January 23, 2025 • 26 mins
Unlock the secrets of crafting courses that not only educate but transform.
Join me, Francesca Hudson, as I guide course creators through the art of designing inclusive experiences that speak to every learner.
With my promise to help you scale your offerings to six figures and beyond, this episode reveals how understanding and leveraging different learning styles can set your courses apart in a saturated digital marketplace.
Get ready to make a meaningful impact by mastering techniques that resonate with visual, auditory, reading, and kinesthetic learners, ensuring that your content not only reaches but truly connects with your audience.
Discover practical strategies to optimize your course delivery, tailored for distinct learner types.
I dive into how visual learners can benefit from organized infographics and videos, while auditory learners engage with sound-rich content like podcasts and storytelling.
Explore effective methods for read-write learners through detailed text resources and structured content.
With these diverse strategies, course creators can boost information retention and ensure student engagement.
Whether you're looking to refine your current offerings or launch something new, this episode arms you with the tools to create courses that captivate and transform.
And, don't forget to sign up to my BRAND NEW FREE 1 hour training, Create and Sell Premium Courses That Scale to Six Figures (or more!). By the end of this one-off session, you’ll walk away with:
- An Irresistible High-Ticket Offer: A product that practically sells itself.
- Proven Systems: A predictable framework to attract your dream clients.
- Unshakable Confidence: Learn how to deliver results that command premium prices.
- A Limitless Business Model: Make more money while working less.
- Excitement & Fulfillment: Rediscover the joy of running your business.
One high-ticket client can open the doors to a whole new world for you. Click here for details!
Think of your course (or your course idea,) like a luxury car. People won’t pay top dollar unless it’s high quality, delivers an incredible experience, and meets their needs perfectly. Teaching Mastery Academy teaches course creators like you how to ‘build’ that luxury-level course—one that students trust, complete, and rave about, justifying premium pricing every time. Ready to take your expertise and ensure your digital course stands out from the crowd? Premium courses (and premium returns) start with the core teaching fundamentals that all the best course creators instinctively do, but now I'm showing you how! Join the VIP waitlist for Teaching Mastery Academy now! Click here to learn more.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hello, welcome back to Teaching Mastery Academy.
I'm Francesca Hudson, and todaywe're tackling a topic that
will completely change the waythat you think about course
design.
Now I have been putting thefinal bells and whistles on a
brand new masterclass, and I'llbe charging for this masterclass
(00:20):
in the future.
But because it is brand new andI am so excited to share it
with as many of my amazingpodcast audience as possible for
a very limited time, I amrunning this master class free.
It's a brand new free masterclass all about creating and
selling premium courses thatscale to six figures and beyond.
(00:45):
Now, the reason why I have putthis masterclass together is
because so many of you out thereare really sick and tired of
the crowded market space and thehuge volume of noise that is
existing in the digital courseenvironment at the moment.
There are so many differenttypes of courses and the quality
(01:07):
of courses can vary hugely andyou just don't know what you're
getting from one course to thenext, and that kind of makes it
frustrating for those of you outthere who have got a really
good offer and you have got areally good product and you know
that it can change the livesfor so many other people out
there if they have the chance tobe able to complete your course
(01:30):
.
But you might be feeling alittle bit on the fence about it
because you might feel likeyour teaching abilities are
limited or your experience indelivering your course is
limited, or you're just notquite sure how to put together
all the technology involved inputting together the lessons and
(01:50):
the modules and the marketingthat comes with a premium offer.
And when I say premium offer, Imean we're looking at above
$500 or more, normally aroundabout $1,400, $1,500, $2,000 or
upwards.
Now I know that if you followthis podcast, then you are in
the right place for puttingtogether a premium offer,
(02:11):
because you have the expertise,you have the passion, you have
the experience, you have thededication to be able to put in
the hard work to be able tocreate a beautiful premium
course offering that youraudience is really going to love
.
And you just need to have thosetools and that know-how and
that roadmap to be able toconnect all the dots, put it in
(02:32):
place and get going with it,because premium courses is the
way that you are going to riseto the top of your niche.
It's the way that you're goingto be able to rise up from a
very crowded marketplace, cutthrough all the AI algorithms
and the generic informationthat's sitting on the internet
and really put your personalstamp on what you're offering.
So I will link this freemasterclass in the show notes
(02:56):
today.
As I say, I'm really excitedabout it.
It's an hour long masterclass.
It's got huge value.
I'm going to teach you a veryunique framework of mine that I
normally reserve for teachingMastery Academy students, but I
am giving it to you for free.
So if you want to, if you areserious about your premium
course office, then this is amasterclass that you do not want
(03:17):
to miss out on.
So I will put that in the shownotes and let's carry on with
the podcast today.
So I have a question for you tokick things off.
Have you ever created a course,or maybe you're in the process
of creating one and wondered howdo I make sure this connects
with everyone who takes it?
If you've ever felt stucktrying to cater to a diverse
(03:40):
audience, then you're not alone,my friend.
I have been in this boat too,and one of the most common
challenges that we, asentrepreneurs, face is figuring
out how to design courses thatresonate with different types of
learners.
Now I am pulling this podcastepisode straight from Teaching
Mastery Academy.
Here You're getting a littleinsider look, because here's the
(04:03):
thing not everyone learns thesame way.
Some people thrive on visuals,others need to hear ideas to
process them, and some wanthands-on activities to fully
understand a concept.
And if your course is onlycatering to one learning style,
you're leaving a big chunk ofyour audience behind and
(04:25):
potentially limiting theirtransformation.
But do not worry, my friend,because by the end of this
episode, you will know exactlyhow to design a course that
matches your audience's learningstyles, engages everyone and
delivers maximum impact.
So grab a notebook, becausewe're about to unlock the
secrets of creating a trulyinclusive, engaging and
(04:47):
results-driven course.
Let's get started.
Let's start by exploring thefoundation of learning styles
and why they matter in coursecreation.
Now, the concept of learningpreferences isn't new.
In fact, it dates back toancient times.
Philosophers like Aristotle andSocrates recognized that people
learn in different ways, andthen, over the centuries,
(05:09):
educators have refined theseideas and developed their own
frameworks that help usunderstand how learners process
information.
Now, today, the most widelyrecognized categories of
learning preferences includefour categories.
We've got visual, auditory,reading and writing and
kinesthetic styles.
Now, these categories highlightthat people absorb and retain
(05:31):
information differently, basedon their unique strengths.
Now the problem with aone-size-fits-all approach is
that if your course only catersto one learning style, you may
unintentionally leave largeportions of your audience behind
.
For example, a text-heavycourse might frustrate
kinesthetic learners.
They're the learners that learnbest through movement, who need
(05:54):
hands-on practice.
Or a visually focused coursemight overwhelm auditory
learners.
That's, people that learnthrough hearing, through
listening, who process better bybeing able to hear what they're
being taught.
They might learn best bylistening to a podcast, for
example, like this one.
So your job as a course creatorisn't to tailor every single
(06:16):
element to every single personno, that would totally burn you
out.
You would be spending years onyour course but it is to
integrate a balance of styles soyour course feels inclusive and
impactful.
Now, why does this matter?
For transformation, andremember, we talk about that
word, transformation, a lot atTeaching Mastery Academy,
because if we don't gettransformation for our students,
(06:39):
then our course is goingnowhere.
So we really need to befocusing with transformation at
all times.
It is the very heart of what wedo.
It's our why.
So when students engage withcontent that matches their
preferred learning style.
They're so much more likely toretain information, to stay
motivated and to see results.
(07:00):
And when your students succeed,your course builds a much
stronger reputation fordelivering their all-important
I'm going to put it in goldtransformation, so important Now
, while modern frameworks likeVARK that's V-A-R-K if you want
to look them up formalizelearning styles, the idea has
(07:22):
rote in very early educationalpractices.
So, for example, apprenticeshipmodels used hands-on kinesthetic
learning, while religiousteachings often relied on oral
traditions, auditory.
I find that so interesting, sofascinating, and this shows that
understanding and leveraginglearning preferences has always
been key to effective education.
(07:45):
Read through know your audience, in other words.
Now you're probably going to bethinking well, how do I know
what type of learners myaudience are?
Well, I'll give you a rundownon each group and then we'll
look at how we can integratethat into our course practice.
So let's talk about visuallearners to start with.
So these guys, these students,process information best when
(08:06):
it's presented visually, andresearch suggests that up to 65%
of our society are visuallearners, so this is one of the
largest groups in most audiences, in most niches.
Visual learners need a fewthings.
They need clear, organizedvisuals that illustrate concepts
(08:26):
.
They need opportunities to seethe big picture through charts
or graphs or diagrams anythingthat pitches in really and they
need minimal reliance on densetext or auditory only content.
So if you're doing apresentation and you've got a
whole lot of text on your slides, you are going to switch these
guys off straight away.
So instead, what you want to bethinking about is maybe adding
(08:52):
slides with high quality imagesor icons or infographics, or
maybe incorporate videos thatdemonstrate processes or
showcase real world examples.
So, for example, if your courseis about gardening, you could
show time lapse videos of plantsgrowing or visual guides for
pruning techniques, andInstagram is full of these types
of things.
You know they're fairly good atdistracting all of us, but
visual learners in particularwill really respond to that
(09:15):
visual stimulation and alsothink about highlighting your
key points visually.
So use bold fonts or colorcoding or animations to
emphasize important concepts,and think about summarizing
complex ideas with flowcharts orconcept maps.
You know pictures, emojis aregreat, so you can leverage
(09:35):
design tools like canva or adobeexpress to make it easy to
create professional lookingvisuals for your course.
And did you know that visualaids increase learning retention
for visual learners by?
Do you know what it is.
It's going to shock you thisnumber by up to 400 percent.
(09:56):
How amazing is that?
So by incorporating visuals,you're not just making your
course more engaging, you'rehelping your students achieve
better results.
All right, let's move on toauditory learners.
So in, these guys thrive onsound-based content.
These learners benefit mostfrom explanations or
(10:16):
storytelling and opportunitiesto discuss ideas.
As I said before, podcasts aretheir go-to.
So what they really need, andwhat you need to ensure you're
doing with your course, is theyneed opportunities to hear key
concepts explained in detail.
They need to have audio optionsfor learning on the go, like
(10:37):
podcasts or narrated lessonsthat can pop on while they're
driving or while they're cookingdinner, and discussions or
verbal feedback to reinforcetheir understanding.
So live Q&As for thisparticular group of learners,
they work an absolute charm.
So, thinking about your course,you could narrate everything.
Don't assume that your studentswill read every slide.
(10:58):
They won't Record your voicewalking them through each
concept, which you probably willbe doing anyway.
But for those of us who arepresenting things live in a live
classroom situation, you wantto ensure that you've got it
narrated, you've got it recordedas well, and also think about
offer audio early versions ofthe lessons so students can
listen while commuting orworking out, and there's a great
(11:18):
website that I use called HelloAudio that do really good
podcasts that you can haveprivately so you can have it
specifically for your course andI'll link that in the show
notes.
You also want to encourageactive listening, so think about
asking questions throughoutyour lessons to keep your
auditory students engaged, evenif it's an evergreen course.
(11:40):
Just have those questions thereand get them thinking about
what you're talking about.
And also use storytelling toillustrate points so auditory
learners remember examplesbetter than dry facts.
So really think about how youcan bring storytelling some of
your own stories from your ownexperience, for example into
your lessons.
For example, in a businesscourse, you could share a
(12:02):
personal story about a clientwho used your strategy and saw
measurable success.
And think about incorporatinggroup discussions as well.
We talked about this justbefore, but think about using
live Q&A sessions or discussionboards.
If you're not going to be therein person live, you can still
have your group community.
You can still have all of yourstudents on there and they can
(12:22):
be helping and talking to eachother, because this is where
students can ask questions andthey can share insights with
each other, so it's a perfectopportunity for auditory
learners as well.
Now, did you know that auditorylearners often retain up to 75%
of information when it'sdelivered verbally?
Once again, a staggeringly highstatistic.
(12:43):
Imagine the impact that thiswould have on your course.
If you've got a 400% increasein your visual learners, a 75%
increase of information retainedby your oral learners, this is
amazing for your course.
So by offering strong audiocomponents in your digital
course, you're helping theselearners connect with the
(13:04):
material on a much deeper level.
Okay, let's move on to theread-write learners, because
these guys absorb informationbest through text, obviously,
and these students love detail,they love structure, they love
the opportunity to process ideasthrough reading and writing.
Bookworms everyone you knowthat loves reading a book might
(13:26):
be a written learner, and whatthese learners need when it
comes to preparing your courseis they need text-based
explanations with lots of detail.
So these are the students thatwill really pour over your
learning pages on your websiteand on your course.
So when you are uploading yourvideos and your lessons, make
sure that you've got a goodsummary written down underneath
(13:48):
them as well.
They love resources likeworksheets or guides or
transcripts to review.
So that's a really good idea toinclude a transcript for each
lesson that you've got for youronline course, and they love any
opportunities to write andreflect on what they've learned.
So journal keeping or a quizthat you could put in at the end
of each module these studentswill love that type of thing,
(14:11):
that kind of stimulation.
So what you could do with yourown course is you could provide
some really comprehensive textresources.
You could include lessonsummaries in PDF form so your
students can review the conceptsoffline.
They can download them and readthem offline.
You could offer detailed guidesor ebooks that dive even deeper
into key topics, or you couldoffer that as an additional
(14:32):
upsell.
I would definitely look atusing structured layouts.
So you want to break your ideasdown into lists, into bullet
points or numbered steps,because, remember, these
students will be readingeverything and you want to avoid
dense paragraphs.
So don't confuse the fact thatreader writer learners love lots
of text, so you can put as manywords as you can fit into a
(14:55):
slide.
You don't want to have a reallydense paragraph.
You want white space, spacesbetween each little key idea to
make the text easy to scan,because these guys will be
scanning through everything.
So if your course is aboutproductivity, for example, let's
choose that as a niche.
You could include astep-by-step checklist for
setting weekly goals Perfect.
(15:16):
And finally, think aboutencouraging reflection.
So add journaling prompts orwritten assignments that can
really help your reader-writerstudents process the material.
Now, including text-basedcontent doesn't just benefit
reader-writer learners, it alsohelps everyone by reinforcing
the key concepts and creatingvaluable reference materials.
(15:37):
So this is a really good way toadd value to everybody who's
taking your course.
Everybody will benefit fromthese implementation strategies.
And then, finally, let's talkabout the kinesthetic learners,
because these guys really thriveon hands-on experiences and
real-world application.
These learners make up about15% of most audiences, so
(15:59):
they're the minority, but theyoften struggle the most with
traditional course formats.
They get bored easily.
They want to get up and startmoving around.
So what kinesthetic learnersneed are opportunities to
practice what they're learning.
They want to see how it'sapplied in real life.
So real world example was inscenarios that feel tangible,
(16:19):
and they want to have activitiesthat involve movement or
physical engagement.
How do we do this in mostniches?
Well, think about adding somepractical exercises.
So include assignments wherestudents can apply concepts in
real life, or you could createchallenges or projects that
mimic real world scenarios.
(16:41):
So, for example, in a publicspeaking course, ask your
students to record themselvesdelivering a speech and then
submit it for feedback, forexample.
Or you could look at usinginteractive tools so you could
incorporate something like adrag and drop, quizzes or polls
or simulations, so that yourkinesthetic learners are being
able to move and actually applysomething, apply some of their
(17:04):
knowledge in the course as theygo through it.
Or you can look at using thingslike gamification, elements
like agris, badges or rewards tokeep kinesthetic learners
engaged.
If you know there's a part ofyour course that's going to be
quite heavy and there's notgoing to be a lot of ability for
your kinesthetic learners tomove around, then try and have
that reward system to keep thementertained and keep them
(17:26):
engaged.
Now we also want to encouragemovement where possible.
So if your course includes liveworkshops, you could build in
breaks, for example, forstretching or brainstorming on
sticky notes.
Now here's a fun fact forkinesthetic learners and studies
show that hands-on learningimproves retention by drum roll
(17:47):
up to 75 percent.
So by including interactiveelements, you're helping these
students retain information andapply it effectively 75% people.
Can you imagine the increase,the uptake in your courses if
you saw these statistics.
How amazing is that?
Now, while it is important toinclude these diverse learning
(18:10):
elements, there are some commonmistakes that you'll want to
avoid.
I've got three of them for you.
The first one is overloadingcontent, so don't try to include
every learning style in everylesson.
Balance is key.
As I say, you don't want todrag your learners through every
single learning style in everylesson.
You'll be there forever.
(18:31):
So just ensure you know yourniche, you know what the type of
audience that you've got, andit might be that they're quite
heavily weighted toreader-writer learners or
they're quite heavily weightedto kinesthetic learners.
If you're doing a physicaleducation or a personal training
type course, then obviouslythat's going to lean quite
heavily to kinesthetic learners.
A personal training type course, then obviously that's going to
(18:52):
lean quite heavily tokinesthetic learners.
So don't try and balance thecontent evenly across the four
learning styles for every singlelesson.
The second common mistake thatyou want to avoid is ignoring
feedback.
Pay attention to how studentsrespond to your course, because
if certain elements aren'tresonating, then you need to
adjust it accordingly.
So if you're going in with thebest of intentions and you're
(19:15):
trying to cover all bases andyou're trying to ensure that
your lessons are talking to theauditory learners as well as the
visual learners.
It might actually be a bit of aturn off, depending on what
your niche is and who youraudience are.
So keep an eye on that.
Pay attention to how yourstudents are responding.
Look at your download rates oryour student login rates, or
(19:38):
whatever the platform is.
That you use the analytics thatyou can get and ensure that you
are still staying consistentwith your niche message, with
your transformation promise thatyou have sold your audience on.
And, finally, you don't want tobe relying too heavily on one
style.
So, just like I said, don't tryand do all four styles in every
(19:58):
single lesson.
I would also make sure that youare not just focusing on one
style for every lesson.
So, even if you prefer aspecific style, even if you're a
great talker and you lovetalking rather than having to
sit down and do all the visualgraphics for slides, remember
that your audience is diverseand they all learn differently.
And if there's a particularlearning style that you are
(20:21):
uncomfortable with or you findit hard to create content for,
then think about things like aVA, a virtual assistant and I
use onlinejobsp8.ph and they aregreat $5 an hour.
You can get somebody to helpyou create those visual slides
or to create those auditoryhello audio podcasts or whatever
(20:43):
it is that you want, thatyou're struggling with or you
don't have the time to do.
So think about that.
Make sure that you're notrelying too heavily on one style
.
Now here's the final step.
You need to test your course toensure it resonates with all
learners.
And how do we do this?
How do we test our course?
Well, we use student surveys toask what's working and what's
(21:03):
not, and we also monitorcompletion rates and engagement
metrics.
Now, in Teaching MasteryAcademy, we go through all of
this in detail and depth and youget templates and frameworks
and all that sort of thing.
But for now, I would say that,whatever your course platform is
I use Kajabi, for example, andthere's a whole section called
(21:24):
analytics which sits on the lefthand side of the menu, and so
you can you can dive into thatto see your completion rates and
your engagement metrics and youcan really start to see what's
working, what's not.
Now you want to ensure that youare adding or adjusting content
based on that feedback, and youalso want to continue to
experiment.
Experiment with new tools likeinteractive quizzes or live
(21:47):
workshops.
Always experiment.
And once again, in TeachingMastery Academy we give you a
whole range of engagementtechniques that you can try out
with your audience.
You can teach.
We cover all four differentlearning styles, so you will
never be stuck.
You will never be bored withideas for how to teach your
content to these four learningstyles.
So designing a course thatmatches your audience's learning
(22:10):
styles is one of the mostimpactful ways to ensure their
success.
And by creating a balanced mixof visuals, audio, text and
hands-on activities, you canengage every type of learner and
deliver a transformativeexperience.
And if you're ready to take yourcourse design skills to the
next level, then join thewaitlist for Teaching Mastery
(22:32):
Academy, because inside I willguide you step by step through
the process of creating coursesthat connect, inspire and
transform.
So just head totheclassichighschoolteachercom.
Forward.
Slash TMA that's T for Teaching, m for Mastery, a for Academy
that'stheclassichighschoolteachercom.
Forward.
Slash TNA to get on thewaitlist and you will become a
(22:55):
VIP.
We've got a VIP waitlistrunning at the moment, so you
want to get on there and getsome extra bonuses.
So thanks for tuning in andremember your course has the
power to change lives.
Let's make it happen together,all four groups of us.
See you next time.
Bye for now.
Hello, welcome back to Teaching Mastery Academy.
I'm Francesca Hudson, and todaywe're tackling a topic that
will completely change the waythat you think about course
design.
Now I have been putting thefinal bells and whistles on a
brand new masterclass, and I'llbe charging for this masterclass
(00:20):
in the future.
But because it is brand new andI am so excited to share it
with as many of my amazingpodcast audience as possible for
a very limited time, I amrunning this master class free.
It's a brand new free masterclass all about creating and
selling premium courses thatscale to six figures and beyond.
(00:45):
Now, the reason why I have putthis masterclass together is
because so many of you out thereare really sick and tired of
the crowded market space and thehuge volume of noise that is
existing in the digital courseenvironment at the moment.
There are so many differenttypes of courses and the quality
(01:07):
of courses can vary hugely andyou just don't know what you're
getting from one course to thenext, and that kind of makes it
frustrating for those of you outthere who have got a really
good offer and you have got areally good product and you know
that it can change the livesfor so many other people out
there if they have the chance tobe able to complete your course
(01:30):
.
But you might be feeling alittle bit on the fence about it
because you might feel likeyour teaching abilities are
limited or your experience indelivering your course is
limited, or you're just notquite sure how to put together
all the technology involved inputting together the lessons and
(01:50):
the modules and the marketingthat comes with a premium offer.
And when I say premium offer, Imean we're looking at above
$500 or more, normally aroundabout $1,400, $1,500, $2,000 or
upwards.
Now I know that if you followthis podcast, then you are in
the right place for puttingtogether a premium offer,
(02:11):
because you have the expertise,you have the passion, you have
the experience, you have thededication to be able to put in
the hard work to be able tocreate a beautiful premium
course offering that youraudience is really going to love
.
And you just need to have thosetools and that know-how and
that roadmap to be able toconnect all the dots, put it in
(02:32):
place and get going with it,because premium courses is the
way that you are going to riseto the top of your niche.
It's the way that you're goingto be able to rise up from a
very crowded marketplace, cutthrough all the AI algorithms
and the generic informationthat's sitting on the internet
and really put your personalstamp on what you're offering.
So I will link this freemasterclass in the show notes
(02:56):
today.
As I say, I'm really excitedabout it.
It's an hour long masterclass.
It's got huge value.
I'm going to teach you a veryunique framework of mine that I
normally reserve for teachingMastery Academy students, but I
am giving it to you for free.
So if you want to, if you areserious about your premium
course office, then this is amasterclass that you do not want
(03:17):
to miss out on.
So I will put that in the shownotes and let's carry on with
the podcast today.
So I have a question for you tokick things off.
Have you ever created a course,or maybe you're in the process
of creating one and wondered howdo I make sure this connects
with everyone who takes it?
If you've ever felt stucktrying to cater to a diverse
(03:40):
audience, then you're not alone,my friend.
I have been in this boat too,and one of the most common
challenges that we, asentrepreneurs, face is figuring
out how to design courses thatresonate with different types of
learners.
Now I am pulling this podcastepisode straight from Teaching
Mastery Academy.
Here You're getting a littleinsider look, because here's the
(04:03):
thing not everyone learns thesame way.
Some people thrive on visuals,others need to hear ideas to
process them, and some wanthands-on activities to fully
understand a concept.
And if your course is onlycatering to one learning style,
you're leaving a big chunk ofyour audience behind and
(04:25):
potentially limiting theirtransformation.
But do not worry, my friend,because by the end of this
episode, you will know exactlyhow to design a course that
matches your audience's learningstyles, engages everyone and
delivers maximum impact.
So grab a notebook, becausewe're about to unlock the
secrets of creating a trulyinclusive, engaging and
(04:47):
results-driven course.
Let's get started.
Let's start by exploring thefoundation of learning styles
and why they matter in coursecreation.
Now, the concept of learningpreferences isn't new.
In fact, it dates back toancient times.
Philosophers like Aristotle andSocrates recognized that people
learn in different ways, andthen, over the centuries,
(05:09):
educators have refined theseideas and developed their own
frameworks that help usunderstand how learners process
information.
Now, today, the most widelyrecognized categories of
learning preferences includefour categories.
We've got visual, auditory,reading and writing and
kinesthetic styles.
Now, these categories highlightthat people absorb and retain
(05:31):
information differently, basedon their unique strengths.
Now the problem with aone-size-fits-all approach is
that if your course only catersto one learning style, you may
unintentionally leave largeportions of your audience behind
.
For example, a text-heavycourse might frustrate
kinesthetic learners.
They're the learners that learnbest through movement, who need
(05:54):
hands-on practice.
Or a visually focused coursemight overwhelm auditory
learners.
That's, people that learnthrough hearing, through
listening, who process better bybeing able to hear what they're
being taught.
They might learn best bylistening to a podcast, for
example, like this one.
So your job as a course creatorisn't to tailor every single
(06:16):
element to every single personno, that would totally burn you
out.
You would be spending years onyour course but it is to
integrate a balance of styles soyour course feels inclusive and
impactful.
Now, why does this matter?
For transformation, andremember, we talk about that
word, transformation, a lot atTeaching Mastery Academy,
because if we don't gettransformation for our students,
(06:39):
then our course is goingnowhere.
So we really need to befocusing with transformation at
all times.
It is the very heart of what wedo.
It's our why.
So when students engage withcontent that matches their
preferred learning style.
They're so much more likely toretain information, to stay
motivated and to see results.
(07:00):
And when your students succeed,your course builds a much
stronger reputation fordelivering their all-important
I'm going to put it in goldtransformation, so important Now
, while modern frameworks likeVARK that's V-A-R-K if you want
to look them up formalizelearning styles, the idea has
(07:22):
rote in very early educationalpractices.
So, for example, apprenticeshipmodels used hands-on kinesthetic
learning, while religiousteachings often relied on oral
traditions, auditory.
I find that so interesting, sofascinating, and this shows that
understanding and leveraginglearning preferences has always
been key to effective education.
(07:45):
Read through know your audience, in other words.
Now you're probably going to bethinking well, how do I know
what type of learners myaudience are?
Well, I'll give you a rundownon each group and then we'll
look at how we can integratethat into our course practice.
So let's talk about visuallearners to start with.
So these guys, these students,process information best when
(08:06):
it's presented visually, andresearch suggests that up to 65%
of our society are visuallearners, so this is one of the
largest groups in most audiences, in most niches.
Visual learners need a fewthings.
They need clear, organizedvisuals that illustrate concepts
(08:26):
.
They need opportunities to seethe big picture through charts
or graphs or diagrams anythingthat pitches in really and they
need minimal reliance on densetext or auditory only content.
So if you're doing apresentation and you've got a
whole lot of text on your slides, you are going to switch these
guys off straight away.
So instead, what you want to bethinking about is maybe adding
(08:52):
slides with high quality imagesor icons or infographics, or
maybe incorporate videos thatdemonstrate processes or
showcase real world examples.
So, for example, if your courseis about gardening, you could
show time lapse videos of plantsgrowing or visual guides for
pruning techniques, andInstagram is full of these types
of things.
You know they're fairly good atdistracting all of us, but
visual learners in particularwill really respond to that
(09:15):
visual stimulation and alsothink about highlighting your
key points visually.
So use bold fonts or colorcoding or animations to
emphasize important concepts,and think about summarizing
complex ideas with flowcharts orconcept maps.
You know pictures, emojis aregreat, so you can leverage
(09:35):
design tools like canva or adobeexpress to make it easy to
create professional lookingvisuals for your course.
And did you know that visualaids increase learning retention
for visual learners by?
Do you know what it is.
It's going to shock you thisnumber by up to 400 percent.
(09:56):
How amazing is that?
So by incorporating visuals,you're not just making your
course more engaging, you'rehelping your students achieve
better results.
All right, let's move on toauditory learners.
So in, these guys thrive onsound-based content.
These learners benefit mostfrom explanations or
(10:16):
storytelling and opportunitiesto discuss ideas.
As I said before, podcasts aretheir go-to.
So what they really need, andwhat you need to ensure you're
doing with your course, is theyneed opportunities to hear key
concepts explained in detail.
They need to have audio optionsfor learning on the go, like
(10:37):
podcasts or narrated lessonsthat can pop on while they're
driving or while they're cookingdinner, and discussions or
verbal feedback to reinforcetheir understanding.
So live Q&As for thisparticular group of learners,
they work an absolute charm.
So, thinking about your course,you could narrate everything.
Don't assume that your studentswill read every slide.
(10:58):
They won't Record your voicewalking them through each
concept, which you probably willbe doing anyway.
But for those of us who arepresenting things live in a live
classroom situation, you wantto ensure that you've got it
narrated, you've got it recordedas well, and also think about
offer audio early versions ofthe lessons so students can
listen while commuting orworking out, and there's a great
(11:18):
website that I use called HelloAudio that do really good
podcasts that you can haveprivately so you can have it
specifically for your course andI'll link that in the show
notes.
You also want to encourageactive listening, so think about
asking questions throughoutyour lessons to keep your
auditory students engaged, evenif it's an evergreen course.
(11:40):
Just have those questions thereand get them thinking about
what you're talking about.
And also use storytelling toillustrate points so auditory
learners remember examplesbetter than dry facts.
So really think about how youcan bring storytelling some of
your own stories from your ownexperience, for example into
your lessons.
For example, in a businesscourse, you could share a
(12:02):
personal story about a clientwho used your strategy and saw
measurable success.
And think about incorporatinggroup discussions as well.
We talked about this justbefore, but think about using
live Q&A sessions or discussionboards.
If you're not going to be therein person live, you can still
have your group community.
You can still have all of yourstudents on there and they can
(12:22):
be helping and talking to eachother, because this is where
students can ask questions andthey can share insights with
each other, so it's a perfectopportunity for auditory
learners as well.
Now, did you know that auditorylearners often retain up to 75%
of information when it'sdelivered verbally?
Once again, a staggeringly highstatistic.
(12:43):
Imagine the impact that thiswould have on your course.
If you've got a 400% increasein your visual learners, a 75%
increase of information retainedby your oral learners, this is
amazing for your course.
So by offering strong audiocomponents in your digital
course, you're helping theselearners connect with the
(13:04):
material on a much deeper level.
Okay, let's move on to theread-write learners, because
these guys absorb informationbest through text, obviously,
and these students love detail,they love structure, they love
the opportunity to process ideasthrough reading and writing.
Bookworms everyone you knowthat loves reading a book might
(13:26):
be a written learner, and whatthese learners need when it
comes to preparing your courseis they need text-based
explanations with lots of detail.
So these are the students thatwill really pour over your
learning pages on your websiteand on your course.
So when you are uploading yourvideos and your lessons, make
sure that you've got a goodsummary written down underneath
(13:48):
them as well.
They love resources likeworksheets or guides or
transcripts to review.
So that's a really good idea toinclude a transcript for each
lesson that you've got for youronline course, and they love any
opportunities to write andreflect on what they've learned.
So journal keeping or a quizthat you could put in at the end
of each module these studentswill love that type of thing,
(14:11):
that kind of stimulation.
So what you could do with yourown course is you could provide
some really comprehensive textresources.
You could include lessonsummaries in PDF form so your
students can review the conceptsoffline.
They can download them and readthem offline.
You could offer detailed guidesor ebooks that dive even deeper
into key topics, or you couldoffer that as an additional
(14:32):
upsell.
I would definitely look atusing structured layouts.
So you want to break your ideasdown into lists, into bullet
points or numbered steps,because, remember, these
students will be readingeverything and you want to avoid
dense paragraphs.
So don't confuse the fact thatreader writer learners love lots
of text, so you can put as manywords as you can fit into a
(14:55):
slide.
You don't want to have a reallydense paragraph.
You want white space, spacesbetween each little key idea to
make the text easy to scan,because these guys will be
scanning through everything.
So if your course is aboutproductivity, for example, let's
choose that as a niche.
You could include astep-by-step checklist for
setting weekly goals Perfect.
(15:16):
And finally, think aboutencouraging reflection.
So add journaling prompts orwritten assignments that can
really help your reader-writerstudents process the material.
Now, including text-basedcontent doesn't just benefit
reader-writer learners, it alsohelps everyone by reinforcing
the key concepts and creatingvaluable reference materials.
(15:37):
So this is a really good way toadd value to everybody who's
taking your course.
Everybody will benefit fromthese implementation strategies.
And then, finally, let's talkabout the kinesthetic learners,
because these guys really thriveon hands-on experiences and
real-world application.
These learners make up about15% of most audiences, so
(15:59):
they're the minority, but theyoften struggle the most with
traditional course formats.
They get bored easily.
They want to get up and startmoving around.
So what kinesthetic learnersneed are opportunities to
practice what they're learning.
They want to see how it'sapplied in real life.
So real world example was inscenarios that feel tangible,
(16:19):
and they want to have activitiesthat involve movement or
physical engagement.
How do we do this in mostniches?
Well, think about adding somepractical exercises.
So include assignments wherestudents can apply concepts in
real life, or you could createchallenges or projects that
mimic real world scenarios.
(16:41):
So, for example, in a publicspeaking course, ask your
students to record themselvesdelivering a speech and then
submit it for feedback, forexample.
Or you could look at usinginteractive tools so you could
incorporate something like adrag and drop, quizzes or polls
or simulations, so that yourkinesthetic learners are being
able to move and actually applysomething, apply some of their
(17:04):
knowledge in the course as theygo through it.
Or you can look at using thingslike gamification, elements
like agris, badges or rewards tokeep kinesthetic learners
engaged.
If you know there's a part ofyour course that's going to be
quite heavy and there's notgoing to be a lot of ability for
your kinesthetic learners tomove around, then try and have
that reward system to keep thementertained and keep them
(17:26):
engaged.
Now we also want to encouragemovement where possible.
So if your course includes liveworkshops, you could build in
breaks, for example, forstretching or brainstorming on
sticky notes.
Now here's a fun fact forkinesthetic learners and studies
show that hands-on learningimproves retention by drum roll
(17:47):
up to 75 percent.
So by including interactiveelements, you're helping these
students retain information andapply it effectively 75% people.
Can you imagine the increase,the uptake in your courses if
you saw these statistics.
How amazing is that?
Now, while it is important toinclude these diverse learning
(18:10):
elements, there are some commonmistakes that you'll want to
avoid.
I've got three of them for you.
The first one is overloadingcontent, so don't try to include
every learning style in everylesson.
Balance is key.
As I say, you don't want todrag your learners through every
single learning style in everylesson.
You'll be there forever.
(18:31):
So just ensure you know yourniche, you know what the type of
audience that you've got, andit might be that they're quite
heavily weighted toreader-writer learners or
they're quite heavily weightedto kinesthetic learners.
If you're doing a physicaleducation or a personal training
type course, then obviouslythat's going to lean quite
heavily to kinesthetic learners.
A personal training type course, then obviously that's going to
(18:52):
lean quite heavily tokinesthetic learners.
So don't try and balance thecontent evenly across the four
learning styles for every singlelesson.
The second common mistake thatyou want to avoid is ignoring
feedback.
Pay attention to how studentsrespond to your course, because
if certain elements aren'tresonating, then you need to
adjust it accordingly.
So if you're going in with thebest of intentions and you're
(19:15):
trying to cover all bases andyou're trying to ensure that
your lessons are talking to theauditory learners as well as the
visual learners.
It might actually be a bit of aturn off, depending on what
your niche is and who youraudience are.
So keep an eye on that.
Pay attention to how yourstudents are responding.
Look at your download rates oryour student login rates, or
(19:38):
whatever the platform is.
That you use the analytics thatyou can get and ensure that you
are still staying consistentwith your niche message, with
your transformation promise thatyou have sold your audience on.
And, finally, you don't want tobe relying too heavily on one
style.
So, just like I said, don't tryand do all four styles in every
(19:58):
single lesson.
I would also make sure that youare not just focusing on one
style for every lesson.
So, even if you prefer aspecific style, even if you're a
great talker and you lovetalking rather than having to
sit down and do all the visualgraphics for slides, remember
that your audience is diverseand they all learn differently.
And if there's a particularlearning style that you are
(20:21):
uncomfortable with or you findit hard to create content for,
then think about things like aVA, a virtual assistant and I
use onlinejobsp8.ph and they aregreat $5 an hour.
You can get somebody to helpyou create those visual slides
or to create those auditoryhello audio podcasts or whatever
(20:43):
it is that you want, thatyou're struggling with or you
don't have the time to do.
So think about that.
Make sure that you're notrelying too heavily on one style
.
Now here's the final step.
You need to test your course toensure it resonates with all
learners.
And how do we do this?
How do we test our course?
Well, we use student surveys toask what's working and what's
(21:03):
not, and we also monitorcompletion rates and engagement
metrics.
Now, in Teaching MasteryAcademy, we go through all of
this in detail and depth and youget templates and frameworks
and all that sort of thing.
But for now, I would say that,whatever your course platform is
I use Kajabi, for example, andthere's a whole section called
(21:24):
analytics which sits on the lefthand side of the menu, and so
you can you can dive into thatto see your completion rates and
your engagement metrics and youcan really start to see what's
working, what's not.
Now you want to ensure that youare adding or adjusting content
based on that feedback, and youalso want to continue to
experiment.
Experiment with new tools likeinteractive quizzes or live
(21:47):
workshops.
Always experiment.
And once again, in TeachingMastery Academy we give you a
whole range of engagementtechniques that you can try out
with your audience.
You can teach.
We cover all four differentlearning styles, so you will
never be stuck.
You will never be bored withideas for how to teach your
content to these four learningstyles.
So designing a course thatmatches your audience's learning
(22:10):
styles is one of the mostimpactful ways to ensure their
success.
And by creating a balanced mixof visuals, audio, text and
hands-on activities, you canengage every type of learner and
deliver a transformativeexperience.
And if you're ready to take yourcourse design skills to the
next level, then join thewaitlist for Teaching Mastery
(22:32):
Academy, because inside I willguide you step by step through
the process of creating coursesthat connect, inspire and
transform.
So just head totheclassichighschoolteachercom.
Forward.
Slash TMA that's T for Teaching, m for Mastery, a for Academy
that'stheclassichighschoolteachercom.
Forward.
Slash TNA to get on thewaitlist and you will become a
(22:55):
VIP.
We've got a VIP waitlistrunning at the moment, so you
want to get on there and getsome extra bonuses.
So thanks for tuning in andremember your course has the
power to change lives.
Let's make it happen together,all four groups of us.
See you next time.
Bye for now.
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