to increase
perceived value.
Everything needs to lookpolished and slick, and remember
(17:13):
that when we're in the ideatesting phase, obviously you're
not going to have everythingslick and polished because you
won't have built it yet.
But once you get an idea thatpeople are willing to pay for
and you start creating thecourse, make sure that at some
point along that path, at somepoint along that journey, you
keep everything slick, polishedand uniform.
(17:35):
So step five is use pricingpsychology to confidently charge
more.
It's all about the perceivedvalue of what you're offering.
And step six was to show proofof transformation through
testimonials and your casestudies.
And step six was to show proofof transformation through
testimonials and your casestudies.
And remember, if you haven'tgotten there yet, then start
small, start local.
And then step seven is to shiftyour mindset and own the value
(17:59):
of what you're offering.
Be confident, stand proud inyour product, in your offer,
because it's valuable and youare making a contribution to
your community for the better.
Courses are helping people toimprove their circumstance or
their situation.
They have come to you for help.
Remember that here's the thingturning your course into a
(18:20):
premium offer isn't aboutworking harder.
It's about working smarter andbeing intentional with every
element of your course.
Now, if this episode got yourwheels turning, don't stop here.
Take one step today to startelevating your course and if
you're ready to go deeper checkout Teaching Mastery Academy,
where I help entrepreneurs justlike you, my friend build
(18:41):
premium courses that sell andserve.
So everything we've coveredtoday we go into in so much more
detail and more with TMATeaching Mastery Academy.
I'll put the link to thewaitlist in the show notes
because it's currently closed atthe moment, but if you are
interested in getting on the VIPwaitlist, then I will link it
in the show notes.
(19:02):
So until next time, my friend,keep creating, keep serving and
remember you have the power totransform lives and your course
should reflect that.
Bye for now.
Hey there and welcome back to Teaching Mastery
Academy.
If you've ever wondered howsome entrepreneurs seem to
effortlessly charge $997, $1497or even $5000 for their courses,
while you're stuck feeling like$197 is as high as you can go,
today's episode is going to blowyour mind.
(00:22):
Here's the truth.
The difference between astandard course and a premium
course isn't just the price tag.
It's the experience, theresults and the perceived value.
And spoiler alert, my friend,turning your course into a
premium offer doesn't meanworking yourself into the ground
(00:42):
or piling on hours of extracontent.
It's about being strategic.
Strategic with thetransformation you deliver,
strategic on how you positionyour course and the way you
create a mixed level experiencefor your students.
So by the end of this episode,you'll know exactly how to
elevate your course, hopefullycharge premium prices and
(01:04):
attract buyers who are eager topay what your experience is
worth.
I'm going to walk you throughthe actionable steps some unique
strategies I've never sharedbefore and a little mindset work
to help you level up.
So grab your coffee, yournotebook and get ready to take
some notes, my friend, becausethis is going to be good.
Let's start with the foundationof every premium course the
(01:28):
transformation you promise yourstudents.
Here's where a lot of coursecreators go wrong.
They try to teach everythingthey know instead of focusing on
the one big result that theirstudents are desperate for.
If you want to charge premiumprices, your transformation
promise needs to feel like agame changer.
It can't be vague or nice tohave.
(01:48):
It's got to solve a specifichigh-stakes problem.
Ask yourself what is the urgentpain point your audience is
experiencing right now, and it'sgot to be urgent.
Your audience has got to be inso much pain with this pain
point that they are desperatefor a solution.
Much pain with this pain pointthat they are desperate for a
solution.
You also need to ask yourselfwhat's the high value result
(02:09):
they're willing to pay a premiumprice for.
In other words, it's got tohave value in their eyes.
It's not good enough for you tothink it's valuable.
You have to convince youraudience that they think it's
premium.
So, for example, let's say youhave a course on social media
marketing.
A standard course might promiselearn how to grow your social
media following.
Well, that's fine, but it's notpremium.
(02:31):
A premium transformationpromise might sound something
like this by the end of thisprogram, you'll build a
profitable Instagram strategythat brings in $10,000 a month
in sales without spending a dimeon ads.
Can you hear the difference?
The premium promise is specific, it's measurable and it taps
(02:54):
into a desire for financialsuccess which your audience sees
as worth paying for.
So when you are thinking abouthow to elevate your existing
course, or you're looking foryour next course idea for your
online digital presence, thenremember that your
transformation statement needsto be super, super, super
(03:15):
specific.
Now, premium courses aren't justabout the result.
They're about how you deliverit.
If you want to charge more, youneed to position yourself as an
expert with a very uniqueapproach to your niche, and this
is where your signatureframework comes in.
Now, a signature framework isyour step-by-step process for
delivering the transformation.
(03:35):
It's what sets you apart fromevery other course out there,
and here's how to create yours.
I've got three steps that I usefor my own Teaching Mastery
Academy students and for my owncourse creation as well.
So step one is break down yourprocess.
So map out the steps that yourstudents need to follow to
achieve the transformation.
Really, really plan it out.
(03:58):
Micro plan.
Look at those steps, make surethat they are clear and they are
relevant to your transformationpromise.
Step two is to name each step,so give each part of your
framework a unique branded name.
For example, instead of stepone, set your goals.
You call it the visionalignment methods.
Can you see?
(04:18):
We're beginning to bring inlanguage that's going to be
unique to your brand.
That's going to be unique toyour brand.
That's going to be unique toyour course.
People will relate that withexpertise and confidence that
you have in your attentionability.
Now step three is to brand yourframework.
So package your process underone cohesive name, like the
Profitable Instagram Blueprintor the Confidence to Lead System
(04:42):
or the confidence to leadsystem.
Get creative with branding.
Get creative with coming upwith a title for your framework
that really stands out in acrowded marketplace.
Use language that people mightnot necessarily use all the time
, because people are gettingreally tired of the generic,
overused terms and phrases thatwe always see.
(05:02):
If you can come up with asignature framework, it will
position you as an authoritywith a proven system, and people
are willing to pay far more forsomething that feels exclusive
and tested and unique to you,unique to your brand voice.
We are in an age of AI now andpeople are getting a lot more
discerning online when it comesto purchasing digital courses,
(05:24):
as to what's just simplyinformation that's being chewed
up and spat out and what'sactual knowledge your knowledge
that you are imparting thatnobody else has that unique
approach with.
It's really important to startfine-tuning that and creating a
signature framework around that.
It's something that we teach inTeaching Mastery Academy,
(05:50):
because Teaching Mastery Academyis all about creating premium
courses and premium courseexperiences for a market,
because the more premium and themore quality your course is,
obviously then you can command ahigher price point for it,
because people appreciatequality.
And once again, in a crowdedmarketplace where the quality of
online courses is relativelyuntested and there are so many
(06:13):
people at different price pointscontributing to the digital
course creation economy, youreally need to start looking at
how you can elevate your coursesand have a premium offering.
Okay, and now we need to lookat premium level support.
So, when it comes totransforming your course into a
(06:34):
premium offer so that you cancharge more, there's a big
misconception around that.
To charge premium prices, youto add more content, but content
isn't the answer.
Better support is.
So when students invest in apremium course, they're paying
for access to you and yourexpertise.
They want to feel guided, theywant to feel supported and they
(06:56):
want to feel taken care of.
Now, that's not alwaysnecessary in a, an evergreen
course or a course where you arenot teaching it live.
So some ways you can add premiumlevel support in most scenarios
is you can look at groupcoaching calls so you can offer
Q&A sessions where students canget direct feedback from you,
but they might submit theirquestions ahead of time and then
(07:18):
you can go through and prepareso that you're only answering
the same question once.
You can look at a privatecommunity so you can create an
exclusive Facebook group or aSlack channel where students can
connect with you and they canalso connect with each other.
They can support each other.
That mentoring that goes on inprivate communities is so
valuable because people helpeach other out.
(07:41):
So you might not necessarilyhave to contribute at all to the
day-to-day running and adviceof it if you have a good network
of course creators within yourgroup that are there to inspire
and help each other.
On the community the powernever underestimate the power of
community.
And then, obviously, for trueVIP service, you can look at the
(08:04):
one-to-one access.
You could include limitedone-on-one coaching or feedback
sessions if this is a reallyhigh priced point course.
But even if you don't want tooffer live coaching, you can
create a feedback loop byincluding assignments and
inviting your students who aretaking your course to submit
(08:25):
their work for a review, forexample.
Personalized feedback can makeyour course feel more high touch
without requiring hours of yourtime, and every course platform
has that opportunity.
I use Kajabi, and Kajabi hasthat feedback loop built in, and
I know all the other main oneswill have some sort of option as
well.
(08:46):
Now, talking of premium pricing,remember that it is all about
perceived value, and one of theeasiest ways to elevate your
digital course is by upgradingthe overall experience.
So think about it like thiswhen you walk into a luxury
hotel, for example, everythingfrom the scent in the lobby to
the thread counts of the sheetsfeels intentional and they feel
(09:09):
high quality.
Now your course should feel thesame way, and here are some
ways to level up your courseexperience.
I'll give you three examples.
Look at your professionalbranding.
What is your branding like?
So invest in a polished designfor your slides, for your PDFs
and your course platform.
Keep all your colors consistent, choose two or three fonts and
(09:33):
use those same fonts throughoutyour materials.
And this is where Canva comesinto play.
Canva templates are great, butremember that premium students
expect something next level.
So do look at things likehaving a logo, having a
consistent feel across yourpages and across your
(09:54):
presentations and your coursesand your workbooks.
So everything needs to feelpolished and it needs to feel
consistent.
Also, think about high qualityvideos.
You don't need a professionalstudio, but do look at upgrading
your lighting, your audio andediting, because this can go a
long way.
And if you are relying on youriPhone which is totally fine
(10:15):
make sure you've got some goodlighting around it.
Buy a ring light or buy somesort of a light that can go with
an iPhone or can sit on atripod, and really make sure
that the editing software thatyou're using for your videos and
for your courses has got goodediting software in it, it's got
studio sound or it's got theability to transform, take out
(10:39):
all the echoes in the room, thatkind of thing.
And then, finally, think abouta welcome package.
So consider sending yourstudents a physical welcome kit
with branded materials.
It is a small gesture thatmakes a big impact and if
physical is too difficult, thenyou can look at a virtual or a
digital one.
Once again, we go through allof this in Teaching Mastery
(11:01):
Academy with lots and lots andlots of ideas and inspiration
for you to get started with yourown courses.
And don't forget to includesome surprise bonuses that
students don't know about whenthey enroll.
I love this one.
I do this all the time atTeaching Mastery Academy, so,
whether it's a bonus module or aspecial life training, these
little extras make your studentsfeel like they are getting far
(11:24):
more than what they pay for.
Now let's talk about pricingpsychology, seeing as we are on
the topic of premium pricing.
And when you position yourcourse as a premium offer, the
price itself becomes part of thevalue.
This is the magic with it.
Here's what I mean.
Becomes part of the value.
(11:45):
This is the magic with it.
Here's what I mean.
A $97 course feels like abeginner's course at that price
point.
When you're paying for that,that's what your expectations
are like.
Now a $997 course feels like aserious, results-driven
investment.
So the higher the price, themore your audience assumes
they'll get a higher qualityexperience.
But you need to be strategic,and here's how Anchor your price
(12:08):
.
Always mention the true valueof your course.
First, for example, if yourcourse is based at 997, say, you
could say, for example, thisprogram is easily worth $5,000
based on the transformationyou'll achieve.
So this sets a mental anchorfor your audience and you can
also offer tiered pricing.
(12:28):
So if you create multiple tiersfor your audience and you can
also offer tiered pricing, so ifyou create multiple tiers for
your course, such as aself-paced version for the 997
and then a VIP version withcoaching for 1497, then this
gives students options whilestill emphasizing the value of
your premium package.
And thirdly, you can also usepayment plans.
So breaking down the cost intosmaller monthly payments makes a
(12:51):
higher price point feel farmore accessible.
But remember, premium pricingisn't just about the number,
it's about communicating thevalue to your students.
It's about communicating thevalue that your students are
getting in return.
The price becomes irrelevant ifyou have defined and explained
(13:12):
and conveyed the value to yourstudents accurately.
Now, if you want to chargepremium prices, your audience
needs to believe in the resultsyour course is going to be
delivering, and this is wheresocial proof comes in.
Here's what to include or whatto think about when you are
bringing in social proof.
You can look at testimonials.
Obviously, that's the mostobvious one so you could share
(13:35):
success stories from paststudents, especially ones that
highlight the measurable results.
But you can also look at beforeand after examples so you can
show how your course transformedsomeone's life or someone's
business.
And you can also look at casestudies, so walk your audience
through a detailed example ofhow your course delivered
(13:55):
results.
Now, remember, a lot of peoplein this position of wanting to
create a premium course mightnot already have those
testimonials.
Don't worry, if you'relaunching a premium course for
the first time, consider runninga beta round at a lower price
in exchange for some detailedfeedback and testimonials,
because these testimonials willbe invaluable for your premium
(14:18):
launch.
And if you can't, if you're noteven at that stage, then I
suggest that you ask somecontacts that you might know in
the industry, or some friendsthat are willing to give you
some objective feedback abouthow they found taking your
course if it's something thatyou think that they would find
valuable and getting thosetestimonials that way, and then
you can slowly build on it fromthere.
(14:39):
Now, when it comes to premiumpricing, there's a little bit of
an elephant in the room, andit's this.
The biggest obstacle tocharging premium prices is
usually you, and I'll tell youwhy.
If you're feeling nervous aboutraising your prices, I want you
to think about this whensomeone invests more in your
(15:00):
course, they're more likely toshow up, they're more likely to
put in the work and they're morelikely to achieve the
transformation you're promising,which means more testimonials
for you.
So premium pricing isn't justabout what you're earning.
It's about the value you'recreating for your students.
We've got to flip that on itshead.
It's not about what ourturnover is as course creators
(15:20):
or how much we're making.
We really need to be looking athow we can serve our community.
So ask yourself are you holdingback from charging what you're
worth because of your own doubtsor fears?
Is that getting in the way anddo you believe in the
transformation that you'reoffering?
Because if you're strugglingwith this, remind yourself
(15:41):
you're not just selling a course.
You're selling a life-changingtransformation and that's
priceless.
And I know as, as entrepreneurs, we get this imposter syndrome
in our head.
It's a mental battle betweenwhat we want to offer and help
our community with versus.
Is it going to be good enoughor they like it?
And I think we just need to beconfident and start small, test
(16:06):
out the ideas, slowly build onit with the feedback that we get
from our community until weknow that what we're offering is
really valuable.
Okay, so we've covered quite abit quite quickly, so let's do a
quick recap.
To turn your course into apremium offer, we've covered
seven steps.
So step one was to redefineyour transformation promise to
(16:29):
focus on high value results.
Step two was to create asignature framework that
positions you, my friend, as anexpert, because you are one in
your niche.
You know you are.
You wouldn't be listening tothis podcast if you didn't have
an expertise where you weren'tgood at something, but you were
considering turning into adigital course expertise where
(16:49):
you're good at something, butyou are considering turning into
a digital course.
So we need to create aframework, a signature framework
, around you as an expert.
Step three is to add premiumlevel support to elevate the
experience.
So think about ways that we canreally start to VIP this course
idea of yours.
Step four is to level up thedesign and delivery to increase
perceived value.
Everything needs to lookpolished and slick, and remember
(17:13):
that when we're in the ideatesting phase, obviously you're
not going to have everythingslick and polished because you
won't have built it yet.
But once you get an idea thatpeople are willing to pay for
and you start creating thecourse, make sure that at some
point along that path, at somepoint along that journey, you
keep everything slick, polishedand uniform.
(17:35):
So step five is use pricingpsychology to confidently charge
more.
It's all about the perceivedvalue of what you're offering.
And step six was to show proofof transformation through
testimonials and your casestudies.
And step six was to show proofof transformation through
testimonials and your casestudies.
And remember, if you haven'tgotten there yet, then start
small, start local.
And then step seven is to shiftyour mindset and own the value
(17:59):
of what you're offering.
Be confident, stand proud inyour product, in your offer,
because it's valuable and youare making a contribution to
your community for the better.
Courses are helping people toimprove their circumstance or
their situation.
They have come to you for help.
Remember that here's the thingturning your course into a
(18:20):
premium offer isn't aboutworking harder.
It's about working smarter andbeing intentional with every
element of your course.
Now, if this episode got yourwheels turning, don't stop here.
Take one step today to startelevating your course and if
you're ready to go deeper checkout Teaching Mastery Academy,
where I help entrepreneurs justlike you, my friend build
(18:41):
premium courses that sell andserve.
So everything we've coveredtoday we go into in so much more
detail and more with TMATeaching Mastery Academy.
I'll put the link to thewaitlist in the show notes
because it's currently closed atthe moment, but if you are
interested in getting on the VIPwaitlist, then I will link it
in the show notes.
(19:02):
So until next time, my friend,keep creating, keep serving and
remember you have the power totransform lives and your course
should reflect that.
Bye for now.
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