Your sales page isn't converting, and you don’t know why? Learn the one adjustment to your course promise that instantly resonates with buyers.

Get ready to transform your course sales page into a conversion magnet—because today, we’re tackling one of the biggest game-changers in your business: your course promise.

In this shorty episode of Teaching Mastery Academy, I’m discussing the exact strategies you need to craft a course promise that doesn’t just sit there looking pretty—it does the heavy lifting for your sales.

Let me ask you this: What if one small tweak to how you’re describing your course could unlock all the sales potential you’ve been missing? Sounds dreamy, right? But here’s the thing—it’s totally doable. And honestly? Most people get this part wrong.

We’re going to talk about those big mistakes, like making your promise too vague, overloading it with features, or—yikes—overpromising in a way that leaves your audience rolling their eyes. No judgment here, though—we’ve all been there! The good news is that by the end of this episode, you’ll have a simple, actionable formula to fix it and get your audience saying, “Yes, this is exactly what I need!”

But wait—this isn’t just about crafting words on a page. This is about showing up as the incredible teacher you are, owning your expertise, and delivering a transformation your students can’t stop raving about.

And if you’re ready to take it even further, my Teaching Mastery Academy is your ultimate guide to not just creating courses, but mastering how to sell them effectively, authentically, and—dare I say it—easily. Enrollment’s closed right now, but the VIP waitlist? Oh yeah, it’s open, and I’d love to see you on it. Click here to come on in!

Interested in my FREE mini-course 5 day challenge? We'll continue to unpack everything we discuss in this episode as well as 4 other key pillars all successful course creators use to structure their sell-out courses. It's totally free and PACKED with value! Join here.

So buckle up, get ready to take notes, and let’s make your course promise a total knockout. Your audience is waiting for what only you can offer—and I’m here to help you deliver it. Let’s go

Think of your course (or your course idea,) like a luxury car. People won’t pay top dollar unless it’s high quality, delivers an incredible experience, and meets their needs perfectly. Teaching Mastery Academy teaches course creators like you how to ‘build’ that luxury-level course—one that students trust, complete, and rave about, justifying premium pricing every time. Ready to take your expertise and ensure your digital course stands out from the crowd? Premium courses (and premium returns) start with the core teaching fundamentals that all the best course creators instinctively do, but now I'm showing you how! Join the VIP waitlist for Teaching Mastery Academy now! Click here to learn more.

Episode Transcript

Speaker 1 (00:00):
Hey there, welcome back to Teaching Mastery Academy
, the podcast where we take yourexpertise and transform it into
courses that don't just exist,they thrive.
I'm Francesca Hudson, your host, and I've got a question for
you today.
Have you ever wondered why yourcourse isn't converting as well

(00:20):
as you thought it would?
You've done the hard work,you've built the course, you've
created the slides, you'vewritten the emails, and you
maybe have even spent money onads, and yet the sales just
aren't there.
Well, you're not alone.
This is one of the most commonfrustrations I hear from course
creators, but let me tell you asecret the problem isn't usually

(00:45):
your course.
In fact, your course might beamazing, packed with value,
capable of delivering realtransformation.
So what is the problem?
Well, the problem could be yourcourse promise.
Now hear me out on this.
Most entrepreneursunderestimate how critical this
one statement is, but yourcourse promise is the

(01:10):
cornerstone of your entire salespage.
It's the first impression yourpotential buyers get of your
course, and if your promisedoesn't land, your sales won't
either.
So in this episode, I'm goingto show you exactly how to fix
your course promise.
We're going to look at why it'snot converting and we're going

(01:30):
to look at the subtle mistakesthat you might be making and,
most importantly, the exactformula to craft a course
promise that resonates sopowerfully.
Your audience won't just wantyour course, they'll feel like
they need it, and by the end ofthis episode, you'll hit a clear
, actionable adjustment that youcan make to your course promise

(01:52):
right away, today that willstart turning clicks into
conversions.
I'm so excited for this episode.
It is one that is very close tomy heart, so let's get started.
Very close to my heart, solet's get started.
Let's zoom out for a second.
When someone lands on yoursales page, they're asking
themselves one question Is thisfor me?

(02:15):
Your course promise is youranswer to that question.
It's your opportunity to say,yes, this is for you, yes, this
will solve your problem and yes,it's worth your time, your
energy and your money.
But here's the catch you onlyhad a few seconds to convince
them.
Research shows that websitevisitors form an impression in

(02:38):
less than 15 seconds.
If your promise isn't clear,compelling and laser focused on
what your audience wants,they'll leave your page without
a second thought.
And this isn't just aboutlosing a sale, it's about losing
trust, because when youraudience doesn't see value
immediately, they're less likelyto engage with you again.

(02:59):
So if your sales page isn'tconverting, your course promise
is the first place to look.
Let's break down why mostpromises fail and how you can
fix yours.
We can solve this today.
So there are three commonmistakes that can really tank
course promises, and I see themall the time.
So mistake number one is beingtoo vague, and I'll give you an

(03:23):
example of what I mean by beingtoo vague.
Have you ever come across acourse premise like this this
course will help you grow yourbusiness?
Well, this statement soundsnice, but it doesn't actually
mean anything.
It's too broad and it's toogeneric, and your audience is
probably going to be leftwondering well, what kind of

(03:44):
business growth?
Are we talking revenue?
Are we talking clients?
Are we talking followers?
So when your promise is vague,it feels like fluff, and people
are not going to pay for fluff.
I'll give you another exampleof a really broad and vague
statement Learn how to live ahealthier life.
Well, what does healthier mean?

(04:06):
Losing weight, eating better,managing stress?
The course statement, thetransformation statement, the
promise is not niching downnearly as specific as what it
needs to be.
A vague promise doesn't createa clear picture of success and
without clarity, your audiencewon't feel confident investing
in your course.
So you have to be somicro-specific with your course

(04:30):
promise.
Another trap that coursecreators fall into is focusing
on features rather than results.
This one is a diggy.
I'll give you an example.
This course includes eightvideos, four workbooks and a
private Facebook group.
Okay, but what does it actuallymean?

(04:51):
Features are important, don'tget me wrong, but they don't
sell courses.
People don't buy courses forthe number of videos or
worksheets that's in your course.
They buy courses for theresults.
So I want you to imagine for asecond that you're shopping for
a fitness program.
Which one of these promiseswould grab your attention

(05:12):
Includes 10 workout videos and ameal plan, or lose 10 pounds in
30 days without giving up yourfavorite foods.
Which one did you choose?
The second one, right, becauseit focuses on the result, not
the process.
So remember features.
Don't speak to your audience'sdesires.
They only explain the how.

(05:32):
Your promise needs to answerthe what.
That's really important.
And the third common mistake isover-promising or missing the
mark.
Sometimes course creators gettoo ambitious, and I have been
guilty of this in the past, andyou probably have too, and I
have been guilty of this in thepast, and you probably have too.
And I'll get you an example ofwhat I mean by being too
ambitious.
Think about this statement thiscourse will change your life

(05:56):
forever.
Or here's another example, andthis time it's aiming for the
wrong target Learn everythingabout marketing your business.
Now, both of these statementsfail for different reasons.
Over-promising feelsunrealistic, which creates
skepticism, and promisingeverything promising the whole
world is overwhelming.
Your audience doesn't wanteverything.

(06:17):
They want a solution to onespecific problem.
When you have a coarse promisethat over-promises, you're
destroying the trust.
And if you get too broad withyour coarse promise, then you're
just creating more confusionfor your audience.
It goes back to that point wetalked about before.
They're like well, what inparticular?
How is that going to apply tome?
And you're running the risk ofyour audience switching off

(06:39):
completely if you are too broad.
So now that we've covered thosethree problems, let's talk
about how to fix it.
The key is to focus ontransformation.
That is such a key wordtransformation.
Your promise needs to clearlystate the specific result your
course delivers.
That's number one and numbertwo, the biggest obstacle.

(07:01):
It helps students overcome Twothings.
I'll say those again thespecific result your course
delivers, and then the biggestobstacle it helps students
overcome.
And here's the formula that Iteach my clients by the end of
this course, you will, and inbrackets, the specific result
without brackets, and then thecommon obstacle.

(07:23):
I will say that again, by theend of this course, you will
brackets, you'll put yourspecific result bracket without,
and then brackets, your commonobstacle bracket.
So let's apply this formula tosome real world examples for you
, so you can see how it works inreal life.
So here's a really vague coursepromise.

(07:45):
So you can see how it works inreal life.
So here's a really vague coursepromise.
Learn how to grow your emaillist.
Now, once we apply this formulathat I've just taught you.
Here's how this course promisesounds.
By the end of this course, youwill grow your email list by
1,000 subscribers in 30 dayswithout needing to spend a dime
on ads.
Can you see how we've added aspecific result and we've added

(08:10):
a common obstacle into ourformula for creating a really
strong course promise?
I'll give you another example.
Here's a vague statement abouta podcast Start a podcast, right
.
So that's too vague.
That's not giving us any sortof promise at all.
So here's how it sounds afterwe apply this formula, by the

(08:33):
end of this course, you'lllaunch your podcast on Spotify
and Apple Podcasts withoutspending hours figuring out the
tech.
Can you see once again howwe've added a specific result,
which is launching your podcaston Spotify and Apple without a
common obstacle, which isspending hours figuring out the
tech?
I'll give you one more exampleso you can see.

(08:55):
Here's a really vague coursepromise Master meal planning.
Right, let's apply my formulato this course promise and this
is how it transforms by the endof this course, you'll plan a
week of healthy meals in under30 minutes, without cooking
every night.
Do you see the difference?
So the transformation drivenpromises are specific, they're

(09:18):
actionable and they address thebuyer's pain points.
So, for the healthy eating plan, our specific result was plan a
week of healthy meals in under30 minutes and the common
obstacle was without cookingevery night.
We need to get really specificwith our course promises.
Open your sales page right nowand find your course promise.

(09:39):
If you don't have a coursepromise, then you need to get
one ASAP.
If you do have a course promise, have a look at it.
Is it right at the top of thepage and how specific is it?
Ask yourself these questionsand I've got three questions for
you.
The first one is it specific?
Does it clearly define theresult students will achieve?
Secondly, does it address apain point or obstacle that your

(10:01):
audience faces?
And thirdly, would you feelexcited to buy this course based
on the promise alone?
Now, if your promise doesn'tcheck all three of these boxes,
it's time for a rewrite.
Use the formula I shared today,which is by the end of this
course, you will amend yourspecific result without a manual

(10:24):
comment obstacle.
Now I teach a free it'scompletely free mini course.
It's a five-day challenge minicourse all about ensuring that
your sales page and your coursehas got the five key pillars
that all successful coursecreators use.
They are the five key pillarsof ensuring that all of your

(10:45):
lessons and all of your modulesbecome home-run courses.
And this is just one tinyelement of it.
So if you have found this whatwe've covered in today's podcast
really useful, then I will addthe link in the show notes or
you can go to the classic highschool teachercom forward slash
mini challenge m-i-n-i challengeto sign up to this free mini

(11:08):
course, which is all aboutensuring that you have got the
five key pillars, in that yourcourse must include if it's
going to become a home runcourse.
So let me share one finalinsider tip.
Your course promise isn't justabout your sales page.
It's the foundation of yourentire marketing strategy.
Every email you send, every adyou write and every piece of

(11:30):
content you create shouldreflect that promise.
When your promise is clear andcompelling, it creates alignment
across your entire funnel.
Your audience will start totrust you because they seek that
consistency, and consistency,as we know, builds those
conversions.
So that's it for today's episodeof Teaching Mastery Academy.

(11:51):
If this episode gave you theclarity that you've been craving
, don't keep it to yourself.
Share it with a friend or afellow entrepreneur who's also
building your dream course andremember, if you're ready to
master not just teaching, butselling your course join me
inside Teaching Mastery Academy.
It's my signature program andit's where we take your
expertise and transform it intoa course that delivers real

(12:14):
results for your students andyour business.
At the moment, the doors areclosed, but we do have a VIP
waitlist, so if you would liketo be the first to be notified
when we open those doors againto Teaching Mastery Academy TMA,
I'll also link it in the shownotes.
It'stheclassichighschoolteachercom.
Forward.
Slash TMA.
T for teaching, n for mastery,a for academy

(12:37):
Theclassichighschoolteachercom.
Forward.
Slash TMA.
So until next time, keepreading, keep serving and
remember your audience iswaiting for the transformation
that only you, my friend, candeliver.
Bye for now.