January 8, 2025 • 21 mins
Is your course pricing strategy holding you back from achieving true teaching mastery? Join me, Francesca, at Teaching Mastery Academy, as we unravel the outdated notion of the value ladder and boldly advocate for premium pricing from the start. By likening your course to a luxury brand, we explore how to establish authority and offer a transformative experience that attracts dedicated learners ready to invest in more than just knowledge—they're investing in a journey. We delve into why low-cost offers might be undermining your authority and how a confident, premium pricing approach can set the stage for unparalleled success.
Prepare to reshape your course offerings as we discuss the psychological principles of contrast and scarcity. Discover how to design courses that stand out as unique, high-value experiences by implementing exclusive features like capped enrollments and personalized touches. We'll guide you in creating mastery-focused courses with effective feedback loops and celebrating student successes to drive lasting results. It's time to critically assess your course, refine your approach, and elevate the learning experience to justify that premium price tag. Subscribe, leave a review, or share this episode to inspire others to teach boldly and transform lives, one premium course at a time.
Links mentioned in this episode:
Teaching Mastery Academy :sign up to the waitlist here
Think of your course (or your course idea,) like a luxury car. People won’t pay top dollar unless it’s high quality, delivers an incredible experience, and meets their needs perfectly. Teaching Mastery Academy teaches course creators like you how to ‘build’ that luxury-level course—one that students trust, complete, and rave about, justifying premium pricing every time. Ready to take your expertise and ensure your digital course stands out from the crowd? Premium courses (and premium returns) start with the core teaching fundamentals that all the best course creators instinctively do, but now I'm showing you how! Join the VIP waitlist for Teaching Mastery Academy now! Click here to learn more.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hello, my incredible course creators, welcome back to
another episode of TeachingMastery Academy, where we
redefine what it means to build,teach and scale impactful
digital courses.
I'm your host, francesca, andtoday we're going to be looking
at a topic that will completelyreshape the way that you think
(00:21):
about pricing your digitalcourse.
Now you've heard the commonadvice add bonuses, stack the
value, offer lifetime access.
But let's be honest thesestrategies are overused and
often fail to justify premiumpricing in the eyes of your
students.
If you've ever wondered whyyour $997 course isn't flying
(00:45):
off the shelves, then thisepisode is for you, my friend.
We're uncovering the number onething you need to do to justify
premium pricing for yourdigital course, because here at
Teaching Mastery Academy, we areall about doing things premium.
And a spoiler alert it's notabout stuffing your program with
more modules, videos or shinyPDFs.
(01:07):
It's about something deeper,something your competitors
likely aren't doing.
So grab your notebook, getcomfortable and let's get
started.
Let's start with a sacred cow inthe course creation world the
value ladder.
You know the concept you createa low-cost offer to hook people
(01:27):
in and then upsell them intoprogressively more expensive
programs until they reach yourhigh-ticket offer.
Sounds logical, right, buthere's the problem with that the
value ladder often dilutes yourauthority.
Why?
Because when you focus too muchon starting small and seizing
every sale, you're essentiallytraining your audience to expect
(01:49):
low prices.
You're teaching them that yourcontent doesn't deserve premium
pricing unless they've beenspoon-fed at the entry level
first.
So we can look at this adifferent way.
I'd like you to considerflipping the script for a moment
.
Premium pricing doesn't requirea gradual climb.
(02:09):
It requires a bold, confidentdeclaration of value.
When you design a course thatdelivers transformational
results and we'll talk aboutwhat that means later you can
skip the value ladder entirely.
Position your course as thesolution your audience has been
searching for and you'll bypassthe discount trap, because
(02:30):
premium doesn't have discounts.
A premium service is somethingthat your audience are willing
to pay for.
They'll be tripping overthemselves to pay for premium.
They'll be wanting to pay forthe privilege of jumping the
queue, to pay for the privilegeof being able to sit in the
front of the plane.
They'll be able to pay for theprivilege of purchasing a course
(02:53):
that's going to get themstraight to where they want to
get fast and quickly.
Now I know you might be thinking, francesca, doesn't the value
ladder build trust?
And the answer is yes, but onlyif it's executed strategically.
The value ladder in itselfisn't inherently bad okay, it's
just often misused.
(03:15):
For example, instead ofcreating a low-cost, high-effort
product to prove yourself and Isay prove in inverted commas
why not offer a premium courseand pair it with a free,
high-value resource that buildsauthority and trust?
And here's where the magichappens.
When you create an entry pointthat showcases your expertise
(03:37):
but doesn't dilute your brand,you establish yourself as a
premium provider right out ofthe gate.
Think of it like a luxury cardealership.
They're not giving away cheapcars to get you in the door.
Instead, they're offering freetest drives and showcasing the
best features of theirhigh-ticket models.
This approach eliminates thedisconnect between the
(03:58):
entry-level offers and premiumpricing, allowing you to lead
with confidence and value.
The key is to focus on thetransformation and I say that in
capital letters transformationyour audience wants, not the
transactional milestones thatare often overemphasized in the
value ladder model.
Now, for example, with TeachingMastery Academy, we don't have
(04:22):
discounted mini courses first.
What we do instead is offerhigh value, free content so that
people can understand and havea taste of what it's like to be
in Teaching Mastery Academy.
And then we go straight to thetransformation.
And when people sign up forTeaching Mastery Academy, we
teach them how to teach theircourse, because how to teach is
(04:47):
a key element in course creationthat is overlooked by so many
people out there who are sellingand coaching digital courses
how to create digital courses,how to market them.
They leave out the teachingcomponent.
Why?
Well, maybe because they're notteachers, but I think a lot of
it is.
Let's get you through the door,let's get you building a sales
(05:07):
funnel and let's forget aboutthe most important part, which
is actually teaching the course,keeping your students happy and
satisfied, keeping those refundrates to non-existent,
increasing your lifetimecustomer value number.
In other words, students whosign up to your first course
will then want to sign up toyour second and your third and,
being seen as the expert in yourniche, become the go-to, become
(05:31):
the person that everybody wantsto purchase the course from
when they think of your niche.
And you do that throughleadership, and leadership comes
from great teaching.
Coaches come from greatteaching.
Teaching is the key that isgoing to unlock everything in
the course creation world foryou Now at Teaching Mastery
(05:52):
Academy.
That is the transformation thatwe deliver on, you will become
excellent teachers.
You will know how to teach yourcontent.
You will know how to createengagement strategies and
techniques to keep your audienceinterested.
And we're not just talkingabout the paid content, we're
talking about your lead magnets,your content that you put on
(06:12):
social.
All of these things link backto great teaching, and great
teaching is how you will be ableto justify charging premium
prices, high ticket prices oryour high ticket courses.
So that is the transformationexample that I'm giving you from
my own course Teaching MasteryAcademy.
But let's look at that wordtransformation a little bit
(06:33):
deeper.
So let's unpack it, because itis one of the most overused
buzzwords in the course creationworld.
That word transformation.
Everybody promises it.
Buy my course and you'lltransform your business, your
health, your mindset.
But here's the thing mostcourses define transformation as
an end result.
What's missing?
The experience oftransformation itself.
(06:55):
Let me explain.
When most people invest in apremium course, they're not just
paying for what they'll achieveat the end.
They're paying for how they'llfeel during the process.
They want to feel confident.
They want to feel supported andinspired at every stage.
They're not just buying thedestination, they're buying the
journey from you.
Here's a fresh perspective foryou Focus on
(07:18):
micro-transformations.
These are the small wins, theaha moments, the immediate
results your students experiencealong the way.
When you design your course todeliver micro-transformations at
every step, when you designyour course to deliver
micro-transformations at everystep, you're keeping your
students engaged, keeping themmotivated and confident that
they made the right investmentin you.
For instance, let's say you'reteaching a course on mastering
(07:41):
personal finances.
Instead of making the firstmodel a theoretical lecture on
budgeting, guide your studentsthrough setting up a realistic
savings goal that they canachieve within the first week.
That's a micro transformation.
It's actionable, it's rewardingand it sets the tone for the
(08:02):
entire course.
But let's take it even further.
Micro transformations shouldn'tjust be about small wins.
They also create a sense ofmomentum, get the party started.
Let's get excited about thecourse.
When your students feel likethey're building towards
something meaningful, they'remore likely to stay engaged and
complete your program.
(08:22):
This is where gamification andstorytelling come in.
Imagine if each microtransformation in your course
felt like leveling up in a gameor uncovering the next chapter
in an epic story.
Suddenly, learning becomes anadventure rather than a chore,
and the ripple effect of thesemicro transformations is trust.
(08:43):
Every small success reinforcesyour students belief that your
course delivers exceptionalvalue, amazing value.
And trust, as I said earlier,is the currency of premium
pricing.
When you redefine transformationto include the experience of
learning itself, you're not justteaching, you're creating a
(09:04):
lifelong impression.
And let's look at that from apsychological point of view for
a moment.
Premium pricing isn't justabout the tangible elements of
your course.
It's about perceived value.
And guess what?
Perception is 100% in yourcontrol.
You don't have to rely onanybody else.
You don't have to rely onpaying for it.
(09:25):
It is 100% in your control tobe able to sway your audience
and perception value starts withhow you position your course.
Are you presenting it as justanother online program or are
you framing it as an exclusiveresults-driven experience?
High ticket buyers aren'tlooking for just information.
(09:48):
They're looking for a sense ofcertainty.
They want to believe, without adoubt, that your course will
solve their problem.
Creating certainty involvesmore than just promises.
It's about delivering anexperience that feels premium at
every touchpoint.
I want you to think about yourcourse website, your sales page
(10:09):
and even your onboarding emails.
Are they visually cohesive?
Do they reflect the level ofprofessionalism that you're
charging for?
Every detail matters thecolours that you use, the fonts
that you use, the types ofphotos.
That creates a mood.
But perceived value doesn'tjust stop at aesthetics.
It also lives in the intangibleelements of your course.
(10:32):
For example, do you offerpersonalised feedback?
Do you create opportunities forlive interaction?
Do you celebrate your students'wins in a way that makes them
feel seen and valued?
These moments ofpersonalization elevate your
course from a transaction to arelationship.
Now let's delve a little bitdeeper into why this works.
(10:52):
Psychologically, humans arewired to seek experiences that
make them feel important,competent and connected.
When you add moments ofrecognition or acknowledgement
or tailored interaction intoyour course, you're fulfilling
these deep-seated needs.
This isn't just about beingnice, and I say that in inverted
commas.
It's about creating emotionalhooks that make your students
(11:15):
associate your course withpositivity and success.
And another psychological driveris the principle of contrast.
When you position your courseas a premium offer, you're
implicitly setting it apart fromlower cost, lower touch
alternatives.
The exclusivity and thepersonalized nature of your
course stand in stark contrastto the DIY experiences that your
(11:39):
students might be used to, andthis contrast heightens can see
perception of value because theysee your offer as something
unique and somethingunattainable elsewhere.
They can't get it anywhere else.
So you want to make sure thatyou've got that unique selling
point down pat.
You want to make sure that yourunique selling point for what
makes you premium is shatteredfrom the rooftop on all of your
(12:02):
platforms your website, yoursocial media pages, your emails.
And lastly, I want you to thinkabout the scarcity effect.
Psychologically, people valuethings that feel limited or rare
, and this doesn't mean creatingfalse urgency.
It's about being authentic.
It means being authentic aboutthe exclusivity of your offer.
(12:24):
If you're capping enrollment toensure a high touch experience
or offering limited coachingslots, communicate that
transparently.
Your audience will perceivethis as added value, not
pressure.
When you understand thepsychology behind a perceived
value, you're not just selling acourse.
You're crafting an irresistibleexperience that resonates on a
(12:46):
deeper level, and this is howyou justify premium pricing in a
way that feels authentic andeffective.
And I think this brings us tothe heart of this episode
designing your course formastery.
If you take away one thing fromtoday, let it be this people
will pay your course for mastery.
If you take away one thing fromtoday, let it be this People
will pay premium prices formastery.
And what do I mean by that wordmastery?
(13:08):
Well, it's not just aboutteaching your students new
skills or concepts.
It's about equipping them withthe confidence and ability to
implement what they've learnedeffectively and sustainably.
And here's where most coursesfall short.
So lean in and I'll tell you.
They're information heavy butimplementation light.
(13:28):
So what do I mean by that?
Students finish the programwith notebooks full of insights,
but no clear path to apply them.
Mastery bridges that gap.
In order to design for mastery,you need to start by creating a
robust feedback loop.
Your course should providemultiple opportunities for your
(13:49):
students to practice whatthey've learned and receive
constructive feedback.
This could be throughassignments or peer reviews or
live coaching sessions.
The key is creating a spacewhere students feel safe to make
mistakes and grow.
Another critical element isscaffolding, and this is an
educational concept thatinvolves building on prior
(14:11):
knowledge, but you're doing itin a very gentle and simple way,
and so you introduce the keyconcept, and you introduce it
very, very generally, and thenyou circle back to it a little
bit later on and you add moredetail to it.
So, and then you circle back toit a little bit later on and
you add more detail to it, soyou're adding layers to that
knowledge.
So, rather than just trying toteach your students if it's a
complicated concept the wholething right in one lesson, you
(14:34):
want to scaffold it.
You want to show them examples,show them how to apply it,
layer it, keep coming back to itagain and again and again
throughout the module orthroughout your lesson.
And so you're really building ascaffold around that concept
for them, so that if they falloff, if they get confused, if
they get stuck, if they get lost, then you're there to catch
them and give them a little bitmore reassurance, a little bit
(14:56):
more examples.
You keep coming back to it andso, slowly and gradually, your
students will learn the concept.
And then, finally, I think youwant to really celebrate mastery
.
So your course should concludewith a significant moment that
honours your students journeyand their accomplishments, and
this could be in the form of acertificate that they can
proudly display or a graduationstyle webinar to showcase their
(15:19):
progress, or even a spotlight inyour community for standout
achievements.
Recognition really matters.
It validates the hard work andit reinforces the premium nature
of your course.
But mastery isn't just aboutthe end, it's also about
continuity.
So provide your students withtools or frameworks that allow
them to keep applying whatthey've learned long after the
(15:41):
course ends.
Consider offering follow-upmaterials like a downloadable
workbook that they can revisit,or lifetime access to certain
lessons or optional advancedlevel modules.
We cover all of this in TeachingMastery Academy.
We go through every singlepiece of the course creation
puzzle that you need to createpremium courses, because, when
(16:03):
you design for mastery, yourstudents leave not just with
knowledge, but with confidence,clarity and the tools to
continue their transformationindependently of you.
And that's how you justifypremium pricing by creating an
experience that delivers lastingresults and empowers your
audience to feel unstoppable.
So, my friends, we've covered alot today.
(16:25):
We've reimagined the valueladder, we've redefined
transformation and we'veexplored the psychology of
perceived value and discoveredthe ultimate power of designing
for mastery.
What ties all of this togetheris one simple truth your course
isn't just a collection oflessons.
It's a transformationalexperience, and transformation
(16:47):
true, sustainable and deeplyimpactful is priceless.
What would you pay for a deeplyimpactful, transformational
experience about a pain pointthat you're experiencing right
now that will change your lifefor the better, for good?
What value can you put on that?
You can't.
It's priceless.
(17:08):
So I want you to think aboutthat when it comes to creating
your premium course and as yourefine your course, I want you
to ask yourself am I giving mystudents a journey that
justifies the investment I'masking for?
Am I creating a learningexperience that feels as premium
as the price tag?
If the answer is yes, thentrust me, your audience will see
(17:32):
the value too, and if not, nowis the perfect time to adjust,
refine and elevate your offer.
Thank you for tuning in toTeaching Mastery Academy podcast
.
If you found this episodeinsightful, I would love it for
you to subscribe, leave a reviewor share it with a fellow
course creator who's ready tolevel up, so that we can help
(17:52):
and inspire more course creatorslike you to create premium
courses.
Until next time, keep teachingboldly, pricing confidently and
transforming lives one studentat a time.
Bye for now.
Hello, my incredible course creators, welcome back to
another episode of TeachingMastery Academy, where we
redefine what it means to build,teach and scale impactful
digital courses.
I'm your host, francesca, andtoday we're going to be looking
at a topic that will completelyreshape the way that you think
(00:21):
about pricing your digitalcourse.
Now you've heard the commonadvice add bonuses, stack the
value, offer lifetime access.
But let's be honest thesestrategies are overused and
often fail to justify premiumpricing in the eyes of your
students.
If you've ever wondered whyyour $997 course isn't flying
(00:45):
off the shelves, then thisepisode is for you, my friend.
We're uncovering the number onething you need to do to justify
premium pricing for yourdigital course, because here at
Teaching Mastery Academy, we areall about doing things premium.
And a spoiler alert it's notabout stuffing your program with
more modules, videos or shinyPDFs.
(01:07):
It's about something deeper,something your competitors
likely aren't doing.
So grab your notebook, getcomfortable and let's get
started.
Let's start with a sacred cow inthe course creation world the
value ladder.
You know the concept you createa low-cost offer to hook people
(01:27):
in and then upsell them intoprogressively more expensive
programs until they reach yourhigh-ticket offer.
Sounds logical, right, buthere's the problem with that the
value ladder often dilutes yourauthority.
Why?
Because when you focus too muchon starting small and seizing
every sale, you're essentiallytraining your audience to expect
(01:49):
low prices.
You're teaching them that yourcontent doesn't deserve premium
pricing unless they've beenspoon-fed at the entry level
first.
So we can look at this adifferent way.
I'd like you to considerflipping the script for a moment
.
Premium pricing doesn't requirea gradual climb.
(02:09):
It requires a bold, confidentdeclaration of value.
When you design a course thatdelivers transformational
results and we'll talk aboutwhat that means later you can
skip the value ladder entirely.
Position your course as thesolution your audience has been
searching for and you'll bypassthe discount trap, because
(02:30):
premium doesn't have discounts.
A premium service is somethingthat your audience are willing
to pay for.
They'll be tripping overthemselves to pay for premium.
They'll be wanting to pay forthe privilege of jumping the
queue, to pay for the privilegeof being able to sit in the
front of the plane.
They'll be able to pay for theprivilege of purchasing a course
(02:53):
that's going to get themstraight to where they want to
get fast and quickly.
Now I know you might be thinking, francesca, doesn't the value
ladder build trust?
And the answer is yes, but onlyif it's executed strategically.
The value ladder in itselfisn't inherently bad okay, it's
just often misused.
(03:15):
For example, instead ofcreating a low-cost, high-effort
product to prove yourself and Isay prove in inverted commas
why not offer a premium courseand pair it with a free,
high-value resource that buildsauthority and trust?
And here's where the magichappens.
When you create an entry pointthat showcases your expertise
(03:37):
but doesn't dilute your brand,you establish yourself as a
premium provider right out ofthe gate.
Think of it like a luxury cardealership.
They're not giving away cheapcars to get you in the door.
Instead, they're offering freetest drives and showcasing the
best features of theirhigh-ticket models.
This approach eliminates thedisconnect between the
(03:58):
entry-level offers and premiumpricing, allowing you to lead
with confidence and value.
The key is to focus on thetransformation and I say that in
capital letters transformationyour audience wants, not the
transactional milestones thatare often overemphasized in the
value ladder model.
Now, for example, with TeachingMastery Academy, we don't have
(04:22):
discounted mini courses first.
What we do instead is offerhigh value, free content so that
people can understand and havea taste of what it's like to be
in Teaching Mastery Academy.
And then we go straight to thetransformation.
And when people sign up forTeaching Mastery Academy, we
teach them how to teach theircourse, because how to teach is
(04:47):
a key element in course creationthat is overlooked by so many
people out there who are sellingand coaching digital courses
how to create digital courses,how to market them.
They leave out the teachingcomponent.
Why?
Well, maybe because they're notteachers, but I think a lot of
it is.
Let's get you through the door,let's get you building a sales
(05:07):
funnel and let's forget aboutthe most important part, which
is actually teaching the course,keeping your students happy and
satisfied, keeping those refundrates to non-existent,
increasing your lifetimecustomer value number.
In other words, students whosign up to your first course
will then want to sign up toyour second and your third and,
being seen as the expert in yourniche, become the go-to, become
(05:31):
the person that everybody wantsto purchase the course from
when they think of your niche.
And you do that throughleadership, and leadership comes
from great teaching.
Coaches come from greatteaching.
Teaching is the key that isgoing to unlock everything in
the course creation world foryou Now at Teaching Mastery
(05:52):
Academy.
That is the transformation thatwe deliver on, you will become
excellent teachers.
You will know how to teach yourcontent.
You will know how to createengagement strategies and
techniques to keep your audienceinterested.
And we're not just talkingabout the paid content, we're
talking about your lead magnets,your content that you put on
(06:12):
social.
All of these things link backto great teaching, and great
teaching is how you will be ableto justify charging premium
prices, high ticket prices oryour high ticket courses.
So that is the transformationexample that I'm giving you from
my own course Teaching MasteryAcademy.
But let's look at that wordtransformation a little bit
(06:33):
deeper.
So let's unpack it, because itis one of the most overused
buzzwords in the course creationworld.
That word transformation.
Everybody promises it.
Buy my course and you'lltransform your business, your
health, your mindset.
But here's the thing mostcourses define transformation as
an end result.
What's missing?
The experience oftransformation itself.
(06:55):
Let me explain.
When most people invest in apremium course, they're not just
paying for what they'll achieveat the end.
They're paying for how they'llfeel during the process.
They want to feel confident.
They want to feel supported andinspired at every stage.
They're not just buying thedestination, they're buying the
journey from you.
Here's a fresh perspective foryou Focus on
(07:18):
micro-transformations.
These are the small wins, theaha moments, the immediate
results your students experiencealong the way.
When you design your course todeliver micro-transformations at
every step, when you designyour course to deliver
micro-transformations at everystep, you're keeping your
students engaged, keeping themmotivated and confident that
they made the right investmentin you.
For instance, let's say you'reteaching a course on mastering
(07:41):
personal finances.
Instead of making the firstmodel a theoretical lecture on
budgeting, guide your studentsthrough setting up a realistic
savings goal that they canachieve within the first week.
That's a micro transformation.
It's actionable, it's rewardingand it sets the tone for the
(08:02):
entire course.
But let's take it even further.
Micro transformations shouldn'tjust be about small wins.
They also create a sense ofmomentum, get the party started.
Let's get excited about thecourse.
When your students feel likethey're building towards
something meaningful, they'remore likely to stay engaged and
complete your program.
(08:22):
This is where gamification andstorytelling come in.
Imagine if each microtransformation in your course
felt like leveling up in a gameor uncovering the next chapter
in an epic story.
Suddenly, learning becomes anadventure rather than a chore,
and the ripple effect of thesemicro transformations is trust.
(08:43):
Every small success reinforcesyour students belief that your
course delivers exceptionalvalue, amazing value.
And trust, as I said earlier,is the currency of premium
pricing.
When you redefine transformationto include the experience of
learning itself, you're not justteaching, you're creating a
(09:04):
lifelong impression.
And let's look at that from apsychological point of view for
a moment.
Premium pricing isn't justabout the tangible elements of
your course.
It's about perceived value.
And guess what?
Perception is 100% in yourcontrol.
You don't have to rely onanybody else.
You don't have to rely onpaying for it.
(09:25):
It is 100% in your control tobe able to sway your audience
and perception value starts withhow you position your course.
Are you presenting it as justanother online program or are
you framing it as an exclusiveresults-driven experience?
High ticket buyers aren'tlooking for just information.
(09:48):
They're looking for a sense ofcertainty.
They want to believe, without adoubt, that your course will
solve their problem.
Creating certainty involvesmore than just promises.
It's about delivering anexperience that feels premium at
every touchpoint.
I want you to think about yourcourse website, your sales page
(10:09):
and even your onboarding emails.
Are they visually cohesive?
Do they reflect the level ofprofessionalism that you're
charging for?
Every detail matters thecolours that you use, the fonts
that you use, the types ofphotos.
That creates a mood.
But perceived value doesn'tjust stop at aesthetics.
It also lives in the intangibleelements of your course.
(10:32):
For example, do you offerpersonalised feedback?
Do you create opportunities forlive interaction?
Do you celebrate your students'wins in a way that makes them
feel seen and valued?
These moments ofpersonalization elevate your
course from a transaction to arelationship.
Now let's delve a little bitdeeper into why this works.
(10:52):
Psychologically, humans arewired to seek experiences that
make them feel important,competent and connected.
When you add moments ofrecognition or acknowledgement
or tailored interaction intoyour course, you're fulfilling
these deep-seated needs.
This isn't just about beingnice, and I say that in inverted
commas.
It's about creating emotionalhooks that make your students
(11:15):
associate your course withpositivity and success.
And another psychological driveris the principle of contrast.
When you position your courseas a premium offer, you're
implicitly setting it apart fromlower cost, lower touch
alternatives.
The exclusivity and thepersonalized nature of your
course stand in stark contrastto the DIY experiences that your
(11:39):
students might be used to, andthis contrast heightens can see
perception of value because theysee your offer as something
unique and somethingunattainable elsewhere.
They can't get it anywhere else.
So you want to make sure thatyou've got that unique selling
point down pat.
You want to make sure that yourunique selling point for what
makes you premium is shatteredfrom the rooftop on all of your
(12:02):
platforms your website, yoursocial media pages, your emails.
And lastly, I want you to thinkabout the scarcity effect.
Psychologically, people valuethings that feel limited or rare
, and this doesn't mean creatingfalse urgency.
It's about being authentic.
It means being authentic aboutthe exclusivity of your offer.
(12:24):
If you're capping enrollment toensure a high touch experience
or offering limited coachingslots, communicate that
transparently.
Your audience will perceivethis as added value, not
pressure.
When you understand thepsychology behind a perceived
value, you're not just selling acourse.
You're crafting an irresistibleexperience that resonates on a
(12:46):
deeper level, and this is howyou justify premium pricing in a
way that feels authentic andeffective.
And I think this brings us tothe heart of this episode
designing your course formastery.
If you take away one thing fromtoday, let it be this people
will pay your course for mastery.
If you take away one thing fromtoday, let it be this People
will pay premium prices formastery.
And what do I mean by that wordmastery?
(13:08):
Well, it's not just aboutteaching your students new
skills or concepts.
It's about equipping them withthe confidence and ability to
implement what they've learnedeffectively and sustainably.
And here's where most coursesfall short.
So lean in and I'll tell you.
They're information heavy butimplementation light.
(13:28):
So what do I mean by that?
Students finish the programwith notebooks full of insights,
but no clear path to apply them.
Mastery bridges that gap.
In order to design for mastery,you need to start by creating a
robust feedback loop.
Your course should providemultiple opportunities for your
(13:49):
students to practice whatthey've learned and receive
constructive feedback.
This could be throughassignments or peer reviews or
live coaching sessions.
The key is creating a spacewhere students feel safe to make
mistakes and grow.
Another critical element isscaffolding, and this is an
educational concept thatinvolves building on prior
(14:11):
knowledge, but you're doing itin a very gentle and simple way,
and so you introduce the keyconcept, and you introduce it
very, very generally, and thenyou circle back to it a little
bit later on and you add moredetail to it.
So, and then you circle back toit a little bit later on and
you add more detail to it, soyou're adding layers to that
knowledge.
So, rather than just trying toteach your students if it's a
complicated concept the wholething right in one lesson, you
(14:34):
want to scaffold it.
You want to show them examples,show them how to apply it,
layer it, keep coming back to itagain and again and again
throughout the module orthroughout your lesson.
And so you're really building ascaffold around that concept
for them, so that if they falloff, if they get confused, if
they get stuck, if they get lost, then you're there to catch
them and give them a little bitmore reassurance, a little bit
(14:56):
more examples.
You keep coming back to it andso, slowly and gradually, your
students will learn the concept.
And then, finally, I think youwant to really celebrate mastery
.
So your course should concludewith a significant moment that
honours your students journeyand their accomplishments, and
this could be in the form of acertificate that they can
proudly display or a graduationstyle webinar to showcase their
(15:19):
progress, or even a spotlight inyour community for standout
achievements.
Recognition really matters.
It validates the hard work andit reinforces the premium nature
of your course.
But mastery isn't just aboutthe end, it's also about
continuity.
So provide your students withtools or frameworks that allow
them to keep applying whatthey've learned long after the
(15:41):
course ends.
Consider offering follow-upmaterials like a downloadable
workbook that they can revisit,or lifetime access to certain
lessons or optional advancedlevel modules.
We cover all of this in TeachingMastery Academy.
We go through every singlepiece of the course creation
puzzle that you need to createpremium courses, because, when
(16:03):
you design for mastery, yourstudents leave not just with
knowledge, but with confidence,clarity and the tools to
continue their transformationindependently of you.
And that's how you justifypremium pricing by creating an
experience that delivers lastingresults and empowers your
audience to feel unstoppable.
So, my friends, we've covered alot today.
(16:25):
We've reimagined the valueladder, we've redefined
transformation and we'veexplored the psychology of
perceived value and discoveredthe ultimate power of designing
for mastery.
What ties all of this togetheris one simple truth your course
isn't just a collection oflessons.
It's a transformationalexperience, and transformation
(16:47):
true, sustainable and deeplyimpactful is priceless.
What would you pay for a deeplyimpactful, transformational
experience about a pain pointthat you're experiencing right
now that will change your lifefor the better, for good?
What value can you put on that?
You can't.
It's priceless.
(17:08):
So I want you to think aboutthat when it comes to creating
your premium course and as yourefine your course, I want you
to ask yourself am I giving mystudents a journey that
justifies the investment I'masking for?
Am I creating a learningexperience that feels as premium
as the price tag?
If the answer is yes, thentrust me, your audience will see
(17:32):
the value too, and if not, nowis the perfect time to adjust,
refine and elevate your offer.
Thank you for tuning in toTeaching Mastery Academy podcast
.
If you found this episodeinsightful, I would love it for
you to subscribe, leave a reviewor share it with a fellow
course creator who's ready tolevel up, so that we can help
(17:52):
and inspire more course creatorslike you to create premium
courses.
Until next time, keep teachingboldly, pricing confidently and
transforming lives one studentat a time.
Bye for now.
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