Branded and Bold: Why Your Email Address Is Sending the Wrong Message with Audrey Wiggins

Is your business email address hurting your brand?

In this kick-off episode of Tech Diva Biz Talks, host Audrey Wiggins—marketer, tech diva, and branding truth-teller—takes on a pet peeve that’s costing entrepreneurs credibility: using a generic email address for business. If you’re still rocking @gmail, @yahoo, or (don’t say it) @aol, Audrey’s here to set the record straight.

She explains why your email address is more than just contact info—it’s a key part of your brand identity. Learn how switching to a branded domain email address can instantly elevate your professionalism, build trust, and attract better opportunities.

🔧 Episode Highlights:

• How generic email addresses send the wrong signal
• The brand power of a domain-based email address
• Quick-start tips to upgrade your email game today
• Audrey’s tech-savvy advice for showing up like a pro

💡 Your email address makes a first impression—make it branded, bold, and boss-level.

Subscribe, share, and stay tuned—Tech Diva Biz Talks is your new go-to for real talk and smart strategies!

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Episode Transcript

SPEAKER_00 (00:00):
Welcome to Tech Diva Biz Talks, where we tune in,
dive deep, and level up.
I'm your host, Audrey Wiggins,aka the Tech Diva brand
strategist, marketing mind, andyour guide through the ups and
downs of entrepreneurship.
Let's talk tech.
Hey, hey, hey, Tech Diva Nationor Biz Talk Nation.

(00:21):
I have to decide which tribename we're going to use.
So maybe you guys can give me avote.
Okay, let's do a poll and seewhich one you like best.
But anyway, welcome to thetechnically first episode.
Last episode was more like anintro and telling you what's
going to be happening.
So that was kind of fun.
So I'm your host again, AudreyWiggins, your branding

(00:41):
strategist, tech savvy marketer,and your favorite reality check
for entrepreneurs, all served upwith your touch of glam and a
whole lot of get it done.
All right.
So some episodes will be justlike you and me, like this one.
Real talk.
Others, I'll be bringing onexpert guests who'll be in the

(01:03):
trenches with us, showing us howthey scale, stumble, and still
slay.
All right?
So they're setting the blueprintfor us.
All right.
Today, we're kicking things offon a little spicy little series
that I call Things That Burn MyBiscuits, part one.
First up, branded email, people.

(01:23):
Branded email.com.
Listen, if I get an email from abusiness and the address ends in
at Gmail at Yahoo or Lord havemercy at AOL, I'm clutching my
pearls and my professionalism.
You might as well send me acarrier pigeon.

(01:43):
It's 2025 and you're still outthere trying to be taken
seriously with a personal emailaddress, baby.
That biscuit is burnt.
Let's fix it.
Sponsored by Altogether Domains,bringing your business online.
Whether you are launching a newventure or leveling up your
brand, AltogetherDomains.comhelps you secure your digital

(02:06):
real estate the smart way.
Visit AltogetherDomains.com.
When you use a branded email,you're doing more than just
looking good.
You're positioning yourself as alegit business and building
trust from inbox one or from theget go.

(02:27):
Let's break it down.
A branded email shouts, I'm inbusiness.
I mean business.
It aligns with your website anddomain, which you can get from
me.
Hello.
All right.
It provides more security.
And most importantly, itsupports your marketing efforts.
Okay.
In every click campaign and andconversation.

(02:50):
Need some inspiration?
Try these on.
Sales at yourbusiness.solutions.
I love.solutions.
Hello at yourbusiness online.
Service at yourbusiness.biz.
Accounting at yourbusiness.tv.
Your name at yourbusiness.org.

(03:10):
Have to get that.org in therefor my nonprofits.
I love my nonprofits.
All right, you got to supportsome folks out there.
Doing good work for people.
All right.
You get the idea.
Match your domain to your vibeand your industry.
There's something SEO too.
That's a little sidebar.
Knock out your competition withAltogether Marketing.

(03:32):
We elevate your brand.
Take a stance with your businessname, logo, the tagline, your
colors, even the fonts for yourbusiness.
And then jab left with yourwebsite.
Jab right with core values.
Back up with product experienceand bring it on with you.
Visit Altogether.biz and let ushelp you create a knockout

(03:55):
brand.
Okay, let's give you a littlepro tip here.
All right.
I'm saying this, but I'm notsaying this, okay?
Because you know already what Ijust said before.
So you can't invest in a domainjust yet.
That's okay.
But at least make your emaillook grown.

(04:15):
All right?
Use your full name at gmail.com,not cutiepie37 at yahoo.com.
For your biz, business name atgmail.com, not flydude101 at
aol.com.
All right, moving on.

(04:35):
You don't have to do it all atonce, but you do need to start
where you are and brand yourjourney.
A little quick sidebar.
It really doesn't cost that muchto get a domain name and then
get your professional emailaddress built off of that.
Talk to me, I can get yousomething, get you started.
It really is not that once.
Okay.

(04:55):
So even though I say you want tomake it look grown, it was, it
was cutie, you know, cute talkand all that.
But, um, and a lot of people douse that in some businesses,
they do use Google for differentfor their businesses and, and
that's okay, but you really wantto brand yourself and not
someone else.
It's not another entity.
So keep that in mind.
Okay.
All right.
So your branded email is is theentry point for your empire.

(05:21):
Think about that.
It's like showing up with theright shoes.
People notice, you know they do.
What kind of shoes I got onright now?
Oh, they're not showing.
I have my Zoom shoes on.
All right, and hey, if you needhelp setting up your domain,
your brand email, or your entirebrand ecosystem, I got you.
Visit me at alltogether.biz tofill out the little form when

(05:45):
you get there.
All right.
Alltogether.biz.
A-L-T-O-G-E-T-H-E-R.B-I-Z.
All right, y'all.
That's a wrap on this firstbiscuit talk.
All right.
We'll take tea for biz talks.
If today's biscuit got a littleburnt and sparked a little
action, I want to hear from you.
Hit that follow button, like,share, and tag me in your biz

(06:07):
glow up moments.
All right.
DM me your your new brandedemail so I can give you your
flowers, okay?
All right, so until next time,you keep shining, you stay
bossed up, and remember, youdon't just run a business, you
build a legacy.
Stay in tech, y'all.
That's it for today's Tech DivaBiz Talks.

(06:28):
Hope you caught a gem or two.
If you did, share it, review it,and most of all, put it into
action.
Until next time, tune in, levelup, and talk tech.