One year ago, the National Institute for Automotive Service Excellence (ASE) underwent a leadership change as Dave Johnson became the new President and CEO of the organization. In fact, the first Team ASE Podcast interview was with Dave and we ended with a promise to check in with him from time to time to talk about some of the changes that always come with new leadership. In this extended episode, we kept that promise and caught up with Dave to get his feedback as his first year draws to a close and to talk about some of the changes that happened in 2024 and what’s new at ASE for 2025. As you’ll learn, Dave’s had a busy year!
Hear all about it as we talk with Dave about:
· The vision of ASE and its contribution to credibility, trust and competence through excellence.
· The technician shortage and ASE’s role in addressing this need.
· How it all starts with the consumer.
· Investing in advertising to promote the ASE brand to consumers and the industry.
· The role of the ASE Education Foundation in accrediting career & technical education programs.
· Providing the G1 Maintenance & Light Repair to automotive students as an entry-level professional credential.
· The new partnership with WrenchWay to attract new talent.
· Connecting schools and students with local employers.
· Adding the G1 automatically to those holding Master Technician status.
· Improvements in ASE test availability through the new Pro Proctor program.
· ASE Testing in the comfort of your own home.
· Improvements in testing convenience and availability.
· The encouragement for continuous learning by ASE certified professionals.
· The new chat feature for customer service.
· Exploring a new ASE Certification test for locksmiths.
· Taking a look at AI and how it may impact the automotive professional.
· Dave’s vision for the future to enable success.
· The statistics on the value of ASE certification to individuals holding the credentials and the businesses that employ them.
For more information on ASE and automotive careers, visit the website at www.ase.com
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