Episode Transcript
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Speaker 1 (00:00):
Well, hello, welcome
back to Teaching Mastery Academy
.
I'm your host, francesca, andtoday we are diving into one of
the most underrated yetabsolutely game-changing
elements of course creation.
And the reason why I wanted totalk about this very specific
topic is because I have beengetting a lot of emails lately
(00:23):
from all of my wonderfulcommunity about how to
counteract and ensure that theirdigital courses will stand the
test of time, will overcome,will stand up to the rise of AI
and ensure that they're aroundfor the long term.
And one of the best ways thatwe can, as course, ensure that
(00:44):
our teaching and our courses aregoing to be around this year,
next year, 10 years time, is bylooking at this very important
point.
This is the absolute gamechanger when it comes to your
course creation, and I'm talkingabout feedback.
Here's the deal If you're notactively collecting, analyzing
(01:06):
and applying feedback in yourdigital course, you're leaving
money on the table and, moreimportantly, you're leaving your
students behind.
Feedback is the key to keepingyour students engaged.
Feedback helps you refine yourcontent and delivery so that
your students get better results, and feedback boosts your
credibility, and it improvesretention rates, which means
(01:29):
more testimonials, referrals andrepeat students for you, my
friend, and yet so many coursecreators either avoid feedback
or don't know how to use iteffectively.
So today we're tackling whyfeedback is the secret weapon of
successful course creators.
We're looking at the biggestmistakes course creators are
(01:49):
making when it comes to feedback.
We're looking at the types offeedback that you need, my
friend, and how to collect themwithout feeling overwhelmed, and
we're looking at how to applyfeedback in a way that
strengthens your course, boostsyour student success and
increases sales.
Now, before we go any further,I have also got a free mini
(02:12):
course running.
I will put the link in the shownotes and one of the biggest
aspects of this mini course thatI've got running at the moment
it's totally free is how tofuture-proof your course with
the rise of AI, and feedback isone of the most important ways.
I will teach you all the tricksof the book, all the hacks, all
(02:34):
the tricks about how to createreally strong lessons, how to
get that feedback and how to useAI, because it's not about
ignoring AI and pretending thatit doesn't exist.
We need to actively embrace AI,but we need to ensure that
we're using it in a responsibleand really clever way, and so
this mini course will open youreyes to what is possible with
(02:58):
teaching and creating a coursethat is going to last the test
of time.
So grab a notebook, because bythe end of this episode, you'll
have an actionable plan to makefeedback a built-in part of your
course creation process.
Let's dive in, all right.
So let's start with the bigquestion why does feedback
matter so much in digital coursecreation?
(03:20):
Most course creators buildtheir course in a vacuum, and
what I mean by that is they taketheir knowledge and you might.
This might sound, this might beyou, this might not be you, but
course creators tend to taketheir knowledge.
We tend to take our knowledge,package it into lessons, create
worksheets, upload it to ourplatforms and launch without
(03:44):
ever asking worksheets.
Upload it to our platforms andlaunch without ever asking does
this actually work for mystudents?
Now, I know that sounds obvious, but that's like a chef
creating a brand new dish butnever tasting it or asking
customers what they think beforeputting it on the menu.
So we need to look at feedbackthrough a different lens, and I
(04:04):
want you, for a moment, to thinkabout feedback like the GPS
that keeps your course on track.
So imagine you are on a roadtrip and you know the
destination, but you don't checkthe GPS.
You assume you're headed in theright direction, but an hour
later you realize you've beendriving the wrong way.
That's exactly what happenswhen you don't collect feedback
on your course.
(04:24):
You have no idea if you'reactually leading your students
to success, because feedbacktells you what's working and
what's not working.
You can read the room veryquickly when you have feedback
proper feedback system builtinto your course.
Feedback will tell you what'sconfusing for your students, so
why your course might not beselling, what's wrong with your
(04:47):
messaging.
And feedback also tells youwhere your students are getting
stuck and how to fix it, becauseif students are getting stuck,
they're not going to befinishing the course and your
reputation as the go-to coach inyour niche is going to very
rapidly dissolve.
Go to coach in your niche isgoing to very rapidly dissolve.
(05:07):
So without it, without feedback, you're guessing, and guessing
in business is never a goodstrategy.
Take it from me.
We want to make sure that weare absolutely crystal clear
with the facts and the directionthat we're going.
So I'll give you an example toshow you what I mean about the
importance of feedback.
So once I helped a coursecreator who had a brilliant
program on branding.
(05:27):
Let's call her Emily for now,for privacy's sake.
So Emily spent months recordingvideos, designing workbooks and
setting up the perfect salespage.
But after launching she noticedsomething really weird.
People were signing up but theyweren't finishing the course.
Does that sound familiar?
Or the ones who did finishweren't getting the results that
(05:50):
Emily expected.
And when she asked fortestimonials, students hesitated
, and I know that that resonateswith some of you out there,
because asking for testimonialsis a big deal.
We want to make sure that weare approaching students who are
going to be singing our praisefrom the rooftops.
(06:11):
So it turns out, if we look atEmily's case, that her content
was amazing Beautiful PDFs,beautiful presentations but her
structure, on the other hand,was really overwhelming.
Her students felt like theywere drowning in information and
she had no clear roadmap.
(06:32):
But Emily only realized thiswhen she started collecting the
feedback.
So by restructuring her modulesand by breaking her lessons
down into little bite-sizedsections and adding guided
reflection questions, which wetalked about in the last episode
, if you have been followingalong with the Teaching Mastery
Academy podcast, her completionrates doubled and she started
(06:55):
getting powerful testimonials.
So the morale of the story forEmily is you can't fix what you
don't know is broken, and thatis why online tools and I use
Typeform, which is a really easy, user-friendly piece of
software that will collect thatinformation very, very quickly.
You will get a very, very, veryclear idea of where your course
(07:17):
is heading when you start togather feedback.
So, now that we know feedback isessential, other feedback so
now that we know feedback isessential, let's talk about the
two biggest mistakes coursecreators make when it comes to
feedback.
And we've all made either oneor both of these mistakes from
time to time, don't worry, we'veall done this at some point in
our journey.
And the first mistake isavoiding feedback because it
(07:39):
feels scary.
Oh, and I had this problem.
I am so shy by nature and Ialways found it so incredibly
challenging to be able to askfor feedback in the early days.
And I think a reason why is alot of course creators don't ask
for feedback because they'reafraid of what they'll hear.
(07:59):
They'll think what if mystudents don't like the course?
Or what if I have to redo mycontent?
Or what if I find out my courseisn't as good as I thought it
was?
Here's the thing Feedback isnot criticism.
It's a tool for improvement,and the best course creators
actively seek out feedbackbecause they know it's the key
(08:20):
to growth.
Now, I know that not everybody,when you reach out to them, is
going to reply to your email orreply to your message.
Not everybody is going to giveyou feedback and a lot of the
time, students don't want tohurt your feelings, so you might
not get an accurate picture,but it is better to ask for
feedback than not at all, and Ithink about it this way, you
(08:41):
know.
Let's look at some examples.
Apple, for example, doesn'trelease an iPhone without
testing it.
Or Netflix doesn't update itsplatform without user feedback.
And top online course creatorsdon't just create and forget.
They refine and they optimize.
So we really need to look at ourmindset with all of this and
have that mindset shift where,instead of fearing feedback, we
want to see it.
(09:01):
We should be seeing it, reallyneed to look at our mindset with
all of this and have thatmindset shift where, instead of
fearing feedback, we want to seeit.
We should be seeing it as ourbiggest competitive advantage.
Remember, your course is notset in stone.
It's a living, evolving product, and I think that if we flip
that fear on its head and thinkof thinking what if my course
(09:22):
isn't good enough, we shift itto what if feedback makes my
course 10 times better and helpsmy students get results faster?
Because by embracing feedbackas a tool for growth, not
failure, you empower yourself tocreate an even more impactful
learning experience for yourstudents.
Now, the second biggest mistakethat we can all make as course
(09:43):
creators from time to time whenit comes to feedback is only
collecting feedback at the veryend of the course.
Most course creators, you willnotice, will ask for feedback at
the very end of their course,if at all.
A lot of the time they don'task for it at all.
And this is where you've gotthe advantage, my friend, if you
start asking for feedback.
But problem with waiting untilthe very end of your course is,
(10:06):
by the time your students finishthe course if they even make it
that far is it's too late tofix what went wrong.
So what we want to do is getthat feedback happening
throughout your course.
You want to be breaking yourcourse up into three stages.
You want to have a pre-coursefeedback stage.
So what are your studentshoping to get out of this course
(10:28):
before they even start.
Then you want to have amid-course feedback.
So you want to be asking yourstudents are they feeling
overwhelmed or are they feelingstuck at this point in time?
And then you want to have apost-course feedback what worked
, what didn't and what could bebetter.
So you really want to break itup into bite-sized pieces and
(10:49):
scatter your feedback loops,scatter your feedback systems,
because it's about creating asystem throughout your course.
Now, not all feedback is createdequal.
You need different types offeedback to get a full picture
of your course's effectiveness.
So we want to look at threedifferent types.
We want to look at threedifferent types.
(11:09):
The first type is calledstudent experience feedback, and
this is how your students feelinside your course.
So what was the mostchallenging part of the course
for your students, what was themost valuable section and did
they feel supported throughoutthe process?
These are the questions thatyou could be asking your
students.
It's all about them.
You want to shower them withattention and make them feel
(11:31):
that they really can feedbackand give you their opinion on
what they were happy with andwhat they weren't.
Now the second type of feedbackis called learning outcome
feedback, and this means didyour students actually get the
results?
In other words, you would askyour students how confident are
they in applying what they'velearned?
Or you could ask them have theyseen improvements since
(11:54):
implementing these strategiesthat you've taught them, that
you've given them?
So a learning outcome feedback?
Once again, you can scatterthis throughout the course.
You don't have to wait to thevery end to get this type of
feedback.
You can do it after the end ofa lesson or after the end of a
module.
And the third type is calledstructural and content feedback.
In other words, this means howthe course is designed, so these
(12:16):
types of questions focuses onthe structure.
Was the content too fast, tooslow or just right?
Were there any lessons thatfelt unnecessary or unclear, or
did you, as a student, feel likethere was unlogical progression
?
By asking your students thesestructural questions, it's
really going to improve thosecompletion rates, because if
(12:37):
your students are feeling likethey can absorb the information
in a timely manner and they'renot getting overwhelmed, then
they're much more likely tocomplete the course.
Now, these questions are really, really, really important and
these questions are all highlyeffective, and if you sign up to
my free mini course, we have awhole lesson on feedback and you
will get all of these questionsthat you can use as plug and
(13:00):
play templates in your ownteaching, in your own course.
So don't forget to sign up tothe free five-day challenge.
I'll link it in the show notes.
Now, once you've actually gotyour feedback, what do you do
with it?
That's the next question, orthat's the next sort of hurdle
that we've got to overcome asresponsible course creators.
So we really want to know howto apply feedback to strengthen
(13:22):
our course.
Well, what we need to do is weneed to start looking at
patterns, identify patterns, andif multiple students say a
module is confusing, then that'sa red flag.
Obviously, we need to addressit.
We need to be making smalladjustments.
Remember, your course is aliving, breathing, organic
experience.
What works for one cohort ofstudents might not necessarily
(13:44):
work for the next cohort.
You are always refining andtweaking and making small
adjustments here and there.
It's an ongoing process.
It doesn't mean you have toredo your whole course obviously
not but sometimes a simpletweak, like adding a recap video
, makes a huge difference.
And we also need to be lookingat using feedback as a marketing
(14:05):
tool Testimonials, for example,from your students who got
results will help you sell yourcourse more effectively, because
everybody relies ontestimonials.
Everybody wants to ensure thatthe course they're going to be
investing in works.
They want to see who's beenthere, who's done that, who's
had the results before they do.
Now, if you want your course tobe impactful and profitable and
(14:27):
high retention, you can't skipfeedback.
It's just like the elephant inthe room when it comes to course
creation.
Whether you're comfortableasking for feedback or not, it's
one of those elements of coursecreation that's going to make
or break the success and thescalability of your course.
So I encourage you to takeaction today.
Go and ask your students onevery simple question.
(14:49):
Let's start with one simplequestion, and the question is
this what's one thing you'dchange about the course Now?
If you want to learn how to usefeedback to 10 times your
course success, then join meinside Teaching Mastery Academy.
The doors are currently shut,but when we open the doors next,
you will have an entire course,that's nine modules plus full
(15:14):
pile of bonuses to reallyelevate your teaching, to ensure
that you're not justregurgitating information that
people can get off Google orthey can get off chat GPT In
order to survive in the coursecreation industry going into the
future, you need to know how toteach.
You need to know how to engageyour audience.
You need to know whatengagement strategies you can
(15:36):
use with your students to keepthem invested in you and in your
course, and Teaching MasteryAcademy is your guide on how to
do that.
It will become your bestie.
So I will link the waitlist inthe show notes as well.
So join the waitlist and becomea VIP, which means you get some
extra bonuses and you're thefirst to be notified when the
(15:57):
doors open.
And in the meantime, check outmy free mini course, my five-day
challenge on learning the fivekey pillars it takes for premium
course creation and excellentteaching.
Feedback is a major component toit.
You are not going to want tomiss it.
So that is linked in the shownotes as well.
Teaching Mastery Academy is howyou create courses that aren't
(16:18):
just bought but actuallycompleted and raved about.
Let's go make it happen.
Thanks for tuning in.
Remember, if you like thisepisode, to share it with a
friend who you think will findit really useful and really
helpful, and don't forget tosubscribe Until next time.
Goodbye, my friend, bye for now.